it’s time to say goodbye to an old friend (wavin)/next generation he… · it’s time to say...
TRANSCRIPT
It’s time to say goodbye to an old friend...
Visit www.hep2o.co.uk
The Next Generation plastic push-fit plumbing from Hep2O is here.
Hep2O Merchant Product Launch Guide
Contents
Introduction
Page 3
Page
3 Introduction
4 Hep2O Product Development
5 Next Generation Hep2O Explained
6-7 Product Improvements
8 Competitor Comparison
9 Hep2O Packaging
10-13 POS Material
14 Merchandising
15 Product Range Detail
Welcome to the next generation range of Hep2O fittings. This revolutionary product range has been developed in response to installer feedback and introduces unique features and benefits including:
• In4Sure Joint Recognition• Secure Demounting with the new HepKey system• New SmartSleeve for easy pipe insertion• 50 year industry leading guarantee
This pack will give you all the information you need to sell Next Generation Hep2O – from explaining the features and benefits of the new product range to merchandising and POS support.
Page 4
A CHANGE FOR THE BETTERWe started by asking installers what changes they would like to see made to our famous Hep2O fitting. Below are the results of what they most wanted in a push-fit fitting:
After 3 years of research and development, the Next Generation Hep2O was ready for testing. In focus groups up and down the country we let installers try the new fitting for themselves.
We then asked installers to compare the new fitting with their favourite push-fit fitting that they use all the time. As you can see, the feedback was overwhelmingly in favour of the new, Next Generation Hep2O.
Essential or very important
A consideration only
Not particularly important
Not important at all
Better or the same
Worse
2001 The Hep2O Smarter push-fit system launched
2001
2010 Next Generation
2010
1979 The Acorn push-fit system launched
1979
1991 The Hep2O Original push-fit system launched
1991
1998
1998 BiTite push-fit system launched
Has good gripping characteristics
Pipe is easily insertable
Works under site conditions
Available in a good range of diameters
Releasable/demountable
Is not easily damaged by impact
Has a guarantee
General ease of jointing
Overall quality of fitting
General look of fitting
Ease of release fitting from pipe
Ease of knowing that joint is fully in place and secure
Ease of inserting pipe into fitting
0% 20% 40% 60% 80% 100%
0% 20% 40% 60% 80% 100%
30 years of product development.
WHAT INSTALLERS SAID“It’s got a nice smooth look, not bulky or chunky”
“That’s brilliant, that’s good that is. It’s very neat”
“It looks professional. I like it”
“It is the better fitting out of all the fittings…to be honest”
Hep2O introduces revolutionary new plumbing range.It’s the biggest thing to happen to flexible push-fit plumbing since Hep2O invented it over 30 years ago – the re-engineered next generation range of Hep2O professional fittings is here.
Hep2O has always been the No. 1 choice for professional flexible push-fit plumbing. Now, the new technologically advanced Next Generation Hep2O system is set to redefine the standards and take push-fit plumbing to a completely new level.
After many years consulting with professional installers, exhaustive R&D and extensive testing and re-testing, new Hep2O is here. Now in white and with a sleek new look, it’s packed with revolutionary new technology to save the professional time and effort.
New In4Sure™ joint recognitionAptly named In4Sure™, new Hep2O fittings can now tell you when the pipe is fully inserted. This is a major step forward in plumbing technology, and like any good idea it’s amazingly simple.
The super-versatile SmartSleeve™The profiled end of the redesigned SmartSleeve™ pipe insert works with internal castellations inside the new Hep2O fitting to offer never experienced before joint recognition. Just insert the pipe, push, twist and feel for the ‘rumble’ as the two profiled surfaces come into contact with each other. Making a 100% secure connection is as easy as that.
The new stainless steel SmartSleeve™ also offers another big advantage – it doesn’t fall out of the pipe. Specially designed barbs on the barrel ensure it is captive within the pipe and is therefore not left inside the fitting when demounting, nor will it fall out of a vertical pipe run.
Secure demountingA big leap forward in pipe release technology, the all-new HepKey™ system makes demounting quicker, easier and more secure than ever before. The HepKey™ simply clips around the pipe and depresses the inner sleeve of the fitting. This opens the grab-ring and releases the pipe. This means the fitting is tamper-proof, as it can only be demounted with the HepKey™. So as well as demounting being fast and simple, the fitting is completely secure.Two types of HepKey™ are available. The HepKey Plus™ clips onto the fitting and holds the grab-ring open, while the smaller pocket size HepKey™ clips around the pipe and needs to be held against the fitting. Both release the pipe with the minimum of effort and make demounting quick and simple.
