Jamba Juice

ECON 296

Ayana Iwasaki

What is Jamba Juice?

• It is a chain of smoothie restaurant.

• Over 700 stores operating in 30 states.

• In Oahu, there are 25 stores.

• The store locates in Universal Studios Hollywood.

Jamba Juice

• Mission Statement

• History

• Commitment

• Nutrition

• Revenue

• Secret Menu

Mission Statement

• Establish Jamba as the world’s leading source of healthy energy in the form of freshly blended beverages with an uncompromising commitment to making a difference through our values.

History• 1990: Juice Club opened in San Luis

Obispo.

• 1995: Juice Club renamed to Jamba Jamba JuiceJuice.

• 1997: Jamba entered into an operating agreement with Whole Foods Market.

• Over 700 stores locate in 30 states.

CommitmentCommitment

F.I.B.E.R

• Have Fun.

• Act with Integrity.

• Strive for Balance.

• Empower yourself.

• Be Respectful.

NutritionNutrition• Using real fruit• Processed fruit juices from

concentrate.• Jamba Juice offers boosts (dietary

supplements).↓

• Improve concentration• Good for sports• It is called “smart drinks”

RevenueMillion dollars

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$100

$150

$200

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$350

2003 2004 2005 2006 2007 2008year

Secret Menu!!!!Secret Menu!!!!

• Strawberry Shortcake

• White Gummy Bear

• Starburst

• Fruity Pebbles

• Push-pops

• Skittles

Summary

• Jamba Juice opened 14 years ago.

• It is a strong brand.

• It is good for health.

• We cannot be boring.

Resources

• Duffy, Don. Prenoveau Brian. Jamba Juice Company And Services Acquisition Corp. International Announce Merger. 13 Mar. 2006. 4 Sep. 2009, http://ir.jambajuice.com/

• JJC, Hawaii. Jamba Juice Hawaii Islands. 15 Sep. 2009, <http://jambajuicehawaii.com/>

• Lantry, Devon. The Jamba Juice Secret Menu. 28 June. 2009, 16 Sep. 2009, <http://www.examiner.com/>

• Spencer, Gedan, Gail. Free Jamba breakfast and something at Starbucks tomorrow. 7 Apr. 2008. 15 Sep. 2009, <http://weblogs.sun-sentinel.com/>

• Walker, John. Introduction to Hospitality. New Jersey: Pearson Education, 2006,365-6.