issue #7 • volume 15 • july 2012 visionclclaoc.homestead.com/ocvision_july2012_sm.pdfoc vision...

13
OC VISION C/O CLCA - Orange County Chapter P.O. Box 12044 Newport Beach, CA 92658 RETURN SERVICE REQUESTED Issue #7 • Volume 15 • July 2012 OC Vision 2012 CLCA-OC Chapter Calendar Mark Your Calendars & Save the Dates Now! July 28 Aug. 8 Aug. 18 Sept. 12 Oct. 10 Nov. 7 Nov. 7-10 Dec. 1 Orange County Chapter Beautification Awards. Where: Mission Viejo Country Club: 26200 Country Club Drive, Mission Viejo, CA 92691. Organic Fertilizer, Evening. Where: JT Schmid’s: 2415 Park Ave., Tustin. Chapter Baseball Outing, Angels vs. Rays. Website 411: Internet and SEO, Daytime. Where: TBD. Workplace Safety, Evening. Where: JT Schmid’s: 2415 Park Ave., Tustin. How to Make a Professional Sales Presentation, Daytime. Where: TBD. CLCA Annual Convention, Loews Coronado. Holiday Party. Chapter Daytime Meetings Start: 11:30 a.m. Chapter Evening Meetings Start: 4:30 p.m. T he 2012 Beautification Awards are well underway and over 80 submitted landscape projects have been assessed for recognition and award. Winners will be announced at the Beautification Awards banquet to be held Saturday, July 28, at Mission Viejo Country Club at 26200 Country Club Dr., Mission Viejo. Join us at 6 p.m. for networking, cocktails at the no-host bar and a delicious variety of appetizers. Following networking, we’ll be sitting for a three course dinner complete with salad (organic baby lettuces with poached forelli pears, fourme d’ambert croutons and pomegranate vinaigrette) your entrée of choice (herb marinated breast of chicken, artichoke gnocchi with a tomato-caper relish or grilled beef tenderloin, blue cheese potato gratin with a madeira shallot reduction) and finished with a fruit tart to satiate your sweet tooth. Vegetarian and gluten free menu choices are also available. The awards presentation will take place following the meal. Framed by Southwest California’s natural beauty, Mission Viejo Country Club is a prominent gated sanctuary ideally situated between Saddleback Mountain and the pristine beaches of Laguna. The Club carries forth the old California tradition of privacy and elegance with its old world arches, Andalusian architecture and stunning vistas covering over 165 acres of breathtaking landscape; the perfect complement to our Beautification Awards gala. Your business would do well with recognition for your hard, quality work. By attending the Beautification Awards banquet, the opportunity for success is prospecting! Attending the banquet not only gives you the opportunity to find out if your project will be recognized, but leaves a lasting impression on your customers and colleagues. Inviting your customers, designers and staff is a great way to showcase your work, thank them for their loyalty, and have some fun! Didn’t enter a project? Plan on attending anyway. Photos of the winning properties are showcased in a multi-media presentation during the awards ceremony, allowing you an opportunity to get ideas for your projects. Tickets to the event are just $95 and invitations are mailing out soon. For more information, call (888) 737-3776. Want to be an event sponsor? We have sponsorship opportunities starting as low as $200. Contact Chapter AM Rep Oscar Monano at (949) 419-6226 for details. July is Beautification Awards Month! 54 th Annual Beautification Awards Gala Set for July 28 at Mission Viejo Country Club • Bring Your Staff, Designers and Customers! Official Publication of the Orange County Chapter of California Landscape Contractors Association • www.clca-orangecounty.org There is NO GENERAL meeting in July! Be sure to attend the Chapter’s 54 th Annual Beautification Awards Banquet on July 28 in Mission Viejo.

