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CENTRE FOR ENTREPRENEURSHIP, SMEs AND LOCAL DEVELOPMENT (CFE)
Workshop on
Building Awareness of Women’s Entrepreneurship
in the MENA Region
in the framework of the
MENA-OECD INITIATIVE ON INVESTMENT AND GOVERNANCE FOR DEVELOPMENT
11-12 July 2005
OECD Istanbul Centre for Private Sector Development Yali Köskü Cad.,
19 Mayis Ishani, 3d Floor Eminönü, Istanbul - TURKEY
Tel: +90 212 512 5853 Fax: +90 212 512 5869 www.oecd i s t anbu l .o rg
Draft Programme
CFE
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Rationale
The MENA Region and the OECD have recently launched an Initiative on Investment and Governance for Development in order to promote broad reforms and enhance investment and sustainable development. The Initiative aims at modernising public institutions as well as providing an improved environment for economic activity and growth. In particular, one goal of this initiative is to promote policies for financial sector development and enterprise development in support of diversification. The OECD Centre for Entrepreneurship, SMEs & Local Development (CFE) has as its strategic objective to foster the development of an entrepreneurial society, capable of innovating, creating jobs and seizing the opportunities provided by globalisation. The CFE plays an active role in certain activities of the Initiative, notably those relating to entrepreneurship and SME development.
Enterprise development and entrepreneurship are key drivers of economic growth in OECD member and non-member economies, at both the national and sub-national levels. In this context, women’s entrepreneurship represents an untapped “reservoir” for job creation, economic growth and social cohesion. Consequently, women’s entrepreneurship and ensuring a favourable Entrepreneurial Business Environment (EBE) for the start-up and expansion of women-owned businesses should become an issue of strategic importance for governments in the Region. Indeed, women’s entrepreneurship can play an extremely important role in the MENA region to promote economic diversification and development.
In order to tap into the potential “reservoir” of women’s entrepreneurship in the MENA region, it is necessary to reach out to potential women entrepreneurs, to policy makers and to other stakeholders with a view to raising awareness of the benefits of entrepreneurship as an economic resource, a vehicle for job creation, and a force for social cohesion and economic and political stability. Thus, an awareness campaign directed towards these stakeholders on women’s entrepreneurship will be a key element to promote economic diversification and enterprise development in the MENA Region.
To launch this awareness building campaign within the framework of the MENA-OECD Initiative, the OECD CFE is holding a Workshop on Building Awareness of Women’s Entrepreneurship in the MENA Region on 11-12 July 2005 at the OECD Istanbul Centre for Private Sector Development, Turkey. The Workshop is held in the framework of the OECD Bologna Process on SME and Entrepreneurship Policies, which is a dynamic political mechanism that fosters the entrepreneurial and SME agenda at global level and promotes high level dialogue on related policies worldwide. The Workshop is also in line with the Istanbul Ministerial Declaration on “Fostering the Growth of Innovative and Internationally Competitive SMEs”, the outcome of the 2nd OECD Ministerial Conference on SMEs held in Istanbul on 3-5 June 2004.
The Workshop will put forward policy recommendations to be presented to Ministers at the Ministerial Meeting of the MENA-OECD Investment Programme in Amman, Jordan in November 2005.
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Main Themes of the Workshop
The same six themes listed below will be reviewed through detailed case studies presented in the framework of three parallel Roundtables. The cases studies will be analysed in-depth by the participants in order to evaluate factors of success and to elaborate conclusions and recommendations. The discussants will launch the debate with relevant questions pertaining to each case study.
Each parallel Roundtable will conclude with policy recommendations in all six areas. These recommendations will be consolidated during the final Plenary Session.
Capacity Building for Women Entrepreneurs
How can women entrepreneurs in the MENA Region strengthen their capacities as economic agents through strategic partnerships, better representation and advocacy through associations among policy makers and within civil society, in order to draw more attention to their potential importance in the labour market and in the economy?
