isign ims proximity marketing solution (ims) isign media corp sales ([email protected]) 1attract....

iSIGN IMS Proximity Marketing Solution (IMS)iSIGN Media Corp Sales ([email protected])

1ATTRACT . TRANSACT . MEASURE

Overview – 1 of 2

•What is iSIGN's Interactive Marketing Solution (IMS)?

•How does IMS work?

•The value proposition.

•Supported AOpen Platforms.

• iSIGN Transceiver

•Platform Communications.

•Customer Setup.

•Ongoing Platform Use.

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Overview – 2 of 2

•Software License Grades.


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What is IMS?

• Interactive Marketing Solution (IMS). Sends ads, offers or product info to users by leveraging the built-in Bluetooth capability within their mobile phone.


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What is IMS?

• Extend advertising data to the "third screen" (mobile phones).


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What is IMS?

• Attract!• Draw consumers into a retail space from up to 300’ (100m) away by

sending them an unsolicited message to their phone using iSIGN's all-weather, long range transceiver.

• A prompt (customizable in any language) lets users opt-in (select yes/no or accept/reject) the message.

• Messages are audio, image, html (web) or video files that are supported on virtually all phones.


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What is IMS?

• Attract!• Complement Digital Signage. Utilize the same hardware

supporting the sign to transmit Bluetooth messages (in any language) to draw consumers into a store, or up to a sign.


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What is IMS?

• Transact!• Send users info that they select on an Interactive Digital Sign

(IDS) or Kiosk.

• iSIGN’s 5’-20’, short range transceiver supports easy consumer control of message transmit to only their phone.


MEASURE

What is IMS?


MEASURE

• Measure!

• Measure phone discoveries (including make and model) to obtain crude demographics or track users within a retail environment.

• iSIGN 50’ (15m) mid-range transceivers support full dwell time data gathering.

What is IMS?


MEASURE

• Measure!

• Make advertising campaigns accountable in real time.

• Report and compare ad or campaign data in real time from each unit, each site, or system wide.

• Replace less effective ads and campaigns and maximize location awareness

• Extract raw data for custom reporting as required.

How Does IMS Work?

• Uses Bluetooth technology that is available in virtually all phones including lower cost “feature phones”.

• Runs in AOpen or any Windows XP or Windows 7 Pro platform with added Bluetooth transceiver (sometimes referred to as a “dongle”).

• Discovers phones, sends a request for offer transfer. If user accepts, transfers the offer (video, audio, image or HTML page).

• On many phones – the offer is automatically shown to the user.

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How Does IMS Work?

• Records discoveries and transfer attempts. IMS devices periodically send these records to the IMS Back Office where reports on them can be viewed.

• Devices are configured through the IMS Back Office (server).

• Device statistics are reported from the IMS Back Office (server).


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The Value Proposition - 1 of 3

• Inexpensive. Installations can interact with a limitless number of phones. Using an example of 5000 phones a week and a customer cost of $150/month, per message costs are < $0.01.

• Effective. Messages are sent to users that are already very close to the retailer.

• Polite. Phone users have the option to opt out of receiving any offer. The IMS software supports a configurable delay between offer request/accept prompts.

• Viral. Offers can be forwarded (using MMS) from the original message recipient to friends and family.

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• Stimulating. Offers or ads can be rich video content with audio.

• Flexible.

• Can be coupled with Kiosks for transmission of user selected offers to a specific phone.

• Can be coupled with digital signage to support extending the offer or ad to “the third screen”.

• Supports virtually any language. Prompts can be in any language as can offer content.

• Measureable. Real-time measurement of offer and campaign results supports offer and campaign improvements.


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• iSIGN demonstrates the lowest cost in gathering consumer data. Some examples:o Singapore -115,000 Mobile downloads (non-aided).

• 2¢ per customer.o Shanghai- 135,000 Mobile downloads (aided).

• 3 ¢ per customer.o Vancouver Restaurants - Averaging 30% downloads over 3

yrs.

• 3 ¢ per customer.o RCC conference/IBM booth - 40+% downloads (aided)

• 2 ¢ per customer.

• iSIGN software costs $100 per month (average) per unit and can deliver thousands of confirmed customers for pennies while building loyalty.


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Supported AOpen Platforms


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MP45-DU DE45-HG DE7000

• AOpen platforms are pre-loaded with IMS software. Software will be set to run only if an IMS transceiver is plugged into the platform.

iSIGN Transceivers


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• Available in 3 ranges: 10’(3m), 50’(15m), 100’(100m)

• 100m is all weather with components -40-+85 deg C.

• 100m: Attract consumers to a location.

• 50m: Track users using multiple units.

• 3m: Send selected messages only to a kiosk or IDS user.

Platform Communications


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• Devices are connected through to the Internet from a private network within a customer site. Any private network connection that supports web browsing can be used.

• Multiple IMS devices are supported within a customer site and multiple sites are supported.

Customer Setup

• iSIGN will setup customers within the IMS Back Office and provide login details to customers.

• Device Bluetooth addresses must be entered within the IMS Back Office by iSIGN for subsequent customer configuration and report viewing.

• Device configuration typically takes customers about 10 min.

• iSIGN can monitor and control devices within the IMS Back Office.


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Ongoing Platform Use – 1 of 3

• IMS Customers will review offer and campaign performance. Periodically – offers will be exchanged (i.e. when they become stale or when a promotion ends).

• IMS Customers will monitor device status and control devices as required (see below).


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Software Licensing Grades (1 of 2)

• IMS Premium – Full messaging functions. Reporting limited to Summary reports.


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Software Licensing Grades (2 of 2)

• IMS Deluxe – IMS Premium plus:• Comparison reports. Increased ability to discriminate

against offers that are performing poorly.• Raw data access. Pull out raw IMS discovery and transaction

records from the IMS Back Office. Useful for loyalty system integration, customer tracking systems, etc.

• IMS Ultimate – IMS Deluxe plus:• Bundled Digital Signage (DS), Interactive Digital Signage and Kiosk

(IDS) publisher and player (Dynasign).• DS, IDS and Kiosk application deployment and statistics using the

iSIGN Back Office.• Loyalty program data storage within the iSIGN Back Office.


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isign ims proximity marketing solution (ims) isign media corp sales ([email protected]) 1attract....

Documents

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ims work

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measure phone discoveries

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limitless number of

advertising data