jamie rayford's portfolio
TRANSCRIPT
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UpdatedApril12,2010
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Table of Contents
The following documents have been compiled throughout my academic career at theUniversity of West Florida, pursuing a Bachelors of Arts in Communication Arts,
majoring in Public Relations. There are also documents from an internship I secured inthe summer of 2009 at SPIN, LLC in Baltimore, Maryland.
Resume
News Release
Memorandum
Blurb
Backgrounder
Crisis Communication Plan
Research Proposal
Grant Proposal
Publication Design Samples
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Jamie Rayford
Education
University of West Florida
B.A. Communication Arts, expected May 2010Major: Public Relations Minor: Spanish
Honors • GPA: 3.20 Dean’s List: 5 consecutive semesters
Internship Experience
Intern, SPIN, LLC (Public Relations and Marketing Firm)05/2009-08/2009
• Wrote press releases, backgrounders, and blurbs• Planned and attended social events for the summer season• Developed and maintained informational databases and social media sites for clients
Work Experience
Senior Accounting Associate, Army & Air Force Exchange Services06/2009-09-2009
• Handled a $125K vault on a daily basis• Received and verified cash deposits from 11 stores and vendors and delivered
them to the bank
• Responsible for guarding sensitive materials such as credit card numbers andstore card activity
Sales Associate, Buckle07/2007-01/2009
• Sold a variety of men’s and women’s high end apparel through communicating the benefits of the merchandise
• Conducted register operations, including guest interaction and operating cash register,opened new store card accounts
• Received Teammate of the Back to School Season, October 2008
Volunteer Experience United Service Organizations (USO) Pensacola
01/2009-06/2009 • Improve quality of life to military personnel by being positive, serving snacks, providing
information, managing recreational equipment, preparing care packages for deployed
members
Skills• Working knowledge of Microsoft Office, Adobe Creative Suite 4, social media expert• Excellent interpersonal and writing skills, intermediate understanding of Spanish
language
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The following press release was written during my summer 2009 internshipat SPIN, LLC in Baltimore, Maryland.
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April14,2010CONTACT: ErickaAlston,PRAssociate
Company Name: SPIN Phone Number: 410.889.4112
Cell Number: 443.415.0471
Email Address: [email protected] URL: www.SPINLLC.com
SPINNamedBrandingFirmforPotomacValleyBrick AreamasonryselectslocalPRfirmtobuildbuzzforinternationalexposure
Potomac Valley Brick and Supply Co., (PVB) the leading supplier of masonry products in theBaltimore‐Washington Metropolitan area has chosen SPIN, a full‐service marketing and publicrelations firm, to guide itseffortsin creatingan internationalcampaign to launch itsfirst annualinternationaldesigncompetition.SPINisspearheadingtheoverallbrandingofthecompetitionwhichincludeswebsitedevelopment,logodesign,mediarelations,thesponsorshipprogramandthesocialmediacampaign.
The innovative campaign is setting the foundation for what PVB hopes to be its first successfulinternationalendeavor.With offices inWashington,D.C. and Baltimore,M.D., SPINwill plan and execute the bulk of theinternationalcompetition’sdevelopmentusingpastexperiencefromitspredominatelyconstructionanddevelopmentindustryclientele.“Weareexcitedtobeapartofthedevelopmentalstageofwhatwebelievetobea groundbreakinginitiative–astheindustrylooksformoreinnovativewaystodesignandbuildsustainableprojects,Ibelieve Potomac Valley Brick is paving the way in presenting this international competition, ”explainsPaulineHarrisOwner/PrincipalSPIN,LLC.“Weareexcitedtobethefirmselectedtohelpintheseefforts.”
Over the past several years PVB’s President, Alan Richardson, has seen a growing interest inenvironmentally‐friendly and sustainable products. In response, PVB formed a “Green Team” todeterminehowthecompanycouldbebetterpreparedtosupportthisrisingdemand.FromtheGreenTeam’ssuccess,RichardsonsawitfittingthatPVBbetheplatformtoraiseawarenessofhowbrickcanbeusedinsustainabledesign.“Afteranextensivesearchandpresentationsfrommanyfirms,SPINclearlycapturedourvision,theirexperience in theBuilt environment, theteam of seasoned industryprofessionals, left uswith nochoicebuttohaveSPINonboardtodeliverourmessageeffectively,”saysRichardson.“Theyhitthegroundrunningandwithlittledirectiontookthecompetitiontoanotherlevel.”SPIN’s exceptional team is guided by common principles of client satisfaction, consistency, andefficiency.Theteam’sexperienceinadvertising,brandingandpromotingwillbemajorcomponents
toyieldinga successfulcampaign forPotomacValleyBrick.FormoreinformationaboutSPIN,visitwww.SPINLLC.com.ForinformationonPVBvisitwww.pvbrick.com.
### AboutSPINSPINisamarketingandpublicrelationsfirminBaltimore,MDfocusedonprovidingservicestomembersofthebuildingandreal
estateindustries.PrimaryclientstypicallyconsistofDevelopers,Architects,Engineers,InteriorDesigners,andContractors,that
provideservicestothedevelopmentprocess.SPIN’sfourpartmarketapproachisintheacronymofitsname-Strategy, PublicRelations,ImageandNewBusinessDevelopment.Formoreinformation,contactPaulineHarrisorvisitourwebsiteat
www.spinllc.com
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This fictitious memorandum was a class assignment for my Writing for
Public Relations course.
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MEMORANDUMOctober 14, 2008
To: All GCCSD Faculty & Staff From: Rick Scott, SuperintendentGulf Coast County School District
Re: Accelerated Reader Program Implemented
As I have discussed with the majority of you, the Accelerated Reader program will beimplemented for use in all district schools. The long awaited program will help thestudents to realize their maximum reading potential and increase reading comprehension.We will have to be dedicated to helping the students learn how to use the program;
certain books they can read, the book’s point value, and so on.Hopefully the AR program will motivate students to read and reach them to higher levelsas well. Please carefully read over the information about the AR program that was givento you a while back. The AR software for the computers will arrive next week to allelementary, middle, and high schools. The software is for quizzes students will take after completing a book to earn points. I look forward to the start of the program, and I hopeyou do as well.
cc: Jamie Rayford
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This following blurb was written during my internship at SPIN, LLC. Iwrote the blurb to be published in trade publications and local newspapers to
increase participation in one of the client’s international designcompetitions.
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PotomacValley Brick is proud to announce its first design competition,Brick-stainable: Re-Thinking Brick ! The competition will challenge design teams toexplorethepotential of brick construction through thecreationofahypotheticalnet‐zeroenergyefficientbuildingusingclaymasonry(brick)asaprimarymaterial.
Entries that explore specific technical aspects of brick or the assembly are alsohighlyencouraged.Thefirstplacewinnerwillreceivea$10,000grandprize,andtravelandaccommodationtotheBrick-stainable:RethinkingBrick awardsceremonyatthehistoricalNationalBuildingMuseuminWashington,D.C.onJanuary27,2010.Inaddition,winnerswillreceiveregistrationandtraveltoandfromtheGreenbuildExpo2010foruptothreeteammembers.AnexhibitoftheentrieswillbearrangedattheNationalBuildingMuseumfollowingthecompetition.Registerat:www.brick‐stainable.com
RegistrationDeadline:September15,2009Welookforwardtoyourparticipation!
