janz jewellery post - retail...myrtle’s mantra for this month: ‘pump up the volume and, without...

JANZ JEWELLERY POST

NEWS July 2015

JANZ WELCOMES FABULEUX NEW EXECUTIVE

If JANZ is to become recognised as a leader in the industry it must attract dedicated experts with specialist knowledge in all facets of the jewellery industry to join its Executive Committee. JANZ is

therefore delighted to welcome H e l e n T h o m p s o n - C a r t e r who brings her vast experience in the areas of sales, marketing, branding, exporting, distribution an d f r an ch is in g to th e Committee. While working with a small in-house team at Fabuleux Vous on their own brand, sold not

only in New Zealand but increasingly across Australia and Europe, Helen drives one of the biggest international jewellery brand agencies in New Zealand. With over 20 years of export and import experience in numerous countries, Helen is reputable for her knowledge and dedication to retailers and consumers in the jewellery industry. Her underlying passion and motivation is to bring a little bit of New Zealand to the rest of the world. Helen also holds an Executive position with the Auckland Committee of Export New Zealand and is passionate about promoting New Zealand ‘Made’ and ‘Designed’ products. With her expertise and networks, JANZ will continue to move forward to help provide an international platform for New Zealand jewellery.

The Jewellers Association of New Zealand (JANZ) is a specialist trade group of RETAIL NZ providing savings benefits, Advisory Services and support for Retailers, Manufacturers and Suppliers in the New Zealand Jewellery Industry. E: [email protected] www.retail.kiwi Tel: (64 9) 845 3564 Fax: (64 9) 845 3551 P O Box 12 086, Wellington 6144, New Zealand

EXECUTIVE COMMITTEE 2015:

&

JANZ CONGRATULATES Finalists in the Jewellery & Giftware category

Acquisitions New Plymouth Acquisitions Riccarton

AGATHA Paris High Street AGATHA Paris Westfield Albany

Dinsdale Jewellers Grieve Diamond Jeweller

Huntley Jewellers Jamies Jewellers

Pandora Riccarton

Pandora Dunedin Precious Metals Te Awa

Silvermoon Bayfair Silvermoon Nelson Silvermoon Porirua

GOOD LUCK and WELL DONE ALL

Currently under discussion is the opportunity to establish an internationally recognised and

professionally run NZ Jewellery Trade Fair open

to all in the industry. An event that offers international brands, highlights local talent, introduces new products, ideas and fresh thinking is needed to help move the industry forward. To ensure this event can be held in Auckland in 2016 JANZ is NOW calling for Registrations of Interest from prospective Exhibitors. Lets talk!

Email: [email protected]

Gregory C Winegar Ellerslie Jewellers & Engravers

Doug Erkkila Nationwide Jewellers

Steve Haywood Phoenix Jewellery

Marc Bendall Marc Bendall Jewellery

Experiential Marketing Possibly not a term you have heard of but probably one of the most important things that all Retailers should live and breathe! If you want to:

Increase your sales Increase the average spend per transaction Keep customers in your store longer Get customers telling their friends where to

shop Get shoppers coming back

then understanding Experiential Marketing is critical! It is about the very clever use of 3 key components:

Music Branding and Ambience Fragrance

In our TIPS column you can explore each one to help create that special in-store experience. But, in order to get this right, you need to be very

TIPS


Fuel your business your way

Take the hassle out of paying for fuel with the

RetailNZ Z Card

Whether you manage one, two or 20 vehicles you can earn FlyBuys points and SAVE:

7 cents /litre off the pump price at Z Service Stations

12.5 cents /litre off Diesel’s National List Price at Truckstops

To apply for a Z Card go to:

www.retail.kiwi/about/our-partners/z-card

Payroll for retail - pay your staff to the minute!

Receive a FREE 30 Day Trial and

a 15% discount on the monthly subscription! Save time and money on your payroll,

scheduling and staff attendance. Run your business more efficiently with FlexiTime

integrated rosters, timeseheets,

photo timeclock and payroll. Enter your RNZ-JANZ Number in the Promo Code

when registering for your FREE trail at: www.flexitime.co.nz/retail

Insurance Confusion may leave Jewellery theft victims underpaid (Stuff.co.nz 7/3/15) “Jewellery Valuers are at loggerheads over what Insurers are required to pay people whos antique watches and jewellery are lost or stolen. The Insurance Council’s Consumer Insurance Committee had tentatively agreed to tell Valuers they should be valuing antique items on the cost of a new time of similar materials and quality under popular “new for old” insurance policies. But the advice is being re-written after intervention by the Valuer responsible for valuing much of the country’s stolen and lost jewellery, who believes people get secondhand value even if their policy says new….” The JANZ Executive Committee noted that:

The Jewellery Valuers Society is awaiting a final decision from the Insurance Council Ombudsman regarding the agreed “definitions” for Valuers following last minute submissions from JVC.

