“WTF - What’s The Future i of Duty Free Retail?”

12 May 2013 – TFWA Singapore

Nine WaysTo Increase

Penetration Through

Innovation

@DigitalGodess on Twitter

@Stickidm

#9FactorsSMSuccess

Stephenie Rodriguez @Digitalgodess#WTFTFWA

MY AGENDA

Three Examples of Best Practice

Three CRITICAL Elements to

Succeed

Three Things to Do Tomorrow

“Social Media is the democratization of

information, transforming people from content readers

into publishers. It is the shift from a broadcast

mechanism, one-to-many, to a many-to-many model, rooted in conversations

between authors, people, and peers.” – Brian Solis

PLAN!

SERVICE + VALUE!

BE REMARKABLE

THINK LIKE A PUBLISHER!

Three Things

You Will Need to

Succeed

TIME (Dedicated Resources)

Treat social media channels as digital store fronts -- customers will expect a CONSISTENT

EXPERIENCE. be as good, if not better than

in real life.

TALENT - Expertise and Experience

The Stylist

The Strategist

The

Analyst

The Hostess

TECHNOLOGY

REPUTATION MANAGEMENT TOOLS

SOCIAL MEDIA MARKETING PLATFORM

CUSTOM BUILT MOBILE APPS

Three Things

To Do Tomorrow

Align Your BUSINESS Goals

Foster a Culture of Collaboration!

VS

Sow Many Seeds!

Have a Converged Media strategy that brings people to and through the Audience Sales Funnel!

Converged Media

9 WAYS TO INCREASE REVENUE

Have a Plan DO REMARKABLE Think like a Publisher

Resource Your Presence(DIGITAL POP UP

STORES)

SEEK PROFESSIONAL HELP USE POWER TOOLS

Define Social Business Goals Foster Collaboration

Connect The Dots(Earned, Owned and

Paid)

What is the Future of Business?

“Digital Marketing activities without

analytics is like driving a car with no

odometer, speedometer, petrol

gauge or seatbelt with no windows or

mirrors.”

Generation C – The Connected

GEN C’s are not bound by age or

defined by income.They do not use

traditional means to make decisions.

They unite based on interest and behavior.

By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by

experience, which is the bitterest.” - Confucius

Have A Question?

stephenie.rodriguez @ stickidigitalmedia.com.au

@DigitalGodess

DigitalGodess