Advertising Media Kit

Providing Data, Intelligence, and Tools for Pro�tability

2015

EQUIPMENTSPOTLIGHT

HotSpot Report

“About half of farmers and ranchers use digital ag resources weekly; 80% plan to use themthe same or more in the next 3-4 years.”

With over 120,000 new and used agriculture and industrialequipment listings:

• Reach your target audience of North American farmers, ranchers,contractors and equipment users.

• In�uence consumers as they reach the point of purchase.

• Launch effective campaigns with a trusted partner that delivers results.

i ronsearch.com

Source: 2012 Media Channel Study; Agri Council

Brands that Trust IRON Search

Website Digital Targeting Options

Geographical

Category

Keyword

Behavioral Segmentation

** + Indicates mobile advertising capability as well as desktop targeting capability **

• State and Province +

• Zip Code• Attachments

• CropCare

• Construction

• Farmstead

• Groundskeeping

• Harvesting

• Material Handling

• Miscellaneous

• Seeding

• Tillage

• Tractors

• Vehicles

• Hay and Forage

• Make

• Type

• Competitor

• Display ads to your target audience

even when they aren’t looking at your

brand.

• Segment by:

• Category

• Type

• Make

• Page

• Global +

• US and Canada +

Over 120,000 active listings

Key Statistics:

Page views per month

Visitors

Average time per visit

Page Views per visit

USA Canada

115,000 65,000

640,000 310,000

2.4 min 4.4 min

4.1 5.8

Sizes and positions available as follows:300x250, 728x90,160x600, 300x600 (Premium Big Box),

728x315 (Premium Leaderboard), 468x60 (Tablet), 300x50 (Smartphone)

Accepted �le types:GIF, Animated GIF, JPEG, HTML,FLASH (must implement ClickTag Technology)

(data as of Q1 2015)

Contact Information

i ronsearch.com

For more information around our products, services and rates, please contact our media sales department.

Media Sales Department 660 Bakers Bridge Ave, Suite 200Franklin TN, 37067P: (877) 266-IRONE: mediasales@ironsolutions.com

Homepage 728x90 Homepage 300x250

Standard Homepage Sponsorship

Standard Category Sponsorship

Search Results 728x90 & 160x600 Detail Listings 728x90 & 300x250

Standard Homepage and Category Sponsorships

Homepage Search Results

Detail Listings

**All positions are set without companions, unless requested. Ads are rotated evenly throughout available positions**

Leaderboard 728x90 Homepage Standard Sponsorship Only

Leaderboard 728x90Category Standard Sponsorship Only

Leaderboard 728x90Category Standard Sponsorship Only

Leaderboard 728x90Category Standard Sponsorship Only

300x250 Big Box

Homepage Standard Sponsorship Only

300x250 Big Box

Homepage Standard Sponsorship Only

WideSkyscraper

160 x600

Category Standard

Sponsorship Only

Homepage 300x600

Premium Homepage Sponsorship

Premium Category Sponsorship

Search Results 728x315 Detail Listings 300x600

Premium Homepage and Category Sponsorships

Homepage Search Results

Detail Listings

**All positions are set as strict sponsorships without companions.**

Leaderboard 728x90Category Standard Sponsorship Only

Premium Leaderboard 728x315Premium Category Sponsorship Only

Packfadsfes A & B

300x600PremiumBig Box

Premium Category

SponsorshipOnly

300x600PremiumBig Box

Premium Category

SponsorshipOnly

Mobile Sponsorships - Desktop, Tablet, and Smartphone

Leaderboard 728x90Mobile

Sponsorship

Smartphone Leaderboard 300x50 Mobile

Sponsorship

Mobile Sponsorship

m.ironsearch.com

Desktop Leaderboard 728x90

Tablet Leaderboard 468x60

Smartphone Leaderboard 300x50

**Geographical targeting available for all mobile sponsorships**

Tablet Leaderboard 468x60 Mobile Sponsorship

m. i ronsearch.com

The Industry's Of�cial Source of North American

Equipment Values

EQUIPMENTDEALERS

FOR

The only source of equipment market information that

is based on the daily collection of vital and actionable

equipment sales transactions.

®

E-mail Newsletter Advertising Opportunities

Leaderboard 728x90IRON Insider

Only

300x250 Big Box

IRON InsiderOnly

EQUIPMENTSPOTLIGHT

Content - Four Pieces per Send

Ad Spots - Four Positions per Send

Weekly E-Newsletter

Audience Of Over 15,000 Farmers and Dealers

Hot Topics Ag Equipment NewsFarming Advice Ag Technology News

Two 728x90 LeaderboardsTwo 300x250 Big Boxes

Bi-Weekly E-Newsletter

Audience Of Over 15,000 Farmers and Dealers

Ten Listings Available per Send

Sell your Inventory off the Lot

EQUIPMENTSPOTLIGHT

Print Advertising

The Gold Standard in Equipment Pricing

2014OPE

OFFICIALguide

2 0 1 5 BU

YER

S GU

IDE

- FARM

EQU

IPMEN

T

2014

2014 US & Canada Edition

MWFD

180 HP

9.5 L

84” PU

Sell faster to serious buyers

All-New ironsearch.com

Easily add photos, videos, and specs Target 5 million annual site visitors

Contact Us Today +1 888.754.4569

sales@ironsolutions.com

REACH FARTHERSELL FASTER

The Industry's Of�cial Source of North American

Equipment Values

EQUIPMENTDEALERS

FOR

The only source of equipment market information that

is based on the daily collection of vital and actionable

equipment sales transactions.

