jabez lebret - marketing your firm online
DESCRIPTION
Referrals used to be all about word-of-mouth, but mobile devices have shifted the playing field. Similarly, an online presence no longer means just a website, and because of all these channels, figuring out where to spend your marketing budget has become especially difficult. Discover how to use social media and websites to market your firm and make your business stronger.TRANSCRIPT
Where We Are
Our Book
Select all that apply
Select all that apply
51.5%67.5%
Internet Source
Referral
Referrals Are Going Online
Before They Meet The Lawyer
2005
Online = Website
2015
Online = Presence
20052015
2005
2015
Firm WebsiteFirm Website
Images
LinkedInYelpAvvo
Page #1
Directory Listings
Google+ Local
16,713 ViewsNo Branding
No Images
Google+ Local
Replace image with g+ pic with visits data
@gngfound
GOOGLE+ LOCAL
Image of search result with stars
Reviews
Where to Get Reviews:
Reviews
Reviews
Reviews
The Knowledge Graph
Reviews• Don’t make up profiles to write reviews• You can’t write your own online reviews• Don’t pay for reviews • Be careful when asking for reviews
• You are responsible for the content of that review
EXAMPLE: Joe Smith leaves a review: “Jim will win every time. He won $1 million for me in an auto accident lawsuit, Jim is the best Personal Injury attorney ever!!”
Websites transition
Start with heat map
Your Website
Your Website
Your Website
Your Website
Responsive Design
Fast Load TimeAccess to All Content
Difficult to Code CorrectlyTHE ANSWER
Your Website Disclaimer
Keyword Stuffing
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at [email protected]
1.Repeating the same words or phrases so often that it sounds unnatural, for example:
Keyword Stuffing
1.“Blocks of text listing cities and states a webpage is trying to rank for”
Pasadena, Sherman Oaks, Encino, Culver City, Van Nuys, Santa Clara, Ventura, Simi Valley, Thousands Oaks
Your Website Ethics1. Any communication made pursuant to this rule shall include
the name and office address of at least one lawyer or law firm responsible for its content
2. Do not make statements that lead someone to expect results like “I can save your business” or “I will get you money for your [Blank].” Avoid even saying “I can [Blank] for you”
3. Images can get you in trouble4. No advertising disclaimer needed when has a family, close
personal, or prior professional relationship with the lawyer.5. Make statements that imply results
24%
@gngfound
MOBILE WEBSITE SEARCH
Content? Blogging? Really?
SEO Value? Deeper Content
Fewer PostsStill Good
Add Personality
Creating Content“This does not mean that you cannot do your divorce yourself. However, many people who do not consult with attorneys may leave out certain very important provisions that can come back to haunt them later on, and cost them a great deal.”
Nevada Divorce Attorney + 12 Other States
Other Content
More Practice Area PagesCity Pages
Lawyer Bio(s)
Social Media
Ethics• What counts as advice • Is this Advertising • Don’t Imply Results or Mislead • Creating a client relationship• Discovery issues• Keep records of ads• Mentioning Judicial Officers, Neutrals etc
