is lean startup right for you
DESCRIPTION
Presentation given at LeanStartup Circle Bangalore meetup http://bangalore.leanstartupcircle.com/events/108072092/TRANSCRIPT
Is LeanStartup Right For You ?
For Engineers
About.Me
ThiyagaRajan twitter.com/mtrajan
I work with engineers and help them ask different questions
Currently - Innovation Manger @ Intuit
Previously – Entrepreneur, Product Manager, Engineer
Communities of Practice – MoMoB.in, ProductConclave.in
Is (X) right for me ?
Know Self
Know (X)
Know Self
Different EngineersProduct Entrepreneur Engineers
Product Engineers
Engineers
Questions asked are different Why & What to then How to ?
What to then How to ?
How to ?
KNOW LEANSTARTUP
Lean Startup
It is language for startup product
management best practices.
Key tenet
Eliminating unknowns about customer/
market before anything increases the
odds of success
LeanStartup Provides
Mindset
Toolset
Motto
Product Startup Stages
LeanStartup Mindset
Learn before you execute
LeanStartup Toolset – MVP
Debug before you build
LeanStartup Motto
Minimize cycle time
Stages of Product Startup
Problem/Solution Fit
User/Experience Fit
Product/Market Fit
Business Model/Growth Fit
WHERE FITNESS HAPPENS?
Change habits ?
Question everything including the idea
Psychologically Certainty, Intellectual Uncertainty
“A true scientist believes in a model/theory enough to continue to be motivated to work on it but questions
it when the observations shows differently”
- Richard D Hamming
Comfortable with embarrassment
Be embarrassed about the
imperfection of your first ship
Great for bootstrapper
“Lean is about front-loading your learning instead of front-loading your costs” - Rob FitzPatrick (@robfitz)
Funding for learning vs goals
You don’t get funding for explicitly stating a learning goal in your pitch to
a VC
When not to use Lean
New Inventions
10x year vision
Problems well known ( ex: cancer)
Lean is language
Using the language is not necessary
Do it ! It’s ok if you can’t talk it
Ex: Cleartrip, Flipkart
Those who do it and know the language
Ex: Mygola, Freefood.in (
Rashmi Ranjan Padhy), Intuit, GE
For the newbie language helps
To ask & solve what & why
It’s a new language – expect just baked terms & confusion
HOW TO GET STARTED
Start with a problem statement
If you have an idea
Dissect the Idea Anatomy
Vision ?
Problem ?
Solution ?
Beneficiary ?
List your guesses
Make a list of unknowns
Rank based on negative impact of these unknowns
Experiment with unknowns in the ranked order
Learn & Go Forward
QUESTIONS