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Is your Not-for-Profit Business NBN ready?

Allison MillerDirector & Principal Consultant

What is the NBN?

Image: 'NBN in Plain English' - http://www.flickr.com/photos/89165847@N00/6357746413

National Broadband Network = NBN

• High speed internet• Faster than we can imagine• Changing the landscape -

• Not just with digital fibre but with digital opportunities

Key enabler for many economic, social, technological and environmental developments (Bowles, 2011)

Super-fast internet

from 100 megabits per second to a peak speed of one gigabit

per second*

National Broadband Network = NBN

* NBN Co Ltd, 2010, Corporate Plan 2011-2013

speedtest.net

NBN explained

Video - http://www.youtube.com/watch?v=JU-zIEkGJps

Internet is already a game changerBroken

Business Models:- Music

Industry, publishing,

media

From Push to Pull

From one to many to many to many

New ways of working:

- Collaborative/Co-optition- Open,

personalised- Give to get (FB,

TW, Gmail)

The new digital economy will have an impact on all Australian industries and

will require every business, community organisation

and government department

to be NBN-ready (Bowles, 2011)

What does doing business in a digital economy look like?

Digital Presence:

• Website – DIY, free/paid, self-hosted

• Social media - Facebook, Twitter, YouTube, Google+ Pinterest etc

• Online Ads - Google, Facebook, LinkedIn

• QR codes & Augmented Reality - Aurasma

Getting your NFP business ready for the NBN

Image: QR-ing it Everywhere - Make up - http://www.flickr.com/photos/77018488@N03/7307320654/in/photostream - Aurasma - http://www.youtube.com/watch?v=GBKy-hSedg8

Digital Presence:

• Search Engine Optimisation (SEO) - Tags, Keywords, Meta-data

• Google Analytics

• Google Alerts

Getting your NFP business ready for the NBN

Image: 'Google Main Search' - http://www.flickr.com/photos/22127803@N02/5267464508

Digital Customer Support:

• Apps

• Real time support

• Google+ Hangouts & Skype

Getting your NFP business ready for the NBN

Image: Online Support - http://www.flickr.com/photos/77018488@N03/8143741907/

Image: 'Tada!' - http://www.flickr.com/photos/73282154@N08/6686839137 - Maker-Bot - Adelaide Mini-Maker Faire - http://www.flickr.com/photos/77018488@N03/8632015521

Digital Marketplace:

• Digitalisation of products/services - 3D printing, eBooks, iTunes

• Booking online - AusPost Passports, Qld Hairdresser, Doctor’s Surgery, Eventbrite

• Reminding customers – SMS

• Digital reporting – mobile device forms, interactive PDFs, live electronic signatures

Getting your NFP business ready for the NBN

Digital finance:

• Online stores /Payments- eCommerce, PayPal, eBay

• Mobile phone payments – CommBank’s Ka-ching, PayPal Here

• Crowd sourcing finances – KickStarters, micro-loans, peer-to-peer lending

Getting your NFP business ready for the NBN

Image: PayPal - https://www.paypal.com/webapps/mpp/credit-card-reader

Digital Infrastructure:

• ‘Cloud’ storage - Software as a service (SaaS), Dropbox, Evernote

• Mobile devices and BYODs

• Virtual servers and desktops

Getting your NFP business ready for the NBN

Image: 'What Type of Cloud?: Private, Public or+Hybrid?' - http://www.flickr.com/photos/26072489@N08/5332731617

Digital Infrastructure:

• Open source vs proprietary

• Interoperability

• Web accessibility

• User interface & experience

Getting your NFP business ready for the NBN

Image: 'Interopérabilité @ J&Bisc family' - http://www.flickr.com/photos/11445550@N00/2456767724

Image: 'Global Player' - http://www.flickr.com/photos/29487767@N02/3574392846

Digital Policies/Legal considerations:

• HR• ICT• IP/Copyright/Creative

Commons• Digital sovereignty • Moral rights• Spam• Privacy• Social media

Getting your NFP business ready for the NBN

Are you and/or your staff/volunteers NBN

ready?

Image: 'NBN Rollout Map' - http://www.flickr.com/photos/97304820@N00/6934255879

In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve

their information and communication technology (ICT) skills (Bowles, 2011)

Digital Workforce/Support:

• digital literacy• HR policies

• tele-work• micro-work

Getting your NFP business ready for the NBN

Image: 'Morning Shopping' - http://www.flickr.com/photos/73491156@N00/3669364668

“NBN-enabled telework may create 25,000 additional jobs in full- time equivalent terms by 2020-21. Around 10,000 of these jobs will be created in regional Australia” NBN enabled telework: The economic and social impact on labour force participation, March 2013http://apo.org.au/research/nbn-enabled-telework-economic-and-social-impact-labour-force-participation

Implementing and evaluating for digital

success

Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378

Develop an eBusiness Strategy/Action Plan:

• Link to Business Plan/Strategic Goals

• Input from stakeholders• Communicate to stakeholders• Resourcing• Risk management• Benchmarking - data analytics• Monitoring and review triggers• Evaluate

Develop a digital roadmap

Image: 'Gary Hamel: Open source is one of+the+greatest+management+innovations+of+the+21st+century' - http://www.flickr.com/photos/47691521@N07/4371000486

Supporting a culture of innovation:

• PD• Performance Plans• Collaborative learning and

rewards• Room to make mistakes and

test new ideas• Workforce development plan

Develop a digital roadmap

What digital strategy will you investigate further?

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Allison Miller0400 732 270

allison@vanguardvisions.com.auvanguardvisionsconsulting.com.au