janani agriserve - csr partnership proposal

JANANI AGRISERVEJANANI AGRISERVEA SOCIAL ENTERPRISE IN AGRICULTUREA SOCIAL ENTERPRISE IN AGRICULTURE

Sundara Rajan Sampath, CEO And Founder

Janani Foods Pvt. Ltd

Purpose of this presentationPurpose of this presentation

YourYour

Initiatives

Offering Janani AgriServe as Implementing

Agency for your CSR activities

OutlineOutline

Introduction

• Farmer’s

Needs

Architecture

• Framework

• Workflow

Uniqueness

• The Tech

Edge

Achievement

• Benefits To

Farmers

Partnership

Preview

• Janani’sNeeds

• Janani’s

Solution

• Overview Of

Janani

Agriserve

• Workflow

• Janani Kiosk

Operations

Edge

• Uniqueness

Of Our

Colloborators

• Our Service

Providers

Farmers

• Quality

Assurance

• Social

Impacts

• Janani’s

Offerings

• Scope Of

Partnership

• Advantages to

you

INTRODUCTIONINTRODUCTION

Problems Faced By A FarmerProblems Faced By A Farmer

Can someone

guide me about

domestic as well

as international

markets?

Yields are

low and

quality is

inconsistent.

Lot many

intermediaries in

back end and

front end supply

chain.

Introduction JAS Architecture Achievements Join Us

Post-harvest

losses. I need

financial

assistance.

Farming is not profitable for small farmers and there is a need

for “Farmers’ Livelihood Enhancement”

Our Solution forOur Solution for

Farmers Livelihood enhancementFarmers Livelihood enhancement

Products &

• Physical and ICT Infrastructure

at Villages

• Interlinking all stakeholders

Janani’s Smart Village Agri EcoSystem Platform

Convergence of

Products &

ServicesTechnologies

eCommerce Value Chain

• Interlinking all stakeholders

seamlessly

• Providing customized products

and services to farmers to

improve productivity and reduce

cost

• Ensuring end-2-end quality

assurance from pre-sowing to

marketing


AgriserveAgriserve Meets Farmer’s NeedsMeets Farmer’s Needs

Pre-sowing

• Information on inputs such as seeds, fertilizers, pesticides

• Financial Assistance

• Weather

Production

• Continuous Agro Advisories

• Supply of quality inputs

• Finance and Insurance Services• Weather Services

Post-harvest

• Post harvest management

• Storage

• Grading and standardization

• Logistics

• Market Information

Direct Market Linkage

• Alternative market channels

• eAuctions

• Contract Farming


Janani AgriServe (Janani AgriServe (JAS) OverviewJAS) Overview

� Smart Agri Ecosystem founded in

2009.

� Vision: Make Agriculture Profitable

for Small and Marginal Farmers.for Small and Marginal Farmers.

� Served 3,000 farmers.

� Modular and hierarchical operational

model that helps in scalability and in

addition of new products and services


ARCHITECTUREARCHITECTURE

Organizations

Agriculture based

Corporates

Government

AgenciesFinancial

Institutions

Marketing

Channels

Universities /

Research

Institutions

Self Help Groups

/ Farmer Clubs

Seeds, Fertilizers,

Pesticides

Equipment, Labors

eSagu Agro

Advisory System

IBM Smart Rural

Aggregator

FrameworkFramework

Services

Agro

Advisories

Quality

Assurance

Direct Market

Linkages

Quality Input

Supplies

Financial

Assistancee-Governance

Resources

Equipment, Labors

Logistics

Scientific

Knowledge

Finance

Technology

Aggregator

Platform

IBM Spoken

Web

NCDEX Auction

Platform

e-KiosksVillage Level

Agri EcoSystem


Integrated Integrated AgriServeAgriServe ModelModel

� Village Kiosk is operated by a local franchisee, who can be a NGO, Farmer Group, Farmer Producer Companies, local Agriprenaurs, Self Help Groups

� Franchisee provides infrastructure, investment (upto Rs.5.00 Lakhs) , generates farmer memberships and provide all products and services for a cluster of 3 to 5 villages.services for a cluster of 3 to 5 villages.

