japanese inbound & outbound travel market update - tfwa shimura.pdf · liberalization of travel...
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http://www.jata-net.or.jp http://www.jata-net.or.jp/ http://www.jata-net.or.jp
Japan Association of Travel Agents
May 2017
Japanese Inbound & Outbound Travel
Market Update
http://www.jata-net.or.jp
・International Tourists Arrival: 1,235 million
・Average Annual Growth Rate: 3.9% (2005-2016)
・By Region
Europe 620 M 2%
Asia & the Pacific 300 M 8%
Americas 200 M 4%
Africa 58 M 8%
Middle East 54 M 4%
Global Trend (results)
Source: UNWTO
http://www.jata-net.or.jp
Global Trend (forecast)
0
200
400
600
800
1000
1200
1400
1600
1800
2000
1980 1990 2000 2010 2020 2030
百万人
南アジア・太平洋
中東
アフリカ
北東アジア・東南アジア
アメリカ
ヨーロッパ
1.81 billion
480 million
318 million
181 million
1.36 billion
949 million
Share International
tourists arrivals
of Asia-Pacific
2010 19.3%
↓
2020 23.4%
↓
2030 26.5%
Source: UNWTO
S Asia & Pacific
Middle East
Africa
NE Asia & SE Asia
Americas
Europe
mil
lion
http://www.jata-net.or.jp
Japanese Inbound & Outbound Travel
0
5 000
10 000
15 000
20 000
25 000
30 000
1964 1969 1974 1979 1984 1989 1994 1999 2004 2009 2014
Inbound
Outbound
Liberalization of Travel
Plaza Accord Visit Japan Campaign
Great Earthquake
Lehman Shock
SARS
(Unit: Thousand)
Source: JNTO
http://www.jata-net.or.jp
Japan’s Inbound by Nationals (2016)
①China
6.37M
(26.5%)
②Korea
5.09M
(21.2%)
③Taiwan
4.17M
(17.3%)
④Hong Kong
1.84M
(7.7%)
⑥ Thai
0.90M
(3.7%)
⑤USA
1.24M
(5.2%)
Asia 20.10M(83.6%)
East Asia 17.47M(72.7%)
Southeast Asia 2.51M(10.4%)
Total
24.04
M
Europe
Source: JNTO
http://www.jata-net.or.jp
19th Japan Foundation for International Tourism
0
1 000
2 000
3 000
4 000
5 000
6 000
7 000
Korea China Taiwan Hong Kong Thailand USA
2012 2013 2014 2015 2016
(Unit: Thousand) Japan’s Inbound by Nationals (2016)
http://www.jata-net.or.jp
18,8
18,9
27,5
33,0
35,1
40,7
45,5
48,2
48,3
51,8
55,8
59,0
17,5
13,0
19,4
20,3
21,8
17,4
21,8
16,1
18,0
19,0
20,3
16,6
12,6
13,6
10,7
11,0
10,4
9,6
9,8
6,7
9,1
8,7
6,6
6,9
30,9
32,4
21,7
18,9
22,6
18,9
16,0
17,0
14,3
13,5
10,1
11,0
20,2
22,1
20,7
16,8
10,0
13,3
6,9
12,0
10,3
7,0
7,1
6,5
0 20 40 60 80 100
Taiwan
Hong Kong
Singapore
Korea
Thailand
All Regions
Philippines
India
Malaysia
Indonesia
Viet Nam
China
Number of Visits by Nationals
1st Time 2nd Time 3rd Time 4-9 Times 10 Times or More
Source: Japan Tourism Agency
http://www.jata-net.or.jp
Chinese Outbound Travel 2011-2015
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
2011 2012 2013 2014 2015
T
Korea
(Unit: Thousand) Total excl. HK &Macau
(Ten thousands)
Thailand
Japan
Taiwan
Source: UNWTO
http://www.jata-net.or.jp
Korean Outbound Travel 2011-2015
0
5 000
10 000
15 000
20 000
25 000
2011 2012 2013 2014 2015
Source: UNWTO
(Unit: Thousand)
Total
China
Japan USA Thailand
http://www.jata-net.or.jp
Japanese Outbound Travel 2011-2015
0
500
1 000
1 500
2 000
2 500
3 000
3 500
4 000
2011 2012 2013 2014 2015
USA
China
Korea
(Unit: Thousand)
Taiwan
Thailand
Source: UNWTO
http://www.jata-net.or.jp
Japanese Outbound Travel by Age (2015)
Source: Ministry of Justice, JTB Report 2016
4,9%
13,3%
17,8%
20,8%
18,7%
15,6%
8,9%
over 70 60-69 50-59 40-49 30-39 20-29 0-19
[Share of Seniors]
NZ (47%)
Canada (35%)
Spain (34%)
ME, Africa (30%)
[Share of Repeaters]
2-3 times (12%)
4-5 times (12%)
6-9 times (16%)
10-19 times (24%)
≥20 times (30%)
http://www.jata-net.or.jp
Liberalization of Travel
1964 Japanese overseas travel was liberalized.
1987 “Ten-million plan” to send 10 million to abroad.
