Criterion A: Initial Consultation

Interviewee and position: Steve Weinrich, head manager of Lee’s Summit Physicians Group (LSPG).Date: August 28, 2012

Describe your business.

LSPG is a privately run doctors office, owned by the doctors, that sees children from the time they are born until they turn 18.

How does your business inform people about the flu currently?

Our practice currently informs the public through informational resources on our website and through face to face consultation with their doctor.

What other ways are you considering to inform the public?

I believe that an informational video over the flu would be a good idea. This would provide a more direct way to inform the public.

Would you have any concerns about the project?

I want to make sure the information is accurate. I will provide you with the accurate information that I would like you to use.

Criterion A: Initial Investigation

The Problem

Compared to their competition, LSPG is rather large. In order to inform the public of the flu, LSPG relies upon face to face consultations and written information accessible on website. However, LSPG would like to get more people aware with something they can use in the waiting rooms.

Inadequacies of the Current Situation

LSPG has expanded over the past few years. This fact has created a need for an informational video that will more effectively get the word out about the flu. As an IB ITGS student, I offered to solve his IT problem and make an informational video.

Word count: 250

Criterion B: Analysis

proposed solution:

An informational video about the different types of flu produced with imovie.

Requirement Specification

IT system requirements

• Hardware –PC with Internet connection, 4GB RAM and 500 GB internal hard drive, external hard drive for backup• Software –Adobe Premiere Pro CS6 and iMovie for video editing and Adobe Photoshop and iPhoto for image editing, web browser (i.e. Firefox) for searching for information and images, music software

System Interaction

• Compatibility of Adobe Premiere Pro CS6 and Photoshop of the HP computers in the school lab.Compatibility of iMovie and iPhoto of the Apple computers in the school lab.• Compatibility of the USB flash drive with the school HP and Apple computers.

Input/ Output Requirements

Input requirements• Images are pictures taken from previous Lee’s Summit Physicians Group events. Images are digital from personal cameras or are taken from the existing website. • Video footage taken from the AAP(American Academy of Pediatrics), The CDC (Center for Disease Control) and YouTube.• Music files taken from CDs and the internet.

Output requirements• Appropriate sections of the video (Introduction, information about influenza; provided by Lee’s Summit Physicians Group, information about the vaccine and where it can be accessed, Closing)• Appropriate length of the video (3-5 minutes long)• Consistent and professional transitions between images and video footage.

Processing

• Create the video using Adobe Premiere and iMovie.• Edit images in Photoshop and iPhoto and import in Adobe Premiere and iMovie.• Import video footage and edit it Adobe Premiere and iMovie.• Use songs from a CD or download from the internet and place in Adobe Premiere and iMovie.• Time the songs to the video.• Save the project on my USB flash drive.• Burn onto a DVD for the client.

Security

• Saving on the hard drive of the school computer and on my USB flash drive.• Add password and security restrictions.•Saving the project every 15 minutes.

Specific Performance Criteria

The effectiveness of the Lee’s Summit Physicians Group video can be evaluated by:a) To what extent the informational video addresses the interests of the client, Steve Weinheartb) The effective flu information used in the videoc) To what extent the audience has an increased knowledge of what one knows about the influenza and the vaccine provided for it.d) The synchronization of the music with the video clips and pictures.e) Citing the sources of all pictures and video footage.f) Appropriate titles and credits.

Justification of Chosen Solution

The informational video is the best solution to address the needs of Steve Weinheart and the Lee’s Summit Physicians Group. The informational video can be easily placed in the waiting rooms to convey the updated information from the APP and CDC. Furthermore, though it is a short video, it is an entertaining video that conveys all the information about the influenza and its vaccine as well as where you can receive more information about the virus and where the public can access the vaccine.

The alternative solution would be to stay with the updated website and assume that is enough for public access to the influenza. However, this is the businesses current situation and it is proving to be less efficient. The informational video is more convenient.

Most of the resources needed for the video are easily accessible. The Lee’s Summit Physicians Group has provided the needed information and the guidelines on the video. Furthermore, my school provided Apple computers with Adobe CS6 software to create

the video.

Finally, I have a good working knowledge of the Adobe software and the Apple software that I will use. I have used Adobe Premiere CS6, iMovie, iPhoto, and Photoshop on smaller projects. I am looking forward to making this video.

He is willing to provide feedback before I finally burn the video onto the DVD. Overall, I believe that this video is the best solution because it is convenient, informative, and entertaining.

word count: 325

Criterion C: Project Schedule

Date Action Details Comments and follow up

Date Completed

Criterion

August 2012 Initial Consultation

Steve Weinheart needed a way to more efficiently advertise the flu vaccines during flu season

I proposed the most efficient way to advertise is through an informational video. He became my client for the project.

August 24, 2012

A,B

October 2012 Plan the Storyboard

A plan for the types of video footage, pictures, music, and information that will be used.

The storyboard is the basis for the informational video. It maybe changed as I edit and complete the project.

