it is fashion as emotion by yusuf ziya - [email protected] fashion behavioural determinants for...
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It is Fashion as Emotion by YUSUF ZIYA - [email protected] FASHION BEHAVIOURAL DETERMINANTS for WOMEN TREND SETTERTRANSCRIPT
Wonderly Sophisticated
Innovative look
Creative & Noble Women
WHO IS TREND SETTER WOMEN?
Designed by SIBEL GIFTGI
Fit
Conforming to body type
Shop in stores they feel most comfortable
Shopping preferences vary
by occasion
Brand Trust
WHAT ARE THEY LOOKING FOR IN SHOPPING?
Catered to at the age and mentality
they see themselves
“Experience” of shopping
Can switch from one brand to
another if they see higher value
Emotional
Connection
WHAT ARE THEY LOOKING FOR IN SHOPPING?
Well Traveled
Enlightened
Designed by SIBEL GIFTGI
Sustaining a personality relevant to Green Life Style
Designed by SIBEL GIFTGI
Easy silhouettes & bold fabrics
Innovative Shirts& Tops with artistic detailing
HER WARDROBE
Designed by SIBEL GIFTGI Designed by SIBEL GIFTGI
Stripe Floral
Checks Plaid
Fresh, Cool and clear Looks
with organic gardens
Designed by SIBEL GIFTGI Designed by SIBEL GIFTGI
European sensitivity to natural beauty with
Innovative creativity
Designed by SIBEL GIFTGI
Baby boomers aged 35-60
Women who want to flatter their figures and look modern
Master’s/ Doctorate Degree
Income $45 K +
DEMOGRPAHICS
Designed by SIBEL GIFTGI
Like fine arts , antiques & handcrafts
Seek for self improvement
Watch diet & exercise
Foreign Travel
Enjoy fine food & wine
INTERESTS & HOBBIES
For detailed report
Please contact us
www.selasturkiye.comDesigned by SIBEL GIFTGI