Upload: others

Post on 03-Jun-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Issue #7 • Volume 15 • July 2012 Visionclclaoc.homestead.com/OCVision_July2012_SM.pdfOC VISION C/O CLCA - Orange County Chapter P.O. Box 12044 Newport Beach, CA 92658 RETURN SERVICE

OC VISIONC/O CLCA - Orange County ChapterP.O. Box 12044Newport Beach, CA 92658

RETURN SERVICE REQUESTED

Issue #7 • Volume 15 • July 2012

OC Vision2012 CLCA-OC Chapter Calendar

Mark Your Calendars & Save the Dates Now! July 28

Aug. 8

Aug. 18

Sept. 12

Oct. 10

Nov. 7

Nov. 7-10

Dec. 1

Orange County Chapter Beautification Awards. Where: Mission Viejo Country Club: 26200 Country Club Drive, Mission Viejo, CA 92691.

Organic Fertilizer, Evening. Where: JT Schmid’s: 2415 Park Ave., Tustin.

Chapter Baseball Outing, Angels vs. Rays.

Website 411: Internet and SEO, Daytime. Where: TBD.

Workplace Safety, Evening. Where: JT Schmid’s: 2415 Park Ave., Tustin.

How to Make a Professional Sales Presentation, Daytime. Where: TBD.

CLCA Annual Convention, Loews Coronado.

Holiday Party.

Chapter Daytime Meetings Start: 11:30 a.m.Chapter Evening Meetings Start: 4:30 p.m.

The 2012 Beautification Awards are well underway and over 80 submitted landscape projects have been assessed for recognition

and award. Winners will be announced at the Beautification Awards banquet to be held Saturday, July 28, at Mission Viejo Country Club at 26200 Country Club Dr., Mission Viejo.

Join us at 6 p.m. for networking, cocktails at the no-host bar and a delicious variety of appetizers. Following networking, we’ll be sitting for a three course dinner complete with salad (organic baby lettuces with poached forelli pears, fourme d’ambert croutons and pomegranate vinaigrette) your entrée of choice (herb marinated breast of chicken, artichoke gnocchi with a tomato-caper relish or grilled beef tenderloin, blue cheese potato gratin with a madeira shallot reduction) and finished with a fruit tart to satiate your sweet tooth. Vegetarian and gluten free menu choices are also available. The awards presentation will take place following the meal.

Framed by Southwest California’s natural beauty, Mission Viejo Country Club is a prominent gated sanctuary ideally situated between Saddleback Mountain and the pristine beaches of Laguna. The Club carries forth the old California tradition of privacy and elegance with its old world arches, Andalusian architecture and stunning vistas covering over 165 acres of breathtaking landscape; the perfect complement to our Beautification Awards gala.

Your business would do well with recognition for your hard, quality work. By attending the Beautification Awards banquet, the opportunity for success is prospecting! Attending the banquet not only gives you the opportunity to find out if your project will be recognized, but leaves a lasting impression on your customers and colleagues. Inviting your customers, designers and staff is a great way to showcase your work, thank them for their loyalty, and have some fun!

Didn’t enter a project? Plan on attending anyway. Photos of the winning properties are showcased in a multi-media presentation during the awards ceremony, allowing you an opportunity to get ideas for your projects.

Tickets to the event are just $95 and invitations are mailing out soon. For more information, call (888) 737-3776.

Want to be an event sponsor? We have sponsorship opportunities starting as low as $200. Contact Chapter AM Rep Oscar Monano at (949) 419-6226 for details.

July is Beautification Awards Month!54th Annual Beautification Awards Gala

Set for July 28 at Mission Viejo Country Club• Bring Your Staff, Designers and Customers!

Official Publication of the Orange County Chapter of California Landscape Contractors Association • www.clca-orangecounty.org

There is NO GENERAL meeting in July!

Be sure to attend the Chapter’s

54th Annual Beautification Awards

Banquet on July 28 in Mission Viejo.

Page 2: Issue #7 • Volume 15 • July 2012 Visionclclaoc.homestead.com/OCVision_July2012_SM.pdfOC VISION C/O CLCA - Orange County Chapter P.O. Box 12044 Newport Beach, CA 92658 RETURN SERVICE

2

2012 Orange County Chapter CLCACoaching Staff

For information about what we’re doing in 2012 or to work with Orange County colleges and universities,

contact Angelia.