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The following backgrounder was written during my internship at SPIN,LLC.
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AboutTheHeisermanGroup
TheHeisermanGrouphasbeenprovidingtop‐qualitydevelopmentandstrategicfacilityplanningservicesacrossthenationsince1972.Today,TheHeisermanGroupisavibrantfull‐servicefirmspecializinginstrategicfacilityplanning,designand
implementationservices.Wearecommittedtohelpingourclientsachievetheirgoals,bytakingthetimetolearnhowtheirorganizationsfunctionandunderstandingtheirneeds,todeliverthehighestqualityresults.HistoryandCommitment
TheHeisermanGroup’srootsdatebackto1972,whenMichaelHeiserman,thefounder,begantopracticehisarchitecturalskillsinhisfamily’sbasement.HisdedicationtoarchitectureandhisappliedskillsofqualityandhardworkdevelopedintoTheHeisermanGroup.Sincethen,wehavegrownintoanationally‐recognizeddevelopmentfirmofmorethan20professionals,ledbyMichael’sson,HerbertHeiserman,AIA.
Theenduringstructureofqualityanddedicationallowsustorespondquicklytomeetaclient’sneeds,whetherlocal,regionalornational.Wehavetheexperienceandflexibilitytoassembletherightteamforyourproject,andoursingle‐pointofcontactapproachprovidesyourcompanywiththeattentionandserviceexpected. AnExtraordinaryTeam
AtTheHeisermanGroup,ourteamiswhatmakesusexceptional.Ourtactfulteamofmorethan20professionalsprovidesclientswithsuperiorprocessesofplanning,designandimplementation.Throughmorethan35yearsofexperienceindevelopment,ourteammembersknowwhatittakestoprovideexcellentserviceto
clientsanddeliverinvaluableresultsthatexceedclients’expectations.WhileTheHeisermanGroup’scorebusinessiseasilyreplicatedretailandtenantwork,ourportfolioisdeepandvaried,rangingfromofficesandrestaurantstohealthclubsandchapels,yieldingmoreknowledgeableandobligingassociatesatTheHeisermanGroup.Heiserman’sclientretentionrateisnear100percentsinceourworkisguidedbythecoreprincipalsofquality,personalattention,responsiveness,consistency,efficiency,andcommitmenttothegoalsofourclients.Althoughweleadourpracticefromoneoffice,wecanprovideservicesanywhereintheUnitedStates,thanksto
allianceswehavebuiltwithseveralpartnerfirmsaroundthenation.
AProvenProcess
AtTheHeisermanGroupourclient’ssatisfactiontakespriorityandensuresproperexecutionfromstarttofinish.TheHeisermanGroupfocusesonunderstandingourclients’operations,sothatwecanhelpaddvaluetotheirenterprises.Weareproud
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ofourlong‐termrelationshipswithclients–somedatingbackadecadeormore.Everyclientisauniquepartnerwhodeservesafreshperspective,tailoredapproachandindividualattention.Atanytime,ourclientsareabletodirectlyaccessourleadership.
Wearecommittedtohelpingourclientsachievetheirgoals,bytakingthetimetolearnhowtheirorganizationsfunctionandunderstandingtheirneeds.Ourstaffcandevelopanoriginaldesign,ortakeanexistingvisualbrandandreplicateitformultiplelocations.Wecanhelpyourcompanybuildandmaintaincohesivebrandidentitythrougheffectivedesignasyourorganizationgrows.ClientServices
TheHeisermanGroupoffersavarietyofservicesinbuildingdevelopment,includingRetail,Restaurant,SalonandSpa,andSpecialtyservices:
RetailWearearecognizedleaderinthedevelopmentofprototypeandroll‐outretaildesignforregionalandnationalbusinesses.Wehavedesignedhundredsofretailstores,helpingourclientsexpandandmaintaintheirbrandsastheycontinuetogrow.Ourretailservicesprovideclientswiththeadvantagetohaveuniquedesignsfromseasonedprofessionals.Restaurant
Wetakethetimetounderstandarestaurant’sday‐to‐dayoperations,aswellasitsbrandingstrategy,tocreateattractivespacesthatappealtoyourcustomers.Wealsohelpexpandingrestaurantsbuildacohesive,consistentidentityacrossmultiple
locations.Ourteamremainsengagedthroughoutthedevelopmentprocesstoensurethebestpossibleproduction.Salon&Spa
Ouryearsofexperiencedesigningsalonsallowustoprovidecreativeandeffectivedesignstohelpyourbusinessestablishandmaintainitsindividualimage.Ourresponsivestaffwillhelpyourcompanycreatecontemporary,yetinviting,spacesforyourclientelethroughflexibilityanddedication.Specialty
Ourcreativestaffcanprovidethoughtfuldesignsolutionsforuniqueprojects,
whetherit’sareligiousmemorial,businesscenterorhealthcarefacility.Inordertobetterserveourclientsitisessentialtoknowtheirneedssothereareextensiveplanningphasestoensurethemostqualityresult.ProjectExperience
TheHeisermanGroup’sexperiencespansoveravarietyofmarketsthroughoutthenationandcontinuestodevelop.
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Recently,TheHeisermanGroupbeganhelpingVapiano,aGerman‐basedrestaurantchainthatoperates17locationsinEurope,entertheU.S.marketbytranslatingitssuccessfulEuropeanbrandtotheAmericanrestaurantscene.HeisermanvisitedGermanytostudytheoperationsandoriginalrestaurantsin
FrankfurtandHamburg.Afterlearningtheins‐and‐outsofVapiano’srestaurants,wedesignedthreelocationsintheUnitedStates.ThedesignoftheMStreetrestaurant,inWashington,D.C.,carefullyblendsAmericanconstruction,codesandoperationalstandardswiththeoriginalbrand’scharacteristiccrisp,cleanandcontemporaryatmosphere.HeisermanhascreatedaprogramthatVapianocanusetoexpandacrossthecountry.Additionally,TDAmeritrade/WaterhousehasrelieduponTheHeisermanGroupfornationalon‐calldesignservicesformorethansixyears.Wehaveprovidedmanyservicestonearly100retailbranchlocations,totalingmorethan250,000squarefeetofretailspace.THGdocumentedas‐builtconditions,provideddesignservices,
preparedconstructiondocuments,andperformedinteriordesignfortheroll‐outoftheretailbranchprototype(includingfurniture,millworkandfinishselection).TheHeisermanGroupdocumentedthestandardsofprototyperetailbranchdevelopment.Eachretaillocationisdifferent,soweprovidedauniqueinterpretationofthe“prototype”foreachbranch,whetheritwasinBoise,Idaho,orWestPalmBeach,Fla.TheHeisermanGroupsuccessfullydelivershundredsofprojectseveryyearforlocal,regional,andnationalclientsgainingpricelessexperienceworkingwithanassortmentofclients,allowingustoefficientlyandcost‐effectivelyfacilitatethe
process.
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The following crisis communication plan was written as a group project inthe course, Crisis Communications. We were given a crisis at the beginning
of the semester that reflected the corporate office of the Ronald McDonaldhouse but the name was changed to House of Hope for our class. We createda crisis plan in order to manage the issue at hand. After the plan was created
we presented a mock press conference to the rest of the class. The projectincluded creating press kits to hand out in class, press conference Questions
and Answers, press releases, letters to the audiences affected, and mediacontact lists for that area.
