janna (phase3)

8/3/2019 Janna (Phase3)

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designed for dreams

Monday, October 31, 11

Good afternoon. From Scandia Down to Simpatico; I just want torefresh your minds on what Simpatico means.


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adj.

1. Of like mind or temperament; compatible.2. Havingattractive qualities; pleasing.

adj Informal

1.

pleasantor

congenial2. of similar mind or temperament; compatible


In theory it means to be compatible, be pleasing, pleasant andcongenial. The definition is important because it marks all ofthe attributes this new designed brand carries and that is


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Chic

Pleasant

Contemporary

Personable

Comfortable

Feminine

Attributes


From the last Phase I have added a few attributes that help toconclude the essence of my brand. Simpatico is chic, pleasant,Contemporary, Personable, comfortable, and feminine. When

applying my designs


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Mission


Our mission is to improve the relaxation to our local customers.At Simpatico we want you embrace your own personal taste indesigning for your home, and to have pleasant dreams.


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designed for dreams

filosofia

Helvetica Neue Lt Std

Secondary

Design Brief


Moving away from the snaky Ss. I took my branding direction ina diferent route than before. Making Simpatico in helveticaand designed for dreams in Filosofia, and a moon crescent in

exchange for the dot. The main element are the patterns thatwere created. My design approach was to have the the type-lockup on one side and the patterns on the other.


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Business Card


Like in my examples of the little/business cards. One one sidethey have the signature Simpatico patterns and on the otherDesigned for Dreams. Referring back to the definition of

Simpatico, I my designs are meant to reflect the Pleasant natureof what this company can ofer you. (SMILE)


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Oh Look- the back.


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For the bigger Stationery, and letters the envelope would looklike this. The return address is on the flap of the back side. Onevery letter the backside would have a pattern, and that pattern

would be inverted in colors.


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Invoice


Here is an invoice.


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Letter


Issued letters to customers. Using the filosophia as body text.

R


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Receipt


Here is an example of a receipt that someone would get after apurchase at Simpatico. It would come in a itty bitty envelope toensure that personal touch in the brand.

J l


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Journal


Here is a sleepy time journal.

Website


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Website

Fall 2011 Baby Comforters Pil lows Fine Linens Esembles Bedding Bath Gifts

Search:

Sign InYour AccountShopping BagGift Registry

Store Locator Customer Service Sitemap About Us Email

designed for dreams


For the website I wanted to pull back from the patterns. Thepatterns being for usually print use. My objective was to createa fun experience for what the customer might view when doing

registry.

Vehicle


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Vehicle


Billboard


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Billboard


Uniform


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Packaging


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g g


Packaging! What can be more personal, and pleasant! The bluesatin ribbon would be placed in Similar position that the logotype is usually located.


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A close up for you


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Once opened the inside would be decorated with the custom


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janna (phase3)

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