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It takes a village…

Marketing Travel in Australia 2018

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www.visitdubai.com

Exclusive Content Partner for Dubai Tourism

Globally

CREATING MULTI-MARKET, MULTI-LINGUAL CONTENT FOR ONE OF THE WORLDS BEST KNOWN DESTINATION BRANDS

Captivate Dream Engage

Insights Driven Content,aligned to a complex strategy,delivered via a headless CMS.

12 X DIFFERENT LANGUAGES11 X DIFFERENT BRAND PILLARS18 X DIFFERENT GLOBAL MARKETS

B2B & B2C Content initiatives

Using a headless CMS technology system, Bauer pipes inhigh volumes of high quality content, directly into VisitDubai’s CMS, making content management and qualitycontrol a breeze.

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30 years of the PC…overtaken by a new eco-systemSource: Andreessen Horowitz, Apple, Google, Gartner, a16z

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30 years of the PC…overtaken by a new eco-systemSource: StatCounter, Global Internet Usage, 2016

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Everyone gets a super computer…

Today’s iPhone 6 has 625x more power than a 1995 Pentium.

iPhone 6 launch weekend, Apple sold 25x more CPU transistors than were in all the PC’s on Earth in 1995.

Mobile takes

computing to

people who

have hardly

been touched by

technology…

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Mobile is not a sub-set of the Internet anymore.

Mobile has become the Internet.

That is, it’s the main way that most people go online.

Saying “mobile internet” is like saying “colour TV”

B A U E R M E D I A

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Global Smartphone User Growth by Global MarketSource: KPCB, Nalcono Research, Mary Meeker (2/16) Smartphone Users represented by install base

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Smartphone penetration and platform dominance by global marketSource: Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015

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Distribution of New Devices by Form FactorSource: Flurry Analytics 12/19, 12/25, 2013-2016

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Device UseSource: Flurry Analytics, Net MarketS hare, US Jan 2015

Flurry is used by over:

• 250,000 developers

• 1M apps

• Across 2.1 billion

devices and 3.2 trillion

user sessions.

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Source: Flurry.com – Flurry is the #1 App analytics platform for iOS mobile devices globally.

Mobile Addicts access their Smartphone more than 60 times per day

If “mobile addicts” were a country…

…it would be the 4th largest country in the world

This user group is growing at

the fastest rate, from 176

million in Q2 2014 to a

whopping 280 million in Q2

2015.

A 59% increase for Q2 YoY.

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Users are getting good at blocking ads + self navigating the web.

Display as a medium for digital advertising is being challenged.

Source: Page Fair Ad Blocking report 2017

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Tech moves in eco-systems

The PC lasted 30 years, but Mobile is the new eco-

system (not just another screen). It’s the new way of

doing business.

Mobile unbundles the web into apps, apps into the OS,

and other apps (deep linking). This breaks search.

Moving from stability, to rapid, ongoing change.

Fundamental business models forced to evolve.

B A U E R M E D I A

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Even when they buy ‘in-store’, Digital still played a role in their decisionSource: 2017 Choice Research Report - Australia

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And of those digital touch points, Search and Social hold the keysSource: 2017 Think With Google – Travel Research Report

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Over-55’s are now the second-biggest demographic of Facebook usersSource: 2017 Sensis Social Media Report

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Experience & UGC

Dream

Consider

Plan

Book

EDITORIAL EXPERIENCES

CONSIDERATION

Editorial content that supports the brand.

PRINT and SOCIAL

DREAM & INSPIRE

Massive reach. Luxurious experiences.Highly visual.

BRANDED CONTENT

PLAN & EVALUATE

Features and benefits, tips on travelling.

Bauer knows the right Media Mix required to Influence the Customer Journey

ALIGNMENT OF ASSETS AND CAPABILITIES TO EXERT INFLUENCE ACROSS THE ENTIRE SPECTRUM OF THE CONSUMER DECISION MAKING JOURNEY

USER GENERATED CONTENT

EXPERIENCE

Aggregate and curate UGC. Tie back into social.

BOOK & TRANSACT

Content, Customer Journey’s & landing pages designed to catch, connect & convert.

LEAD GENERATION

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• 62% of customers won’t consider a

business if they can’t find information

about it online.

• Yet 50% of small businesses don’t have a

website

• and 43% don’t think they need one.

Not always easy for SME’sSource: 2018 Telstra Small Business Intelligence Report

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How we Connect

• Direct client relationships• Help our partners grow

Gives brands a pathway to easily tap into the global expertise, people, tools and technologies that Bauer has in the world of content.

PLUG AND PLAY MODEL, EASY TO ADAPT AND SCALE

PARTNER

PROGRAM

Research, Insights

Strategy

Production

Search

Social

CMS, Tools, Tech

Distribution

Lead Generation

PARTNERSHIP SOLUTIONS

Unique, Partnership SolutionsBAUER MEDIA

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Helping to support YOUR BRAND’S website

01 Supporting CX, Brand, Retention, etc

1. Improve User Experience, educate users, and drive consideration

2. Supports the brand, and helps to tell its ‘story’

3. Drive SEO, SEM, be the center of any owned Audience strategy

4. Become the creative of Paid audience (native)

5. Build engagement, repeat visitation

6. Create content for members eDM’s or Newsletters that gets greater engagement and builds the Direct channel.

7. Manage Social Channels

Content & Marketing …by BauerA TURN KEY MANAGED CONTENT SERVICE THAT SEES BAUER CREATE AND PIPE FIRST CLASS CONTENT INTO ANY WEB OR APP ENVIRONMENT