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TheHouseofHope
CrisisCommunicationsPlan
ChrisCrabtree,PRDirector
BrittneyCarter,Asst.PRDirectorJamieRayford,ChiefofMediaRelations
KirstieDombrosky,ChiefofCommunityRelationsNailaHaffar,ChiefofInternalRelations
8/7/2008
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Situation
TheHouseofHopehasrecentlyexperiencedanorganizationalcrisiswhichinvolvedbothaseniorvicepresidentandtheCEOoftheorganization.AfteratipfromaformerHouseofHopevolunteer,authoritiesbegananinvestigationofDeniseMurphy,oneoftheseniorvicepresidents,findingthatMurphyhadbeenmanipulatingthecompanyfinancialstatements,andinthepastfewmonthshasstolenover$1millionfromtheorganization.Tomakemattersworse,CEORickScottwasquotedsaying,“I’vesaidforyearsthatweneedtogetamaninthatposition.Everyoneknowsawomanjustcan’thandlesuchapressure‐packedjob.Nowyouseewhathappenswhenawomenhasaccesstothatkindofmoney.”
BecauseofthecommentsthatCEOScottmade,manyemployees,volunteers,clients,andfamiliesareoffendedanddisappointedintheorganization.Ahandfuloffamilieshavecheckedoutofthefacilities.Allofthiscameasashock.Managementwascluelessabouttheinvestigation.Nowthepressisaskingforclarification,butyouCEOhasdirectedyoutohave“absolutelynocomment”abouteitherproblem.
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Audience
•
Clients/Families• Internal
• Donors
• Media
• Community
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Objectives
Clients/Families:1) Toinformtheclients/familiesthattheHouseofHopewillcontinueto
providethemwithandadequatesupportsystemtomeettheirneedsaswehavedoneinthepast.
2) Toinformourclients/familiesthattheHouseofHopeis,asalways,committedtorespectingallindividualsregardlessoftheirgender,race,ethnicity,orreligiousbeliefsandwillnottolerateanydemeaningcommentsoractionsmadetowardantindividual.
Internal:
1) Toinformourstaffandvolunteersthatourorganizationisstillfocusedonthemissionofhelpingfamiliesandwillbeconstantlykeepingthemup‐to‐dateontheactionswearetakingtoachievethatgoal.
2) Toinformouremployees/volunteersthattheHouseofHopeis,asalways,committedtorespectingallindividualsregardlessoftheirgender,race,ethnicity,orreligiousbeliefsandwillnottolerateanydemeaningcommentsoractionsmadetowardantindividual.
Donors:
1) Toinformourdonorsthatourfinancialconditionremainsstrongandwearealreadyintheprocessofimplementingnewsafeguardstoprotectourfunds
2) ToinformourdonorsthattheHouseofHopeis,asalways,committedtorespectingallindividualsregardlessoftheirgender,race,ethnicity,orreligiousbeliefsandwillnottolerateanydemeaningcommentsoractionsmadetowardantindividual.
Media:
1) Toconductanddistributenewsinformationtonewsoutletstoincreaseawarenessthroughoutthedurationofthecrisistothekeyaudiencesinordertoomitfalsehoodsfromnewssources.
2) ToinformthemediathattheHouseofHopeis,asalways,committedtorespectingallindividualsregardlessoftheirgender,race,ethnicity,orreligiousbeliefsandwillnottolerateanydemeaningcommentsoractionsmadetowardantindividual.
Community:
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1) Todevelopanddistributeessentialinformationtothecommunitiesaffectedthroughoutthedurationofthecrisisinordertoincreasepublicawareness.
2) ToinformthecommunitythattheHouseofHopeis,asalways,committedtorespectingallindividualsregardlessoftheirgender,race,ethnicity,orreligiousbeliefsandwillnottolerateanydemeaningcommentsoractions
madetowardantindividual.
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StrategyClients/Families:Toprovidethemostpersonalsupporttoclients/familiestoreassurethemofourdedicationinachievingourmissioninanempatheticandrespectfulmanner.Internal:Tonotifyinternalaudienceusingavarietyofresourcesandpersoncontactinordertoprovidethemwithupdatedinformationandsupport.Donors:Tomakecontactwithourdonorsthroughavarietyofoutletsinorderto
assurethemthattheirfundsaresecureandbeingputtogooduseandwecontinuetoaskfortheirsupport.Media:Tonotifykeymediawithaccurateinformationregardingtheincidentwithinthefirsthourtotwohoursitoccursinordertocommunicate,ifpossible,properly.Community:ToconductanawarenesscampaignforthecommunitytoprovideessentialinformationinordertokeeptheimageofHouseofHopeinapositivelight.
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TacticsClients/Families:
• Face‐to‐face• Phone• Letterviamail*• Linksonwebsiteforsupport
Spokesperson:CEO/PRDirector
Message:TheHouseofHopeseesallclients/familiesasapriorityduringthiscrisis,weareheretoensurethatallclientsandtheirfamilymembersarereceivingtheassistanceandsupporttheyneedatthistime.Internal:
• E‐mail*• Letters*• Intranet• Hotline*• Meetings• Face‐to‐face• Notifysupervisors• Employeeappreciationbreakfast*
Spokesperson:CEO/PRDirectorMessage:TheHouseofHopeisdedicatedtoprovidingallemployees/volunteerswithup‐to‐dateinformationandtheresourcesnecessarytocontinuethevitalworktheydo.Inaddition,ourorganizationiscontinuallystrivingtodoourbestinordertoensurethatouremployees/volunteersfeelrespectedandcomfortable.Donors:
• Phone• E‐mail• Website• Lettersaskingforcontinuedsupportduringthecrisis*
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Spokesperson:CEO/PRDirectorMessage:Ourdonorsare,asalways,vitaltoourorganization’sexistenceandweneedtheirsupportnowmorethanever.
Media:
• Presskit*• Websitelink• PressTours• PressConference*• E‐mailpress• Phone/callbackmediaASAP• Mediacontactlist*
Spokesperson:CEO/PRDirector
Message:Weareawareofthesituationandwanttoensureyouthatastheinformationkeepsflowingin;wewillnotifynecessaryaudiencesinatimelymanner.Community:
• Specialevent*• E‐maillist• Mailinglist• Phonelist
• WebsitelinkSpokesperson:CEO/PRDirectorMessage:TheHouseofHopeistakingallthenecessarystepstoensurethatthecommunityiskeptup‐to‐dateonallthecurrentissues,andaredoingeverythingpossibleinourpowertomakesurethatthecrisisisincontrol.
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Budget
• Salary• Research• Tactics• Evaluation
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Calendar H1 H2 H3 H4 H5 H6 H12 D2 D3 D5 D10 D15 D20
Tactics Phone‐C/F D E
Letter‐C/F D E Face‐to‐faceC/F
D E
E‐mail‐I D E Letter‐I D E Intranet‐I D E Hotline‐I D E Meetings‐I D E Face‐toface
‐I
D E
Notifysupervisors‐I
D E
Employeebreakfast‐I
D E
Phone‐D D E E‐mail‐D D E Letter‐D D E Presskit‐M D E
Presstours‐M
D E
Pressconference‐M
D E
E‐mailpress‐M
D E
Phone‐M D E E‐mail‐C D E Phone‐C D E
Mail‐C D E Specialevent‐C
D E
Websitelinks‐ALL
D E
Evaluation D E
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Evaluation
Clients/Families:1) Toinformtheclients/familiesthattheHouseofHopewillcontinueto
providethemwithandadequatesupportsystemtomeettheirneedsaswehavedoneinthepast.
