itvnewz pitch
DESCRIPTION
Pitch by Founder/CEOs Ken Thomas, Nitzana Mamane, and Rupa Rao for the Entrepreneurial Journalism course at the University of MemphisTRANSCRIPT
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iTVNewz.com
The news for your neighborhood.
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iTVNewz.com
Problem:The globalization of everything has turned our attention away from our own backyards and into everybody else’s business.
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iTVNewz.com
Problem:Community businesses, groups and events are being overlooked and there is a disconnect in our communities because of it.
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iTVNewz.com
Solution:A Hyper-local network of affiliates serving individual communities across the United States.
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iTVNewz.com
Solution:A Hyper-local network of affiliates providing neighborhood level stories relevant to each geographical location while contributing to one brand
one identity one cause:
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iTVNewz.com
A Hyper-local network of affiliates connecting local neighborhoods through hyper-local news and information.
Solution:
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iTVNewz.com
Solution: Website
EducationCommunity Connection
Social Media
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One brand.One identity.iTVNewz.com
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Lithonia, GA
Universal design.
Content specific.
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iTVNewz.com
Solution:Staffing, Education
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iTVNewz.com
Solution:
• Don’t need large production crews anymore
• Independent content providers
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iTVNewz.com
Sharing news & information
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iTVNewz.com
News people think in
snippets of b-roll and
soundbites.
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iTVNewz.com
“We noticed your great Lithonia
brush fire videos, and we were
wondering if is it ok for news
agencies to use your videos with a
credit to you?”
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Ashaela BoweniTVNewz.com Reporter
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Secondary and Post-Secondary Mass Media Education
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iTVNewz.com
“It’s educationally perfect with the idea of actual news content because
students are learning how to create a product based on reality and truth.”
Heath Gertner, former sports producer
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iTVNewz.com
“You can’t come up with anything that hasn’t been done already. But you can deliver something that’s already out
there in a different way.”
Charles Burch, TSA associate
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iTVNewz.com
Social Media
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Provides news content from all affiliates and content providers.
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iTVNewz.com
#iTVNewz.com is hyper-local video news content by locals for locals.
Neighborhoods, businesses and student reporters are #winning. #jpreneur
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iTVNewz.com
Go To Market: Business Plan components
Competition
Startup Costs
Revenue
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iTVNewz.com
Go To Market:
• Competitiono Patch.como Regional and local print publicationso Technology
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iTVNewz.com
Go To Market:
• Startup Costso Equipmento Salaryo Affiliate feeo Internet costso Legal
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iTVNewz.com
Go To Market:
First 12 months1% of median income
for each zip code
Affiliate fee
Next 36 months3% of median income
for each zip code
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iTVNewz.com
Go To Market:
12 month
Lithonia-$37,543 / 1% = $375.43
Saint Johns-$98,117 / 1% = $981.77
Affiliate fee
36 month
Lithonia = $1126.29
Saint Johns = $2943.51
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iTVNewz.com
Go To Market:
• Revenueo 43,191 zip codes exist in the U.S.o Video Adso Partnershipso Sponsorships
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iTVNewz.com
Amount needed to get off the ground:
$250,000
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iTVNewz.comThank you for your time and we look forward to
serving your neighborhood.
iTVNewz.com“We are the news for your neighborhood”
Ken ThomasNitzana Mamane
Rupa Rao(904) 287-1623