When determining a valuation there are many factors that must be considered. If a Consumer or Jewellery Retailer has a complaint it should be directed to Jewellery

Valuers Society ( www.jvsnz.co.nz ) being the

body best qualified to handle these complaints.

NZQA approves Trade Certificates (Grant Harrison)

We are all delighted to have received notice from NZQA that the current Apprenticeship System will remain and be lodged as a separate individual qualification being Manufacturing Jewellery and Watch and ClockMaking on the NZ National Framework - Level 4. All Trades have traditionally sat at Level 4. Levels 1, 2 and perhaps 3 are gained at school before going on to do a Trade Certificate. Schools that have been receiving funding for teaching, Levels 5 and 6, will still do so but the new separate qualification distinguishes between the two giving a clear pathway for those who have gained their Trade Certificate

(Lvl 4) and wish to go on. “To be trade certified is still the benchmark for either ‘Manufacturing Jewellery’ or ‘Watch and Clockmaking’ and long may this continue!”

Experiential Marketing Tips continued…

sure about understanding your target market:

Who are your customers? What do they do? What age group are they? What are the peak shopping times? Where do your customers come from? What do they really want and, have you ever

asked them?

Now, take a look around your store and look through the eyes of your customers:

Is it fresh and clean? Is anything new and exciting or is it the same

old….? What do the walls, paintwork, cabinets look like? What makes your store physically different to

the jeweller store down the road? Window display - does it stop the consumer,

does it reflect whats in store, does it generate enough interest for the consumer to come in?

Does your store reflect your brand and market position? And, more importantly, do the people you have working in your store also reflect this?

Understanding these simple things and reflecting on them will pave the way for creating an outstanding experience in store. In our next TIPS column we will explore the power of music and the contribution it makes to a shopper’s experience and why it helps make the tills ring! In the meantime, happy and successful retailing.

Helen Thompson-Carter Fabuleux Vous Ltd

NEW & IMPROVED Savings Benefits

NEWSWORTHY

We may not have met, but I definitely know you!

I have been milling around the retail traps for years now, in and out of shops, industries and your local area.

Fair to say, I am familiar with your marketplace.

This week will be no different to last, and last week no

different to the week before. Why you might ask? Because this week you are going to do exactly what you

did last week, and last week you did exactly what you did the week before and on top of all of that times are so

tough! Yes, times are tough…

Are times that tough or is this what we believe, what we

tell our staff, even discuss with our customers and definitely our suppliers? Well honey, do something different this

week – go back to bed! Shut the shop! Fire your staff, tell your suppliers “no thanks” and put a notice up on your window telling your customers to go next door!

Sounds dramatic but, hey, you need to be careful what you wish for and what you believe. Quite possibly it is

translating into a very tough time for you.

We are climbing out of this recession - not into it!

It is time for a change, some fresh and innovative thinking, a bit of a spring in the old step and, for goodness sake,

some ‘positivity’!

So pick up your lemon lips, open the doors, turn up the

music and invite a new day into your store with retail passion and excitement and watch what happens.

I guarantee you will have the best day.

Sell well and enjoy!

Until next time… Myrtle

Myrtle’s mantra for this month:

‘Pump up the volume and, without exception,

treat every day like a special occasion and every person like a VIP !

With over 10,000 items in stock, OfficeMax has what you need to run your business more efficiently!

Nationally negotiated pricing gives JANZ Members excellent buying with up to 50% discount on a core range of products from office supplies to packaging, furniture,

refreshments and consumables. FREE DELIVERY FOR ORDERS OVER $50

To open an account, or link an existing account, send an email with your RNZ-JANZ membership number to:

[email protected]

SAVE 20% off the CourierPost Business Rate and

get FREE Insurance on jewellery, watches, precious metals and stones up to the value of $1500 when using a ‘Signature Required’ package.

Additional cover, up to a total of $50,000, is available.

Quote your RNZ-JANZ membership number and

Email: [email protected]

JANZ is proud to be a contributing industry group of The Jewellery Industry Registration Board of New Zealand (JIRBNZ).

It is vital that skills are passed onto the jewellers of tomorrow. Employers who take on an

Apprentice will receive a $5,000 incentive if the

Apprentice has registered first as a ‘Job Seeker’.

The Apprentice can receive up to $1500 to help

cover initial set up costs.

If an Employer is a member of JANZ the following subsidies also apply :

$736.00 off the Apprenticeship Registration

$230.00 off Stage 1.7471 first assessment costs

If the Apprentice passes their assessments they will qualify to receive further subsidies:

$230.00 Industry Subsidy off Stage 2.7472

$230.00 Industry subsidy off Stage 3.7473

Visit: www.jirbnz.org.nz

Myrtle Metropolis

POWER UP YOUR BUSINESS

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that’s 2% more

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E: [email protected] or Tel. 0800 496777

milling around retail with


janz jewellery post - retail...myrtle’s mantra for this month: ‘pump up the volume and, without...

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