7/29/2019 J4910 Grading Rubric

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SocialMediaGradingRubric

A(translatesto95percent):Excellentworkthatwouldbeacceptedinanyprofessional

environment.

B(translatesto85percent):Goodwork.Wouldbeacceptableinaprofessionalenvironment

withrelativelyminorrevisions.

C(translatesto75percent)Fairwork.Youvedoneatleasttheminimumnecessaryand

followedthedirections,butyourworkwouldneedsomesignificantrevisiontobeacceptablein

aprofessionalenvironment.

D(translatesto65percent):Poorwork.Yikes.Youveatleastturnedinsomething,goodfor

you,whichismustbetterthanazero,buttherearesomesevereissueswithyourassignment.

+orisifyouareREALLYclosetotheupperorlowergrade.

WhatamIlookingforinatrulyrockingassignment:

Mostimportant:Effort.Yourwillingnesstoworkhard,askforhelpwhenyouneedit,occasionallygetoutofyourcomfortzone,andtoshowmeyougenuinelycareaboutthe

qualityofyourwork.Iamgladtohelpyou.Iwantyoualltosucceed.ButIcantdothis

ifallyoudoisgrumbletoyourselforjustcheckout.Socialmediais,contrarytopopularbelief,noteasy.Ittakessomededication.Peoplewhoaregoodatsocialmediatendto

bethosewhohavethebestattitudeandspendmoretimetryingthingsoutthan

whining.

Originalworkyourownphotos,newinformationYOUdugup,interviewsyoudid,notJUSTsharingstuffotherpeopledid.Dontgetmewrong,sharingcoolarticlesbyothers

fromavarietyofsourcesisGOOD!!asisincludinglotsoflinks.Butoriginal,unique

workpeoplecantgetelsewhereisstillreallyawesome.

Yourabilitytoutilizeandapplycorevaluesandskillsofjournalism,publicrelations,andadvertisinginthesenewmediaforms.

Usingvisualswheneverpossible,evenwhennotexplicitlyrequired.Photosandvideoandgraphicsetc.areanimportantpartofallsocialmedia,whetheritisFacebookor

Twitterorblogs.

Yourparticipationintheonlinecommunity,bothourclassandthelargercommunityoutthereintheworld.

Alwaysusinglinkswheneverapplicableorpossibleandattributingyourwork.

7/29/2019 J4910 Grading Rubric

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Havingastrongvoiceorpersonality,butbackingitupwithfacts.Imnotlookingforopiniononly.Youhavetoearntherightforotherstocareaboutyouropinionona

subjectthroughhardwork.

Goodwriting,stronggrammar,anddirect,clear,well-organizedwriting.

Yourabilitytogainandmaintainanaudience.Thatshardtodoinonesemester,butifyoucandoit,youareatrue,bonafiderockstar.

Youveshowedmethatyoucanthinkcriticallyaboutyourownworkandthatofothers.Especiallyimportantwhenyouarewritingaboutthereadingswearedoing.Idontwant

youjusttoparrotitallback,Iwantyoutoengageandapply.

Automaticonelettergradededuction(moreifitsREALLYegregious)for:

Latework(morethan24hoursnotacceptedunlessyouvemadespecificarrangementswithmeinwhichweveestablishedafirmnewdeadline).

Workwithconsiderablegrammaticalerrorsortypos.Onesmalltypoormaybetwoisnotthetotalendoftheworld,butifIseemorethanonemajorerror,yikes.Thatsyour

credibility.Peoplewonttrustasloppygrammarian.

Workthatdoesnotfollowmydirections(IspendalotoftimenotonlyexplainingverballywhatIneedfromyoubutalsosendingemailsandpostingontheclassblog,so

thereisnoexcuseandifyouhavequestions,justask!)

Failuretoaddresseditsmadebymeoryourclassmates.(Again,thisisextremelytimeconsumingandanyeditsImakearebecauseIgenuinelycareaboutyourwork.Dont

ignorethem.)

Automaticfailinggrade:

Factualinaccuracy. Plagarism