jamie shanks - where does social selling fit in the buyer's journey?
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WHERE DOES SOCIAL SELLING FIT IN THE BUYER'S JOURNEY? What 50,000 sales pros told us.
Jamie Shanks, CEO, Sales for Life
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1. Who Is Jamie Shanks And Why Is He Talking About Social Selling?
2. The FEED Routine
3. How To Measure Social Selling
NEXT 30 MINUTES
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1 JAMIE SHANKS’ STORY
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Failure“Our greatest glory is not in never failing,
but in rising up every time we fail.”Ralph Waldo Emerson
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Did not build an online presence+
Did not build a sustainable pipeline
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NEARLY TWO YEARS AFTER STARTING MY BUSINESS, IN MARCH
2011, I WAS TEETERING ON THE EDGE OF
BANKRUPTCY, THEN, LIKE A SLAP IN THE FACE FROM ‘SALES
KARMA,’ THREE DAYS BEFORE MY WEDDING, THE BOMB DROPPED!
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There was no way I was telling my soon-to-be wife what had just happened, or I assumed, “this marriage thing is over before it even begins.”
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At night, every night, many times at 3 a.m., I would be in our spare bedroom staring aimlessly at my laptop, hoping that some serendipitous event would come save my business. I can vividly remember these nights like a recurring bad dream.
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Rising From The Ashes Of Failure
“It ain’t how hard you can hit, it’s about how hard you can get hot
and keep moving”
Rocky Balboa
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AA-ISP’S ANNUAL LEADERSHIP SUMMIT
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”Are you f#@$ing mental?”
George AlbertCOO, Sales for Life
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Starting With Global Organizations
“The whole is greater than the sum of its parts”
Aristotle
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2 THE FEED ROUTINE
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The FEED Routine“Repetition is the mother of learning, the father of action, which makes it the architect of accomplishment.”
Zig Ziglar
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The FEED Routine
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50,000 +The Number Of Sales Professionals Who Contributed
To This Crowdsourced Social Selling Routine.
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1. FINDFind, profile and socially surround your buyers.
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2. EDUATEEducate your network with content.
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3.ENGAGEEngage in new socially driven conversations.
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4. DEVELOPDevelop your network by sending new connection requests.
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FEED ROUTINE SUMMARYIn 30-60 minutes per day:
FIND decision-makers in named accountsEDUCATE yourself and your market with content
ENGAGE prospects through a multi-touch cadenceDEVELOP your network to find more decision-makers
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3 HOW TO MEASURE SOCIAL SELLING
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SOCIAL SELLING MASTERYSCALING UP YOUR SALES AND MARKETING MACHINE FOR THE MODERN BUYER
GetSocialSelling.com
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