2) Toinformourclients/familiesthattheHouseofHopeis,asalways,committedtorespectingallindividualsregardlessoftheirgender,race,ethnicity,orreligiousbeliefsandwillnottolerateanydemeaningcommentsoractionsmadetowardantindividual.
Theobjectivewasevaluatedbyface‐to‐face,phonecontacts,andletterstotheclients/familiesfollowingthecrisis.Themajorityoftheresponseswerepositive.
Therewerealsomanyhitsonourwebsitelink.
Internal:1) Toinformourstaffandvolunteersthatourorganizationisstillfocusedon
themissionofhelpingfamiliesandwillbeconstantlykeepingthemup‐to‐dateontheactionswearetakingtoachievethatgoal.
2) Toinformouremployees/volunteersthattheHouseofHopeis,asalways,committedtorespectingallindividualsregardlessoftheirgender,race,ethnicity,orreligiousbeliefsandwillnottolerateanydemeaningcommentsoractionsmadetowardantindividual.
Theobjectiveswereevaluatedfromlogskeptonhitsofourintranet,thepercentageofreceivede‐mails,andfeedbackfrompersonalmeetingsandemployeeresponses.Donors:
1) Toinformourdonorsthatourfinancialconditionremainsstrongandwearealreadyintheprocessofimplementingnewsafeguardstoprotectourfunds
2) ToinformourdonorsthattheHouseofHopeis,asalways,committedtorespectingallindividualsregardlessoftheirgender,race,ethnicity,orreligiousbeliefsandwillnottolerateanydemeaningcommentsoractionsmadetowardantindividual.
Theobjectiveswereevaluatedbye‐mailandphoneresponses.Wealsoreceivedmanyhitsonourwebsitelink.Personalizedlettersweresenttodonors.Throughthesemethodswecontinuetohavemanycontributionsanddonations.
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Media:1) Toconductanddistributenewsinformationtonewsoutletstoincrease
awarenessthroughoutthedurationofthecrisistothekeyaudiencesinordertoomitfalsehoodsfromnewssources.
2) ToinformthemediathattheHouseofHopeis,asalways,committedto
respectingallindividualsregardlessoftheirgender,race,ethnicity,orreligiousbeliefsandwillnottolerateanydemeaningcommentsoractionsmadetowardantindividual.
TheobjectivewasmetbykeepingalogofhowmanynewssourcescoveredandbymonitoringthemediacoverageonTVandinprint.Community:
1) Todevelopanddistributeessentialinformationtothecommunitiesaffected
throughoutthedurationofthecrisisinordertoincreasepublicawareness.2) ToinformthecommunitythattheHouseofHopeis,asalways,committedto
respectingallindividualsregardlessoftheirgender,race,ethnicity,orreligiousbeliefsandwillnottolerateanydemeaningcommentsoractionsmadetowardantindividual.
TheobjectivewasevaluatedbytheturnoutattheHouseofHopecarnival;awebsitewasupdatedimmediately,andwesetupamasse‐mailtocommunitymembers.Wereceivedmanyrepliestothee‐mailswesentoutandgotmanypositiveresponses.Therewerealsoseveralhitsonourwebsiteunderthecommunitylink.
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The following is from my senior course at UWF, Integrated CommunicationResearch. I worked on a semester long research project which covered
senior citizens’ resistance to social media. I gained vast knowledge on howto perform background research, surveys plans, and focus group plans.
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Executive Summary
The topic that I have researched is the resistance to social media by persons over
the age of fifty. Since social media has become a mounting method in the way we
communicate and develop in professional and personal manners, I chose this topic to see
how people of an older generation view social media and find out why they are hesitant
to use it. Looking for jobs, sharing pictures and videos, connecting with old friends,
building political participation, creating new business opportunities, and advertising and
branding are all ways social media has impacted the personal and professional world. I
have examined how this particular media has affected persons of this specific age group
and explored their resistance to this ground-breaking technology.
Social media via the Internet has recently been incorporated into the business
world but has been present for personal use for several years. This topic is interesting
because several years ago when the Internet and e-mail began blossoming, the majority of
older citizens were somewhat hesitant about incorporating it into their lives. The issue of
resistance to a new medium has been prevalent among older people throughout history so
knowing why this specific age group is resistant to social media would benefit
commercial industries who want to reach target audiences, employers that use social
media and a great deal more of other people and companies.
The participants that will my used in my focus group to research the resistance to
social media by seniors will be people in that age group, 50-year-olds and older. The
participants will be a variety of consumers, retirees, and those who still work to ensure
the participants don’t have the same views, opinions, and reasons as to why they are
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resistant to social media. In order to avoid debates I will use participants that don’t have
disagreements or hostilities toward this topic. They will be chosen through senior citizen
communities, and through the various people that I know have relationships with seniors
in order to ensure an appropriate sample size.
For the survey portion I will use a sample that will include seniors/baby boomers
aged 50 and older and will also include mid-lifers. The survey sample of the 50+ age
group will gain direct insight into how and why they’re resistant to social media, while
the mid-lifers and baby boomers, who have parents that belong to the 50+ age group, will
give a different perspective as to why they’re resistant. With two different views this will
help reach my target audience, which includes the commercial industries, and employers
that use social media. In order to have a suitable sample size the participants will be
chosen at random in senior citizen communities, and health centers, which typically
include seniors, mid-lifers and baby boomers.
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Background Research
The issue of resistance to social media by seniors and baby boomers is relatively
new, since social media has only recently began blossoming in the United States and
researchers have spent more time examining the younger generations’ use of social
media. The resistance to new technology such as the Internet, email, and other media
devices by the older generation, however, is not new.
The term ‘seniors’ and ‘baby boomers’ is a representation of people aged 50 and
over who are usually “brand loyal and more resistant to change” which is a safe
assumption of why they’re resistant to social media since they take their time to invest
their interest in things (Bobbitt 406). Since seniors and baby boomers tend to have more
leisure time because they are retired or approaching retirement they tend to travel more
and spend time reading newspapers or lifestyle magazines. This age group is usually seen
as creatures of habit and/or those who fear the unknown, so when they have the
opportunity to create or be a part of change they usually will not which creates barriers
against a number of things.
Social media networking is the exchange of information through social interaction
via Internet and other applications. Social media includes blogs, social networking, the
most popular (Facebook, MySpace, Twitter, and LinkedIn), social news, multimedia
sharing such as photo, video, and audio sharing (YouTube and Flickr) and also includes
product reviews and social online gaming. Seniors who use social media have the
potential to use it for professional purposes as well as to interact for personal reasons.
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There are not many sources that describe this 50 plus age group as resistant to
social media, but a few that demonstrate this older generation participates in social media
less than younger people.
According to Forrester Research more than four out of five American adults
participate in social media in some way, and groups them into rates of participation;
Inactives, Spectators, Joiners, Collectors, Critics, and Creators but fails to demonstrate
how the age group of 50 and older fits into each of these categories (Corcoran).