The unique Hep2O 50 year guaranteeTo ensure the new range has the levels of reliability demanded by the professionals, the new range of fittings are put through their paces at Hep2O’s fully accredited testing facility. Only when they have proved themselves under appropriate temperature, pressure and loading conditions are Hep2O happy to give them their unique, industry-leading 50 year guarantee. So chances are the Next Generation Hep2O push-fit plumbing system will be working long after today’s professional installers have retired.
Same great pipe – now in whiteNot everything has changed. The much-praised Hep2O pipe remains the same. Still exceptionally flexible, still comes off the coil in straight useable lengths and can still be easily cabled into position, the only thing that’s changed is the colour. Now in white to match the new fittings, exposed areas of pipework now look cleaner and more attractive.
Industry-leading merchant support tooIt’s not just the installers Hep2O have thought about. The launch of the new range will be accompanied by heavyweight marketing support aimed exclusively at the plumbing professional. In addition, a wide range of merchant support material will be available, including demonstration stands, posters, installer guides and product feature DVD.
In4Sure™
HepKey Plus™
SmartSleeve™
Page 5
Secure DemountingThe only way to demount the Next Generation Hep
2O fitting
is by using a HepKey™. This is a key benefit of the Next Generation Hep
2O product
range. Unlike some competitors products, the new Hep
2O
fittings cannot be accidentally demounted. Installers can, for the first time, fit and forget with confidence.
Hep2O Streamlined FittingA popular criticism of push-fit fittings is that they shouldn’t be on show and that copper is better when on show. The Next Generation Hep
2O range of products is
trying to change that perception with it’s new sleek and contemporary look.
50 Year GuaranteeTo confirm that the Next Generation Hep
2O is the
best push-fit plumbing range, we have kept our market leading 50 year guarantee to give installers confidence that they are using the best quality and most reliable product on the market.
Page 6
Next Generation Hep2OJust look at the differences!
HepKeyPlus™
All Metal Grab-RingThe all metal grab ring is made from high quality stainless steel. It is amazingly strong and able to grip both plastic and copper pipe. The carefully angled teeth have been aligned for easy fitting and maximum grip.
Joint RecognitionOne of the main gripes with Installers is that they never know when the pipe is fully inserted in the fitting. The Next Generation Hep
2O has joint recognition
technology which tells the Installer when the pipe is fully inserted. To check that the pipe is fully inserted, insert pipe and turn. The installer will feel a rumble which tells you that the pipe is fully inserted.
Page 7
PipeOur much-praised polybutylene pipe cuts, bends and comes off the coil straight, in exactly the same way it always has. In fact, the only thing that’s changed is the colour, now in white to match the new fittings.
SmartSleeve™The Next Generation Hep
2O has been re-engineered
so that it requires less force to insert the pipe. The new SmartSleeve™ has a profiled end so that the pipe can be inserted easier, reducing the strength required to fit and installation time required.
Page 8
Competitor ComparisonWhy Hep2O is the market leader.
Streamline fittingsThe new Hep
2O product range is better than anything else
on the market, and we have the market research to prove it.
The key differences between the new Hep2O range and the
main competitors are highlighted as shown.
Next Generation Hep2O
28.5mm
31.5mm 31.0mm 32.0mm
As you can see the Next Generation Hep2O is the slimmest push-fit
range on the market. The table below compares the main product features versus the main competitors. Our independent market research suggested these factors were the most important product considerations among Installers.
The table above shows that the Next Generation Hep2O comes out
ahead in all the main product features. According to installers, these are the key considerations for them when buying a push-fit fitting.
Demountable
Secure Demounting
Joint Recognition
Low Insertion Force
Guarantee
Streamlined Shape
All Metal Grab Ring
50 year 25 year 25 year
3333
33
3777
77
3777
77
Speedfit PolyfitExisting Hep2O
Page 9
Hep2O PackagingChoosing the correct fittings is now even easier.
