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"A STUDY OF HDFC SLI PRODUCTS

At

HDFC STANDARD LIFE INSURANCE

SUBMITTED BY:

JATINDER SINGH

ROLL NO-102261034

PRESENTATION

ON

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INTRODUCTION

The outlook of the modern day investors hasundergone a dramatic change. In the changed

fiscal scenario with drastic fall in the interest

for investment and the volatile capital market

with limited investment options, ULIP comes tothe rescue of the prudent investors. Investment

in insurance has become the style of the day. The

individual looks at buying an insurance policy

more of an investment, which comes with theadditional benefits of life cover and tax benefit

also.

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OBJECTIVES OF STUDY

To study the HDFC Life Products & Unit LinkedInsurance Plans.

To Know about the Market share of HDFC Life.

And gain the professional knowledge whileworking in corporate environment.

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SCOPE OF THE STUDY

The scope of my project was to get anoverall view of the Indian insurance market

through comparative study and analysis.

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COMPANY PROFILE

HDFC Standard Life Insurance Company Ltd. isone of Indias leading private life insurancecompanies, which offers a range of individual andgroup insurance solutions. It is a joint venture

between Housing Development FinanceCorporation Limited (HDFC Ltd.), Indias leadinghousing finance institution and one of thesubsidiaries of Standard Life plc, leadingproviders of financial services in the United

Kingdom. Both the promoters are well known fortheir ethical dealings and financial strength andare thus committed to being a long-term player inthe life insurance industry all-important factors

to consider when choosing your insurer.

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PRODUCTS

Endowment plan.

Whole life plan

Pension plan

Childrens plan Money back plan

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Key Benefits

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BARRIERS TO ENTRY

Capital requirements

High gestation period

Access to distribution channels

Brand equity Indian consumer psychology

Tax avoidance

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UNIT LINKED INSURANCE PLAN

Now One should know what it means Unit LinkedInsurance

Imagine an ideal combination of insurance andlife savings that will help One in the future tofinance lofty plans, whether referring to purchaseof a car, contribution to education of children orgrandchildren or just some extra income whenretired.

Unit Linked provides you with not only an

effective protection against individual investmentrisks and inflation but above all it brings along along-term growth potential of financial means.Everyone decides on their own what is the rightmethod of investment for them, which

predetermines evaluation of deposited money.

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RESEARCH METHODOLOGY

The project is based on Insurance in India, Future ofInsurance in India & unit linked insurance plan market inIndia for that , I prepared a questionnaire , based on which ,I took personal interviews . I have also used information fromdifferent Websites, brochures of the organizations & articlesfrom various newspapers.

The topics are dealt with in a general manner. There would bedetails, which could vary from company to company.

Overall, following tools were used to build this project

Primary data:

Questionnaire.

Personal interview.

Secondary data:

a) Websites.

b) Brochures.

c) Articles.

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Well first foremost result that 87% of

the people are looking for profitable

opportunities to invest their money.

Ready To Invest77%

Not Ready23%

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From survey tit was clear that about 9 % of the persons that were surveyed

said that they would like to go for insurance policy , 10% were in favor of

investment only, and about 81% people were interested in both insurance

as well as investment policy.

Insurance9%

Investment10%

Both81%

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Then it showed one of the most popular brand in the country is LIC itseems that about 40% of the people know about their products, than came

the ICICI prudential, where only 25% of the people knew , although

HDFC Standard Life Insurance as a starter have starting gaining some

publicity but it is still not have came in focus, so is for the other brands

.only 20% people knew about HDFC Standard Life Insurance products.BAJAAJ ALLIANZ accounts for 6% and BIRLA SUN LIFE accounts for

9%.

ICICI Prudential25%

HDFC StandardLife20%LIC

40%

BAJAAJ Allianz6%

BIRLA SUN LIFE9%

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It was also seen that still after 5 years ofULIP plans, a higher percentage of people

are still not aware about them, only 15 % are aware of it. Most of people (about

46%) know about the traditional plan, 12% knows educational plan and 27% know

about pension plan.

Educational Plan12%

ULIP15%

Pension Plan27%

Traditional Plan46%

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It seem that the main criteria for selection of a plan was low premium, as round

about 48% voted in favor of it, well 20% of the people also preferred tax savings, as

well as short term time periods. There were persons who also liked to go for interest

benefits; these accounts for 9% and a special segment (i.e. 7%)of high income liked

the criteria of long term time period as well as the good returns with it. 16% ofpeople preferred insurance benefits

Low Premium40%

Short TimePeriod17%Long Time Period

6%

Tax Saving17%

Insurance13%

Interest

8%

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It has been observed that most of the awareness about these brands have been due to the

internet which stands for23% and because of the advertisements that are shown on television

which accounts for57% , though medias old mediums such as newspaper , magazines, which

accounts for8%, have also equally made their presence felt. Proportion of people who came to

know about these brands from friends are 12%.

Friends12%

Television57%

Internet23%

Newspaper8%

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To be specific the range of amount to be invested

varied from person to person. But to give an overview

following view is prepared:

2000- 600015%

6000-1100045%

11000-2200025%

22000 and

above15%

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It was also recorded that a large number that were ready to invest

were business class, which stands at 68%. Yet the service men

were not that much behind to invest. 24% investors are service

people. Self employed accounts for8%.

Service24%

Business68%

Self-Employed8%

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FINDINGS

ULIP plans are more preferred by customers than thetraditional plan due to the following reasons:

Flexibility in investment- traditional plans have to investat least 85% in debt instruments which results in lowreturns. On the other hand, Ulips invest in market linkedinstruments with varying debt and equity proportions and if

customer wishes, he can even choose 100% equity option.Greater transparency-: Unlike Ulips, in traditional lifeinsurance policy customers are not aware of how yourmoney is invested, where it is invested and what the valueof his investment is.

Potential for better returns- The top most advantagewhich Ulips offer over traditional plans is the flexibilityoffered to customers to customize the product according totheir needs.

Customers knows that traditional plans are with less riskand less growth and ULIP plans are with high risk high

growth.

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LIMITATIONS

Time was the biggest constraint as many times itwas not possible to meet senior officials to collect

such information.

There may be biases on the part of the Company

Executive while providing the information

Respondents are not willing to provide

information.

There are very limited latest information sourcesfor such topic.

The information was collected in few offices only.

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RECOMMENDATIONS

HDFC SLIC has a good reputation among thepeople. But to increase market share it needs to

take some brand building measures such as

advertising, brand promotion etc.

what has been seen from the analysis of datacollected from the respondents is that there are a

lot of people who are seriously thinking of buying

a policy from HDFC SLIC but are tentative due to

some reason. This is the target market, which thecompany should aim for.

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CONCLUSION

From this comparative study one can say thateveryone has his / her own perception, when it

comes to their priorities regarding the different

features. Well one can say that deciding factor

mainly depends upon perceiving criteria which isdifferent for each and every person, it is also

dependent upon buying capacity, risk taking

ability, profession, age, dependability on

members of the family, income and many more.So one cant conclude the only plan which one

feel the best. I have mainly compared and listed

the features may be better than the others.

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THANKS