e day 2013-shanks
DESCRIPTION
TRANSCRIPT
![Page 1: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/1.jpg)
mshanks.com
The future of personal mobility:the internet of things and the rise of the autonomous car
or ...
![Page 2: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/2.jpg)
mshanks.com
why everyone needs to adopt a design mentalityor ...
![Page 3: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/3.jpg)
mshanks.com
how to succeed in the experience economy
![Page 4: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/4.jpg)
mshanks.com
Michael Shanks — design archaeologistStanford University, California
Hasso Plattner Institute of Design at Stanford (the d.school)Revs Program (CARS — Center for Automotive Research at Stanford)
![Page 5: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/5.jpg)
mshanks.com
why archaeology?
because there’s no clean slate in design — you can never start from scratch archaeology — the material life of the past in the present looking to a sustainable future
with 200k years of insight into human experience — the big picture!and seen from outside the box
![Page 6: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/6.jpg)
mshanks.com
(yes — I do also dig up the past — currently a Roman town in the UK)
![Page 7: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/7.jpg)
mshanks.com
Revs at Stanford
design research — the past, present, and future of the automobile(so much more than a story of those powered boxes on wheels)
![Page 8: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/8.jpg)
TextBentley DNA
![Page 9: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/9.jpg)
1913 Peugeot voiturette —a di!erent kind of innovation story
![Page 10: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/10.jpg)
2nd Prize to Stanfordfor Junior the autonomous car
![Page 11: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/11.jpg)
![Page 12: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/12.jpg)
mshanks.com
a story of the near future
![Page 13: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/13.jpg)
mshanks.com
I’m not often traveling to the studio on this project. The fiber optic link at home lets me run a wall-sized wormhole at high resolution so I can see everyone as if I were just there, chatting, passing materials around as if I was with them.
I am planning the day with a member of the team out in rural France when the House tells me that Ben is off to school. It has remembered to charge his electric bicycle overnight.
My conversation follows me room to room across the screens and sound system running through the house and out to the car which has pulled round to the front from the garage.
It’s a Gordon Murray Special. The super lightweight composite frame allows complete customization and I’ve got the latest self-driving system installed, developed by a small specialist company in Zurich.
My conversation carries seamlessly into the car and I’m gently interrupted by its greeting. I tell Jimmy I’ll talk later.
“I see that you’re a little stressed this morning Michael.” The sensors in my jacket pass on all my vital signs to the House and Car. The House had suggested I had more for breakfast to help with my blood sugar. Now the Car suggests that I relax and let it do the driving.
“Your driving is upsetting the insurance company Michael. They’ll raise your premium.”
I refuse. I really like exploring the performance simulation modes. Having the Car behave as if it were a tourer in the 1960s, or whatever, gets my head out of things.
“Perhaps Eddie Hall’s Bentley this morning?” Great! I’ve been wanting to try this all week, and the morning weather today is perfect. The Car lowers the roof and loads the specs for the 1936 4.25 liter motor that Eddie had fitted for the Tourist Trophy race of that year (he came second). The simulation of the Borg and Beck clutch felt spot on as I nudged the stick shift, admittedly from a late 60s Lotus Elan. I slip into first and pull away. The engine note comes through beautifully on the Car’s environmental sound system. The dashboard displays adjust to show the worn dials of the old Bentley.
But the commuter traffic on 101 is bad.
The Car suggests it take over. Perhaps I’d like to edit the video of the weekend family road trip. The Car has compiled all sorts of clips, interior shots of us all joking along, looking out of the windows, clips shared from roadside cameras, and from the kid’s cameras in the other Car. The dashboard displays adjust again.
“There’s a problem ahead Michael, and I can’t quite reconcile the data coming from the road sensors and other cars.”
“Let me know if you need any help.”
“I will Michael.”
The lanes reserved for self-driving cars allow high speeds, and it’s only a few miles and moments before the Car interrupts.
“There’s really something not quite right Michael. The distances are not computing. Road and vehicle-to-vehicle sensors are incompatible. I think it might be something to do with the roadworks.”
“OK, let me see.”
I look up and don’t recognize the road at all. The car has taken us a different route this morning.
Everything then speeds up. I see there’s something coming up fast. It looks like an overturned bus, a school bus, and cars are swerving too fast around it.
“Michael, there are 14 school children in the road ahead and I can’t see a way through. What should I do?”
I hesitate.
The car applies emergency braking and deliberately veers to the left to avoid the children.
Surveillance cameras and in-road monitors record the speed of impact with the concrete overpass as 58.3 mph.
