janna bastow & james mayes | theme-based roadmapping | producttank toronto
TRANSCRIPT
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@James_Mayes
ProductTank as a Productor…
A brief history of Mind The Productor…
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@James_Mayes
HOW TO
🎆 Kick off 2017 🍾with a
THEME-BASED ROADMAP
I’m Janna Bastow
I talk a lot about product management. Say hi at @simplybastow or [email protected]!
😃Hello!
How’s 2016 going for you?
I used to do this
Everyone else is doing it...
And it’s partly my fault 😫
What’s wrong with a timeline roadmap?
🍾
A timeline roadmap is....
… waterfall!
Over planning… or making it up
Release plan != Roadmap
What could possibly go wrong?
🍾 Made up release dates ☠️ Death marches 🍾 Mismanaged expectations💸 Missed market opportunities💩 Building the wrong thing😓 Sad product managers
What’s the new way of doing it?
😎
Time horizons
Objectives / Themes
Theme based roadmap
“If we had a quarter for every time someone asked for a Gantt chart,
we’d be rich.
““One of the things we really appreciate about ProdPad is that there is a strong vision for what is
best practice for Product Management. There were times for us where we’ve felt a bit uncomfortable
about why ProdPad does things the way it does, but having adapted to ProdPad philosophies about
theme-based roadmapping etc… we are much better off for it.”
× Jason H, a ProdPad customer
Getting your boss on board
💪
Step One
Separate the roadmap from the release plan
Step Two
Wean them off the timeline format
Step Three
Construct your counter-arguments
“This is the only way we can actually be Lean.”
Argument One:
“We’re wasting time and duplicating work.”
Argument Two:
“We don’t even know how big the team will be by then.”
Argument Three:
“Let’s stop setting unrealistic expectations.”
Argument Four:
“Let’s stop building the wrong things.”
Argument Six:
“Let’s just try it” / “Sure, here’s the roadmap.”
Argument Five:
As product manager, you communicate the vision, set priorities and ask the
right questions.
As product manager, you communicate the vision, set priorities and ask the
right questions.
You’re NOT a glorified Gantt chart jockey!
Here’s to 2017! 🍾
