it's my/their party... online fashion marketing part 2
DESCRIPTION
Second session for students of Fashion Marketing at Winchester School of Art (#WSA) looking at the Live Web, crowd-sourcing and PASSION and VISION. Just as Bailey told Vogue that a new ear of fashion photography had arrived, so... a new era of marketing. The times they are a changin'...TRANSCRIPT
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It’s my/their party and we’ll…
Paul Caplan @internationale
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a brief recap...assumptions
• ecommerce
• information
• utility
• speed !
• journey/story
• attention Who? Where? When? Why?
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the times they are a changin’
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social networks are...
• not about technology
• not about media
• not about messages...
• about conversations
• about relationships
• about adding value...
• a verb
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PASSION & VISION• P is for People
• A is for Active
• S is for Supply
• S is for Smart
• I is for Irreverent
• O is for Ownership
• N is for Niches
• V is for Voice
• I is for i with a small I
• S is for Simple
• I is for Improvise
• O is for Open Source
• N is for Narrative
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Tory Burch
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Levi's
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Oscar de la Renta
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Now your thoughts...
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Slides and suchlike@internationale on Twitter
facebook.com/theinternationale