PresidentANGELIA WOODSIDE-BECKSTROM

Angeffects, Inc.(949) 768-8710 • Alt.: (714) 608-9723

[email protected]

For answers to general inquiries, contact Dave.

Immediate Past PresidentDAVID ELLIS

Ellis Landscape(949) 497-8754 • Cell: (949) 300-6196

[email protected]

For anything Chapter finance related, contact Steve.

TreasurerSTEVEN BECKSTROM

Tierra Verde Landscape(714) 379-1140 • Fax: (714) 379-1145

[email protected]

For records of the Chapter Board meeting minutes, contact Judy.

SecretaryJUDY ROSE

Custom Writing & Writing Repair(714) [email protected]

For questions relating to our OC Champions program or inquiries related to our Annual Golf Tournament,

contact Oscar.

For questions relating to our annual events, or to learn about CLCA’s State mentor program,

contact Richard.

V.P. EventsRICHARD COHEN

Richard Cohen Landscape & Const.(949) 768-0599 • Fax: (949) [email protected]

AM RepresentativeOSCAR MONTANO

Oak Creek Insurance Agency(949) 419-6226 • Fax: (949) 891-0279

[email protected]

For information about becoming a CLCA-OC Chapter member, contact Marc.

For questions relating to our monthly Chapter meetings, contact Paul.

V.P. ProgramsPAUL HANSEN

SouthWest Landscape(714) 545-1084 • Fax: (714) [email protected]

V.P. MembershipMARC MASON

Marc Mason Landscape Services(714) 549-9433 • Fax: (714) 549-9433

[email protected]

For legislation information, on both the state and local level, contact Bob.

V.P. LegislationRobert Wade

Wade Landscape, Inc.(949) 494-2130 • Fax: (949) 252-5319

[email protected]

For inquiries relating to Chapter communications, both print and online, contact Bronwyn.

Chapter Editor/WebmasterBRONWYN MILLER

Eyescapes(949) 466-1222 • Fax: (413) 215-7081

[email protected]

For answers to general inquiries, contact Cyndi. For answers to general inquiries, contact Kevin.

DirectorCYNDI SMALLWOOD

Diversified Landscape Management(866) 979-9229 • Fax: (951) 734-6565

[email protected]

DirectorKEVIN FAIRCHILDIllumiscapes, TLC

(714) 541-1000 • Fax: (714) [email protected]

OC VISION WWW.CLCA-ORANGECOUNTY.ORG JULY 2012

Page 3: Issue #7 • Volume 15 • July 2012 Visionclclaoc.homestead.com/OCVision_July2012_SM.pdfOC VISION C/O CLCA - Orange County Chapter P.O. Box 12044 Newport Beach, CA 92658 RETURN SERVICE

3JULY 2012 WWW.CLCA-ORANGECOUNTY.ORG OC VISION

OC

Sh

ooting N

ight H

ighligh

ts

GUN SLINGIN’ GALS Michelle Gonzalez, Lisa Gonzalez and Angelia Woodside-Beckstrom look ready to “blow off” the stresses of the day

at this fun Chapter event.

GENEROUS SPONSOR – Hunter rep Tony Schneider is thanked for his support of the OC

Shooting Event in Laguna Niguel on June 20 by VP Membership Marc Mason. Hunter donated

the prizes for the shooting poker game.

FAMILY AFFAIR – Chris Curr with Vandergeest Landscape brought his boys,

Garrett and Peyton, to the event.

OC SHOOTERS Marc Mason, Tim Hoeffliger, Kevin Koch, Grant Mason and

Sal Gonzalez sneak a peek at the poker hands to see who won the shooting competition.

And the Winner Is...

Pictured in all photos on the left, presenting the awards, is Event Chair Dave Ellis.Gift cards presented to the competition winners were supplied by Hunter Industries.