Case studies from the United States, France and Algeria will be presented, highlighting success stories and obstacles in very different social and economic contexts.
Education: “No Girl Left Behind” from School to Mentoring and Tutoring
How can the education system in MENA countries (in particular, schools, universities, vocational training institutes and women’s business centres) increase awareness and motivation among girls and potential women entrepreneurs of the advantages of self-employment? How can they provide these potential women entrepreneurs with the necessary tools and skills to become efficient entrepreneurs in the market? How can they improve the business skills of women who have already started businesses?
Case studies from the United States, Jordan, Palestine, Egypt and Morocco will be presented, highlighting success stories and obstacles in very different social and economic contexts.
Finance: Bridging the Gap for Women Entrepreneur
How can women entrepreneurs gain better access to financial resources on a level playing field when they start a business? How can women entrepreneurs secure financial resources required to enhance the growth of their existing enterprises? How can women entrepreneurs be given access to more diverse financial instruments than micro-credit? How can an awareness building campaign sensitise financial institutions to the importance of women entrepreneurs as existing and potential clients?
Case studies from Turkey, Canada and Lebanon will be presented, highlighting success stories and obstacles in very different social and economic contexts.
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Project Design and Development: Convincing Stakeholders
How can business support services better assist existing and future women entrepreneurs to develop viable and sustainable businesses? How can business support agencies be made aware of the needs of women entrepreneurs, especially with regard to business plan development and marketing?
Case studies from Canada, Africa, Turkey and Morocco will be presented, highlighting success stories and obstacles in very different social and economic contexts.
Fostering Economic Diversification: Bringing Women Entrepreneurs into the Loop
Taking into account the role of women entrepreneurs and women-owned businesses in certain economies, how can more women entrepreneurs in the MENA Region become aware of the impact they can have today and even more so in the future? How can women entrepreneurs be encouraged to diversify their activities to increase their collective impact? How can women entrepreneurs in the MENA region be motivated to set up businesses in economic sectors in which women are virtually absent, such as new technologies and other technical and scientific fields?
Case studies from Egypt, the United States, Dubai and Indonesia will be presented, highlighting success stories and obstacles in very different social and economic contexts.
Building a Public Affairs Strategy
For women entrepreneurs in the MENA region, building a public affairs strategy is a key component of the future success of their businesses, both inside their country and abroad. Furthermore building a collective public affairs strategy also means publicising the importance of women’s entrepreneurship vis-à-vis the media that can be one of the greatest supporters and enhancers of women’s enterprise development.
Case studies from Turkey, Chinese Taipei and the Maghreb will be presented, highlighting success stories and obstacles in very different social and economic contexts.
Languages: The official languages of the OECD -English and French- will be the working languages of this Workshop. Simultaneous interpretation will be provided in the plenary sessions and in parallel roundtable C.
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MONDAY, 11 JULY 2005
8:30 - 9:00 Registration
OPENING SESSION
Language(s): English & French
9:00 - 9:30 Welcome and opening remarks
Mrs. Nimet Çubukçu, Minister of State in Charge of Women’s Affairs, Turkey
Mr. Rainer Geiger, Deputy Director, Directorate for Financial and Enterprise Affairs (DAF), OECD
Mme Marie-Florence Estimé, Deputy Director, Centre for Entrepreneurship, SMEs and Local Development (CFE), OECD
9:30 - 9:45 Coffee
PLENARY SESSION
Language(s): English & French
Chair: Mrs. Virginia Littlejohn, CEO, Quantum Leaps, USA
9:45 - 12:30 Current policy challenges and issues Speakers:
Dr. Heba Handoussa, Advisor, Economic Research Forum, Egypt
Mrs. Haifa Al-Kaylani, President of the Arab International Women’s Forum, UK
Mme Saloua Karkri Belkeziz, President of AFEM
Ms. Eva Heckl, KMU Forschung, Austria
Mrs. Nadereh Chamlou, World Bank (on video)
Rapporteurs: Ms. Maria-Krystyna Duval, CFE / SME & Entrepreneurship Division, OECD Ms. Rebecca Scheel, CFE / SME & Entrepreneurship Division, OECD
12:30 - 14:00 Lunch: Yemekodasi Restaurant, Resadiye Cad Dirlik Sokak No 1/3 Eminonu
Languages: The official languages of the OECD -English and French- will be the working languages of this Workshop. Simultaneous interpretation will be provided in the plenary sessions and in parallel roundtable C.
