ita’s mission: to advocate the value of tourism in indiana’s economy and support the best...
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ITA’s Mission:To advocate the value of tourism in Indiana’s economy and support the best practices of its destination marketing organizations.
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Indiana Tourism Association:•Began in 1980•Led by volunteers•Hired an ED three years ago•Name change and diversification in 2014•Caters to DMOs
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What is tourism?
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What is tourism?
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What is tourism?
• Being 50 miles away from home• Connecting with family/friends• Experiencing new things• Visiting tried/true• Happens everywhere• Affects everyone
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DMOs Roles and Responsibilities:
Old thinking:• Silo• It’s “MY MONEY.”• Our project is best.• Advertising is the most
important role.• Tourism is “fluffy” stuff, not
real economics.
New thinking:• Entire farm• It’s “OUR MONEY.” • Let’s measure what’s best.• Product development & robust
advertising – both.• Let’s explore what makes up
tourism here.• Tourism is economic
development.
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DMO Strategies for the Future
• Will be more involved in broader economic-development projects and initiatives• Will connect visitor experience with the quality of life of residents
in their community• Will take on a great role as cultural champion of their destination• Will form more strategic alliances outside the DMO industry• Will have a greater role in policy and product development• Will engage more closely with nontraditional stakeholders in their
destination
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Life is not a solo act.It is a huge collaboration.-- Tim Gunn
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