� Mandal Aggregation Centers are franchised to Agri Graduates, Business Graduates or local agri business organizations who provides infrastructure and investment upto Rs.12.00 lakhs.

� Mandal Aggregator oversees the kiosks’ operations in his mandal. To handle large volume of smaller transactions at kiosks and optimization of logistics costs, aggregation of products and services are necessary


Janani Kiosk OperationsJanani Kiosk Operations

Agro Advisory

Marketing

Finance

Input Sales

Information Services Training

Village Kiosk


PRODUCTS & SERVICES PRODUCTS & SERVICES

DELIVERED THRO SMART VILLAGE DELIVERED THRO SMART VILLAGE DELIVERED THRO SMART VILLAGE DELIVERED THRO SMART VILLAGE

AGRIAGRI ECOSYSTEMECOSYSTEM

PrePre--Sowing ServicesSowing Services

Farmer Registers his farm Farmer Registers his farm

with with Janani’sJanani’s KisokKisok

Farmer Insures his crop Farmer Insures his crop

thro Janani ’s Insurance thro Janani ’s Insurance

Service AssociateService Associate


Farmer decides the crop Farmer decides the crop

to grow based on Janani to grow based on Janani

Agri Expert’s adviceAgri Expert’s adviceFarmer avails crop loan Farmer avails crop loan

from from Janani’sJanani’s Financial Financial

Services partnerServices partner

Production Phase ServicesProduction Phase Services

Farmer gets his farm specific Farmer gets his farm specific

agro advisory every week agro advisory every week

from sowing to harvest from from sowing to harvest from

Agri ScientistsAgri Scientists

Field visits of Field visits of Janani’sJanani’s Agri Agri

Scientists help farmer to Scientists help farmer to

get better productivity get better productivity


Farmer attends Farmer attends

Training sessions of Training sessions of

Janani’sJanani’s Agri ScientistsAgri Scientists

Farmer buys inputs Farmer buys inputs

from from Janani’sJanani’s KisokKisok

Farmer adopts the Farmer adopts the

advice given by advice given by

Janani’sJanani’s Agri ScientistsAgri Scientists

Post Harvest ServicesPost Harvest Services

Farmer gets training on Farmer gets training on

harvesting and dryingharvesting and dryingFarmer Gets Warehouse Farmer Gets Warehouse

Receipt Finance from Receipt Finance from

Janani’sJanani’s Financial Financial

Services partnerServices partner


Janani Stores the bags in Janani Stores the bags in

accredited warehousesaccredited warehouses

Farmer packs the output Farmer packs the output

scientifically and delivers scientifically and delivers

at at Janani’sJanani’s KisokKisok

Janani gets the quality Janani gets the quality

of produce certified of produce certified

in approved Labsin approved Labs

Market Linkage ServicesMarket Linkage Services

eAuctionseAuctions

Contract Contract

FarmingFarming


Food Food

Processing Processing

IndustriesIndustries

Retail ChainsRetail Chains

Spot MarketsSpot Markets

Information ServicesInformation Services

Agro Agro

AdvicesAdvicesLivlihoodLivlihood

OpportunitiesOpportunities


Market PricesMarket Prices

WeatherWeather

eGovernanceeGovernance

UNIQUENESS OF UNIQUENESS OF JANANIJANANIUNIQUENESS OF UNIQUENESS OF JANANIJANANI

AGRISERVEAGRISERVE

Tech Collaborators Of Janani Tech Collaborators Of Janani

AgriServeAgriServe

• Agro Advisory

Services• Smart Rural

Aggregation

Platform And

Spoken Web

IBM IIIT Hyderabad

• Marketing,

E-auctions

• Warehousing,

Quality

Certification,

Farmer Finance

Hyderabad

NCDEXNCML


Agro Advisory Service WorkflowAgro Advisory Service Workflow

Beginning of season

Registration of Farm

Once every 10 days or as needed

Coordinator Interaction

Crop status and weather transmitted to lab at Hyderabad by coordinators

Data Transmission

Scientists analyze data and recommend actions

Scientific Analysis

Farmers receive advices from kiosks

Farmer Interaction

Retailing of quality inputs for farming needs

Retail Kiosk


Logical overview of the SRAP Logical overview of the SRAP

ecosystemecosystem

Standardized

SchemaGovernment

Healthcare

Bank / MFI / Ins

Janani

EMPAgriculture O

Market access / Distribution network


e Commerce

Registration

HUB

HUB

HUB

HUB

FMCGAGRi

PLOYMENT

Agriculture

Employment

/ Livelihood

OTHERS

Market

Linkage

Kiosk

Janani

AgriServe IBMService

ProviderFarmer

Janani Kiosk with a

Computer / Mobile

HUB

Agriculture

(Input / Output

sales/ services)