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MONDAY, 11 JULY 2005
14:00 - 18:15 PARALLEL ROUNDTABLES
Language(s): English
16:00 - 16:15 Coffee
Chair: Ms. Julie R. Weeks, President and CEO of Womenable, USA
Rapporteurs: Ms. Sulaf Zakharia, Economic Development Board of Bahrain, Bahrain
Ms. Annette St Onge, Sr. Vice-President, Finance and Chair, Women in Business Committee, International Council for Small Business, Canada
Capacity Building for Women Entrepreneurs
Speaker: Mrs. Deborah Wilder, Attorney, Women Impacting Public Policy (WIPP), USA
Discussants: Ms. Nina Noeva, President, Association of Bulgarian Women Entrepreneurs, Bulgaria
Mr. Ghaleb Tuffaha, Assistant Director General, CARDNE, Jordan
Education: “No Girl Left Behind” from School to Mentoring and Tutoring
Speaker: Ms. Ann-Marie Almeida, President and CEO of the Association of Women’s Business Centres, USA & Jordan
Discussants: Ms. Mzia Mikeladze, Professor, Caucasus School of Business, Georgia
Dr. Lamis Nahleh, Professor, Birzeit University, Palestine
Finance: Bridging the Gap for Women Entrepreneurs
Speaker: Ms. Sengul Akcar, Executive Director, Maya Micro Enterprise, Turkey
Discussant: Ms. Aisha Al Mana, Entrepreneur, Saudi Arabia
PARALLEL ROUNDTABLE A
Languages: The official languages of the OECD -English and French- will be the working languages of this Workshop. Simultaneous interpretation will be provided in the plenary sessions and in parallel roundtable C.
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MONDAY, 11 JULY 2005
Chair: Mrs. Haifa Al-Kaylani, President of the Arab International Women’s Forum, UK
Rapporteurs: Mrs. Kathy Blakeslee, Director of Women and Development, USAID, USA
Mrs. Ingrid Andersson, Advisor, International Organisation for Knowledge Economy and Enterprise Development (IKED), Sweden
Capacity Building for Women Entrepreneurs
Speaker: Ms. Frédérique Clavel, President, Paris Pionnières France
Discussants: Mme Saida Agrebi, Member of Parliament, Tunisia
Dr. Maha Mohy, Board Member, Egyptian Business Women’s Association, Egypt
Education: “No Girl Left Behind” from School to Mentoring and Tutoring
Speaker: Ms. Amy Mina, Programme Manager, Save the Children, Palestine & Jordan
Discussant: Dr. Josiane Fareh-Sreih, Dean Institute of Family and Entrepreneurial Business, American Lebanese University, Lebanon
Finance: Bridging the Gap for Women Entrepreneurs
Speaker: Ms. Annette St Onge, Sr. Vice-President, Finance and Chair, Women in Business Committee, International Council for Small Business, Canada
Discussants: Ms. Neslihan Kaptanoglu, Research Associate, Economic Policy Research Institute, Turkey
Ms. Belgin Guzaltan, FSWW, Maya Micro Enterprise, Turkey
PARALLEL ROUNDTABLE B
Languages: The official languages of the OECD -English and French- will be the working languages of this Workshop. Simultaneous interpretation will be provided in the plenary sessions and in parallel roundtable C.