Like the Forrester report, the majority of polls and studies show the statistics of
the age groups such as 18-24, 25-34, and 35-44-year-old age groups, leaving out the
online seniors and baby boomers. However, according to a Pew Internet report, research
has shown that 10% of online adults aged 55 to 64 have a social networking profile and
that 7% of online adults 65 and older use various social media; and contends that use of
these social sites “is still a phenomenon of the young” (Lenhart). Those 7% of users who
are online tend to look at photos of grandchildren and will logon to these sites no more
than once a week (Stoudt). This low number demonstrates the resistance to social media
by those 50 and older.
Due to this small percentage of users, some websites are realizing the seniors’
resistance to mainstream social media and are creating websites devoted especially to
those of an older generation (Richtel). Such websites include Eon, Rezoom, and
Boomertown that let the users interact with people of their age groups, instead of getting
involved with the younger generation, which are slowly becoming popular.
Since the majority of older people log on to view photos of their family members,
it seems that these baby boomers don’t seem to grasp the full concept of social media.
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They think that it’s just for teens and young people and when they do use it they tend to
do so on a personal level. Although social media is just that, a “social” tool, it can also be
used professionally; something this age group hasn’t taken a hold of just yet.
LinkedIn and Twitter are geared toward connecting industry professionals, but
only 1% of those aged 55 and over use Twitter (Harris Poll). Brief job descriptions of
current and previous positions can be posted to LinkedIn so that potential employers can
view it or so people can just have the opportunity to network.
The older generations’ resistance to social media is demonstrated in the polls I
mentioned which show their lack of participation in various social networking sites and
their nature of not wanting to be involved with new technology.
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Source List
Bobbitt, Randy, and Ruth Sullivan. “Developing the Public Relations Campaign: ATeam-Based Approach.” Allyn & Bacon, Inc., 2008.
Corcoran, Sean. “The Broad Reach of Social Technologies.” Forrester Research, August25, 2009.
http://www.forrester.com/Research/Document/Excerpt/0,7211,55132,00.html
Harris Poll. “Just Under Half of Americans Have Facebook or MySpace Account. April16, 2009.
http://www.harrisinteractive.com/harris_poll/pubs/Harris_Poll_2009_04_16.pdf
Lenhart, Amanda. “Adults and Social Network Website.” Pew Internet and American
Life Project.January 14, 2009, http://www.pewinternet.org/Reports/2009/Adults-and-Social- Network-Websites.aspx, accessed on September 22, 2009.
Richtel, Matt. “New Social Sites Cater to People of a Certain Age.” New York
Times.September 12, 2007.http://www.nytimes.com/2007/09/12/technology/12social.html
Stoudt, Alisa. “Socially Networked: How teens, parents and grandparents are all onlineand linked.” AARP Bulletin Today. May 18, 2009.
http://bulletin.aarp.org/yourworld/yourhome/articles/_socially_networked.html
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Focus Group Plan
The participants that will my used in my focus group to further research the
resistance to social media by seniors will be people in that age group, 50-year-olds and
older. The participants will be a variety of consumers, retirees, and those who still work
to ensure the participants don’t all have the same views, opinions, and reasons as to why
they are resistant to social media. In order to avoid debates I will use participants that
don’t have disagreements or hostilities toward my topic. They will be chosen through
senior citizen communities, and through the various people that I know have relationships
with seniors.
In order to encourage participation I will tell the participants that they are helping
to research the productivity and uses of various technologies we use today, especially
since there isn’t a lot of research on why the 50+ age group is resistant to social media
and that a large amount of people will benefit from the research. Rather than give them
the usual incentives, food or money, I will include a free year’s subscription to a
magazine or newspaper of their choice since the members of this age group enjoy reading
and obviously don’t do much of it online. If possible, I will also include the chance to
attend a seminar that explains how to use social media, because I’m hoping at the end of
the focus group they will be motivated to utilize social media in various ways.
Warm-up Questions
1. Do you know what social media is?
2. Do you use social media networking?
Detail Questions
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3. Why is your age group of 50 and older resistant to social media?
4. What don’t you like about social media networking?
5. Are you more interested in communicating about work related information,consumer activities (shopping, coupons, etc), or for personal use (talking tofriends/family, viewing photos)?
6. Is social media incorporated into your place of work?
7. Do you have friends who use social media sites?
8. What would prompt you to explore social media?
9. Would you be less resistant if you knew how to use it?
Wrap-up Questions
10. After our discussion, are you more or less resistant to social media?
11. If you could make one suggestion to the various social media websites about theway the sites are used or operated, what would it be?
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Survey Plan
My survey sample will include seniors/baby boomers aged 50 and older and will
also include mid-lifers. The survey sample of the 50+ age group will gain direct insight
into how and why they’re resistant to social media, while the mid-lifers and baby
boomers, who have parents that belong to the 50+ age group, will give a different
perspective as to why they’re resistant. With two different views I believe that this will
help reach my target audience which includes the commercial industries, and employers
that use social media. The participants will be chosen at random in senior citizen
communities, and health centers which usually include my survey sample of seniors, mid-
lifers and baby boomers. Incentives in exchange for a complete questionnaire will be the
chance to win a 2-year subscription to any magazine or newspaper of their choice as well
as the immediate lure of a $5 coupon to their local super market, since seniors are usually
brand loyal and the majority of people enjoy money towards groceries.
1. What is your gender? (X appropriate answer)
___M ___F ___Prefer not to answer
2. What is your age group? (X appropriate answer)
___18-24 ___25-34 ___35-49 ___50-60 ___61+ ___Prefer not to answer
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3. What is your race? (X appropriate answer)
___White ___African American ___Hispanic ___Asian Pacific Islander ___Native American ___Other ___Prefer not to answer
4. What is your current occupation? (X appropriate answer)
___Food Service ___Education ___Health Care ___Hospitality ___Sales/Support ___Administrative ___Unemployed ___Student ___Retired ___Other ___Prefer not to answer
5. What is the highest level of education you have completed? (X appropriateanswer)
___Less than High School ___High School/GED ___Some College ___2-Year College Degree (Associates) ___4-Year College Degree (B.A./B.S.) ___Master’s Degree ___Doctoral Degree ___Professional Degree (MD, JD) ___Prefer not to answer
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6. What is your current marital status? (X appropriate answer)
___Single/Never Married ___Married ___Separated
___Divorced ___Widowed ___Prefer not to answer
7. How familiar are you with the term ‘social media’? (Write the appropriatecorresponding number in the blank.)
___ Not at all familiar ___Familiar
___Unfamiliar ___Very familiar
For the following two questions circle the corresponding number for your best
answer.
8. How likely are you to use social media?
Very Somewhat No opinion Somewhat VeryLikely Likely Unlikely Unlikely
5 4 3 2 1
9. How do you feel about the statement that 50+ persons are resistant to socialmedia?
Strongly Somewhat No Opinion Somewhat StronglyAgree Agree Disagree Disagree
5 4 3 2 1
10. How much time do you spend on the Internet daily? (X best answer)
___0-2 hours ___3-4 hours ___4-6 hours ___6-8 hours ___8+ hours
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11. How much time do you spend on social media sites per week? (X best answer)
___None ___30 min. to 1 hour ___1 hour to 3 hours ___4 hours to 7 hours ___8 hours to 11 hours ___11 hours to 14 hours ___15+ hours
12. Do you have any of the following social media profiles? (X all that apply)
___Facebook ___Twitter ___MySpace ___LinkedIn ___YouTube ___Spoke ___Meetup ___None of the above
13. Why do you think the age group of 50+ are resistant to social media? (X allthat apply)
___I don’t think they are ___They’re unable to accept change ___They can’t use it ___They think it’s for young people ___Other
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For the following two questions please rank your choices/opinions in order from 1-7.