The New Colour Coding SystemThe Hep
2O packaging has also changed. Each size
variant will have its own colour. This new style packaging will:
• Ensure visual impact of stock on the shopfloor for the customer
• Make the sizes easier to identify for both customers and branch staff (ie. 10mm is green)
Packaging is colour coded by size (as above) for easy identification. Barrier pipes follow the same colour scheme, but with striped packaging. (Please see below)
10mm 15
mm22
mm28
mm
15mm Packaging
22mm Packaging
22mm Striped Barrier Pipe Packaging
22mm Standard Pipe Packaging
Page 10
POS MaterialVarious types of POS available to the merchant.
Countertop Product Display
To support the launch of the Next Generation Hep2O, we have developed various POS items.
A selection of these POS items will be included in the POS pack that will be delivered direct to branch. Extra or additional POS items can be ordered by completing the POS order form included in the POS pack and faxing back to 01249 447217. If you have any queries about POS please contact 01249 766638. Please note that only certain POS items will be available upon request.
• Interactive product display to encourage customers to try product
• Dimensions (when built): 390mm (w) x 260mm (d) x 400mm (h) at its highest point
Page 11
Posters (4 types)• Posters communicate main features
and benefits
• Available in different sizes (See order form for available sizes)
• Freestanding POS communicating new Hep2O and the main features and benefits
• Dimensions: 630 (w) x 1900 (h)
Totem Display
Page 12
POS MaterialContinued.
Small/Large External Banners
Literature Dispenser Installer Guide
• Banners to be installed on the outside of the branch to advertise that your branch is a stockist of Next Generation Hep2O
• Available in 2 sizes. Small 1800mm (l) x 600mm (h), Large 2440mm (l) x 600mm (h)
• Provides guidance on good plumbing practice and comprehensive advice
• Dimensions: Pocket sized booklet
• Dispenser is to hold the New Product Flyer and Installer Guide
• Dimensions: 273mm (w) x 30mm (d) x 406mm (h)
Page 13
New Product Flyer
Product Sample Pack SEL Data Strips
Pens
• Take home foldable leaflet detailing product features with a FREE product sample pack offer below
• Dimensions: Pocket sized leaflet
• Contains HepKey, small length of pipe, 2 pipe sleeves and a push-fit fitting
• Distribute these to customers
• These are to be put on the front of the shelf to highlight the product on shelf
• Dimensions: 1000mm (l)
Page 14
Compatibility
HepKey™ Distribution• To ensure wide distribution to installers as early
as possible, HepKey™ or HepKey Plus™ will be issued free of charge for an initial period as follows:
• One attached to every coil of pipe • One inserted in each bag of straights,
elbows and tees in all diameters
Support Sleeves• Sell current Hep
2O with current Hep
2O fittings
• Sell Next Generation Hep2O with either current
Hep2O or Next Generation Hep
2O fittings
Current Hep2O support sleeves are compatible with
Next Generation Hep2O fittings. However the Next
Generation SmartSleeve™ pipe support offers additional benefits which include:
• Joint recognition which tells you when the pipe is fully inserted
• Easier insertion due to the profiled nose
• Retaining barbs to ensure SmartSleeve™ stays in pipe when demounted
We therefore recommend that only Next Generation SmartSleeve™ is used with Next Generation fittings.