October 30, 2012

D

October 2012 Collection of media

the collection of video footage, pictures, and music that will be used.

Pictures are from the Lee’s Summit Physicians Group archive. Video footage is from the AAP and CDC websites and from YouTube. the Music will be from personal CD’s.

October 30, 2012

D

November 2012

Pictures are Scanned

Non-digital copies must be scanned.

I used my personal scanner, however the pictures are not

January 30, 2013

D

high quality. The scanner at school may produce better pictures.

November 2012

Edit the pictures

I used the programs iPhoto and Adobe Premiere.

I edited the pictures if I felt it was needed.

February 30, 2013

D

February 2013 Creation of the project

I used the programs iPhoto, iMovie and Adobe Premiere.

The photos, video footage, and music will be edited together for the final product.

March 25, 2013

E

March 2013 Evaluation of the product by the client

The client will watch the informational video

The client will evaluate how well the product has met his needs.

March 26, 2013

F

Criterion D: Product design- Overall structure

Interal StructureList of resources and techniques

Resources Details

Adobe Premiere Pro/ iMovie I used adobe Premiere Pro and iMovie for editing the informational video.

Adobe Photoshop/ iPhoto I used adobe photoshop and iPhoto to edit the photos used in the video.

Center of Disease control, American Academy of Pediatrics, and Lee’s Summit Physicians Group websites

I used the following websites for photos used in the video and also to confirm the information given to me.

google images I used google images to gain more photos that the general public would normally see and used them in my video.

Techniques Details

Editing on Adobe Premiere Pro/ iMoive I used this tool to help form the video and put everything together.

Editing on Adobe Photoshop/ iPhoto I used the editing feature to make the pictures used better quality.

Test Plan

test item

test data

part of system tested

expected outcome

actual outcome

comments

ref in product

Cover page testing

------------

-------------

-------------

-------------

-------------

-------------

Webpagesloadfromthecover

pagein

Filenamingtoensureh

Links on cover

page are relative.

Loads are required from three diff

threedifferent

locations

omepage iscalledIndex.htm

erent locations

Product

testing

informational video

a DVD

5 computers

and 5 DVD players

Functioning on all the players

yes

Agreement of Client

__________________________________Signature

Criterion E: Product Development

Complex techniques used to address the client’s requirements

● Edited video clips by adding The Ken Burns Effect to raw video footage.

● Edited original sound: Edited and clipped music track to correspond exactly to the title pages.

● Edited original sound: Ducking the audio so the sound levels of the audio within the commercial so that the music track plays throughout. The audio of the videos are muted.

● Captured the various needs from the client and incorporated them into the video.

● Integration of manipulated graphics by using iPhoto to crop photos.

● proficient integration of photos, video, music tracks, and recorded voice track.

Other techniques used● consistent transitions between slides.● Use of a YouTube converter to convert YouTube videos into .mpeg files.

The structure and organization of the commercial:

Technique: Video editing

Manipulated Graphics:

The Ken Burns effect was used in the video to make the still pictures flow better into the transitions of the video, this technique can be seen in documentaries. I used the Ken Burns effect here to make it more appealing

Titles:

The Titles are created in a roll, solidification, or still title.

Audio:

The music track Revolution was cut to fit the length of the videos and pictures. The audio can be controlled in the timeline.

Transitions:

Transitions such as cross dissolve were included to create a smooth, consistent flow throughout the video.

Technique: YouTube Converter

A YouTube converter on the website http://benderconverter.com/ was used to convert videos from the YouTube. The video clips were cut to an appropriate length.

Criterion F: Feedback from Client

Question Yes/No Comments

1. Are you pleased with the final product?

Yes She fulfilled all of my request.

2. What are the strengths of the informational video?

NA The information on the flu and the pictures are nicely

presented. The main message of the video is clearly communicated at

the end.

3. What are aspects of the video need more

development?

NA There could have been more integration of outside

videos from the past flu season.

4. Was there sufficient consultation?

Yes She consistently and clearly asked for what I

wanted.

5. Have your desires and requirements for the video

been fulfilled?

Yes None

a) To create a video which features the important

aspects of the flu.

Yes The video included all the immunization you should

get from the flu and proper information over the flu

itself.

b) Maximum use of video footage

Yes lengthy video clips were added, which is what I

requested.

c) Create an entertaining, informative, video.

Yes I enjoyed the informational video.

Criterion F: Product evaluation and future product development

Client Evaluation

Evidence of feedback with Steve Weinrich following handing over of product. A questionnaire was given to Steve Weinrich on (date) which she completed.

Evaluation of specific performance criteria outlined in Analysis section (Criterion B)

a) To create a informational video which features the important aspects of the Flu.

a. The objective has been met.

b. The informational video shows that there are multiple options for the immunization to the influenza.

b) To use a maximum amount of video footage.

a. the objective has been met.

b. The informational video is made primarily of pictures and few lengthy video clips are used, honoring the clients request.

c) To create an entertaining, informative video.

a. The objection has been met.

b. TThe informational video advertised the main message of getting immunized at the end of the video.