january 2013 section leader orientation
DESCRIPTION
TRANSCRIPT
One PRSAThe Path to Leadership
Sections Leadership OrientationJanuary 17, 2013
2013 Leadership Orientation Agenda
IntroductionsMyPRSA Leadership Tools and website
navigationPRSA Sections Handbook (policies)Important datesQ &A
Staff Contact List
Name Department/ Title Phone Email
Antoinette Aggrey Coordinator, Marketing (212) 460-1458 [email protected]
Candice Bellittera Manager, Chapter/District(212) 460-1453 [email protected]
Don Bill Sr. Manager, Events (212) 460-1456 [email protected]
Ann CaggianoDirector, Partner & Sponsorship
Development(212) 460-0351 [email protected]
Christina Darnowski Director, Membership Services (212) 460-0360 [email protected]
Bryan Engelmann Coordinator, Marketing (212) 460- 1437 [email protected]
Ann Marie Jordan Manager, Sections Program (212) 460-1461 [email protected]
John Kesaris Administrative Assistant, Sections (212) 460-1422 [email protected]
Richard Spector Manager, Jobcenter (212) 460-1406 [email protected]
Judy Voss Director, Professional Development (212) 460-1480 [email protected]
Vada Wilson Manager, Sections Program (212) 460-1473 [email protected]
Arthur Yann VP, Public Relations (212) 460-1452 [email protected]
Nicole Zerillo Sr. Director, Marketing (212) 460-1417 [email protected]
Have a question for PRSA Staff? Here are some key contacts.
http://www.prsa.org/AboutPRSA/ContactUs/
2013 Section Council Contact List
Name Title Company Phone Email
Natalie Ghidotti, APR Public Relations ConsultantGhidotti
Communications(501) 837-0206 [email protected]
Christine C. Jensen, APR
Employee Communications Manager DuPont Pioneer
(515) 535-6564 [email protected]
Steven C. Zenofsky, APR, Fellow PRSA
Assistant Vice President/ Manager Public Relations FM Global
(401) 415-1945 [email protected]
2013 Leadership Orientation
What are the resources that are available to support you?
What are the PRSA Sections Handbook (policies)?
How can you be an effective PRSA leader?
MyPRSA Leadership Tools
https://www.prsa.org/MyPRSASecurity/MyPRSALogin/
MyPRSA Leadership Tools
MyPRSA Leadership Tools
Member Account Information
PRSA Learning Tools
Member Benefits
MyPRSA Leadership ToolsMember
Networking Tools
Volunteer Leadership Resources
Leadership Tools - Volunteer Resources
Section Leadership Tools Webpage
http://www.prsa.org/MyPRSA/LeadershipTools/Sections
Sample Section Leadership Tools
http://www.prsa.org/MyPRSA/LeadershipTools/Sections
Section Leadership Tools Webpage
Section Council https://www.prsa.org/MyPRSA/LeadershipTools/Sections/SectionCouncil
Section Handbook (policies) Section Leadership Tools Pages (Individual
webpage for each Section) Tips and Best Practices Samples
Section Council Website
PRSA Handbook (policies) 2014 Planning/Budget Documents 2013 Leadership Rally 2013 Calls and Meetings 2013 Sections Monthly Dashboards
https://www.prsa.org/MyPRSA/LeadershipTools/Sections/SectionCouncil
Roles and ResponsibilitiesSection Chair• Executive Committee Meeting Leadership• Programming• Operating Planning and Budget• Attending Section Council meetings (Quarterly)• Representing the Section at the PRSA Leadership
Assembly
Section Members at Large• Roles and Positions• Governance
http://bit.ly/W0O3c0
Roles and Responsibilities PRSA Staff
PRSA staff and Section leaders are partners, committed to delivering value to Section members. Section leaders provide the thought leadership to fuel the programs and staff implement them. Staff are charged with upholding PRSA policies and procedures.
http://bit.ly/W0O3c0
Sections Budget• Overview• Budgeting Process• Budget Policies• Contracts• Financial Reporting (Monthly Dashboards)
http://bit.ly/Uc94i3
• Sections Business Modelhttp://bit.ly/U1Kxxh
Sample Section Budget
Sample Section Budget w/ Conference
Sample Dashboard
https://www.prsa.org/MyPRSA/LeadershipTools/Sections/SectionCouncil
Research
• Overview• Member Satisfaction Omnibus Survey• Results
Sections Communications
• Overview• Web Communications & e-Blasts• E-Mail Distribution• Procedures for Volunteer E-mails• Newsletters http://bit.ly/VmOCfA
http://bit.ly/13EDYUj
PRSA Media Guidelines
• Press Releases• Media Inquiries• Media Opportunities for Section Leaders
http://bit.ly/XeUyov
Planning In Person Events• Overview and types of events• All events must be scheduled within the minimum planning time
Type Location Format Projected Attendance
Duration Price Point* Minimum Planning
Time*
Section Conferences
Conference centers, hotels, Members’ companies
workshops combined with keynote speakers and networking opportunities
125+, including attendees, speakers and sponsors
Two to three days
$500-$1,000 One year
Seminars Conference centers, hotels, PRSA Headquarter
One workshop or a series of sessions
10-40 attendees
One day $250-$500 Six months
After work/Lunchtime seminars
Members’ companies conference rooms or local clubs
Speaker for one hour, followed by networking
10-40 attendees
Two to three hours
$50-$100 Three months
Regional Networking
Local pub or restaurant
Members drink/eat and mingle.
