It’s a brand new school year.

Here’s an A+ idea for you and your advertisers!

Advertising Concept: Score high with parents this summer by giving them the tools to prepare for heading back to school! Promote your brand in a handy shopping and resolution checklist and increase foot traffic through special offers.

Audience Engagement: • In a bid to score an iPad or back-to-school gift cards, respondents click a link

to answer a few survey questions (capturing age range of students in the household, biggest goals for the new school year, etc.).

• Upon completion, respondents are entered to win prizes.• On the confirmation page, entrants receive a link to a printable checklist of

back-to-school shopping needs, as well as special checklists from sponsors.

Execute:• July/August (In advance of when School Starts in your market)

Sell To:• 5 Sponsors

Potential Clients:• Dentists, doctors offices for annual check-ups, school supply retailers,

electronic retailers for computers, tablets, phones, clothing retailers, home goods retailers for dorm room essentials

Database Drivers:• Drives people to register for database in order to click through to the

checklists• Find out audience member family information on school-age children

Campaign: Connect your business with busy parents looking for cheat sheets on getting the kids ready to go back to school while saving money and time.

Engagement: Your business featured as a sponsor in emails educating our audience on the best tips, advice and lists for back to school to-dos.

Awareness: Your business included in banner and print/on-air ads promoting the campaign.

Incentives: Your special offer, logo and web link featured in bounce-back emails sent to survey entrants upon submitting their answers.

Results: You’ll make the grade with families visiting your business for their back to school shopping and health care needs.

Promotional Value: $ _____ Your Tuition: $ _____

Your Rubric:• Your logo/info included in two emails to our audience about the back-to-school

campaign• Your logo/info on Make the Grade survey page• Your special offer coupon, logo/info and link to your website on bounce-back email

to survey participants• Your business included in banner and on-air/in-print promotion • Your business touted as a sponsor in social media postings

Your Homework:• Special offer/discount• Prize• Promotion of campaign on your website/social media sites/emails