Roth Conference – March 2017

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Safe Harbor Statement

Some portions of this presentation, particularly those describing Reed's goals and strategies, contain"forward-looking statements."

These forward-looking statements can generally be identified as such because the context of the statementwill include words, such as "expects,” "should," "believes," "anticipates" or words of similar import. Similarly,statements that describe future plans, objectives or goals are also forward-looking statements.

While Reed's is working to achieve those goals and strategies, actual results could differ materially from thoseprojected in the forward-looking statements as a result of a number of risks and uncertainties. These risks anduncertainties include difficulty in marketing its products and services, maintaining and protecting brandrecognition, the need for significant capital, dependence on third party distributors, dependence on thirdparty brewers, increasing costs of fuel and freight, protection of intellectual property, competition and otherfactors, any of which could have an adverse effect on the business plans of Reed's, its reputation in theindustry or its expected financial return from operations and results of operations. In light of significant risksand uncertainties inherent in forward-looking statements included herein, the inclusion of such statementsshould not be regarded as a representation by Reed's that they will achieve such forward-lookingstatements.

For further details and a discussion of these and other risks and uncertainties, please see our most recentreports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may

be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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About Reed’s

Reed’s was started in 1989 by Chris Reed. His research into the history of sodas found soft drink recipes from before thebeginning of the modern soft drinks industry…

He found that back in the early log cabin days, the pioneers couldn’t go to the store and buy soft drinks, they brewed theirown sodas. They didn’t make them the way modern commercial soft drinks are made, even the so called natural ones.They brewed them in their kitchens, directly from roots, spices and fruits. These early soft drinks, besides being natural anddelicious, were also healthy. Many folk used them as herbal tonics.

Each batch of Reed’s Ginger Brew is a throwback to these hand crafted brewed sodas and is made with pride. Eachbatch is carefully brewed and aged like fine wine in small batches by our expert brew masters. We choose only the finestfresh herbs, roots, spices and fruits to make our brews. We won’t let sugar, preservatives or artificial anything spoil Reed’snatural taste. We now have 7 versions of our famous Reed’s Ginger Brews the first commercially brewed sodas in theworld and winner of national and international gourmet food awards.

In 2000, Reed’s bought Virgil’s Root Beer, a three-time Outstanding Beverage Award winner of the National Association ofthe Specialty Food Trade (the national organization for the gourmet food trade), from Ed Crowley another fanatic of realauthentic brewed sodas. Since then we have expanded the Virgil’s line to include many other flavors.

In 2012, we started brewing Kombucha. Our special probiotic Kombucha culture is grown in a special tea blend brewedfrom yerba mate and oolong tea and spring water. Our creative Kombucha blends use ingredients that are uniquelyflavorful and always functional.

Whatever we do, we always search for the best ingredients and take the time to brew a superior beverage. Ourcustomers appreciate our passion, care and attention to detail and their support has made us the top-sellingbeverage in the natural foods industry.

Reed’s, Inc.13000 South Spring Street

Los Angeles, CA 90061800.997.3337

NYSE MKT: REED

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Reed’s Culture Club Kombucha

is launched

Introduced additional varieties

of ginger beer

Reed’s Acquires Sonoma

Sparklers

Reed’s Launches Stronger Ginger

Brew

Reed’s Natural Energy Elixir

Launched

CompanyEstablished &

Introducedto Marketplace

25 Years of Innovation &Brand Building

1989 1992 1996 2000 2004 2008 2009 2010 2012 2015 2016

Reed’s GoesNational

Co-packFacilityOpened

Opened Brewery in

LA, CA

Virgil’s Black Cherry Cream Soda Launched

Expansion of Virgil’s brand: Diet, draught

sodas & real cola

Reed’s joinsNYSE MKT

2/29/16, 12:58 PM

Page 1 of 1about:blank

Printed from www.calameo.com

Reed’s Debuts Natural

Fountain Bag-In-Box

Reed’s GoesPublic

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Core Product Assortment

Virgil’s Zero Calorie Sodas

Craft Root Beer & Cream Sodas

Energy ElixirCandies

Reed’s Culture Club Kombucha

Reed’s Natural Ginger Brews

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Ginger Ales Using Fresh,Raw Ingredients

No Artificial Flavors, No Artificial Ingredients,No Artificial Coloring, No Preservatives

BREWED Directly from Roots, Herbs, Spices Fruits25% Juice & Up To 39 Grams of FRESH GINGER

Sparkling Water

Fresh Raw Ginger

Lemons & Limes Pure Cane Sugar

Pure Honey & Spices Pineapple Juice

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2016 Third Quarter Highlights

Net sales increased 18%

Gross margin increased 60%

Gross profit dollars increased 85%

Operating expenses decreased 27%

Positive cash flow achieved

Cash at quarter end totaled $1,947,000

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Reed’s Track Record:Ten Year Sales History

$10.5$13.0

$15.3 $15.2

$20.4

$25.0

$30.0

$37.3

$43.4$45.9

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Sales ($ in Millions) SG&A / % of Sales

33.8%

55.2%

43.6%

33.2%

24.8%

30.6% 30.0% 31.3%29.3%

31.2%

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

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Reed’s Track Record:Gross Profit and Margin

Gross Profit ($ in Millions) Gross Margin %

19.6%

15.5%

22.2%23.8%

21.3%

29.6% 30.5%28.9%

30.0%

25.3%

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

$20.6 $20.2

$33.9 $36.1

$74.1 $74.1

$91.4

$107.9

$130.1

$116.1

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

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Reed’s Expenses Versus Peer Group (2015)

31%

41%39%

29%

51%

37%

Reed's (REED) Coke (KO) Pepsi (PEP) Jones Soda (JSDA) Celsius (CELH) Castle Brands (ROX)

SG&A as % of Sales

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2017 Growth Initiatives

• Requested by bars and restaurants for “Mule” cocktails

• 50% more ginger than Reed’s Extra Ginger Brew – 39 grams

• All natural brewed soda Launched at Expo West is now being distributed through Kroger amongst others

Reed’s Stronger Ginger Brew

Reed’s intends to re-launchKombucha in 2017 featuring:

• New packaging• Additional flavors• Increased distribution

Relaunch of Kombucha

2017 Fountain2017 Virgil’s Low Calorie Launch

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Margin Improvement Objectives

TransportationProductionPricing &PromotionCost of Goods

ü Reduce LTL (Less then full truck) shipping to reduce shipping rate

ü Reduce Trans Continental Shipping

ü Continue to leverage more competitive transportation rates

ü Continued focus on in-stock performance to drive reduction in short ship orders

ü Optimize network to consolidate 3rd party warehouses

ü Implement strategic wholesale price increases

ü Increased sales focus on higher margin packages

ü Strategic review and analysis of promotional spend to ensure maximum return on marketing expense

ü Updated Los Angeles plant scheduled to begin production in 2017 will drive increased manufacturing capacity

ü Continued focus on improvement in reduction of “cost of goods sold”

ü Improve forecasting to plan inventory more efficiently and reduce waste

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2017 Unified Margin Management Plan

Unified Margin

Management

1.Senior Leadership

(Innovation and SKU Rationalization)

It starts with a unified approach to managing

margins

2.ImprovedInsights

(Strategic Planning)

Improved understanding of key margin drivers for effective and efficient

decision making

3.Operating

Model(Planning & Executing)

Newly structured operating model with a central focus on margin

improvement

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Proactive Investment in the Future:Benefits of an Optimized Los Angeles Plant

ü Total control over production line

ü Increased capacity

ü High Speed Fillers to increase Output

ü Increased volume and product margins

ü Additional Kombucha capacity

ü Decreased shipping costs on cross country orders

ü On-premise R&D facility

ü Ability to produce product with unique packagingü Swing-Lidsü Kegsü Bag-in-Boxü Kombucha

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Infrastructure to Support Growth

ü Los Angeles Plant Performance:

ü In-stock rate at 97% in 2016 vs 58% in 2015.

ü 95 score on SQF demonstrates continuous improvement to quality and safety.

ü Los Angeles Plant Optimization Progress:

ü Phases, I, II and III complete

(Utility upgrades & pasteurizer mechanical configuration).

o Infrastructure buildout – New filler, pasteurizer, labeler and box maker in addition to de-palletizer and empty bottle systems followed by case conveyors and palletizer.

o 75% of equipment delivered

o Expected to be completed by summer 2017

o Co-Manufacturing:

o Increased co-pack facility capabilities on East Coast

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Product Demand Drivers

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Capitalize on ConsumerDemand for “Mules”

The Perfect Storm

The Irish Mule

The Moscow

Mule

Reed’s Partnering with Major Liquor Companies

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Industry Problem:No Natural Soda Option for Fast Causal Restaurants

April 26, 2015:

May 4, 2015:

April 24, 2015:

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Natural Fountain Soda Opportunity

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Low-Calorie Craft Soda Opportunity

• Extensive fountain R&D led to an all natural low calorie alternative soda line

• Reed’s intends to introduce and launch a new bottled low-calorie craft soda line under both the Reed’s and Virgil’s brand banners

• Opportunity to do a taste challenge in major grocery channels targeted against the leading soda manufacturers

Consumers are looking for natural low-calorie sodas as an alternative to the major manufacturers

unnatural products!

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Continue build-out and alignment with new Direct Store Delivery (DSD) partners across the US

U.S. DSD Distribution takes Reed’s to mainstream independents

100% U.S. Natural Distribution Coverage

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Capitalize on the CurrentInternational Growth Momentum

Reed’s continues to expand into international markets:

Canada

Mexico Caribbean

Spain

France

United Kingdom

Israel

Saudi Arabia

South Africa

Singapore

Taiwan

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The Senior Team

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Senior Management Team

Team Member

Title Years with Reed’s

Years of Industry

ExperienceIndustry Experience

Chris Reed Founder & CEO 28 30+

Mark Beaton COO 2 19

Daniel Miles CFO 2 24

Neal Cohane SVP Sales & Marketing

9 30+

Management team owns approximately 20% of outstanding stock

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Chris Reed, Founder & CEO:

Christopher J. Reed, Chief Executive Officer Chris Reed founded Reed’s in 1987. Mr. Reed has served as the Company’s Chairman, President and Chief Executive Officer since its incorporation in 1991.

Mr. Reed has been responsible for the Company’s design and products, including the original product recipes, the proprietary brewing process and the packaging and marketing strategies.

Mr. Reed received a B.S. in Chemical Engineering in 1980 from Rennselaer Polytechnic Institute in Troy, New York.

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Mark Beaton, COO

Mark Beaton, Chief Operating OfficerMr. Beaton joined Reed’s Inc. in March of 2015 and brings over 19 years of experience directing high-volume, multi-site operations for major Fortune 500 CPG companies including Dr. Pepper/Snapple Group, Pepsi Bottling Group and United Parcel Service.

Prior to joining Reed’s, Mr. Beaton was Vice President of Operations at the Dr. Pepper/Snapple Group where he drove operational efficiencies and was responsible for leading and directing functions that focused on warehouse and distribution operations, inventory management, environmental health and safety and a corporate real estate portfolio. While at Dr. Pepper, Mr. Beaton was responsible for leadership across the packaged beverage network of 160 distribution facilities that delivered 290 million cases and more than $5 billion of annual sales.

Additional positions throughout Mr. Beaton’s career include the Director of Supply Chain Technology and Warehousing at Cadbury Schweppes Bottling Group where he was responsible for developing and managing strategies for delivering productivity and process improvement across 166 distribution centers in North America.

Mr. Beaton also served in Production, Maintenance and Product Availability Manager Roles with the Pepsi Bottling Group. Mr. Beaton began his career as a Hub Operations Supervisor at UPS and is a Certified Lean Six Sigma Green Belt who also served in the United States Army.

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Dan Miles, CFO

Dan Miles, Chief Financial OfficerDan Miles is a licensed CPA in the State of California who started with Ernst & Young and progressed through financial managerial roles within the beverage industry and other local business enterprises.

Mr. Miles managed the financial sector for Coors’ largest distributor that grew 250% in 8 years via acquisitions of companies, brands and through organic growth. Additionally, Mr. Miles worked at the Pepsi Bottling Group in corporate finance and field operations in various capacities. Most recently he held the position of interim Chief Financial Officer for the Port of Long Beach and the Central Basin Municipal Water District where he led the production of both the annual budget and the reporting of the results of those enterprises.

Mr. Miles earned his Bachelor of Science degrees at the University of San Francisco in Biology, California State University Long Beach in Accounting and a Master’s Degree from University of Southern California in taxation.

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Neal Cohane, SVP Sales

Neal Cohane, Senior Vice President of Sales has served as Reed’s Senior Vice President of Sales and Marketing since March of 2008 and previously Vice President of Sales since August 2007.

From March 2001 until August 2007, Mr. Cohane served in various senior-level sales and executive positions for PepsiCo, most recently as Senior National Accounts Manager, Eastern Division. In this capacity, Mr. Cohane was responsible for all business development and sales activities within the Eastern Division.

From March 2001 until November 2002, Mr. Cohane served as Business Development Manager, Non-Carbonated Division within PepsiCo where he was responsible for leading the non-carbonated category build-out across the Northeast Territory.

From 1998 to March 2001, Mr. Cohane spent three years at South Beach Beverage Company, most recently as Vice President of Sales, Eastern Region.

From 1986 to 1998, Mr. Cohane spent approximately twelve years at Coca-Cola of New York where he held various senior-level sales and managerial positions, most recently as General Manager New York. Mr. Cohane holds a B.S. degree in Business Administration from Merrimack College in North Andover, Massachusetts.

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Reed’s New BoardMembers

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Consensus Decision Making

Decision making overseen by a new and independent Board of Directors with extensive backgrounds in:

• Beverage Industry

• Restaurant Industry

• Governance

• Public company finance

Collaborative Decision Making

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Founder & Chief Executive Officer:Chris Reed

Christopher J. Reed founded our company in 1987 and has served as our Chairman, President and Chief Executive Officer since our incorporation in 1991. Mr. Reed became interested in natural foods, yoga and meditation in 1977. He studied herbal systems of medicine from India and China and became enamored with ginger for its health properties. In 1987, Mr. Reed founded Reed’s Inc. and set out to bring ginger to the world through a natural ginger ale brewed directly from fresh ginger root. From the inception of the company, Mr. Reed has been responsible for developing the original product recipes, proprietary brewing processes, packaging designs and marketing concepts behind our Reed’s product lines. These include Reed’s Ginger Brews, Reed’s Culture Club Kombucha line, Reed’s Natural Energy Elixir and Reed’s Ginger Candies. In 2000 Reed’s acquired Virgil’s Root Beer, which Mr. Reed expanded by adding a Virgil’s Cream Soda line, Real Cola, Dr. Better and a line of Virgil’s stevia sweetened “Zero” beverages.

Mr. Reed has served as our Chairman, President and Chief Executive Officer since our incorporation in 1991. Prior to starting Reed’s Inc., Mr. Reed was a chemical engineer working in gas purification and liquefaction with a specialty in designing liquefied natural gas (LNG) plants. Mr. Reed received a B.S. in Chemical Engineering in 1980 from Rensselaer Polytechnic Institute in Troy, New York.

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Independent Board Chairman:Sales & Marketing Focused

John Bello is Reed’s Board Chairman and sales and marketing expert. Since 2001, Mr. Bello has been the Managing Director of JoNa Ventures, a family venture fund. From 2004 to 2012 Mr. Bello also served as Principal and General Partner at Sherbrooke Capital, a venture capital group dedicated to investing in leading, early stage health and wellness companies. Mr. Bello is the founder and former CEO of South Beach Beverage Company, the maker of nutritionally enhanced teas and juices marketed under the brand name SoBe. The company was sold to PepsiCo in 2001 for $370 million and in the same year Ernst and Young named Mr. Bello National Entrepreneur of the Year in the consumer products category for his work with SoBe. Before founding SoBe, Bello spent 14 years at National Football League Properties, the marketing arm of the NFL and served as its President from 1986 to 1993. As the President, Mr. Bello has been credited for building NFL Properties into a sports marketing leader and creating the model by which every major sports league now operates.

Prior to working for the NFL, Mr. Bello served in marketing and strategic planning capacities at the Pepsi Cola Division of PepsiCo Inc. and in product management roles for General Foods Corporation in the Sanka and Maxwell House brands. Mr. Bello has also worked with IZZE and Firefighter brands in brand building, marketing and strategic planning capacities.

Mr. Bello earned his BA from Tufts University, cum laude, and received his MBA from the Tuck School of Business at Dartmouth College as an Edward Tuck Scholar. Mr. Bello is extensively involved in non-profit work and currently serves as a Tufts University Trustee and advisory board member (athletics). Additionally, he serves on the boards of: the Gordon Entrepreneurial Center at Tufts, the Tuck Center for Private Equity, the YMCA in Rye, New York and the New York Council Boy Scouts of America. Mr. Bello also serves on the board of Boathouse Sports and is executive director of Luminesce Eye Therapies.

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Independent Board Member:Finance & Corporate Strategy Focused

Charles Cargile is our financial expert. Mr. Cargile has a distinguished career as a financial and strategic management executive. Most recently, Mr. Cargile was Senior Vice President, Chief Financial Officer and Treasurer of NASDAQ listed Newport Corporation from 2000 to 2016. He successfully oversaw the acquisition of Newport by MKS Instruments in April, 2016 for $980 million; an acquisition price 11 times 2015 EBITDA and at a 53% premium to the share price. Prior to his time at Newport Corporation, from 1998 to 2000 Mr. Cargile was Vice President of Finance and Corporate Development at York International Corporation (now part of Johnson Controls). From 1992 to 1998 Mr. Cargile was Corporate Controller and Chief Accounting Officer at BW/IP, Inc. (now Flowserve Corporation). Currently, Mr. Cargile is a an independent financial and executive advisor based in Newport Coast, CA. He is the lead independent director at Netlist and serves as a director at Sunworks.

Mr. Cargile holds a Bachelor of Science degree in Accounting from Oklahoma State University and a Master’s degree in Business Administration from the Marshall School of Business at the University of Southern California. Mr. Cargile has his Professional Director Certification from the American College of Corporate Directors, a public company director education and credentialing program.

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Independent Board Member:Operations & Corporate Strategy Focused

Stefan Freeman is our Operations expert. Mr. Freeman is a strategic and performance focused executive with more than 25 years in sales operations, manufacturing and supply chain operations in beverages and consumer products. Mr. Freeman has worked for the three largest soda companies in the world and was promoted within each company. From 2011 through 2014, Mr. Freeman was the Regional Vice President of Manufacturing for Coca-Cola Refreshments, managing eight manufacturing plants located throughout Southern California, Arizona and Hawaii. These plants produced 231 million cases with revenues more than $500 million annually. In 2014 Mr. Freeman was promoted from within Coca-Cola Refreshments to Vice President of Fleet Operations in Atlanta, Georgia where he managed one of the five largest fleet operations in North America through April 2016. Prior to working for Coca-Cola, Mr. Freeman was Director of Supply Chain for Dean Foods’ Pacific Coast Group, managing nine production facilities with responsibility for a $155 million annual operating budget. Other prior positions include Director of Sales Operations for Dr. Pepper Snapple Group and Supply Chain Manager and Plant Manager for Pepsi-Cola Bottling Group.

Mr. Freeman holds a Bachelor of Science in mechanical engineering from Tuskegee University and is an active member of the Cisco Systems Global Manufacturing Advisory Board.

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Independent Board Member:Governance & Corporate Strategy Focused

Lewis Jaffe is our Board’s Governance expert. Since August 2014, Mr. Jaffe has been teaching as an Executive-in-Residence and Clinical Faculty at the Fred Kiesner Center for Entrepreneurship, Loyola Marymount University. Since January 2010 Mr. Jaffe has served as Chairman of the Board for FitLifeBrands Inc (FTLF: OTCBB) and serves on its audit, compensation and governance committees. Since 2006 he has served on the board of Director of York Telecom, a private equity owned company, and serves on its compensation and governance committees. From 2006 to 2008 Mr. Jaffe was Interim Chief Executive Officer and President of Oxford Media, Inc. Mr. Jaffe has also served in executive management positions with Verso Technologies, Inc., Wireone Technologies, Inc., Picturetel Corporation, and he was also previously a Managing Director of Arthur Andersen. Mr. Jaffe was the co-founder of MovieMe Network. Mr. Jaffe also served on the Board of Directors of Benihana, Inc. as its lead independent director from 2004 to 2012.

Mr. Jaffe is a graduate of the Stanford Business School Executive Program, holds a Bachelor of Science from LaSalle University and holds a Masters Professional Director Certification from the American College of Corporate Directors, a public company director education and credentialing program.

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Thank You