rx primary care roi. sales by fsa from january to december 2011 stittsville, ontario (k2s) *fsa...
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Rx Primary Care ROI
Jan 2011 Feb 2011 Mar 2011 Apr 2011 May 2011 Jun 2011 Jul 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 20110
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
Month/Year
Sale
s in
Dolla
rs
Detail Completed
Sales by FSA from January to December 2011
Stittsville, Ontario (K2S)
*FSA sales data provided by IMS Brogan**Primary care cardiovascular product
FSA’s contained within a traditional sales rep territory can be impacted by Inside Sales Reps
Jan 2011 Feb 2011 Mar 2011 Apr 2011 May 2011 Jun 2011 Jul 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 20110
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
Month/Year
Sale
s in
Dolla
rs
Detail Completed
Sales by FSA from January to December 2011
Beechy, Saskatchewan (SOL)
*FSA sales data provided by IMS Brogan**Primary care cardiovascular product
FSA’s contained within a traditional sales rep territory can be impacted by Inside Sales Reps
Sales in Uncovered Regions of Canada(From September 2010 to December 2011)
*Primary care cardiovascular product**Data provided by IMS Brogan
650% Sales Increase!
New Indication Approved
e-Detailing begins
September 2010
October 2
010
November 2010
December 2010
January 2011
February 2011
March 2011
April 2011
May 2011
June 2011
July 2011
August 2011
September 2011
October 2
011
November 2011
December 2011
0
10000
20000
30000
40000
50000
60000
70000
Month /Year
Sale
s (in
Dol
lars
)
Demonstrated ROI for Primary Care Brand
*Primary care cardiovascular product**Data provided by IMS Brogan
- Client launched National e-Detailing campaign - Cost to promote products in uncovered regions was $23,625. - Baseline sales in January 2011 were $8,739- Total Sales for 2011 in the uncovered regions were $425,843!- That’s a return of $394,000! 17.5 times ROI!
Return on Investment Primary Care Brand
- 5552 Call Attempts Completed - 1765 HCPs Detailed - 32% Success in Detailing HCPs - Cost of 3 ISRs - $117,000**
- Cost per HCP Detail - $66
*Data collected and cost calculations from February to May, 2012**Cost of 3 ISRs is over 4 months