is data loss prevention gaining popularity in the apac region?
DESCRIPTION
Frost & Sullivan analyst briefing on Data Loss Prevention market in Asia PacificTRANSCRIPT
Is Data Loss Prevention (DLP) gaining popularity in APAC region?
Phoenix Tran The Phuong, Research AnalystICT
June 7th 2011
2
Focus Points
Agenda
DLP : Market Overview
DLP : Demand Analysis
DLP : Competitive Landscape
DLP : Conclusions / Key takeaways
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Market Definition of DLP
Data Loss Prevention
Ability to understand, classify and organize data content
A seamless approach towards incident prevention, reporting and user remediation
Intelligence in automatically enforcing policies
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Failure to approach security from an Organizational level
I will block everything – IM, storage devices, Web access
My employees know best
Security is a trade-off - Protection would further slowdown my business operations
It can’t happen to me
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5
43
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Common Misconceptions towards Data Protection
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DLP : Market Overview
DLP : Demand Analysis
DLP : Competitive Landscape
DLP : Conclusions
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Adoption of DLP
Key Highlights
• Greater spending observed in 2010 as a result of economic recovery, industry consolidation, regulatory compliance, rising importance of mobile computing/enterprise mobility and advent of Web 2.0 technologies.
• Technology convergence undoubtedly helped in driving adoption trends within the DLP segment, with more vendors looking to provide DLP as an integrated feature.
• DLP market remained highly fragmented and polarized across the APAC region in 2010.
• DLP in APAC is expected to grow further in long term, but see slower growth rates in short term 2011-2013 due to customers’ lack of clear understanding.
$25.1 $37.9
$153.9
2009 2010 2013
CAGR =
59.
6%
Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan
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Market Drivers
Regulatory compliance!
Business dependence on data/IT
Blurring of professional and personal domains
Maturing mindset towards
information security
Technology convergence
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Market Restraints
Lack of clear market definition
Lack of existing data
classification schemes
Perception as a costly and
complex technology
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DLP : Market Overview
DLP : Demand Analysis
DLP : Competitive Landscape
DLP : Conclusions
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Geographical Analysis of Demand – Advanced markets
• ANZ is the most advanced market in APAC, driven by customers’ mature and active IT approach, regulatory compliance as well as developed IT infrastructure.
• South Korea is a large and sophisticated DLP market in APAC, due to critical data loss problems faced by enterprises. A wide range of DLP is offered by both global and active local vendors
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Geographical Analysis of Demand –Fast growing markets
• Greater China’s growth is driven by Taiwan’s changes to Computer-Processed Personal Data Protection Act, now applies to all personal data. Fast growth in 2010 was due to the small base in previous year.
• India is the fastest growing market in APAC due to the new regulatory compliance. Other drivers are customers’ holistic approach to DLP and vendors’ business expansion.
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Geographical Analysis of Demand – Others
• Japan is an advanced market for IT but DLP is still a niche. Growth is driven by regulatory compliance and enterprise mobility. DLP is still expecting growth in the coming years as a result of vendors’ efforts in customer education and product localization.
• ASEAN is a diversified DLP market in APAC, whose growth is driven by the global economic recovery, data loss incidents, regulatory compliance and more integration of IT and businesses. There’re such advanced markets as Singapore, Malaysia and niches as Vietnam, the Philippines.
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DLP : Market Overview
DLP : Industry Outlook
DLP : Competitive Landscape
DLP : Conclusions
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APAC Vendor Landscape
Information security vendors
DLP specialists
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DLP : Market Overview
DLP : Industry Outlook
DLP : Conclusions / Key takeaways
DLP : Competitive Landscape
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For End Users
Conclusion/Key Take-Aways
For Vendors
Product strategy
Partnering with other firms
Channel Strategy
Right time right placeClear data classification and IT policy
Prevention is better than cure
DLP is not everything
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For Additional Information
Donna JeremiahCorporate CommunicationsAsia Pacific+603 6204 [email protected]
Carrie LowCorporate CommunicationsAsia Pacific+603 6204 [email protected]
Phoenix Tran The Phuong Research AnalystICT+603 6204 [email protected]
Nisha SundrumCorporate CommunicationsAsia Pacific+603 6204 [email protected]