jan 24 ol media kit
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OAKLANDLOCAL:Growyourbusinessthroughourcommunityconnec3onsWinter2011-2012
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News:Mission-drivenandNotForProfit
WhatisOaklandLocal?Web-based,localdailynews&reporEng:originalrepor3ng&communityvoices,-6
storiesday
LocalCommunityarEcles:4-20weekOn-going,web-basedtrainingprograms:servenon-profits,communityorgs,smallbusiness
vents&meet-ups:CodeforOakland,InOakLunchseries,OaklandNewsCaf
2hJp://oaklandlocal.com
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OurAudienceisYounger,
ChoosestoShopLocallyOakland Local audience:Younger + older than average:46% under 3522% over 5598% from Oakland or within 8miles of city
More diverse:
22% people of color17% LGBTQMore engaged:
52% self-identify as change-makers*Data from March 2011 survey & Google Analytics
92%SAYTHYPRFRTOBUY
FROMLOCALBUSINSSShJp://oaklandlocal.com
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OurAudienceisLarge,Dynamic&ngaged
100,000visitorstowebsiteeverymonth2,500newsleJersubscribers5,000+TwiJerfollowers6,600+Facebookfollowers700registeredcontributors45+communitycontributorpiecespermonth
More3mespentonsitepervisitthanBayCi3zenorOaklandTribune**Knightreport,Quantcast
4hJp://oaklandlocal.com
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DeliveringLOCALNewsthatMaJers,
DrivingReaders--andSales
Ourmarke3ng&adver3singpartnersgetgreat
branding,visibility&HIGHclick-through
ontheiradsandoffers5hJp://oaklandlocal.com
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=IMPACTOaklandLocalwebtraffic:
185,000pageviews,76,000visitors,December2011
(Compare:Alexa.comreportsmonthlyvisitorsto
InsideBayArea/OaklandTribuneat5,485permonth)
DistribuEonthrough:KQEDSFGate.comYahoo!NewsGoogleNewsTheMediaConsor3umNewAmericaMediaReutersBylinerAWARDS
SocietyofProfessionalournalists,CaliforniaGrand
urors,EastBayPressClub
6hJp://oaklandlocal.com
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WeWorktoGrowYourBusiness
Ad&markeEngunits
FrontpagebadgeSitebannerSec3onbadgeNewsleJerpromo3onFacebook,TwiJerpromo3on
Deals&CouponsTicketgiveawayEventpartnerships
620X60Banner,RunofSite
7hJp://oaklandlocal.com
150X180BadgeFrontPage&onSecEons
180X300FrontPage/DoubleBadge
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High response rate w/ Oakland Local
Newsletters2X a month
2,300 subscribers!Highly engaged list"39% open rate!Merchant-oriented:
Focus on things to go,
do, see & buy inOakland"Own the top story,"Story with image &ad, live links"
8hJp://oaklandlocal.com
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hJp://oaklandlocal.com 9
JOIN LOCAL COMMUNITY GETTING
RESULTS
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RSULTSMonthlyReports
hJp://oaklandlocal.com 10
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We can help you with your web site,
social media and newsletters, too!
Oakland Local is all about making YOU successful
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TESTIMONIALS!"OaklandLocalhasgoJenusresultsthatmakeadver3sing
worthwhile."--GavinRaders,PlanEngJusEce
"WehavegoJensomanyordersfromOaklandLocal,star3nginthe
firstweekweplacedanad."--PhatBeetsCollecEve
OaklandLocalhelpsussellforsure.GregElenbaas,Co-Soap
OaklandLocalgetspeopletoourevents.SoulLuciani,thismustbe
theplace
"OaklandLocalmadeahugedifferenceindrivingregistra3onsforourevents."--DarleneCrane,CreatedinOakland(CIO)andAlliancefor
CommunityDevelopment
IlovewhatOaklandLocalisdoing"--OlisSimmons,YouthUpRising
12hJp://oaklandlocal.com
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Areweafitforyou?
SetupaconsultaEon:
SusanMernit,Publisher
(m)65081490
DebiMason,Marke3ng
debimason1950@
oaklandlocal.com
Ratesheetonrequest
Wegetresultsforyoudaily,weekly,monthly1hJp://oaklandlocal.com
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Oakland Local on the move
2011-2012
MostvisitedFacebookpageinOakland,CABestmedia-CaliforniaGrandJurorsAwardWinner,2011SocietyProfessionalJournalistsawardWinner,2010,astBayPressClubAwardPresenter,OReillyNewsfooconference2011,ONA2011,SXSWpanel2012
Grantee:InvesEgaEveNewsNetwork,Californiandowment,GWWilliamsInsEtuteforInvesEgaEveReporEng,others
14hJp://oaklandlocal.com