14. Which social media sites would you be more interested in? (Rank-order your choices/opinions in order from 1-7)1=Not very interested; 7=Very Interested
___Professional networking (finding jobs, etc.) ___Blogging ___News/current events ___Travel
___Video/photo sharing ___Consumer purposes (coupons, reviews, special offers) ___Connecting with friends/family
15. Who do you think social media is geared towards? (Rank-order your choices/opinions in order from 1-7)1=A little geared towards this audience; 7=Most geared towards thisaudience
___Consumers ___Young people ___Adults ___Families ___Business professionals ___Advertisers ___Other
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This grant proposal was written for the Big Brothers and Big Sisters of Northwest Florida as an assignment for my Integrated Communication
Management class. It was a group project that required us to meet with theexecutive director of this chapter to discuss their needs in order to write the
grant proposal.
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GRANT APPLICATION THE DUNSPAUGH-DALTON FOUNDATION, INC.
Florida Address: California Address:
1500 San Remo Ave., Suite 103 P.O. Box 1437Coral Gables, FL 33146 Pebble Beach, CA 93953
Tel. (305) 668-4192 Tel. (831) 620-1069Fax (305) 668-4247 Fax (831) [email protected] [email protected]
INSTRUCTIONS: Applicants requesting a grant from The Dunspaugh-DaltonFoundation, Inc. must complete all documents in their entirety. USE THE FORMBELOW BY TYPING IN THE UNDERLINED AREAS or PRINT THE FORM ANDCOMPLETE MANUALLY. Attach all additional required documentation listed on: Additional Information for Grant Applications. Date of Application _ June 1, 2010 _________________ Name of Organization Big Brothers Big Sisters of Northwest Florida __
Address of Organization _ 1149 Creighton Road, Suite 1 _____________ City _ Pensacola ______________________ State _ FL Zip Code_ 32504 _ ____
Telephone ( 850 ) 433 - 5437 ________
Project Name _ Big Brothers Big Sisters Mentoring
Program _________________________ Purpose of Grant (one sentence) To expand the current mentoring program.
Total amount of Grant requested _ $20,000 ___ Payment to start _ July 1, 2010 ___ ‘Payable To’ name for grant _ Big Brothers Big Sisters of Northwest Florida ________ Address _ 1149 Creighton Road, Suite 1 ___________________________ City _ Pensacola __________________State _ FL _ Zip Code __ 32504 _______ Tax Exempt Eligibility Number___________ (attach a copy of the IRS exemption letter)
Federal Employer Identification Number (EIN) _ 59 - __ 2996893 ___
Contact Person _ Paula Shell _______________ Title _ President & CEO ____________ Applicant Signature ______________________________ Title _ ________
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March 1, 2010The Dunspaugh-Dalton Foundation, Inc.1500 San Remo Ave., Suite 103Coral Gables, FL 33146
RE: Big Brothers/Big Sisters Northwest Florida
Dear Dunspaugh-Dalton Foundation, Inc.,
Big Brothers/Big Sisters of Northwest Florida is pleased to present you with thisgrant request for your review. We look forward to adding The Dunspaugh-DaltonFoundation as a Leadership Circle supporter. Big Brothers/Big Sisters currentlyhas about 400 matches in our mentoring program. Adult mentors volunteer their
time to children ages 6 through 18 to make a positive impact on a child’s life. Wehave proven success in developing positive relationships that have a direct andlasting impact on the lives of everyone involved – including the child, volunteer,families, and the community.
We have seen measurable success in our mentoring programs and are nowlooking to expand to reach a more diverse population. Our proposal requests$20,000 from the Dunspaugh-Dalton Foundation. Big Brothers/Big Sisters willuse this grant money to create and support 20 more matches in our mentoring program.
We appreciate The Dunspaugh-Dalton Foundation for taking interest in helpingthe children in our community reach their full potential through our mentoring program. Please feel free to call or email me if you require any further information or have questions concerning this grant request.
Thank you,
Paula ShellPresident and CEO1149 Creighton Road
Suite 1Pensacola, FL 32504(850) 433-5437(850) 723-0057 [email protected]
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I. Proposal Summary
Big Brothers/Big Sisters of Northwest Florida’s purpose is to help children reach their potential through professionally supported, one-to-one relationships with measurable
impact. We match caring, adult mentors with children ages 6 through 18 who come
primarily from single-parent homes. Our agency provides services in five counties
including: Escambia, Santa Rosa, Okaloosa, Walton and Bay. Big Brothers/Big Sisters is
requesting The Dunspaugh-Dalton Foundation grant because there is a need to create and
maintain more matches within our mentoring program to reach a larger population. We
currently have 200 children on the waiting list to be assigned to a mentoring partner. The
outcomes we hope to achieve are creating, supporting, and maintaining 20 more matches
within the mentoring program. If we receive the grant, the funding will be spent on the
process of creating and investing in the initial Big Brother/Big Sister match and therecurring costs of maintaining and supporting the match. The cost per mentoring match is
$1000.
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II. Narrative
A. Background
History and Mission
In 1989, Navy Chaplain Elery Tyson saw the need for a youth mentoring program inthe Northwest Florida area. Determined to establish the nationally-known, premier mentoring organization of Big Brothers/Big Sisters in Northwest Florida, Navy ChaplainElery Tyson gathered a small but dynamic group who shared this vision. In the fall of 1989, Big Brothers/Big Sisters of Northwest Florida was established, and for over the past 20 years this organization has successfully flourished; impacting thousands of livesthroughout the community. The success of Big Brothers/Big Sisters of Northwest Floridais a direct result of caring community volunteers who dedicate time to develop lasting
relationships with children in need of direction. The mission of Big Brothers/Big Sistersof Northwest Florida is to help children reach their potential through professionallysupported, one-to-one relationships with measurable impact.
Need
There are currently 470 children that participate in the Big Brothers/Big Sisters program and 200 children who remain on the waiting list to enter the program (with amajority of these kids being male adolescents.) By the end of 2010, Big Brothers/BigSisters expects to have 1,000 children enrolled in the program. With the drastic increaseof children entering the program, Big Brothers/Big Sisters will require funding to meetthe following needs: (1) recruit volunteers, particularly men (2) hire a new case manager to manage volunteers and (3) the continued access of the matching software program. BigBrothers/Big Sisters of Northwest Florida recognizes the huge spurt of children who are being raised in single parent homes, particularly with grandma. There is also an increasein adolescent males who are in need of the mentoring program. Big Brothers/Big Sistersgoal is to focus and address these issues with this new and growing population. In order to achieve this goal, Big Brothers/Big Sisters must successfully recruit and matchvolunteers known as “Bigs” with children known as “Littles,” in order to enhance achild’s success in the program.