10-40 attendees
One-and-a-half to two hours.
$20-40 Three months
Planning In Person Events• Steps to Planning an event
1. Select topic 2. Confirm location/venue3. Create timeline/ strategic plan4. Determine budget5. Determine/confirm speakers6. Open event registration7. Promote event8. Event onsite logistics
http://bit.ly/U1LvcZ
Sections at International Conference
• Overview• Leadership Assembly.• Executive Committee Meetings• Professional Development Workshops• Networking Event
Sponsorships
• Overview• Responsibility• Sponsorship Guidelines• Sponsorships at PRSA International Conference
http://bit.ly/X8SgGC
Marketing/ Promotions
Month Promotion Promo Code
January NEW YEARS RESOLUTION — Waive initiation or reinstatement feeWaive $65 initiation or $35 reinstatement fee for new or reinstating members who join National as a Regular member ($255 annual dues). N/a for Associate or current members.
JAN13
February Free Chapter New members receive a free 1-yr Chapter membership when they join National as a Regular member ($255 annual dues +$65 initiation fee). N/a for Associate or current members.
FEB13
March Free Section New members receive a free 1-yr Section membership when they join National as a Regular member ($255 annual dues +$65 initiation fee). If joining Counselors Academy, dues are $100 ($95 discount). Chapter dues are additional. N/a for Associate or current members. $20 off a SectionCurrent members pay $40 dues for a new 1-yr Section membership ($20 discount). If joining Counselors Academy, dues are $100 ($95 discount). If joining New Professionals Section, dues are $15 ($5 discount). Discount cannot be used toward an existing Section membership. N/a for new members.
MAR13
SEC13
April Silver Anvils and APR Month – prospect building
May New Professionals New PRSSA graduates or those with less than 2yrs PR experience receive a free 1-yr New Professionals Section membership when they join National as an Associate member ($60-$155 annual dues.) Chapter and other Section dues are additional. Chapter and other Section dues are additional. N/a for Regular and current members.
AM13
2013 PRSA National Promotions Calendar**calendar subject to change
Marketing/ Promotions2013 PRSA National Promotions Calendar*
*calendar subject to change
June – July Member Drive CampaignCurrent members pledge to recruit at least 3 new members to join PRSA National. Members are entered in raffle drawing to win various prizes. The more members they recruit, the more chances they have of winning. N/A for new members.
n/a
August Free Chapter New members receive a free 1-yr Chapter membership when they join National as a Regular member ($255 annual dues +$65 initiation fee). N/a for Associate or current members.
AUG13
September Ethics Month — prospect building
October International Conference — prospect building
November New Professionals Week — 2nd week of NovemberNew PRSSA graduates or those with less than 2yrs PR experience receive a free 1-yr New Professionals Section membership when they join National as an Associate member ($60-$155 annual dues). Chapter and other Section dues are additional. N/a for Regular and current members.
AM13
December Year-end Holiday messaging to all members
2013 PRSA Section Event Dates EVENT DATE LOCATIONConnect13’ Conference March 26-27, 2013 New York, NY
Counselors to Higher Education (CHE) Summit
April – 17-19, 2013 Washington DC
Health Academy Conference May 1-3, 2013 Indianapolis, IN
Travel & Tourism Conference May 21-24, 2013 Memphis, TN
Counselors Academy Conference June 9-11, 2013 Austin, TX
Silver Anvil Evening June 13, 2013 New York, NY
PRSA Leadership Rally June 14, 15, 2013 New York, NY
Digital Impact/Tech HyperConnections June 27 -28, 2013 New York, NY
PRSA International Conference October 26-29, 2013 Philadelphia, PA
http://www.prsa.org/Conferences
Save the Date: Leadership RallyJune 14-15, 2013
New York Marriott Downtown
$550 stipend provided to each
Chapter/District/Section
LeadershipKnowledge Networking
Final Thoughts
How to be a successful leader –
• Use these materials as a reference.
• Engage your committee with their Section members (i.e. member to member, Section Council, and cross industry professional development opportunities.)
• Use research (Omnibus Survey) to provide members with relevant products and services.
Thank you!