1. The secret of Tinder

2. Or..The hunters loopAnd how to apply it to your products 3. Ever wondered why Tinderis such an addictive dating platform? 4. There are of course many reasons 5. But I think that more than anything,Tinder is actually a casual game. (With benefits). 6. Backboned with one of the most addictive loops I know:The hunters loop. 7. Which is a primal, instinctive model wired to our brains. 8. This model can be applied to almost everything,digital and tangible. 9. Applied right, this could boost your product toa never before seen engagement. 10. But before I spill the beans and tell you what it is.. 11. 1. Make sure you have 5 minutes.This is the average reading time for this deck. 12. 2. Ill introduce myself 13. My name is Dori Adar,creative director at TabTale.I love games, digital products and junk food.doriadar@gmail.com 14. The hunters loop has 6 phases. 15. Phase #1Spotting patterns 16. 1Spotting patternsSpotting patterns is something that we are wired to do. 17. 1Spotting patternsOur brains loves this activity.We do it passively most of the time. 18. 1Spotting patternsUntil we spot something that triggers an emotion..the prey. 19. Phase #2Envisioning the prize 20. 2envisioning the prizeUpon spotting the target, the hunter starts to feelher heart pounding faster 21. 2envisioning the prizeShe might look at an antelope,but what she really sees.. 22. 2envisioning the prizeIs the prize. 23. 2envisioning the prizeIf you ever filled up a lottery ticket and immediately started thinking of themillions to come, you know what Im talking about. 24. 2envisioning the prizeEnvisioning the prize fills our hunters headwith a lets do it feeling 25. 2envisioning the prizeCaused by the sweet dopamine dosesthe nerve cells now release 26. This dose is just enough for what I call:the small act. 27. Phase #3The small act 28. The hunter decides to act. A small, simple act.3The small act 29. She moves to place, aiming, waiting for the rightmoment to attack.3The small act 30. Phase #4Anticipation phase 31. During this phase dopamine keeps on kicking,ensuring she were more focused4Anticipation 32. Making the reward even more desirable.4Anticipation 33. This build up is extremely important.Without it the hunt would be emotionless. 34. Phase #5The big act 35. 5The big actEverything is channeled to the moment when the huntergoes for the battle! 36. Phase #6The reward 37. 6The reward(And if all went as planned)Winning the reward, the prize. 38. This marks the end of the hunters loop,leaving the hunter hungry for the next one. 39. 1 2 3 4Spotting patternsFinding the targetImagining the reward The small act Anticipation phaseAction starts.6The rewardAction stopsA few minutes5The big act(Battle phase)The hunters loop 40. Some casual games use this loop as the backboneof their game mechanic 41. Although it is usually one phase shorter.No big act (phase #5) in a casual game. 42. Or the game might become too complex and hardcore. 43. Let me show you what I mean while deconstructingAngry birds 44. 1: spotting patterns 45. 1: spotting patterns 2: Envisioning the reward 46. 1: spotting patterns 2: Envisioning the reward 3: The small act 47. 1: spotting patterns 2: Envisioning the reward 3: The small act 4: Anticipation phase 48. 1: spotting patterns 2: Envisioning the reward 3: The small act 4: Anticipation phase 5: The (variable) reward 49. This also works in Candy crush saga. 50. 1: spotting patterns 2: Envisioning the reward 3: The small act 4: anticipation(Chain reaction)4: The (variable) reward 51. As you can see, no big acts are needed here. 52. But I want to stress out the importance ofvariable rewards, that we have just seen in those games. 53. A variable reward is changing all the time.Sometimes small, sometimes big, 54. Sometimes none. 55. In a nutshell - this variability is what gets us hooked. 56. Nir Eyal, the author of Hooked described it nicely: 57. The light in the refrigerator is a nice reward,but constant. Its always there. 58. Therefore, not very exciting.This door will remain closed until we are hungry. 59. However, if each time we opened the doorwed find a different snack inside... 60. We would open this fridge A LOT. 61. (BTW each time you share this presentationyou will also see a different snack.) 62. Now lets see how Tinder does it. 63. 1: Spotting patterns, findingthe target 64. 1: Spotting patterns, findingthe target2: Envisioning the rewardWhatever youimagine. 65. 1: Spotting patterns, findingthe target2: Envisioning the rewardWhatever youimagine.3: The small act 66. 1: Spotting patterns, findingthe target2: Envisioning the rewardWhatever youimagine.3: The small act 4: AnticipationWaiting for theanswers... 67. 1: Spotting patterns, findingthe target2: Envisioning the rewardWhatever youimagine.3: The small act 4: AnticipationWaiting...5: reward 68. Since tinder is also a real-life game,Its a match is sometimes just triggering the big act (chatting, flirting, meeting) 69. And the hunters could continue and get their tangible reward in real life 70. Whatever it may be. 71. But since most of the tinder relationships ends with its a matchI argue that this phase is the digital reward. 72. And because of Tinders mobile nature,it is all happening pretty fast, too. 73. Which makes it a tight and perfect hunters loop. 74. This reward is also variable.You know, Some girls are bigger than others. 75. So what can we learn from applying the hunter loopinto a digital product? 76. 1. Make sure the reward is super understandable and desirable,so the users could envision it. 77. 2. Make sure that the small act is indeed small,understandable and easy to do. 78. 3. Try to complete the loop within the digital realms,saving big acts for real life 79. 4. Remember the variable reward. 80. I want to leave you with 2 more thoughts: 81. Thought #1:Almost everyone is a hunter. 82. People hunting for dates are a big marketand their reward is clear. 83. But people also hunt forart, food, jobs, experiences.. 84. Basically anything. 85. Think how you can apply the hunters model in your product. 86. Thought #2:There are also the gatherers. 87. Gatherers act differently than hunters.Pinterest, for example, is a good product for gatherers. 88. Think of your users. Who are they?Hunters or gatherers? 89. Subscribe to get my next presentation on the gatherers loop 90. And feel free to drop a lineshould you need some insights on your product! 91. Doriadar@gmail.com 92. P.SDid you learn something from this presentation? 93. If the answer is yes..Please share it! 94. Though I lied about the different snacks appearing when sharing :P 95. Thank you