irmgard noordhoek - aventri€¦ · applied/serious 44% unique in the world! games monitor 2015:...

Irmgard Noordhoek Programme manager ClickNL Games Dutch Game Association Landscaping serious games in the Netherlands

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Page 1: Irmgard Noordhoek - Aventri€¦ · Applied/Serious 44% Unique in the world! Games Monitor 2015: Facts & Figures *only companies who have over 50%turnover out of games ! DUTCH GAMES

Irmgard Noordhoek Programme manager ClickNL Games

Dutch Game Association

Landscaping serious games

in the Netherlands

Page 2: Irmgard Noordhoek - Aventri€¦ · Applied/Serious 44% Unique in the world! Games Monitor 2015: Facts & Figures *only companies who have over 50%turnover out of games ! DUTCH GAMES

ENTERTAINMENT GAMES ❏ High quality products for international markets

SERIOUS / APPLIED GAMES ❏ Leading knowledge on behavioral change

UNIQUE INNOVATION CLIMATE ❏ Science* & business work closely together *A lot of scientists in the field of Games

DUTCH GAMES INDUSTRY

Page 3: Irmgard Noordhoek - Aventri€¦ · Applied/Serious 44% Unique in the world! Games Monitor 2015: Facts & Figures *only companies who have over 50%turnover out of games ! DUTCH GAMES

Topsector Creative Industry (Design, Fashion, Media&ICT, Games, Built Environment and Heritage)

Human Capital Agenda

Internationalisation

Knowledge & Innovatie = ClickNL

Page 4: Irmgard Noordhoek - Aventri€¦ · Applied/Serious 44% Unique in the world! Games Monitor 2015: Facts & Figures *only companies who have over 50%turnover out of games ! DUTCH GAMES

DUTCH GAMES INDUSTRY

Government

Scienc

e Business

Innovation

Page 5: Irmgard Noordhoek - Aventri€¦ · Applied/Serious 44% Unique in the world! Games Monitor 2015: Facts & Figures *only companies who have over 50%turnover out of games ! DUTCH GAMES

Page 6: Irmgard Noordhoek - Aventri€¦ · Applied/Serious 44% Unique in the world! Games Monitor 2015: Facts & Figures *only companies who have over 50%turnover out of games ! DUTCH GAMES

INSTRUMENTS / TOOLS

Page 7: Irmgard Noordhoek - Aventri€¦ · Applied/Serious 44% Unique in the world! Games Monitor 2015: Facts & Figures *only companies who have over 50%turnover out of games ! DUTCH GAMES

DUTCH GAMES ASSOCIATION

Page 8: Irmgard Noordhoek - Aventri€¦ · Applied/Serious 44% Unique in the world! Games Monitor 2015: Facts & Figures *only companies who have over 50%turnover out of games ! DUTCH GAMES

DUTCH GAMES INDUSTRY

Companies 455*

Jobs Appr. 3500

Entertainment 51%

Applied/Serious 44% Unique in the world!

Games Monitor 2015: Facts & Figures

*only companies who have over 50%turnover out of games !

DUTCH GAMES INDUSTRY

APPLIED GAMES Goals & Expected Growth Markets

Page 10: Irmgard Noordhoek - Aventri€¦ · Applied/Serious 44% Unique in the world! Games Monitor 2015: Facts & Figures *only companies who have over 50%turnover out of games ! DUTCH GAMES

MADE IN HOLLAND

UNDERGROUND - GRENDEL GAMES Training surgeons laparascopy – UMCG e.v.a.

TRAINING Professionals

Page 11: Irmgard Noordhoek - Aventri€¦ · Applied/Serious 44% Unique in the world! Games Monitor 2015: Facts & Figures *only companies who have over 50%turnover out of games ! DUTCH GAMES

MADE IN HOLLAND

ABCDE SIM – IJsfontein Medical Simulation Tool to learn the ABCDE method for Erasmus MC

TRAINING Students

Page 12: Irmgard Noordhoek - Aventri€¦ · Applied/Serious 44% Unique in the world! Games Monitor 2015: Facts & Figures *only companies who have over 50%turnover out of games ! DUTCH GAMES

MADE IN HOLLAND

LUTS & THE MISPISSERS – Monkeybizniz Helping Children with preventing bedwetting

TRAINING/THERAPY Children

Page 13: Irmgard Noordhoek - Aventri€¦ · Applied/Serious 44% Unique in the world! Games Monitor 2015: Facts & Figures *only companies who have over 50%turnover out of games ! DUTCH GAMES

MADE IN HOLLAND

SILVERFIT– Game to exercise swallowing after a stroke

CURE / Therapy Fysical

Page 14: Irmgard Noordhoek - Aventri€¦ · Applied/Serious 44% Unique in the world! Games Monitor 2015: Facts & Figures *only companies who have over 50%turnover out of games ! DUTCH GAMES

MADE IN HOLLAND

MOODBOT - Gainplay / HKU Communication game with psychiatric patient

CURE/COACHING Mental Illness

Page 15: Irmgard Noordhoek - Aventri€¦ · Applied/Serious 44% Unique in the world! Games Monitor 2015: Facts & Figures *only companies who have over 50%turnover out of games ! DUTCH GAMES

MADE IN HOLLAND

INTO Dmentia– IJsfontein Experience of dimentia for caregivers

CARE - Awareness

Page 16: Irmgard Noordhoek - Aventri€¦ · Applied/Serious 44% Unique in the world! Games Monitor 2015: Facts & Figures *only companies who have over 50%turnover out of games ! DUTCH GAMES

MADE IN HOLLAND

COACH4LIFE - LITTLE CHICKEN App for kidney patients, for kidney foundation

PREVENTION

Page 17: Irmgard Noordhoek - Aventri€¦ · Applied/Serious 44% Unique in the world! Games Monitor 2015: Facts & Figures *only companies who have over 50%turnover out of games ! DUTCH GAMES

MADE IN HOLLAND

TRAUMAGAMEPLAY – IJsfontein & VU Prevention trauma

PREVENTION

Page 18: Irmgard Noordhoek - Aventri€¦ · Applied/Serious 44% Unique in the world! Games Monitor 2015: Facts & Figures *only companies who have over 50%turnover out of games ! DUTCH GAMES

STRENGS OF USING GAMES

• BEING ACTIVE

• EXPERIENCE

• FEEDBACK

• SELF-

INFLUENCE

• REWARD

• “WARM” ICT

Page 19: Irmgard Noordhoek - Aventri€¦ · Applied/Serious 44% Unique in the world! Games Monitor 2015: Facts & Figures *only companies who have over 50%turnover out of games ! DUTCH GAMES

NOT ALL HALLELUJAH

• CO-CREATING IS ESSENTIAL

• NOT INVENTED HERE SYNDROM

• SCALE UP / BUSINESS MODEL

• INVESTMENTS

Page 20: Irmgard Noordhoek - Aventri€¦ · Applied/Serious 44% Unique in the world! Games Monitor 2015: Facts & Figures *only companies who have over 50%turnover out of games ! DUTCH GAMES

GET IN TOUCH:

www.dutchgamesassociation.nl

www.clicknl.nl

Crossover publication Creative Industries and Health:

http://www.clicknl.nl/wp-content/uploads/2015/01/DCI_CrossoverWorks4_EN-WWW.pdf

https://dutchgamesassociation.nl/

http://www.clicknl.nl/wp-content/uploads/2015/01/DCI_CrossoverWorks4_EN-WWW.pdf

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