Download - Jamba Juice
Jamba Juice
ECON 296
Ayana Iwasaki
What is Jamba Juice?
• It is a chain of smoothie restaurant.
• Over 700 stores operating in 30 states.
• In Oahu, there are 25 stores.
• The store locates in Universal Studios Hollywood.
Jamba Juice
• Mission Statement
• History
• Commitment
• Nutrition
• Revenue
• Secret Menu
Mission Statement
• Establish Jamba as the world’s leading source of healthy energy in the form of freshly blended beverages with an uncompromising commitment to making a difference through our values.
History• 1990: Juice Club opened in San Luis
Obispo.
• 1995: Juice Club renamed to Jamba Jamba JuiceJuice.
• 1997: Jamba entered into an operating agreement with Whole Foods Market.
• Over 700 stores locate in 30 states.
CommitmentCommitment
F.I.B.E.R
• Have Fun.
• Act with Integrity.
• Strive for Balance.
• Empower yourself.
• Be Respectful.
NutritionNutrition• Using real fruit• Processed fruit juices from
concentrate.• Jamba Juice offers boosts (dietary
supplements).↓
• Improve concentration• Good for sports• It is called “smart drinks”
RevenueMillion dollars
$0
$50
$100
$150
$200
$250
$300
$350
2003 2004 2005 2006 2007 2008year
Secret Menu!!!!Secret Menu!!!!
• Strawberry Shortcake
• White Gummy Bear
• Starburst
• Fruity Pebbles
• Push-pops
• Skittles
Summary
• Jamba Juice opened 14 years ago.
• It is a strong brand.
• It is good for health.
• We cannot be boring.
Resources
• Duffy, Don. Prenoveau Brian. Jamba Juice Company And Services Acquisition Corp. International Announce Merger. 13 Mar. 2006. 4 Sep. 2009, http://ir.jambajuice.com/
• JJC, Hawaii. Jamba Juice Hawaii Islands. 15 Sep. 2009, <http://jambajuicehawaii.com/>
• Lantry, Devon. The Jamba Juice Secret Menu. 28 June. 2009, 16 Sep. 2009, <http://www.examiner.com/>
• Spencer, Gedan, Gail. Free Jamba breakfast and something at Starbucks tomorrow. 7 Apr. 2008. 15 Sep. 2009, <http://weblogs.sun-sentinel.com/>
• Walker, John. Introduction to Hospitality. New Jersey: Pearson Education, 2006,365-6.