Chris Curr

Angelia Beckstrom

Richard Mi

Garrett Curr

Page 4: Issue #7 • Volume 15 • July 2012 Visionclclaoc.homestead.com/OCVision_July2012_SM.pdfOC VISION C/O CLCA - Orange County Chapter P.O. Box 12044 Newport Beach, CA 92658 RETURN SERVICE

4

Do you ever have a day when you hear a complaint from your customer about your

service or company that sounds really familiar to a complaint that you’ve heard from a different customer in the past? As they’re telling you what they’re not happy with, a small voice inside of your head can almost replay

the other voices you’ve heard who have said almost the same thing to you at a different time and place. Why is this problem surfacing again? Why is it that, in doing the work of landscaping day after day, this same complaint is being expressed?

There is a saying that goes, “Problems we experience show us exactly where our opportunities are.”

Chances are the complaint is an indication of where your business is stuck and would explain why the size of your business or company revenue has not grown. The only way to get unstuck is to look closely at all of the contributing factors that created the situation that caused your client to complain. Begin by asking yourself, “What can I do differently? How can I change in order to lead these contributing factors in a way to operate differently so that this same problematic situation does not repeat itself?”

Over my life of 45 years, I have been involved with numerous entrepreneurial endeavors, reaching across a few different industries. As a very young person, I fell in love with the “American Dream.” I interpreted this dream to mean that anyone who is a citizen of the USA, regardless of race, creed, gender or economic status, has the same freedom and opportunity before them to learn, grow, achieve and hopefully succeed in pursuing any type of professional they choose.

Falling in love with the American Dream has taken me on a long journey of understanding why some businesses fail… why some work… why some people can sell… why others can’t… why good intentions are not good enough… of understanding what fear feels like… of what conquering fear feels like… of how human choices and attitudes can cause ripple effects that can devastate an organization… and most importantly, knowing the difference between being an “indian” and a “chief” and how to listen and take advice from both. This journey also taught me that overcoming obstacles in business simultaneously involved overcoming obstacles within myself.

The fact is… the one common thread within all of our problems is ourselves! (Ouch!... This is so hard to internalize, yet imperative to our own transformation.) Every time you see something that is a big problem in your life; stop and ask yourself, “What is it that I need to grow to see this particular problem as ‘easy to deal with’?” It is so important NOT to focus attention on the problem, but to focus the attention on yourself in seeking your own solution. Facing change feels uncomfortable, but I have learned that when I don’t quit, don’t bail out, don’t ignore it, don’t avoid it, and choose to grow my capacity to handle the problem, solutions are found. Being comfortable is what will kill your business. Run into taking action on things that are uncomfortable. Run

into taking actions toward trying new systems and methods of doing business that you may not be familiar with. Don’t worry, you’ll pick up on it and you will learn.

Have you ever heard landscape workers, executives or fellow business owners talk about problem areas that they have dealt with in the past, and thought to yourself, “I’m so glad that I don’t have to go through any of that anymore?” What is the difference now? The answer is: you have grown. Common problems in landscape businesses will always exist, but how you think about them, and take action to move past them, will determine the extent to which your business grows.

We can all think about what changes we want to make toward becoming more successful in our landscape contracting practice. We can even be extremely well intentioned, kind and good; however, we will not experience physical change until we cross over from the mental to the physical and take real action. Business owners, executives and managers in every industry experience fear. Successful people take action in the face of fear, doubt, worry, discomfort and inconvenience.

Last month, members of the OC Beautification Awards committee spent time making phone calls to our members to ensure everyone had an opportunity to participate in the Beautification Awards competition. I took this opportunity to not only talk to them about the upcoming competition, but to also discuss Chapter activities and to see why they are not attending meetings. Of the members who I connected with on the phone, a couple of the common statements I heard were, “I really need to get to those meetings,” and “I have just been so busy.” I have found that being busy is the never-ending “hamster wheel of activity;” it can become a brainless activity when revenues are stagnant and routine sets in. Yes, things need to get done. However, you have more power than you know to take the time to grow yourself as a professional for the good of your company and our industry.

I dare you to get uncomfortable for your own good! I dare you to change! I dare you to take a real swing at growing. I dare you to play full out! The marketplace is changing… how people buy is changing… how we do business is changing.

