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    1. Write your roll number in the space provided on the topof this page.

    2. Answer to short answer/essay type questions are to begiven in the space provided below each question orafter the questions in the Test Booklet itself.

    No Additional Sheets are to be used.

    3. At the commencement of examination, the questionbooklet will be given to you. In the first 5 minutes, youare requested to open the booklet and compulsorilyexamine it as below :

    (i) To have access to the Question Booklet, tear off thepaper seal on the edge of this cover page. Do notaccept a booklet without sticker-seal and do notaccept an open booklet.

    (ii) Tally the number of pages and number of questionsin the booklet with the information printed on thecover page. Faulty booklets due to pages/questionsmissing or duplicate or not in serial order or anyother discrepancy should be got replacedimmediately by a correct booklet from theinvigilator within the period of 5 minutes.Afterwards, neither the Question Booklet will bereplaced nor any extra time will be given.

    4. Read instructions given inside carefully.

    5. One page is attached for Rough Work at the end of thebooklet before the Evaluation Sheet.

    6. If you write your Name, Roll Number, Phone Number orput any mark on any part of the Answer Sheet, exceptfor the space allotted for the relevant entries, which maydisclose your identity, or use abusive language or employany other unfair means, you will render yourself liable todisqualification.

    7. You have to return the test booklet to the invigilators atthe end of the examination compulsorily and must notcarry it with you outside the Examination Hall.

    8. Use only Blue/Black Ball point pen.

    9. Use of any calculator or log table etc., is prohibited.

    J-17-11 P.T.O.

    Signature and Name of Invigilator

    Roll No.

    (In words)

    1. (Signature) __________________________(Name) ____________________________

    2. (Signature) __________________________

    (Name) ____________________________Roll No.________________________________

    J

    PAPER-III

    [Maximum Marks : 200Time : 2 1 / 2 hours]

    Number of Pages in this Booklet : 32 Number of Questions in this Booklet : 19

    Instructions for the Candidates

    (In figures as per admission card)

    MANAGEMENT

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    J-17-11 3 P.T.O.

    SECTION I I

    Note : This section consists of two essay type questions of twenty (20) marks each, to be

    answered in about five hundred (500) words each. (2 20 = 40 marks) : (500) (2 20 = 40 )

    1. Define industrial dispute. State the methods of dispute settlement.

    OR / State the emerging issues in different type of retailing in India.

    OR / What are the basic assumptions of Gordons model of dividend policy and valuationof firm ? How does Gordans model differ from Modigliani-Millers model ? ? ?

    OR / Examine the role of Reserve Bank of India (RBI) in controlling and regulating theforeign exchange rates.

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    2. What is performance appraisal ? Compare the different methods of performanceappraisal. ?

    OR / Marketers need to identify and adapt significant changes in forces of the marketingEnvironment. Elaborate.

    OR / Making financial decisions and managing working capital in international businessare much more complicated and complex than those in domestic business. Commentupon the statement and bring out the role of international finance manager.

    ()

    OR /

    Discuss risks involved in export trade and state the methods of hedging them.

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    SECTION II II

    Note : This section contains three (3) questions from each of the electives/specializations.The candidate has to choose only one elective/specialization and answer all the threequestions contained therein. Each question carries fifteen (15) marks and is to beanswered in about three hundred (300) words.

    (3 15 = 45 marks) : / (3) /

    (15) (300) (3 15 = 45 )

    Elective I - I

    3. Some organisations succeed or fail due to group behaviour. Discuss.

    4. Depict the communication process and explain three common small group

    communication networks.

    5. Discuss in brief different leadership styles. How does transformational style ofleadership differ from transactional style of leadership ?

    ?

    OR /

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    Elective II - II

    3. Differentiate The customer-oriented concept of marketing with the holisticconcept of marketing.

    4. Explain the different steps of Market segmentation process.

    5. How the price should be adapted to meet varying circumstances and opportunities.

    OR /

    Elective III

    III

    3. The most appropriate financing pattern would be one in which assets build up andlength of financing terms are perfectly matched. Discuss this statement and mentionthe problem involved in maintaining optimality of financial structure.