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MONDAY, 11 JULY 2005
Language(s): English & French
Chair: Mme Danièle Rousseau, President, Dirigeantes, France
Rapporteurs: Mrs. Nina Gardner, Director, Strategy International, Italy
Mme Antonella Noya, Administrator, LEED Programme, OECD
Capacity Building for Women Entrepreneurs
Speaker: Mme Abassia Mansoura, Member, Savoir et Vouloir Entreprendre, Algeria
Discussants: Mme Nicole Beaudoin, President, Réseau de Femmes Chefs d’Entreprise, Canada
Ms. Didem Engin, Director and Founding Partner, RENOVA, Turkey
Education: “No Girl Left Behind” from School to Mentoring and Tutoring
Speakers: Mr. Ali Boulanouar, Ministry of Commerce, Morocco
Ms. Tezer Ulusay de Groot, Programme Manager, UNIDO, Austria
Discussant: Mme Jacqueline Roche, Entrepreneur, France
Finance: Bridging the Gap for Women Entrepreneurs
Speaker: Mr. Fady Yarak, Director, Fondation René Moawad, Lebanon
Discussant: Mr. Abdelhamid Zammouri, President, Association de Développement Durable, Tunisia
PARALLEL ROUNDTABLE C
Languages: The official languages of the OECD -English and French- will be the working languages of this Workshop. Simultaneous interpretation will be provided in the plenary sessions and in parallel roundtable C.
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TUESDAY, 12 JULY 2005
9:00 - 12:30 PARALLEL ROUNDTABLES
Language(s): English
10:30 - 10:45 Coffee
Chair: Ms. Julie R. Weeks, President and CEO of Womenable, USA
Rapporteurs: Ms. Sulaf Zakharia, Economic Development Board of Bahrain, Bahrain
Ms. Annette St Onge, Sr. Vice-President, Finance and Chair, Women in Business Committee, International Council for Small Business, Canada
Project Design and Development: Convincing Stakeholders
Speakers: Ms. Annette St Onge, Sr. Vice-President, Finance and Chair, Women in Business Committee, International Council for Small Business, Canada
Mr. Gerry Finnegan, Senior Specialist in Women’s Entrepreneurship Development, ILO
Discussants: Ms. Hadia Gondji, Entrepreneur, Ethiopia
Ms. Rahel Zewde, Entrepreneur, Ethiopia
Fostering Economic Diversification: Bringing Women Entrepreneurs into the Loop
Speaker: Ms. Zohra Merabet, Founder and Director, North-South Consultant Exchange, Egypt
Discussant: Mrs. Zeynep Bodur Okyay, Kale Group of Companies, Turkey
Building a Public Affairs Strategy
Speaker: Ms. Tulu Gumustekin, CEO, CPS, Turkey
Discussants: Ms. Arline Woutersz, International Liaison, The British Association of Women Entrepreneurs, United Kingdom
Mr. Nick Bray, Head of Media Division, OECD
PARALLEL ROUNDTABLE A
Languages: The official languages of the OECD -English and French- will be the working languages of this Workshop. Simultaneous interpretation will be provided in the plenary sessions and in parallel roundtable C.
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TUESDAY, 12 JULY 2005
Chair: Mrs. Haifa Al-Kaylani, President of the Arab International Women’s Forum, UK
Rapporteurs: Mrs. Kathy Blakeslee, Director of Women and Development, USAID, USA
Mrs. Ingrid Andersson, Advisor, International Organisation for Knowledge Economy and Enterprise Development (IKED), Sweden
Project Design and Development: Convincing Stakeholders
Speaker: Mrs. Meltem Kurtsan, President, KAGIDER, Turkey
Discussant: Mrs. Hanan Saab, Owner and Manager, Pharmamed, Lebanon
Fostering Economic Diversification: Bringing Women Entrepreneurs into the Loop
Speaker: Ms. Betsy Weber, International Committee Chair, The National Association of Women Business Owners (NAWBO), United States
Discussant: Ms. Raghda Kurdi, Director General, Hayat Pharmaceuticals, Jordan
Building a Public Affairs Strategy
Speaker: Dr. Jasmine Yang, Section Chief, National Youth Commission, Chinese Taipei
Discussant: Ms. Parvin Ali, Founder, Fatima’s Network, United Kingdom
PARALLEL ROUNDTABLE B
Languages: The official languages of the OECD -English and French- will be the working languages of this Workshop. Simultaneous interpretation will be provided in the plenary sessions and in parallel roundtable C.