The industry is throwing us a “change-up.” Do you recognize it? If you don’t recognize it, you need more tools in your business toolbox (you’ll find this is in the space between in your ears). You should hire a business coach to help you.

Outside of passing your landscape contractors test – what proves to your clients that you are an ever developing and achieving contractor in the landscape industry? It’s CLCA. It is the CLCA logo on your website and marketing materials. It’s CLCA that provides the framework for skills building and validates your talent to your clients. As a member – take advantage of the benefits of CLCA. Did you know that CLCA online store has a number of custom created tools to help you run a better business? Find contract examples, profit building educational CD sets, legal resources, books, and more at their website: www.clca.org.

Don’t just wear the logo and be a “poser” – Be what you say you are – A Real Part of CLCA! Get off the bench, show up and take a swing!

Breaking Through Obstacles

A N

ote

from

th

e Te

am M

anag

er

Angelia Woodside-Beckstrom

Angeffects, Inc.C27, LEED AP

Chapter President

OC VISION WWW.CLCA-ORANGECOUNTY.ORG JULY 2012

Page 5: Issue #7 • Volume 15 • July 2012 Visionclclaoc.homestead.com/OCVision_July2012_SM.pdfOC VISION C/O CLCA - Orange County Chapter P.O. Box 12044 Newport Beach, CA 92658 RETURN SERVICE

5JULY 2012 WWW.CLCA-ORANGECOUNTY.ORG OC VISION

Water W

isdom

As a professional landscape con-tractor, you already know that irrigation systems need regular

maintenance to keep them working efficiently. In honor of Smart Irrigation Month, an industry campaign to increase public awareness of the value of water-use efficiency, we’ve listed some tips below as a refresher for you and your clients.

• Inspect your system monthly. Check for leaks, broken or clogged sprinkler heads, and other problems. Clean clogged screens and microirrigation filters as needed.

• Adjust sprinkler heads. Remove or correct obstructions that prevent sprinklers from distributing water evenly. Adjust sprinkler head positions and spray patterns to avoid watering sidewalks or structures and to provide

necessary clearance over growing plants.

• Check the pressure. Pressure can change over time and negatively affect system efficiency.

• Inspect the system for leaks. Leaks are a huge water waster. Perform regular maintenance checks for leaks, broken or clogged spray heads, and other problems. • Install a rain shutoff switch. These inexpensive sensors can be retrofitted to almost any system and help compensate for natural rainfall by turning off your system in rainy weather.

• Consider “smart” technology. Climate or soil moisture sensor-based controllers evaluate weather or soil moisture conditions and then automatically adjust the irrigation schedule to meet the specific needs of your landscape.

• Consider low volume, microirrigation for gardens, trees and shrubs. Drip (or trickle)

irrigation, micro-spray jets, micro-sprinklers and bubbler irrigation all apply a very small amount of water, slowly and precisely, minimizing evaporation, runoff and overspray.

• Have your system audited. Hire a professional to conduct an irrigation audit and uniformity test to verify areas are being watered evenly and appropriately, and make necessary adjustments.

• Look for savings. Many water utilities offer rebates for certain water-efficient products. Before upgrading your new system, consult with your local water provider.

• Winterize in colder climates. An irrigation contractor with specialized equipment will flush out water that could freeze and crack pipes, valves and sprinklers.

Smart Irrigation Month is an initiative of the Irrigation Association, a non-profit industry organization dedicated to promoting efficient irrigation. Learn more at www.smartirrigationmonth.org.

Maintain and Upgrade Your Irrigation System

Page 6: Issue #7 • Volume 15 • July 2012 Visionclclaoc.homestead.com/OCVision_July2012_SM.pdfOC VISION C/O CLCA - Orange County Chapter P.O. Box 12044 Newport Beach, CA 92658 RETURN SERVICE

It’s expensive enough to strategize, market, get leads, and bring new customers in through the door of your business… but then you have to pay out again and again

just to keep them coming back! How DO you turn a profit these days with all the endless costs involved?