    ?

    4. Discuss how a firms credit and collection policies can affect the level of itsinvestment in receivables.

    ?

    5. An investor is contemplating to invest his funds in an enterprise. He seeks your helpin choosing financially sound company. Which financial techniques would yourecommend to the investor to test liquidity, profitability, efficiency and long-termsolvency and why ?

    , , ?

    OR /

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    Elective IV IV

    3. Write a brief note on the following

    (a) Import finance(b) Export finance :(a) (b)

    4. Critically examine the performance of Special Economic Zones (SEZs) in India.

    5. Explain the recent exchange and trade control guidelines for importers in India.

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    SECTION III III

    Note : This section contains nine (9) questions of ten (10) marks, each to be answered inabout fifty (50) words. (9 10 = 90 marks)

    : - (10-10) (9) (50) (9 10 = 90 )

    6. There is no unique solution to the problem of determination of price and outputunder oligopoly. Discuss in brief.

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    7. What are the factors which determine attitude of an individual ? ?

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    8. What is meant by Man Power Planning ? What are the decision areas in Man PowerPlanning ? ? - ?

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    9. What is discounted pay-back method ? How is a project evaluated under this method ? - ?

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    10. Narrate the different criteria that a company can use to choose the most attractivemarket segment.

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    11. Define the work study and motion study. State the principles and applications ofwork study and motion study. Differentiate between them. ?

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    12. Two random samples gave the following results :Sample Size Sample mean Sum of squares of

    deviation from the mean

    1 10 15 902 12 14 108Test whether the samples come from the same normal population at 5% level ofsignificance.[ Given : F 0.05 (9, 11) = 2.90, F 0.05 (11, 9) = 3.10 (approx.)

    and t 0.05 (20) = 2.086, t 0.05 (22) = 2.07 ]

    :

    1 10 15 90

    2 12 14 108 [ : F 0.05 (9, 11) = 2.90, F 0.05 (11, 9) = 3.10 ( .)

    t0.05 (20) = 2.086, t 0.05 (22) = 2.07 ]

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    13. Explain the concept of Fit and Stretch of resources of a firm.

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    14. Trust evolves around the ethical personality. Comment.

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    SECTION IV

    IV

    This section contains five (5) questions of five (5) marks each based on the followingpassage. Each question should be answered in about thirty (30) words. (5 5 = 25 marks)

    (5) (30) (5) (5 5 = 25 )

    In the red oceans, industry boundaries are defined and accepted and the competitiverules of the game are known. Blue oceans, in contrast, are defined by untapped market space,demand creation, and the opportunity for highly profitable growth. It will always be

    important to swim successfully in the red ocean by out competing rivals. Red oceans willalways matter and will always be a fact of business life. But with supply exceeding demandin more industries, competing for a share in contracting markets, while necessary, will not besufficient to sustain high performance. Companies need to go beyond competing. To seizenew profit and growth opportunities, they also need to create blue oceans. Unfortunately, blueoceans are largely uncharted. The dominant focus of strategy works over the past twenty fiveyears has been on competition based red ocean strategies. The result has been a fairly goodunderstanding of how to compete skillfully in red waters, from analysing the economicstructure of an existing industry, to choosing a strategic position of low cost or differentiationor focus, to benchmarking the competition.

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    ;

    15. What is blue ocean strategy ?

    ?

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    16. Under what conditions blue ocean strategy is superior to red ocean strategy ?

    ?

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    17. What are the pitfalls in competitive strategy ?

    ?

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    18. Contrast between blue and red ocean strategy.

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    19. Discuss briefly the steps involved in the implementation of blue ocean strategy.

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    QuestionNumber

    Marks ObtainedFOR OFFICE USE ONLY

    Total Marks Obtained (in words) ...........................................

    (in figures) ..........................................

    Signature & Name of the Coordinator ...................................

    (Evaluation) Date .........................

    J-17-11 32

    MarksObtained