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TUESDAY, 12 JULY 2005
Language(s): English & French
Chair: Mme Danièle Rousseau, President, Dirigeantes, France
Rapporteurs: Mrs. Nina Gardner, Director, Strategy International, Italy
Mme Antonella Noya, Administrator, LEED Programme, OECD
Project Design and Development: Convincing Stakeholders
Speaker: Mme Jamila Bouayad, President, Association Itqane, Morocco
Discussant: Mme Virginia Soukup, Consultant, Soukup Consulting, United Kingdom
Fostering Economic Diversification: Bringing Women Entrepreneurs into the Loop
Speaker: Ms. Erin Weiser, Director of Economic Programs, Asia Foundation Indonesia
Discussants: Mme Leila Karamy, President, Lebanese Business Women’s Association, Lebanon
Mme Bouchra Bouayad, Ministry of the Economy and General Affairs, Morocco
Building a Public Affairs Strategy
Speaker: Ms. Antonella Tarquini, Journalist, ANSA, Italy
Discussants: Ms. Elizabeth Vazquez, Quantum Leaps, Inc., United States
Ms. Zehra Güngör, CEO, Stage PR, Turkey
PARALLEL ROUNDTABLE C
Languages: The official languages of the OECD -English and French- will be the working languages of this Workshop. Simultaneous interpretation will be provided in the plenary sessions and in parallel roundtable C.
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TUESDAY, 12 JULY 2005
12:30 - 13:00 Press Conference
13:00 – 14:30 Lunch: Yemekodasi Restaurant, Resadiye Cad Dirlik Sokak No 1/3 Eminonu
FINAL PLENARY SESSION
Language(s): English & French
Chair: Mme Marie-Florence Estimé, Deputy Director, Centre for Entrepreneurship, SMEs and Local Development (CFE), OECD
14:30 - 17:30 Conclusions and Recommendations
The chairs of each parallel Roundtable will present the main conclusions and the proposals for policy recommendations. After each presentation by a roundtable chair, time will be allotted for discussion with participants.
Ms. Julie R. Weeks, Chair Parallel Roundtable A
Mrs. Haifa Al-Kaylani, Chair Parallel Roundtable B
Mme Danièle Rousseau, Chair Parallel Roundtable C
Rapporteurs:
Mrs. Virginia Littlejohn, CEO Quantum Leaps, Inc., USA Ms. Maria-Krystyna Duval, CFE / SME & Entrepreneurship Division, OECD Ms. Rebecca Scheel, CFE / SME & Entrepreneurship Division, OECD
16:00 - 17:00 Break for participants
Meanwhile, the Chairs, the Rapporteurs and the OECD Secretariat will convene to prepare the consolidated recommendations.
CONCLUSION
Language(s): English & French 17:00 - 17:30 Presentation by the Chair, Mme Marie-Florence Estimé, of the draft consolidated recommendations
for adoption by all the participants.