The truth is that a solid customer retention program does NOT have to cost an arm and a leg to maintain. Think for a moment about WHY a customer will stay with a company for the long-term. The answer lies in consistency and ease of doing business. Once you nail consistent service and smoothness of transaction, a variety of retention or VIP programs are easy and inexpensive to set up.

Consider these ideas:• Frequent buyer programs. Add a discount or special offer to capture and hold repeat buyers. The more they shop, the better the deal and you get on-going and repeat revenue. And sometimes, just providing a VIP notification and recognition is all that is needed.• Preferential treatment. If you are a B2B, or B2C business, an extra service or offer is attractive to a client.• Individual approach to clientele. Example: a doggie-day-care facility knew that one of their new clients loved University of Southern California so they decorated the dog’s “suite” in USC gear. Here the cost is very little, but the goodwill of making that client feel special and appreciated will last a long time. • Create memories. Think of ways to create a memory for your customer that will keep you above the fold and foremost in his or her mind when it is time to shop again.

• Look for feedback. Offer surveys and take opinions, both negative and positive. It will only better help you to customize your retention programs.• Develop an email personality and keep in regular contact. There is no reason an email ad, shipping notification, or sale flyer has to sound like a robot produced it. Make it personal and snappy. “We’re SO happy to have you shop with us today!” or “Your fabulous new piece is on its way to your door right now, you’re going to love it!!” Regular contact also keeps you top of mind.• Plan a win-back program. If you do lose a great customer, have a plan for getting them back ready-to-go. Do NOT let them forget you and your great service!

Keep in mind that you may sometimes have to sacrifice a customer that just does not fit in with your overall business ideal or plan…moving customers on is a great strategy for those high maintenance customers that just don’t fit your way of doing business. And that reduces your cost and lets you focus on your best customers!!! A key component to excellent customer retention is in the management of your customer’s expectations, and do aim to deliver above what is generally expected with consistency. That is what a great client retention program is all about - and all without breaking the bank!

If Customer Retention is an area you know you need help in getting a solid “grip on,” contact Jay to do a (FREE) Complimentary Coaching Session.. Jay will spend 90-minutes with any OC-CLCA member on developing a strategy just for your business, on any issue that has you troubled. Contact Jay at (949) 713-2030, [email protected], or see him at the next OC-CLCA meeting.

OC VISION WWW.CLCA-ORANGECOUNTY.ORG JULY 20126

Tips

to

Kee

p Yo

u in

th

e G

ame

Get a Solid Customer Retention Program Without Breaking the BankBy Jay McDowell, ActionCOACH of Orange County

Page 8: Issue #7 • Volume 15 • July 2012 Visionclclaoc.homestead.com/OCVision_July2012_SM.pdfOC VISION C/O CLCA - Orange County Chapter P.O. Box 12044 Newport Beach, CA 92658 RETURN SERVICE

PAUL GAUDET(951) 943-1817 • (800) 233-5254P.O. BOX 130 • Perris, CA 92572

WHERE QUALITY GROWS . . .

Growers of Quality Fescue & Bermuda Sod

8

ADVERTISERS INDEXA-G Sod Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8BEST/Simplot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Briggs Tree Company . . . . . . . . . . . . . . . . . . . . . . . . . . 5Coastline Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . 12DM Color Express . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Ewing Irrigation Products . . . . . . . . . . . . . . . . . . . . 11Focus Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Horizon Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2John Deere Landscapes . . . . . . . . . . . . . . . . . . . . . . . 3Landscape Contractors Insurances Services. . . . . . . . . 9The Landscape Expo. . . . . . . . . . . . . . . . . . . . . . . InsertMission Landscape . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Netafim . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Oak Creek Insurance Agency . . . . . . . . . . . . . . . . . . 10Rain Bird . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7S & S Seeds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Southland Sod Farms . . . . . . . . . . . . . . . . . . . . . . . . . . 6Village Nurseries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Vista Lighting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8West Coast Turf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

OC

Tea

m S

upp

orte

rs I

nde

x

Platinum – $1500•Sebco•Hunter/FX •DM Color Express•RainBird

Gold – $1000•Focus Industries•Orco Block•Ewing Irrigation

Silver – $500•Landscape ContractorsInsurance Services, Inc.•Toro Irrigation

Our 2012 OC Champions...