Pipe• Same great pipe now available in white• Grey or white pipe is fully compatible with both current
and Next Generation Hep2O
• New pipe has slightly different insertion depth markings
Reducers• Reducer fittings are compatible with both current
and Next Generation Hep2O
• Please note that once inserted, reducers are not demountable from the ‘host’ fitting
• Do not use Slimline version reducers with Next Generation Hep
2O fittings
Blanking Pegs• Current blanking pegs are not compatible with Next
Generation Hep2O fittings
Product Range Detail
Page 15
Description Size Cat No. Pack Qty.List Price
(each)Straight ConnectorStraight ConnectorStraight ConnectorEqual TeeEqual TeeEqual TeeEnd Reduced TeeBranch Reduced TeeBranch Reduced TeeBranch Reduced TeeBranch & 1 End Reduced TeeBranch & 1 End Reduced TeeBranch & 1 End Reduced TeeSpigot/Socket ReducerSpigot/Socket ReducerStraight Tap ConnectorStraight Tap ConnectorHand Titan Tap ConnectorHand Titan Tap ConnectorHand Titan Tap ConnectorHand Titan Tap ConnectorBent Tap ConnectorElbow 90 Degree Single SocketElbow 90 Degree Single SocketElbow 90 Degree Single SocketElbow 90 DegreeElbow 90 DegreeElbow 90 DegreeDemountable Stop EndDemountable Stop EndDemountable Stop EndSmartSleeve Pipe SupportSmartSleeve Pipe SupportSmartSleeve Pipe SupportHepKey PlusHepKey PlusHepKey PlusHep2O Standard Pipe 3m StraightHep2O Standard Pipe 3m StraightHep2O Standard Pipe 25m Coil Hep2O Standard Pipe 50m Coil Hep2O Standard Pipe 100m Coil Hep2O Standard Pipe 25m Coil Hep2O Standard Pipe 50m Coil Hep2O Barrier Pipe 3m Straight Hep2O Barrier Pipe 3m Straight Hep2O Barrier Pipe 25m Coil Hep2O Barrier Pipe 50m Coil Hep2O Barrier Pipe 100m Coil Hep2O Barrier Pipe 25m Coil Hep2O Barrier Pipe 50m Coil Hep2O Barrier Pipe 100m Coil Hep2O Barrier Pipe 25m Coil Hep2O Barrier Pipe 50m Coil
10mm15mm22mm10mm15mm22mm22 x 15 x 22mm15 x 15 x 10mm22 x 22 x 15mm22 x 22 x 10mm15 x 10 x 10mm22 x 15 x 15mm22 x 10 x 10mm15 x 10mm22 x 15mm1/2iBSP X 15mm3/4iBSP X 15mm1/2iBSP X 10mm1/2iBSP X 15mm3/4iBSP X 15mm3/4iBSP X 22mm1/2iBSP X 15mm10mm15mm22mm10mm15mm22mm10mm15mm22mm10mm15mm22mm10mm15mm22mm15mm22mm15mm15mm15mm22mm22mm15mm22mm10mm10mm10mm15mm15mm15mm22mm22mm
HD1/10WHD1/15WHD1/22WHD10/10WHD10/15WHD10/22WHD12/22WHD13/15WHD13/22WHD13A/22WHD14/15WHD14/22WHD14A/22WHD2/15WHD2/22WHD25A/15WHD25B/15WHD26A/10WHD26A/15WHD26B/15WHD26B/22WHD27/15WHD4/10WHD4/15WHD4/22WHD5/10WHD5/15WHD5/22WHD62/10WHD62/15WHD62/22WHX60/10WHX60/15WHX60/22WHX79/10WHX79/15WHX79/22WHXP03/15WHXP03/22WHXP25/15WHXP50/15WHXP100/15WHXP25/22WHXP50/22WHXX03/15WHXX03/22WHXX25/10WHXX50/10WHXX100/10WHXX25/15WHXX50/15WHXX100/15WHXX25/22WHXX50/22W
£2.45£1.55£2.07£3.43£2.67£3.43£3.43£3.43£3.43£3.43£3.43£3.43£3.43£2.39£1.85£2.40£2.85£2.44£2.04£2.44£2.64£2.67£2.78£1.89£2.78£2.78£1.89£2.78£2.05£1.95£2.45£0.29£0.30£0.38£0.21£0.24£0.24£3.80£7.38£31.20£61.79£121.67£61.07£120.95£4.38£8.57£30.85£60.79£119.77£36.32£71.85£141.49£70.87£140.34
1010101010105555555101010555555555101010101010205050101010101011111101011111111
Orders and Enquiries Tel: 0844 856 5152
Technical AdviceTel: 0844 856 5165 Fax: 0844 856 5166 email: [email protected]
About WavinWavin is the leading supplier of water management, plumbing and drainage systems for the Building, Construction and Utilities markets. Wavin is able to offer a comprehensive range of plastic, clay and terracotta systems that provide intelligent solutions for all Building & Installation, Civils & Infrastructure and Surface Heating & Cooling applications.
Wavin has experience and expertise in rain and stormwater, foul water, drinking water, sanitary and heating products, with many patents for a wide range of applications including Above and Below Ground Drainage,Plumbing, Underfloor Heating, Water Management, and Drinking Water distribution. Long-established and highly respected within the construction industry, Wavin has a reputation for innovation and leadership and an extensive product portfolio with the OSMA, Hepworth,Hep2O, Thermoboard, Intesio and Certus brands.