![Page 14: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/14.jpg)
mshanks.com
a story of the near future
home | bodywork | health | memory | interoperability | custom performance | interface | materials | fuels | clouds | screens and windows | surveillance | soundscapes |
interconnection | infrastructures | time | awareness | management | decision-making | anticipatory algorithms | hybrids | horror
![Page 15: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/15.jpg)
mshanks.com
automotive futures
matters of (inter)personal mobilities
![Page 16: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/16.jpg)
![Page 17: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/17.jpg)
![Page 18: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/18.jpg)
![Page 19: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/19.jpg)
bodywork
![Page 20: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/20.jpg)
![Page 21: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/21.jpg)
mshanks.com
Gordon Murray
![Page 22: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/22.jpg)
![Page 23: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/23.jpg)
![Page 24: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/24.jpg)
mshanks.com
radical (disruptive) needs-centered design
![Page 25: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/25.jpg)
mshanks.com
extreme customization
![Page 26: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/26.jpg)
![Page 27: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/27.jpg)
mshanks.com
new markets and old issues
![Page 28: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/28.jpg)
mshanks.com
bodyworks
![Page 29: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/29.jpg)
mshanks.com
![Page 30: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/30.jpg)
mshanks.com
post PC
![Page 31: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/31.jpg)
mshanks.com
internet of things — ubiquitous interconnectivity
![Page 32: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/32.jpg)
![Page 33: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/33.jpg)
mshanks.com
NFC — near "eld communication
interconnection — a short example
![Page 34: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/34.jpg)
mshanks.com
![Page 35: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/35.jpg)
![Page 36: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/36.jpg)
![Page 37: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/37.jpg)
mshanks.com
internet of everything
![Page 38: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/38.jpg)
![Page 39: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/39.jpg)
mshanks.com
big data and the era of frictionless surveillance
my car looks a#er mewith anticipatory algorithms
![Page 40: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/40.jpg)
mshanks.com
Eye See
![Page 41: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/41.jpg)
mshanks.com
so — just what is a car?
don’t assume you know
![Page 42: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/42.jpg)
![Page 43: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/43.jpg)
mshanks.com
assemblage and entanglement
mobility, reach, copresence, bodywork, the sublime, sharing, anticipation,tacit motor skills, platform, communication, risk,
status symbol, identity prop, technology, performance ...
![Page 44: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/44.jpg)
mshanks.com
we are always already in medias res
there’s no blueprint, speci"cation, plan
![Page 45: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/45.jpg)
mshanks.com
convergent meta experiences
mobility, reach, presence, sharing, the real and the imaginary,delegation, entanglement, nomadic itineraries, (dis)(inter)mediation
the car and the media device
![Page 46: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/46.jpg)
mshanks.com
this is the experience economy
![Page 47: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/47.jpg)
mshanks.com
so what? — how do we deal with all this?
![Page 48: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/48.jpg)
mshanks.com
design thinking
become a designer
![Page 49: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/49.jpg)
mshanks.com
design is so much more ...
styling, branding, aesthetics, graphics, interface
![Page 50: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/50.jpg)
mshanks.com
design is a process
an attitude, a pragmatics, a bundle of methods, strategies, tactics, focused onneeds "nding and problem solving
![Page 51: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/51.jpg)
mshanks.com
human-centered design
entanglement — humans, non-humans, other species, things, environments, events, memories, remains
(ask — just what is it to be human?)(NB — I am not talking about people and products, but hybrid assemblages where each can be both)
![Page 52: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/52.jpg)
mshanks.com
design thinking
a skill setnot a mystery
![Page 53: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/53.jpg)
![Page 54: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/54.jpg)
mshanks.com
design process
research, empathize, collaborate, prototype, test, fail quicklyclarity and mindfulness
desirability, feasibility (technics), viability (business)elide product and process, company and community
![Page 55: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/55.jpg)
![Page 56: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/56.jpg)
mshanks.com
a design solution to innovation
design thinking actually works, because it has been around for millennia
nearly one third of start-ups in Silicon Valley in the last three years have adopted adesign outlook
![Page 57: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/57.jpg)
mshanks.com
design — you can do it too
make life richer
(don’t let the machines murder us!)
![Page 58: E day 2013-shanks](https://reader033.vdocuments.us/reader033/viewer/2022052303/54bea3244a7959d8038b4752/html5/thumbnails/58.jpg)
thanks
Hasso Plattner Institute of Design at Stanford (the d.school)Revs Program (CARS — Center for Automotive Research at Stanford)
Bill Moggridge, Bernie Roth, David Kelley, Tim Brown, Rich Green, Sebastian Thrun, Meghann Dryer, Cli! Nass, Chris Gerdes, Sven Beiker, Jon Summers, Fred Turner, Joe Pine, Miles Collier, Murray Smith
(they don’t realize how much they’ve damaged a perfectly good academic career!)