•Land Mechanics, Inc.•Glen’s Landscape•Tierra Verde Landscape•Wade Landscape

•Richard Cohen Ldscp.•Marc Mason Landscapes•CCR Landscape•Marina Landscape

Contractor – $400

OC VISION WWW.CLCA-ORANGECOUNTY.ORG JULY 2012

R O O T E D I N Q U A L I T YGARY FOSS

ORANGE COuNTy SALES TERRITORy MANAGER

1589 N. MAIN STREET, ORANGE, CA 92867(949) 361-3150 / FAX: (949) 361-3152

www.villagenurseries.com / [email protected]

Page 9: Issue #7 • Volume 15 • July 2012 Visionclclaoc.homestead.com/OCVision_July2012_SM.pdfOC VISION C/O CLCA - Orange County Chapter P.O. Box 12044 Newport Beach, CA 92658 RETURN SERVICE

9JULY 2012 WWW.CLCA-ORANGECOUNTY.ORG OC VISION

Leg. Con

ference H

ighligh

ts

2012 CLCA STATE BOARD• PRESIDENT - Eric Watanabe (818) 993-0200

Signature Pools and Landscape • [email protected]

• PRESIDENT-ELECT - Frank Niccoli (650) 592-9440 The Village Gardener Inc. • [email protected]

• IMMEDIATE PAST PRESIDENT - Robert Wade, CLP, CLIA (949) 494-2130 Wade Landscaping Inc. • [email protected]

• SECRETARY-TREASURER - Ted Sandrowski (530) 345-6101 Sandrowski Landscaping, Inc. • [email protected]

• ASSOCIATE MEMBER DIR. - Rick Zinn (925) 864-1088 Horizon Products • [email protected]

• DIR. OF CHAPTER SERVICES/EVENTS - Shari Collins (805) 517-1971 Gardens 4 the Soul • [email protected]

• DIR. OF COMMUNICATIONS - Chuck Carr (805) 732-3705 ValleyCrest Landscape Maintenance • [email protected]

• DIR. OF EDUCATION - Steve Jacobs, CLP, CLT (760) 945-4321 Nature Designs Landscape • [email protected]

• DIR. OF LEGISLATION - Pete Dufau, CLT (805) 642-1239 Dufau Landscape, Inc. • [email protected]

• DIR. OF MEMBERSHIP - Javier Lesaca (661) 836-0229 Lesaca Landscape Company • [email protected]

• DIR. OF RESOURCE MANAGEMENT Tom Noonan, CID, CLIA (916) 812-5034

Ewing Irrigation Products • [email protected]

• DIR. OF CHAPTER PRESIDENTS COUNCIL (SOUTH) Rene Emeterio, CLT (805) 823-5603

Specialized Landcape Management Service • [email protected]

• DIR. OF CHAPTER PRESIDENTS COUNCIL (NORTH) Aaron Huxley (408) 824-0181

Hunter Industries/FX Luminaire • [email protected]

• EXECUTIVE DIR. - Sharon McGuire (800) 448-2522 x 13 CLCA Headquarters • [email protected]

Scan to visit our Chapter website and

stay in-the-know about what’s going on! CLCAOCChapterCalifornia Landscape Contractors Association

- Orange County ChapterCLCA Orange

County Chapter

Connect with Us...

SENATOR MIMI WALTERS’ Legislative Aide Kelly Clark is visited by Past State

President and OC Chapter VP Legislation Bob Wade, OC Chapter VP Events Richard Cohen,

and CLCA Lobbyist Parke Terry.

LEGISLATIVE GURUS of their respective chapters, Mike McKinney (SJV), Michael Martin

(CI), Richard Cohen (OC), State Director of Legislation Pete Dufau (CI), and Mickey Strauss

(SFV) get ready to take on the Capitol.