HUB

Livelihood/Employment

Healthcare

and Others

e-Auctions

Value Additions from NCDEX and Value Additions from NCDEX and

NCMLNCML

National

Warehousing

NCDEX

nSpotSpot Market

National Collateral Management Services Ltd (NCML)

Warehouse Receipt Finance

Quality Certification

Introduction JAS Architecture Uniqueness Achievements Partnership

JAS edge over competitionJAS edge over competition

� Only Agri Value Chain Model with an Information & Communication Technology

Platform at village level linking all stake holders from the farm to customers

seamlessly

� Built on a framework of Agri Sciences, ICT Technology, Business Processes,

Management and e-CommerceManagement and e-Commerce

� Multiple Technology Options for farmers - Mobile, Spoken Web, Internet and

notice boards

� Agro advisories in a personalized manner, at the farm gate, continuously from seed

to harvest

� Only Model where Quality Assurance Services are provided at the Farm Level–

Post Harvest Storage Level–Marketing of Agro Commodities Level–Covering

Water, Soil, Pest and Products

� Only Market Linkage Model for Agri Commodities where prices are discovered

through transparent auction platform based on quality of the produce

ACHIEVEMENTSACHIEVEMENTS

5% to 8% Better Soil Fertility

Benefits for FarmersBenefits for Farmers

~5% farm productivity increase.

Reduction in usage of fertilizers and pesticides by 80Kgs and ~1 lit respectively

10 to 20% increase in price realization.

5% to 8% reduction in logistical costs.

Fertility

Average Additional Income of Rs.4000/- per Acre


Quality AssuranceQuality Assurance

� Quality in production through farm specific agro advisories

� Supplying quality inputs

From Pre-sowing till Retail

� Quality Maintenance through warehousing facilities

� Quality Testing and certification

� Price dissemination and marketing based on quality


Social BenefitsSocial Benefits

Bridge the information gap

Improved soil and water environment

Rural Employment

information gap between agricultural experts and farmers


eGovernance

Services

COME JOIN USCOME JOIN USPartnership with You

Janani’sJanani’s OfferingsOfferings

Organized

Farmer

GroupsICT

Infrastructure

and Human

Resources


Credible

Collaborators

Sustainable

Model

Proven

Social

Impact

GroupsICT

Network

Direct procurement from the

Research facilitation through in-

CSR

Projects

Scope of PartnershipScope of Partnership

Marketing Opportunity.

Assured consumers base.

from the farmers

through in-flux of data.


Scope of PartnershipScope of Partnership

� Marketing – Explore new markets for farmers and expansion of customer base for your products

� Economics – Aid farmers to get better price for their produces and reduce cost in procuring raw materials of your company

� Technology – Deployment of technologies developed by both of us for commercial and social purposes

� Research – Data Mining -Help study and develop new products and services for Rural Market

� Betterment of Society – Platform can also be deployed for Rural Healthcare, Education, Animal Husbandry, Livelihoods and BPO services


Advantage Advantage tto youo you

First Mover Advantage Over

Competition

Entirely Outsourced Operations

Proven Social Impact

Convergence Of Social Benefit, AgriSciences And

Competition

Infrastructure And Human Resources

Operations

Creditable Collaborators

Sustainable Model

Sciences And ICT


THANK YOUTHANK YOUMobile: 90307 41404

[email protected]

www.jananigroup.com

janani agriserve - csr partnership proposal

Business

farmers needsmeets farmers

small farmers

marginal farmers

smart villagedelivered

farmer group

farmer memberships

aggregation of products

end quality assurance