itseasierthanyouthink campaign deck

It’sEasierThanYouThink.org

Campaign Kit

IT’S EASIERTHANYOUTHINK

Wednesday, August 21, 13

What is It’sEasierThanYouThink?

It’sEasierThanYouThink sets out to raise awareness about the issue of digital literacy, addressing the education factors that contribute to the digital divide and leading the call to action for the adoption of a national digital literacy policy.

IT’SEASIERTHANYOUTHINK


In 2013, over 60 million people in the United States still do not know how to use the Internet.

While there are many efforts nationwide to move educational institutions and government programs online, those lacking essential Internet skills will be left out, furthering the digital divide.

Digital Literacy in the U.S.



“Even with almost 13 million Americans looking for work and 8 million more settling for part-time jobs, almost half of the 1,361 U.S. employers surveyed in January by Manpower Group say they can’t find workers to fill positions.

At the same time, American employers are less likely that their counterparts overseas to invest in training.”

Bloomberg News, July 24, 2013

The Skills Gap in the American Workforce



Our Campaign Goals

1. Raising awareness with the public about the issue of digital literacy;

2. Urging the Obama Administration to adopt a national digital literacy policy;

3. Empowering non-Internet users with the tools they need to get online; and

4. Providing the online community with resources to take action on this important issue.



How to Get Involved

1. Circulate the White House Petition to adopt a national digital literacy policy with your friends, users, constituents and others;

2. Share the series of PSAs It’sEasierThanYouThink has created; and

3. Use other social networks, such as Facebook and Twitter, to help spread the word and raise awareness.



We petition the Obama administration to:

Adopt a national digital literacy policy to address the 60 million Americans who still do not

know how to use the Internet.

Link coming soon!

Our White House Petition



https://www.whitehouse.gov/xxxxxxx

https://www.whitehouse.gov/xxxxxxx

The United States faces a digital divide, a skills gap that prevents millions of Americans from utilizing the Internet in their daily lives. The ability to open a browser, conduct a search, send an email or connect with an old friend on a social network are all too often taken for granted. Engaging in some of these online activities may not seem critical, but they are fundamental to one’s participation in the information economy. Online skills are not only necessary for seeking, applying for and getting today’s jobs, but also to take advantage of the growing educational, civic and healthcare advances spurred by broadband.

Petition Description



The Internet may seem unmanageable to those who have never used it, but that simply is not the case. Given the proper access and education, anyone can become “Internet Savvy.” In these light-hearted PSAs, non-Internet users mistakenly act on the requests or suggestions from friends and family to interact with the Internet and social media. That leads many to physically go to large tech companies asking for their services.

Public Service Announcements“There Must Be An Easier Way”



Public Service Announcements“There Must Be An Easier Way”



Most people take the Internet for granted. Everything from finding a movie time, locating a restaurant, enrolling in an online college course and checking a bank account balance are all easily accessible online. But, what about people unfamiliar with the Internet’s capabilities to aid in these everyday tasks? These PSAs are designed to point out just how often we turn to the Internet to help solve our problems. From using a map to finding a restaurant for lunch, the Internet is always there to lend a hand.

Public Service Announcements

“The Internet Personified”



Public Service Announcements“The Internet Personified”



September 2013 – National Digital Literacy Month

✓ September 2, 2013 - Launch of White House Petition by ItsEasierThanYouThink.org calling for the adoption of a national digital literacy policy.

October 2, 2013 - Campaign Wrap Up / Petition Closes

More updates coming soon!

Campaign Timeline



• The Internet can provide answers to nearly any question if you know how and where to look. #ItsEasierThanYouThink

• C h e c k o u t t h i s a w e s o m e P S A a b o u t u s i n g t h e I n t e r n e t ! #ItsEasierThanYouThink

• IETYT campaign kicks off today advocating for a national digital literacy policy! #IETYT #ItsEasierThanYouThink

• G o o g l e n o t a n s w e r i n g y o u r q u e s t i o n s ? T r y y e l l i n g a t i t . #ItsEasierThanYouThink #DigitalLiteracy

Sample Tweets and Status Updates



#ItsEasierThanYouThink#IETYT#EasierWayThanThis#DigitalLiteracy#DigitalLiteracyReform#Internet

#InternetEducation#InternetKnowledge#InternetForEveryone#DigLitRocks#URLBeforeHTML

Campaign Hashtags



Petition Keywords


ItsEasierThanYouThinkIETYTDigital LiteracyInternet EducationInternet LiteracyOnline

EducationJobSkillsJobHuntingJobSearch

URLBeforeHTML


Josh Bradley

415.735.4035

Email: [email protected]

Campaign Contact



mailto:[email protected]

mailto:[email protected]

It’sEasierThanYouThink.org

IT’S EASIERTHANYOUTHINK


itseasierthanyouthink campaign deck

Education

itseasierthanyouthink

issue of digital literacy

internet savvy

digital divide

essential internet skills

empowering noninternet

online skills

public service announcements