DEBATE ON Grassroots Lobbying is conducted by Past State President Bob

Wade (right), shown asking questions of Assemblymember Jose Solario (D-Santa Ana)

at the Legislative Action Conference May 22-23 in Sacramento.

2012 CLCA Legislative Action Conference

NETWORKING DINNER on day one of the conference

is the perfect place for attendees to discuss their plan of action for meeting

with legislators at the Capitol on day two. Personal visits

to legislative offices have proven to be very effective.

Page 10: Issue #7 • Volume 15 • July 2012 Visionclclaoc.homestead.com/OCVision_July2012_SM.pdfOC VISION C/O CLCA - Orange County Chapter P.O. Box 12044 Newport Beach, CA 92658 RETURN SERVICE

10

At last month’s meeting, I showcased several new drought tolerant plants for the California landscape and even sent several attendees home with these

plants to try in their own projects. A few of the plants highlighted at the meeting included:

Hesperaloe parviflora Brakelights® PP21729This dwarf 2’ x 2’ selection with blue green foliage took 13 years to perfect! With six months of dark true red flowers and non-pokey foliage, this plant is perfect for pots, narrow planters or a massing effect.

Tecoma x Solar Flare® and Crimson Flare®

The first two introductions from a Tecoma breeding program

aimed at unique colors and compact habits. Solar Flare® is a compact orange to 4’ x 4’ that blooms from May-October nonstop! Crimson Flare® is a red selection with a strong upright habit to 8’ x 5’ and large clusters of flowers June-October.

Lonicera americana Pam’s PinkAn evergreen shrub form honeysuckle growing to 6’ x 6.’ Large clusters of dark pinkish-red and cream colored flowers cover the plant in spring, then off and on throughout the summer/fall. This selection has superb resistance to powdery mildew and black spot.

For more information about Mountain States Wholesale Nursery or the plants they offer, please visit the nursery’s website at www.mswn.com or contact Wendy direct by emailing [email protected] or calling (626) 274-1956.

Jun

e M

eeti

ng

Rec

ap

A Note from the June Keynote Speaker: Wendy ProudMOUNTAIN STATES

WHOLESALE NURSERY rep Wendy Proud talks to

attendees about one of a variety of low-water use plants that combine beauty and water

economy. Wendy showcased, discussed and gave away over

10 different plants at the June 13 Chapter lunch meeting at Dave

and Buster’s in Irvine.

OC VISION WWW.CLCA-ORANGECOUNTY.ORG JULY 2012

Page 11: Issue #7 • Volume 15 • July 2012 Visionclclaoc.homestead.com/OCVision_July2012_SM.pdfOC VISION C/O CLCA - Orange County Chapter P.O. Box 12044 Newport Beach, CA 92658 RETURN SERVICE

ET WATER rep Mark Pedicone talks to Marc Mason of Marc Mason Landscapes and Allen Chariton of Tierra Verde Landscape about his

company’s smart controller system.

11JULY 2012 WWW.CLCA-ORANGECOUNTY.ORG OC VISION

WARM WELCOME is given to Stephen Bitter with Best/Simplot (right) at check-in of the June 13 lunch meeting by Chapter

President Angelia Woodside-Beckstrom and Chapter Treasurer Steve Beckstrom.

ACTIONCOACH Jay McDowell talks to meeting attendees about how to develop, and use, a “break even model” in their business.

BEAUTIFICATION AWARDS CHAIR Cherie Ciotti-Roco (right) talks to keynote speaker Wendy Proud about the July 28

Awards Gala where the “best of the best” in OC landscaping projects will be showcased.

LCIS rep David Bloodgood (right) gives kudos (and a double wink) to fellow company

rep Oscar Montano for his hard work and contributions to the Chapter Board as AM Rep.

Jun

e Meetin

g High

lights

Get Connected and See More!

Visit us on facebook at “CLCA Orange County Chapter” to see more

photos from this event! While there, like us, and get updates on Chapter

happenings!