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Irmgard Noordhoek Programme manager ClickNL Games
Dutch Game Association
Landscaping serious games
in the Netherlands
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ENTERTAINMENT GAMES ❏ High quality products for international markets
SERIOUS / APPLIED GAMES ❏ Leading knowledge on behavioral change
UNIQUE INNOVATION CLIMATE ❏ Science* & business work closely together *A lot of scientists in the field of Games
DUTCH GAMES INDUSTRY
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Topsector Creative Industry (Design, Fashion, Media&ICT, Games, Built Environment and Heritage)
Human Capital Agenda
Internationalisation
Knowledge & Innovatie = ClickNL
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DUTCH GAMES INDUSTRY
Government
Scienc
e Business
Innovation
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INSTRUMENTS / TOOLS
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DUTCH GAMES ASSOCIATION
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DUTCH GAMES INDUSTRY
Companies 455*
Jobs Appr. 3500
Entertainment 51%
Applied/Serious 44% Unique in the world!
Games Monitor 2015: Facts & Figures
*only companies who have over 50%turnover out of games !
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DUTCH GAMES INDUSTRY
APPLIED GAMES Goals & Expected Growth Markets
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MADE IN HOLLAND
UNDERGROUND - GRENDEL GAMES Training surgeons laparascopy – UMCG e.v.a.
TRAINING Professionals
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MADE IN HOLLAND
ABCDE SIM – IJsfontein Medical Simulation Tool to learn the ABCDE method for Erasmus MC
TRAINING Students
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MADE IN HOLLAND
LUTS & THE MISPISSERS – Monkeybizniz Helping Children with preventing bedwetting
TRAINING/THERAPY Children
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MADE IN HOLLAND
SILVERFIT– Game to exercise swallowing after a stroke
CURE / Therapy Fysical
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MADE IN HOLLAND
MOODBOT - Gainplay / HKU Communication game with psychiatric patient
CURE/COACHING Mental Illness
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MADE IN HOLLAND
INTO Dmentia– IJsfontein Experience of dimentia for caregivers
CARE - Awareness
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MADE IN HOLLAND
COACH4LIFE - LITTLE CHICKEN App for kidney patients, for kidney foundation
PREVENTION
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MADE IN HOLLAND
TRAUMAGAMEPLAY – IJsfontein & VU Prevention trauma
PREVENTION
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STRENGS OF USING GAMES
• BEING ACTIVE
• EXPERIENCE
• FEEDBACK
• SELF-
INFLUENCE
• REWARD
• “WARM” ICT
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NOT ALL HALLELUJAH
• CO-CREATING IS ESSENTIAL
• NOT INVENTED HERE SYNDROM
• SCALE UP / BUSINESS MODEL
• INVESTMENTS
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GET IN TOUCH:
www.dutchgamesassociation.nl
www.clicknl.nl
Crossover publication Creative Industries and Health:
http://www.clicknl.nl/wp-content/uploads/2015/01/DCI_CrossoverWorks4_EN-WWW.pdf