1990 Outbound exceeded 10 million.
2000 Group tourist visa for Chinese.
2003 “Visit Japan Campaign” to promote inbound tourism.
2009 Individual tourist visa for Chinese
2013 Visa waiver for Thai & Malaysian
2014 Visa waiver for Indonesian with IC passport
※ Most nationals from Asia, Europe & Americas are visa-free.
http://www.jata-net.or.jp
Relaxation of Tax for Tourists
2014 ・Consumption tax exempted for consumable products.
・Downtown duty-free shop opened in Tokyo, Fukuoka.
2016 ・Minimum purchase for consumption tax exemption
≥¥10,000 → ≥¥5,000.
2017 ・Duty-free at arrival airport
・About 40,000 tax-free shops around Japan
・Another downtown duty-free shop opened in Tokyo.
http://www.jata-net.or.jp
Consumption by Foreigners
China \1,475B
[PERCENTAGE]
Taiwan \525B
[PERCENTAGE]
Korea \358B
[PERCENTAGE]
Hong Kong \295B
[PERCENTAGE]
USA \213B
Thailand \115B
Australia \110B
Singapore \59B
UK \53B
Malaysia \52B
France \48B
Vietnam \44B
Canada \42B
Philippines \39B
Indonesia \37B
Germany \31B
Others \179B
\3.7 trillion
Spent by
Foreigners In 2016
Source:Japan Tourism Agency
USA \181B 5.2%
http://www.jata-net.or.jp
In JPY YoY
China 231,504 -18.4%
Taiwan 125,854 -11.1%
Korea 70,281 -6.5%
Hong Kong 160,230 -7.0%
USA 171,418 -2.4%
All regions 155,896 -11.5%
In Local YoY
RMB14,276 -1.6%
TWD37,585 1.6%
KRW755,706 8.3%
HKD11,517 4.4%
USD1,587 9.4%
USD1,443 -0.2%
Per Capita Spending in JPY and in Local Currency
Source: Japan Tourism Agency
http://www.jata-net.or.jp
From Shopping to Experiencing?
http://www.jata-net.or.jp
Consumption Trends [All Nationalities]
- Shopping (38%), Hotels (27%), Food (20%), Transport (11%)
[Country Specific]
- China: Shopping (53%), Hotels (19%), Food (17%)
- Korea: Shopping (28%), Hotels (31%), Food (25%)
- Taiwan: Shopping (37%), Hotels (27%), Food (21%)
- USA: Shopping (15%), Hotels (41%), Food (24%)
- UK: Shopping (13%), Hotels (44%), Food (23%)
[Per Capita]
Australia (\246,866), China (\231,504), Spain (\224,072), Italy (\198,000),
France (\189,006), Vietnam (\186,138)
Source: Japan Tourism Agency
http://www.jata-net.or.jp
Airport Concessions
7 Airports in Hokkaido
2020
Sendai Airport
July 2016
Shizuoka Airport
2019
Takamatsu Airport
April 2018
Fukuoka Airport
April 2019
Kansai & Osaka Airports,
April 2016
Hiroshima Airport
Under review
Niigata Airport
Under review
Local Specialty Restaurant
Walk-through Duty-free
in KIX
http://www.jata-net.or.jp
KIX Network in IATA 2017 Summer Connected with 32 cities(!) in mainland China
Source: Kansai Airports
http://www.jata-net.or.jp
Government’s Goals for Tourism
(March 2016)
2015 2020 2030
Inbound arrivals 19.7M 40M 60M
Consumption by foreigners \3.5T \8T \15T
Stays in regional areas 28.2M 70M 130M
Foreign repeaters 11.6M 24M 36M
Consumption by Japanese \20.4T \21T \22T
http://www.jata-net.or.jp
By 2020 Beyond 2020
Haneda
Runway Capacity +13 thousand/yr.
New Runway
Flight Route +23~26 thousand/yr.
Narita
Air Traffic Control +20 thousand/yr. Runway Extension New Runway
High-speed Exit Taxiway +20 thousand/yr.
Shorter Night Curfew +α
Total 750 thousand/yr.+80 thousand/yr. ⇒ Additional 220 slots/day
Metropolitan Airports’ Expansion Plan
Source: Ministry of Land, Infrastructure, Transport and Tourism
http://www.jata-net.or.jp
http://www.jata-net.or.jp
訪日中国人の年齢・性別構成