®

BU

YE

RS

GU

IDE

- FAR

M E

QU

IPM

EN

T

2014

IRON Search is Now Your Express Lane

to IronPlanet’s Online Auctions

IRON Search and IronPlanet have been serving the industry for

decades. Now you can seamlessly list your equipment with IRON

Search and consign your equipment with IronPlanet all from

a single online dashboard in a few simple clicks!

Ask us how! Contact Dave at 877-264-4766 x5111 or

dave@ironsolutions.com

2014 US & Canada Edition

MWFD

180 HP

9.5 L

84” PU

Dealer EditionSeven Regions

Four Releases per Year

OPE EditionTwo Regions

One Release per Year

ISBG EditionTwo Regions

One Release per Year

Print Ad Spots

Inside Front Cover - Color or B&W

Inside Back Cover - Color or B&W

Back Cover - Color Only

Market Intelligence

HotSpot Report

State Impressions/Traffic (per month basis)State 1 100,000State 2 97,500State 3 95,000State 4 92,500State 5 90,000State 6 87,500State 7 86,000State 8 82,500State 9 81,000

State 10 77,500

Province Impressions/Traffic (per month basis)Province 1 200,000Province 2 175,000Province 3 150,000Province 4 125,000Province 5 100,000

Equipment Type Impressions/TrafficEquipment 1 152,000Equipment 2 147,000Equipment 3 142,000Equipment 4 137,000Equipment 5 135,000Equipment 6 127,000Equipment 7 122,000Equipment 8 117,000Equipment 9 112,000

Equipment 10 107,000Equipment 11 105,000Equipment 12 97,000Equipment 13 92,000Equipment 14 87,000Equipment 15 85,500Equipment 16 77,000Equipment 17 72,000Equipment 18 65,550Equipment 19 62,000Eqipment 20 57,000

January February March April May June July August September October November DecemberCategory 1 Category 1 Category 8 Category 8 Category 12 Category 11 Category 13 Category 13 Category 13 Category 2 Category 1 Category 1Category 5 Category 8 Category 6 Category 5 Category 1 Category 13 Category 11 Category 11 Category 3 Category 13 Category 8 Category 7

Category 10 Category 6 Category 2 Category 6 Category 10 Category 5 Category 3 Category 3 Category 10 Category 1 Category 2 Category 10Category 4 Category 4 Category 4 Category 2 Category 6 Category 10 Category 9 Category 10 Category 2 Category 10 Category 10 Category 5Category 8 Category 7 Category 7 Category 12 Category 11 Category 6 Category 10 Category 7 Category 8 Category 8 Category 3 Category 8Category 7 Category 5 Category 12 Category 4 Category 4 Category 12 Category 6 Category 9 Category 9 Category 7 Category 13 Category 4Category 2 Category 10 Category 9 Category 7 Category 2 Category 9 Category 8 Category 8 Category 7 Category 3 Category 4 Category 2Category 6 Category 2 Category 1 Category 1 Category 5 Category 1 Category 4 Category 4 Category 12 Category 4 Category 5 Category 6Category 3 Category 12 Category 3 Category 3 Category 9 Category 4 Category 12 Category 12 Category 6 Category 9 Category 6 Category 3Category 9 Category 3 Category 5 Category 9 Category 7 Category 3 Category 7 Category 6 Category 11 Category 6 Category 9 Category 13

Category 12 Category 9 Category 10 Category 11 Category 13 Category 2 Category 2 Category 2 Category 4 Category 12 Category 7 Category 9Category 13 Category 11 Category 11 Category 10 Category 3 Category 7 Category 5 Category 5 Category 1 Category 5 Category 12 Category 12Category 11 Category 13 Category 13 Category 13 Category 8 Category 8 Category 1 Category 1 Category 5 Category 11 Category 11 Category 11

High Seasonality - More ImpsAverage Seasonality - Average Imps

Low Seasonality - Less Imps

Top 10 States On Our Site

Key

889,500

Total State Impressions Per Month

Manufacturer 12Manufacturer 13Manufacturer 14

Top 5 Provinces On Our Site

Top 20 Searched pieces of Equipment

Total Equipment Impressions Per Month

Manufacturer 1Top 15 Equipment Manufacturers Per Month

Total Province Impressions Per Month

750,000

Manufacturer 15

2,098,050

Manufacturer 7Manufacturer 8Manufacturer 9

Manufacturer 10Manufacturer 11

Manufacturer 2Manufacturer 3Manufacturer 4Manufacturer 5Manufacturer 6

0

20,000

40,000

60,000

80,000

100,000

120,000

State1

State2

State3

State4

State5

State6

State7

State8

State9

State10

StateTraffic per Month

Impressions/Traffic

0

50,000

100,000

150,000

200,000

250,000

Province 1 Province 2 Province 3 Province 4 Province 5

Province Traffic per Month

Impressions/Traffic

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

Equi

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Equi

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Equi

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uipm

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Equi

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uipm

ent 8

Equi

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uipm

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0Eq

uipm

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1Eq

uipm

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2Eq

uipm

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3Eq

uipm

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4Eq

uipm

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5Eq

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6Eq

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7Eq

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8Eq

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9Eq

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0

Impressions/Traffic

Impressions/Traffic

Agriculture Market Analysis

Top 20 US States

Geographic Traf�c Reporting

HotSpot Report

Top 5 Canadian Provinces

Make And Type Reporting

Top 20 Equipment Types

Top 15 Equipment Manufacturers

Seasonality

Available Packages

By Month By Category - Yearly Average

By Month By State/Province By Category - Year over Year

Basic, Deluxe & PremiumGold - Basic & Deluxe

Platinum- Basic, Deluxe & Premium