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Current programs
Big Brothers/Big Sisters of Northwest Florida holds several functions for the “Bigs”and “Littles” to participate in and meet other children involved in the program. Children
who are involved in the Big Brothers/Big Sisters program show 99.1% improvement inthe area of confidence, 92.3% improvement in the area competence, and 96.9%improvement in the area of caring. Many researchers have found that after several monthsof spending time with their “Bigs”, the Little Brothers and Sister were:-46% less likely to begin using illegal drugs-27% less likely to begin using alcohol-52% less likely to skip school-37% less likely to skip a class-more confident of their performance in schoolwork -get along better with their families
Population served
The population that Big Brothers/Big Sisters is included in the tables below:
Childrenenter the BigBrother/Big
Sisters Program between the ages of 6 and18; children can stay matched until their 18th birthday. Children in the program are from
single parent homes, as well as homes withgrandparents acting as parents. Militaryfamilies, foster families, and other specialneeds youth are available for matches; any children with major behavioral issues whichcannot be handled by volunteers often cannot be matched. Although children with behavioral issues are strongly considered if they can be matched with the right volunteer who feels capable with handling the issue. Children who are served may come from low-
Race Number Percent
African American 342 46%
Asian American 1 <1%
Caucasian 299 39%
Latin/Hispanic 14 1.8%Multi Cultural/Ethnic 75 10%
Native American 7 <1%
Other
Sex Number Percent
Male 320 43%
Female 429 57%
11 1%
Geographic
LocationNumber Percent
Escambia County 368 49%
Santa Rosa County 121 16%
Military 0 0%
Other 260 35%
Total 749
Age Number Percent
Under 5 Years 0 0
5-18 Years 749 100%
19-64 Years 0 065+ Years 0 0
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income neighborhoods and zip codes with high juvenile crime. The policy of BigBrothers/Big Sisters is to serve youth from all racial and ethnic backgrounds.
Staff
The non-program administrative costs cover the 12 full-time staff members, eight part-time staff members, and 749 volunteers. The percentage of total funding received byBig Brothers/Big Sisters that was spent on “non-program” and administrative costs was6.24% of total funds received, as well as 6.61% for fundraising costs, totaling 12.85%.
Organizational relationships
Big Brothers/Big Sisters of Northwest Florida has relationships with the EscambiaCounty Sheriff’s Office, Office of Juvenile Justice Delinquency & Prevention, FloridaDepartment of Juvenile Justice, Department of Education Office of Safe and Drug FreeSchools, and United Way of Escambia County. We have partnered with the four school
districts of Okaloosa, Santa Rosa, Bay, and Escambia Counties to service the youth inthese communities.
The following is a list of schools and locations that we have partnered with in order tohold our site-based mentoring.
Okaloosa County: Bay County:
Elliott Point Elementary School Boys and Girls Clubs of Bay County
Santa Rosa County: Escambia County: East Milton Elementary School Brentwood Elementary School
Hobbs Middle School Ferry Pass Elementary King Middle School Navy Point Elementary School Rhodes Elementary School O. J. Semmes Elementary School
Milton Housing Woodham Middle School YMCA After School Care
City of Pensacola Parks & Recreation Centers: Cobb Center &
Fricker Center Childhood Dreams Learning Center
The Big Brothers/Big Sisters organization is different from these local programs dueto the fact that the other programs don’t offer the extensive services that we do. Our organization has both community and site based mentoring programs which spans acrossthe five counties of Northwest Florida and offers convenience and comfort to the childrenand families. Our organization goes above and beyond by supporting the match functionduring and after the match has been made. We have extensive background checks andorientations for our “Bigs” and our case managers contact the “Littles’” families, collect
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grades from the children’s schools, perform site visits, and speak with the “Bigs” and“Littles” to find out how the connection is going. Many of the similar organizations don’t provide these services, which may jeopardize the safety of the youth and their families.
B. Funding Requirements
Big Brothers Big Sisters of Northwest Florida is seeking funding to provide qualitymentors to local children who meet the requirements. A breakdown of how the fundswould be applied can be seen in the following table:
Cost Per Match =
$1,000
Community Based
Match
Our primary purpose is to make a real difference in children’s lives. This impactis achieved through one-on-one partnerships where the child will benefit throughimprovement in the areas of confidence, competence and caring.
The populations that will be served by the funding of this grant are Escambia,Santa Rosa, Okaloosa, Walton, and Bay County children between the ages of 5 and 18.
These benefits are demonstrated through developing positive and lastingrelationships that help the children to become successful participants in their respectivecommunities. The changes in each child will be a base to build upon for life.
The funds being sought will provide up to 20 matches for one year. Using thefunding received we will make successful matches for children on waiting lists, therebycontinuing to foster relationships with a measurable impact to help local children reachtheir potential and support the mission statement of Big Brothers Big Sisters.
C. Evaluation
By the end of the funding period, we agree to complete our Program OutcomeEvaluation in which we measure the three facets that we expect the youth to haveincreased by taking part in the program: confidence, competence, and caring. We expectthe youth of these matches to have increased confidence which includes the ability toexpress feelings, make decisions, have new interests or hobbies, better personal hygieneand appearance, and a sense of future. Increased competence includes increased academic performance, a positive attitude toward school, homework and school preparedness, positive class behavior, the ability to avoid delinquency, substance abuse and early
Orientation $51
Screening $187
Assessment $140
Matching $80
Case Management $115
Travel $217
Activities $210
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parenting. The third facet, caring, consists of exemplifying trust toward others, therespecting of other cultures, having positive relationships with family, peers and other adults.
In addition to measuring these three facets, the case managers and staff will further
evaluate our program by using qualitative and quantitative methods of measurement toinclude: measuring the number of suspensions and expulsions from school, the increaseor decrease in the number of youth participating in our program, anecdotal stories from“Bigs” and “Littles”, analyzing the number of matches made between boys and men, andthe new populations we have focused on (foster care children, children raised bygrandparents).
A successful program for Big Brothers/Big Sisters of Northwest Florida meanshaving made more matches by reaching new populations and increasing male participation in our community as well as achieving a recognizable increase in positiveattitude from the volunteers, youth, families, and community. Results that we expect to
achieve at the end of the funding period are a significant and powerful impact on theyouth through avoiding violence, substance abuse, doing better in school- which in turn positively affects their friends, family, and community.
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BIG BROTHERS/BIG SISTERS OF NORTHWEST FLORIDA, INC.
STATEMENT OF FINANCIAL POSITION
JUNE 30, 2009
ASSETS 2009
Current AssetsCash and cash equivalents $77,206Certificates of deposit 35,291Grant receivables 34,290Other receivables, net of allowance for doubtful accounts 2,706Prepaid expenses 8,699
Total current assets 158,192
Property and EquipmentMachinery and equipment 19,315Furniture and fixtures 6,966Less accumulated depreciation (15,990)
10,291
Other assetsIntangibles, net of amortization 477
Total assets $168,960
LIABILITIES AND NET ASSETS
Current LiabilitiesAccounts payable $2,694Accrued salaries and benefits 30,192
Total current liabilities 32,886
Net assetsUnrestricted 133,330Restricted 2,744
Total net assets 136,074
Total liabilities and net assets $168,960
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BIG BROTHERS/BIG SISTERS OF NORTHWEST FLORIDA, INC.