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ROUNDTABLE PARTICIPANTS
Algeria Mme Khedidja Belhadi
Mr. Omar Denni
Mme Abassia Mansoura
Belgium Mme Monique Chalude
Canada Mme Nicole Beaudoin
France Mme Marie-Christine Bordeau
Mme Jacqueline Roche
Mme Danièle Rousseau
Mme Danielle Sedillot
Mme Virginia Soukup
Italy Mrs. Nina Gardner
Mme Antonella Tarquini
Lebanon Mr. Fady Yarak
Mme Leila Karamy
Morocco Mme Jamila Bouayad
Mme Saloua Karkri Belkeziz
Mr. Ali Boulanouar
Mme Bouchra Bouayad
Palestine Mme Catherine Boissonet
Tunisia Mr. Abdelhamid Zammouri
Turkey Ms. Didem Engin
Mr. Cengiz Firat
Mrs. Zehra Güngör
Mrs. Bahar Kayserilioglu
Mrs. Zuhal Mansfield
United States Mrs. Erin Weiser
Ms. Elizabeth Vazquez
Press Ms. Zeynep Erdim
Mr. Ghassan Joha
International Organisation
Mme Antonella Noya
Mlle Maria-Krystyna Duval
Ms. Tezer Ulusay de Groot
Chinese Taipei
Dr. Jasmine Yang
Egypt Dr. Maha Mohy
France Mme Frédérique Clavel
Jordan Ms. Elham Zeadat
Ms. Amy Mina
Ms. Raghda Kurdi
Ms. Diana Nabulsi
Lebanon Dr. Josiane Fareh-Sreih
Mrs. Hanan Saab
Sweden Mrs. Ingrid Adersson
Tunisia Mme Saida Agrebi
Turkey Ms. Belgin Guzaltan
Ms. Necla Haliloglu
Ms. Neslihan Kaptanoglu
Ms. Meltem Kurtsan
Ms. Ebru Ozberk
Ms. Güler Sabanci
Ms. Serra Titiz
Mr. Alper Ucok
United Kingdom
Mrs. Parvin Ali
Mrs. Haifa Al-Kaylani
United States
Ms. Kathy Blakeslee
Ms. Alicia Allison
Ms. Betsy Weber
Press Ms. Sebnem Aksoy
Mr. Yildiz Tasdelen
Austria Ms. Eva Heckl
Bahrain Ms. Sulaf Zakharia
Bulgaria Ms. Nina Noeva
Canada Ms. Annette St. Onge
Egypt Dr. Heba Handoussa
Ms. Zohra Merabet
Ethiopia Ms. Hadia Gondji
Ms. Rahel Zewde
Georgia Dr. Mzia Mikeladze
Jordan Mr. Ghaleb Tuffaha
Palestine Dr. Lamis Nahleh
Saudi Arabia
Ms. Aisha Al Mana
Turkey Ms. Sengul Akçar
Ms. Norma Gokçe
Ms. Tulu Gumustekin
Ms. Fatma Karakoç
Ms. Zeynep Bodur Okyay
Ms. Sabiha Senyucel
Ms. Arline Woutersz
United States
Ms. Ann Marie Almeida
Ms. Julie R. Weeks
Ms. Deborah Wilder
Press Mr. Yigal Schleifer
Ms. Esra Baykal
International Organisation
Mr. Gerry Finnegan
Dr. Simel Esim
Mr. Nick Bray
Ms. Rebecca Scheel
PARALLEL ROUNDTABLE A
PARALLEL ROUNDTABLE B
PARALLEL ROUNDTABLE C
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ACKNOWLEDGMENT
The OECD Centre for Entrepreneurship, SMEs & Local Development is grateful to the Turkish authorities, in particular the Turkish International Co-operation Agency (TICA) for their financial support & valuable contributions to the preparation of this workshop, and to the OECD Istanbul Centre for Private Sector Development for their untiring help and assistance for the organisation of the workshop.
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OECD Centre for Entrepreneurship, SMEs and Local Development (CFE)
2, rue André-Pascal
75116 Paris CEDEX - FRANCE
Tel. +33 (0)1 45 24 94 25
Fax +33 (0)1 44 30 63 16
www.oecd.org/cfe