irr social media & community 2.0 presentation by charlene li

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Open Leadership How Social Technology Can Transform The Way You Lead Charlene Li Altimeter Group May 4, 2010 1 Follow me on Twitter @charleneli

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Presentation on "Open Leadership" by Charlene Li on May 4, 2010 in Boston, MA

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Page 1: IRR Social Media & Community 2.0 Presentation by Charlene Li

Open LeadershipHow Social Technology Can Transform The Way You Lead

Charlene LiAltimeter GroupMay 4, 2010

1

Follow me on Twitter@charleneli

Page 2: IRR Social Media & Community 2.0 Presentation by Charlene Li

© 2010 Altimeter Group

Page 3: IRR Social Media & Community 2.0 Presentation by Charlene Li

© 2010 Altimeter Group

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Page 4: IRR Social Media & Community 2.0 Presentation by Charlene Li

© 2010 Altimeter Group

Open Leadership4

Having the confidence and humility to give up the need to be in control,while inspiring commitment from people to accomplish goals

How to give up control, and be in command

Page 5: IRR Social Media & Community 2.0 Presentation by Charlene Li

© 2010 Altimeter Group

Four goals define your strategy5

Page 6: IRR Social Media & Community 2.0 Presentation by Charlene Li

© 2010 Altimeter Group

Best Buy’s First Social Media Experts6

Steve Bendt & Gary Koelling

Page 7: IRR Social Media & Community 2.0 Presentation by Charlene Li

© 2010 Altimeter Group

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Barry Judge CMO of Best Buy

Page 8: IRR Social Media & Community 2.0 Presentation by Charlene Li

© 2010 Altimeter Group

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“I was so relieved when it was over—it was just two sentences to get started.”

Page 9: IRR Social Media & Community 2.0 Presentation by Charlene Li

© 2010 Altimeter Group

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Page 10: IRR Social Media & Community 2.0 Presentation by Charlene Li

© 2010 Altimeter Group

#1 Align openness with strategic goals

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Examine your 2010 goals

Pick one where open and social can have an impact

Page 11: IRR Social Media & Community 2.0 Presentation by Charlene Li

© 2010 Altimeter Group

#2 Support open leadership11

Pessimist Optimist

Collaborative

Independent

Page 12: IRR Social Media & Community 2.0 Presentation by Charlene Li

© 2010 Altimeter Group

#3 Embrace failure12

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© 2010 Altimeter Group

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Create Sandbox Covenants

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© 2010 Altimeter Group

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Thank you

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Charlene [email protected]

charleneli.com/blog

Twitter: charleneli

For slides, send an email to

[email protected]

http://open-leadership.com

Page 15: IRR Social Media & Community 2.0 Presentation by Charlene Li

© 2010 Altimeter Group

About Us

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Altimeter Group is a strategy consulting firm that provides

companies with a pragmatic approach to disruptive

technologies. We have four areas of focus: Leadership and

Management, Customer Strategy, Enterprise Strategy, and

Innovation and Design.

Visit us at http://www.altimetergroup.com or contact

[email protected].