STATEMENT OF ACTIVITIES AND CHANGES IN NET ASSETS
YEAR ENDED JUNE 30, 2009
Unrestricted Restricted Tot
PUBLIC SUPPORT AND REVENUE
PUBLIC SUPPORT
United Way and CFC $86,891 $0 $8Community Juvenile Justice Partnership 170,369 0 17Contributions 22,515 0 2Special fundraising events 162,494 0 16In-kind contributions 79,735 0 7Other 268,281 1,000 26
Total public support 790,285 1,000 79
REVENUE
Program fees and other 33,319 0 3Interest income 1,782 0 Loss on investment valuation (2,405) 0 (2Loss on disposition of assets (200) 0
Total Revenue 32,496 0 3Total public support and revenue 822,781 1,000 82
EXPENSES
Pro ram Services:Community Juvenile Justice Partnership 220,765 0 22Other grants 529,262 510 52
Total program services 750,027 510 75
Support Services
Management and general 51,371 0 5Fundraising 54,454 0 5
Total support services 105,825 0 10
Total expenses 855,852 510 85
Change in net assets (33,071) 490 (32
Net assets at beginning of year 166,401 2,254 16
Net assets at end of year$133,330 $2,744 $13
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The following are publication design files that include advertisements,
magazine cover, and logos, which showcase my Adobe Creative Suite 4capabilities.
Thank you for taking the time to view my portfolio. I can be reached [email protected].
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HEIDI K
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c a r n i v a l . c o m
Fashion. Forward. May 201
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fforts were held an international
coastal cleanup day Sept. 19 and
collected the usual trash, along with
some other interesting objects.
The cleanup is organized annually
and globally by the Ocean Conservan-
cy and is among the largest one-day
volunteer efforts in the world.
More than 100 volunteers across
Long Beach Island collected more
than 448 pounds of trash in a cumula-tive span of 35 miles.
“We had a really good turnout be-
cause it was such a nice day,” said
Tom Beaty, president of ALO.
Long Beach Island collected more.
Some of the most common litter
found was cigarettes/cigarette lters,
1,001.
“Cigarettes are usually one of the
prime offenders because everyone
treats the beach like it’s an ashtray.
If we don’t get them, they go in the
water, and some of them are from the
water because they’re found at the
water line,” he said.
Volunteers also collected 1,027 plasticbottle caps, 600 straws, 88 tampons/
tampon applicators and 297 food
wrappers/containers. Among other no-
table items found were three syringes
and one vibrator.
“That was a rst,” Beaty said. “I
didn’t nd it, so I’m not sure if it wa
battery or electric, internal or exter-
nal. I just hope a kid didn’t nd it.”
Beaty added that a cleanup of this
magnitude could be done every week
end and the same amount of trash
would be found.
The cleanup took place in 104 coun-
tries. In the United States, groups in
42 states and the District of Columbiparticipated, according to Beaty.
ALO’s primary mission is to maintai
a clean and healthy coastal environ-
ment and conduct its own cleanup
every April.-Donna Weave
vember 8:wer plant tour
ly 20 spaces
ailablen up now!
November 15:Local farmer’s market
will be on campus for
one day only!
November 30:Double fun! Campus
clean up & beach
clean upSpread the word!
December 2:Recycle Rally!
10 a.m. to 6 p.m
he Ofcial Newsletter of the UWF Environmental Department
November 2009
Beach Clean-Ups Successful:The beach looks new again
E
he buzz about upcoming events...
Reasons to Join A Beach Cleanup...
3 1 2 3Everyone else is doing it. In 2008,
400,000 volunteers worldwide partici-
pated
Trash kills. The oceans cover two-thirds
of the planet and are home to 97% of all
life on Earth
Cigs are king. 3.2
million
cigarette butts litt
in 2008
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Student Involvement on Campus
The Ofce of Student Activities
deals with more than 200 student
organizations on campus and helps
in policy administration, advising
and coordinating campus events
and leadership programs. The
weeklong event is targeted toward
recruiting all Missouri State
students interested in joining anorganization. Various organizations
will be present on different days at
the venue. The place to safte stuff
and to have energy efcient work
type o fdeal thing to see.
nergy Saving Tips:
Turn off lights when not in use 2. Take Short Showers 3. Drive Sensibly 4. Air dry dishes 5. Insulate hot water heater
The Farmer’s Market on Campus
s drive is an effort to combat the
sumption shared by some
udents that their grades will
ffer from joining on-campus
ganizations.
Our main objective is to get
ore students involved,” said
remy Schenk, director of student
tivities. “This leads to a strongerademic performance since many
oups have a GPA requirement,
d students may have to work
rder to be a part of that
ganization.” Will be there at the
ace.
This Month’s BUZZ
Federal Funding for Sustainability
stalling reective roof cover,
grading water and waste pipes,
d retrotting chillers and
nerators are possible projects onist created by Manatee County’s
Green Team” in anticipation of
deral stimulus funding.
nergy efciency in county
overnment also will be an
itiative in Manatee in there. And
n be a good way to do.
Part of the American Recovery
and Reinvestment Act, the Energy
Efciency and Conservation Block
Grant program provides funds tolocal governments, states,
territories and Indian tribes to
assist in the reduction of fossil fuel
emissions and total energy use and
to it. How to get by and be an
energy saver and all the other
things to go with the energy things.
k shoppers laden with cherries,
k choy and asparagus what
mpels them to visit farmers
arkets and most cite live music,
wers, the smell of good things
lled from the earth or out of the
en, and the chance to support
cal farmers.
arely does anyone mention the
ices. Which got Stacey Jones to
ondering why.
here’s sort of a common percep-
n that the farmers market is
ore expensive.
A lot of people feel they’re doing
the farmers a favor,” Jones said.
Last month, the economics
professor and her business
statistics class at Seattle
University compared prices for
organic produce at the Broadway
Farmers Market with that sold at
the local QFC supermarket and
Madison Market, one of
several cooperatively owned
grocery stores in the region. And
that is why we do this.
The Sheraton Syracuse University Hotel an
Conference Center is one three nalists for
Good Earthkeeping Award from the New Y
Hospitality and Tourism Association.
The hotel is being recognized for making a
number of environmentally friendly change
General Manager David Heymann said it’s
the right thing to do and makes good busine
sense.
When a guest leaves the room it shuts back
temperature. We put that system after trying
out for several months in a handful of room
and we’ve really have had some great resul
Unlike motion sensors, GEM detects infrar
body heat to determine whether someone in
room then lowers then adjusts the heat or a
conditioning accordingly.
Hotels Going Green
Spring 2010 Environmental ConveTo Be Held in Miami
The National Conference on
Science, Policy and the Envi-
ronment is built on the idea that
stakeholder-informed science
is a powerful tool for building
consensus necessary to solve
the serious environmental
problems we face. Each year,
NCSE convenes a topical
conference that brings together
hundreds of scientic,
educational, business, civil
society, and government
leaders. The Council produces
and disseminates a detailed
report of the recommendations
developed by conferenceparticipants. NCSE provides
briengs to Congress and other
institutions and individuals
capable of implementing the
proposals. The Council also
develops or facilitates.
The purpose of the co
is to create needed aw
of environmental pro
for a healthy environ
Africa, through many
environmental educa
awareness programs
initiatives, particular
Liberia as a case stud
scenario, because of
war circumstances. A
believes that a clean
environment, and sou
natural resources man
can translate to health
communities, and hu
resources which are kenhancing social inte
economic prosperity,
poverty reduction, an
political stability.
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The uwf shotokan karate Club
Become a member of the uwf
shotokan karate club today!
For more info visi
the website:
www.uwf.edu/shotokank
or contact Suzan
Tuzzeo: