ipsos · sex age social grade standard region working status not fe- scot- mid- lo- full part...

82
WORKING STATUS STANDARD REGION SOCIAL GRADE AGE SEX NOT WOR- PART FULL LO- MID- SCOT- FE- KING TIME TIME NDON SOUTH LANDS NORTH LAND DE C2 C1 AB 65+ 55-64 45-54 35-44 25-34 15-24 MALE MALE TOTAL (t) (s) (r) (q) (p) (o) (n) (m) (l) (k) (j) (i) (h) (g) (f) (e) (d) (c) (b) (a) 539 99 342 110 248 260 324 38 245 222 326 187 224 177 157 145 131 146 488 492 980 UNWEIGHTED BASE 446 115* 418 126* 279 248 239 86** 229 204 283 263 191 142 158 178 152* 158* 502 476 978 WEIGHTED BASE 46% 12%* 43% 13%* 29% 25% 24% 9 %** 23% 21% 29% 27% 20% 14% 16% 18% 16%* 16%* 51% 49% 100% 205 68 238 42 174 144 122 28 86 87 158 179 108 89 88 108 71 46 259 251 511 AN INDEPENDENT SELF- 46% 59%t 57%t 33% 62 %nq 58 %q 51 %q 33% 38% 43% 56 %kl 68 %jk 57%c 63 %cd 56%c 61%c 47%c 29% 52% 53% 52% REGULATORY BODY - l SET UP AND RUN BY THOSE INDEPENDENT OF THE NEWSPAPER INDUSTRY 85 18 64 16 49 34 43 26 39 56 44 28 24 27 26 28 24 37 70 97 167 A REGULATORY BODY 19% 15% 15% 12% 17% 14% 18% 30% 17% 28%ij 16% 11% 13% 19% 16% 16% 16% 23 %h 14% 20 %b 17% SET UP BY THE l BRITISH GOVERNMENT 49 4 24 6 31 17 18 6 18 12 25 23 20 9 17 11 8 13 52 25 77 A NEWSPAPER INDUSTRY 11 %rs 4% 6% 4% 11% 7% 8% 7% 8% 6% 9% 9% 10% 6% 11% 6% 5% 8% 10 %a 5% 8% COMPLAINTS BODY - SET UP AND RUN BY THE NEWSPAPER INDUSTRY 3 1 3 - 4 1 3 - 1 2 2 3 4 1 1 1 1 - 4 4 8 INDEPENDANT BODY 1% 1% 1% - 1% * 1% - * 1% 1% 1% 2% 1% 1% 1% 1% - 1% 1% 1% 1 - 3 - - 1 3 - 1 1 2 1 1 1 2 1 - - - 4 4 OTHER * - 1% - - * 1% - * * 1% * * * 1% 1% - - - 1% * 13 1 14 2 5 13 5 3 15 5 3 4 4 2 9 1 8 5 7 21 28 DO NOT THINK BRITISH 3% 1% 3% 2% 2% 5% 2% 4% 7%ij 3% 1% 1% 2% 1% 6 %e * 5 %e 3% 1% 4 %b 3% NEWSPAPERS SHOULD HAVE A CODE OF PRACTICE 89 23 72 61 16 38 46 23 70 40 48 26 31 13 16 29 39 57 110 74 184 DON'T KNOW 20% 20% 17% 48 %no 6% 15 %p 19 %p 27% 30%ij 20%i 17%i 10% 16% 9% 10% 16% 26 %fg 36 %ef 22 %a 16% 19% p k gh Page 1 J09035544-01-04 08 JAN - 14 JAN 2010 PRESS COMPLAINTS Table 1 Q.PC01 JOURNALISTS WRITING ARTICLES FOR BRITISH NEWSPAPERS ABIDE BY A CODE OF PRACTICE. WHO DO YOU CONSIDER TO BE THE BEST BODY TO OVERSEE THIS CODE OF PRACTICE? BASE: ALL ADULTS AGED 15+ Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/t Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

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Page 1: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

205682384217414412228868715817910889881087146259251511AN INDEPENDENT SELF-46%59%t57%t33%62%nq58%q51%q33%38%43%56%kl68%jk57%c63%cd56%c61%c47%c29%52%53%52%REGULATORY BODY -

lSET UP AND RUN BYTHOSE INDEPENDENT OFTHE NEWSPAPERINDUSTRY

8518641649344326395644282427262824377097167A REGULATORY BODY19%15%15%12%17%14%18%30%17%28%ij16%11%13%19%16%16%16%23%h14%20%b17%SET UP BY THE

lBRITISH GOVERNMENT

4942463117186181225232091711813522577A NEWSPAPER INDUSTRY11%rs4%6%4%11%7%8%7%8%6%9%9%10%6%11%6%5%8%10%a5%8%COMPLAINTS BODY -

SET UP AND RUN BYTHE NEWSPAPERINDUSTRY

313-413-122341111-448INDEPENDANT BODY1%1%1%-1%*1%-*1%1%1%2%1%1%1%1%-1%1%1%

1-3--13-11211121---44OTHER*-1%--*1%-**1%***1%1%---1%*

131142513531553442918572128DO NOT THINK BRITISH3%1%3%2%2%5%2%4%7%ij3%1%1%2%1%6%e*5%e3%1%4%b3%NEWSPAPERS SHOULD

HAVE A CODE OFPRACTICE

89237261163846237040482631131629395711074184DON'T KNOW20%20%17%48%no6%15%p19%p27%30%ij20%i17%i10%16%9%10%16%26%fg36%ef22%a16%19%

pkgh

Page 1J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 1Q.PC01JOURNALISTS WRITING ARTICLES FOR BRITISH NEWSPAPERS ABIDE BY A CODE OF PRACTICE. WHO DO YOU CONSIDER TO BE THE BEST BODY TO OVERSEE THIS CODE OF PRACTICE?BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 2: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

368143801063257571106897988511AN INDEPENDENT SELF-55%j46%57%h41%56%h44%61%f73%f45%68%c69%c52%REGULATORY BODY -

SET UP AND RUN BYTHOSE INDEPENDENT OFTHE NEWSPAPERINDUSTRY

10760185197412315491513167A REGULATORY BODY16%19%13%20%17%24%d20%10%24%ab13%11%17%SET UP BY THE

BRITISH GOVERNMENT

5324131549121291512977A NEWSPAPER INDUSTRY8%8%9%6%8%7%10%6%7%10%7%8%COMPLAINTS BODY -

SET UP AND RUN BYTHE NEWSPAPERINDUSTRY

622*52211118INDEPENDANT BODY1%1%1%*1%1%2%1%1%1%1%1%

31112-1---14OTHER**1%**-1%---1%*

2262141281481128DO NOT THINK BRITISH3%2%2%5%2%4%1%2%4%1%1%3%NEWSPAPERS SHOULD

HAVE A CODE OFPRACTICE

108762469913281237913184DON'T KNOW16%24%k17%27%g16%19%de7%8%19%b7%10%19%

Page 2J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 2Q.PC01JOURNALISTS WRITING ARTICLES FOR BRITISH NEWSPAPERS ABIDE BY A CODE OF PRACTICE. WHO DO YOU CONSIDER TO BE THE BEST BODY TO OVERSEE THIS CODE OF PRACTICE?BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 3: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

137336321112631856-511-511AN INDEPENDENT SELF-58%h58%h34%8%51%g68%dfg46%g-100%ac-52%REGULATORY BODY -

SET UP AND RUN BYTHOSE INDEPENDENT OFTHE NEWSPAPERINDUSTRY

4895215568323167--167A REGULATORY BODY20%17%23%3%23%g18%g19%g100%ab--17%SET UP BY THE

BRITISH GOVERNMENT

1847113163424--7777A NEWSPAPER INDUSTRY8%8%12%2%7%7%19%efg--100%bc8%COMPLAINTS BODY -

SET UP AND RUN BYTHE NEWSPAPERINDUSTRY

44--521---8INDEPENDANT BODY2%1%--2%*1%---1%

22--121---4OTHER1%*--1%*1%---*

816331654---28DO NOT THINK BRITISH3%3%3%2%6%e1%3%---3%NEWSPAPERS SHOULD

HAVE A CODE OFPRACTICE

197527118272613---184DON'T KNOW8%13%29%ij84%def11%e6%11%---19%

Page 3J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 3Q.PC01JOURNALISTS WRITING ARTICLES FOR BRITISH NEWSPAPERS ABIDE BY A CODE OF PRACTICE. WHO DO YOU CONSIDER TO BE THE BEST BODY TO OVERSEE THIS CODE OF PRACTICE?BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 4: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

1996320740166110113419178140161866982958059242228470MONITOR THE PRESS'45%55%50%32%60%no45%q47%q47%40%38%49%k61%jk45%49%52%c53%c53%c37%48%48%48%COMPLIANCE WITH A CODE

qlOF PRACTICE, ON BEHALFOF THE PUBLIC

12118108227960632251607265554539422937118129247CONDUCT INVESTIGATIONS27%s16%26%18%28%q24%26%26%22%29%25%25%29%31%d25%24%19%23%23%27%25%WHEN THERE IS

SIGNIFICANT PUBLICCONCERN ABOUT POSSIBLEWRONG-DOING

5817471220394010293539182419261610276061122MEDIATE COMPLAINTS ABOUT13%15%11%9%7%16%p17%p12%13%17%i14%i7%13%14%16%d9%6%17%d12%13%12%NEWS ARTICLES BETWEEN

NEWSPAPERS ANDCOMPLAINANTS

671755531338231358303318269112533358257139DON'T KNOW15%15%13%42%no5%15%p9%15%25%ij15%i12%7%14%6%7%14%22%fg22%fg16%12%14%

pk

Page 4J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 4Q.PC02WOULD YOU EXPECT THE CHIEF PURPOSE OF AN INDEPENDENT SELF-REGULATORY BODY FOR BRITISH NEWSPAPERS TO...BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 5: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

32714354124292785874816468470MONITOR THE PRESS'49%46%38%49%50%i46%49%50%41%56%c53%48%COMPLIANCE WITH A CODE

OF PRACTICE, ON BEHALFOF THE PUBLIC

174744661140413443542837247CONDUCT INVESTIGATIONS26%24%33%g24%24%24%29%29%27%24%29%25%WHEN THERE IS

SIGNIFICANT PUBLICCONCERN ABOUT POSSIBLEWRONG-DOING

8635193172251918312012122MEDIATE COMPLAINTS ABOUT13%11%13%12%12%15%16%12%15%17%9%12%NEWS ARTICLES BETWEEN

NEWSPAPERS ANDCOMPLAINANTS

80592140782671233311139DON'T KNOW12%19%k15%16%13%15%e6%8%17%b3%8%14%

Page 5J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 5Q.PC02WOULD YOU EXPECT THE CHIEF PURPOSE OF AN INDEPENDENT SELF-REGULATORY BODY FOR BRITISH NEWSPAPERS TO...BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 6: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

12930234--470-8331834470MONITOR THE PRESS'55%h52%h36%--100%dfg-50%62%ac44%48%COMPLIANCE WITH A CODE

OF PRACTICE, ON BEHALFOF THE PUBLIC

6814630-247--5612616247CONDUCT INVESTIGATIONS29%25%31%-100%deg--33%25%21%25%WHEN THERE IS

SIGNIFICANT PUBLICCONCERN ABOUT POSSIBLEWRONG-DOING

208315---122235624122MEDIATE COMPLAINTS ABOUT9%14%16%---100%efg14%11%31%bc12%NEWS ARTICLES BETWEEN

NEWSPAPERS ANDCOMPLAINANTS

174516139---5113139DON'T KNOW7%8%17%ij100%def---3%2%4%14%

Page 6J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 6Q.PC02WOULD YOU EXPECT THE CHIEF PURPOSE OF AN INDEPENDENT SELF-REGULATORY BODY FOR BRITISH NEWSPAPERS TO...BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 7: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

THETHEINTERESTSINTERESTSTHE

OF THEOF THOSEINTERESTSGENERALMAKING AOF THE

PUBLICCOMPLAINTNEWSPAPERS980980980UNWEIGHTED BASE978978978WEIGHTED BASE593556157(4) VERY IMPORTANT61%57%16%

274305408(3) FAIRLY IMPORTANT28%31%42%

2929244(2) NOT VERY3%3%25%IMPORTANT

5879(1) NOT AT ALL1%1%8%IMPORTANT

778090DON'T KNOW8%8%9%

867861565IMPORTANT (NET)89%88%58%

3437323NOT IMPORTANT (NET)3%4%33%

3.613.572.72MEAN

0.020.020.03STANDARD ERROR

***ERROR VARIANCE

Page 7J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 7Q.PC03HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING?SUMMARY TABLEBASE: ALL ADULTS AGED 15+

Page 8: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

7723581435474813513543292924283124217978157(4) VERY IMPORTANT17%20%14%11%12%19%20%p15%22%i17%15%11%15%17%18%17%16%13%16%16%16%

1944516948104108114347894128108886267843078228181408(3) FAIRLY IMPORTANT44%39%40%38%37%44%48%p40%34%46%l45%l41%46%d44%d42%d47%d19%50%d45%38%42%

96311181510248532650407480374140415630112132244(2) NOT VERY21%27%28%12%36%no19%22%q30%22%20%26%31%k19%29%25%23%37%ce19%22%28%25%IMPORTANT

qh

3473763226105131320332410208143344479(1) NOT AT ALL8%6%9%4%12%n10%n4%6%6%6%7%13%l12%ce7%13%ce5%9%c2%7%9%8%IMPORTANT

4593643619147382118131353142927494190DON'T KNOW10%8%9%34%nop2%8%p6%9%17%ij10%6%5%7%3%2%8%f19%efg17%fg10%9%9%

hh

27168227621391551634712812917113711886951155399307258565IMPORTANT (NET)61%59%54%49%50%63%pq68%pq55%56%63%i60%52%62%d61%d60%d64%d35%63%d61%54%58%

1303815521134736331635393113605160497032146177323NOT IMPORTANT (NET)29%33%37%t17%48%no30%q26%37%27%26%33%43%jk32%36%c38%c28%46%ce20%29%37%b33%

qlh

2.782.792.652.85p2.522.77p2.89p2.702.87i2.83i2.73i2.532.692.732.672.83d2.522.89d2.782.672.72MEAN

0.040.090.050.090.060.060.040.140.060.060.050.060.060.060.070.070.090.060.040.040.03STANDARD ERROR

*0.01*0.01***0.02******0.01*0.01****ERROR VARIANCE

Page 8J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 8Q.PC03_1HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING?THE INTERESTS OF THE NEWSPAPERSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 9: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

10948334579402219421618157(4) VERY IMPORTANT16%15%24%g18%14%23%d19%13%21%14%14%16%

28812054113241696158975449408(3) FAIRLY IMPORTANT43%39%39%44%41%40%52%40%49%47%38%42%

167772959156362844313239244(2) NOT VERY25%25%21%23%27%21%24%30%15%28%c31%c25%IMPORTANT

60191710518313981179(1) NOT AT ALL9%6%12%h4%9%5%3%9%4%7%9%8%IMPORTANT

434772953173122051090DON'T KNOW6%15%k5%11%9%10%e3%8%10%4%8%9%

3971688715832010883771397067565IMPORTANT (NET)60%54%62%62%55%64%71%d53%70%a61%53%58%

227964669208453157394050323NOT IMPORTANT (NET)34%31%33%27%36%26%27%39%f20%35%c39%c33%

2.722.752.782.85g2.662.92d2.89d2.622.97ab2.712.642.72MEAN

0.030.050.080.050.040.070.070.070.060.070.080.03STANDARD ERROR

**0.01****0.01*0.010.01*ERROR VARIANCE

Page 9J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 9Q.PC03_1HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING?THE INTERESTS OF THE NEWSPAPERSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 10: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

3793257427929367719157(4) VERY IMPORTANT16%16%26%5%17%g17%g24%g22%15%25%b16%

812773728117201627923033408(3) FAIRLY IMPORTANT34%48%j39%20%47%g43%g51%g47%45%43%42%

81144141364142243715715244(2) NOT VERY34%hi25%15%10%26%g30%g20%22%31%a19%25%IMPORTANT

2836812214051341779(1) NOT AT ALL12%i6%8%8%8%9%4%8%8%9%8%IMPORTANT

825117938126390DON'T KNOW3%4%12%ij57%def1%2%1%1%1%5%9%

11837162351592809111530753565IMPORTANT (NET)50%64%j65%j25%64%g59%g75%eg69%60%68%58%

109180222585183305019721323NOT IMPORTANT (NET)47%hi31%23%18%34%g39%dg25%30%39%27%33%

2.562.78j2.95j2.512.742.692.95eg2.842.682.882.72MEAN

0.060.030.100.110.050.040.070.070.040.100.03STANDARD ERROR

**0.010.01*****0.01*ERROR VARIANCE

Page 10J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 10Q.PC03_1HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING?THE INTERESTS OF THE NEWSPAPERSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 11: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

252612434717412714662117121158160109901101106869282275556(4) VERY IMPORTANT57%53%58%37%62%oq51%q61%q73%51%59%56%61%57%c64%cd70%cd62%cd45%43%56%58%57%

h

13543126289492751567599286624342475358160145305(3) FAIRLY IMPORTANT30%38%30%23%34%37%q31%17%29%29%32%33%33%31%26%26%35%37%32%30%31%

1611244129-951323136611121729(2) NOT VERY4%1%3%4%1%5%4%-4%3%4%i1%1%1%2%3%4%7%gh2%3%3%IMPORTANT

4322-223413-121311548(1) NOT AT ALL1%3%*2%-1%1%4%2%1%1%-1%1%*2%**1%1%1%IMPORTANT

387354571585321718131653122420443680DON'T KNOW9%6%8%35%nop2%6%3%6%14%ij8%6%5%8%f4%2%7%16%fg13%fg9%8%8%

3881043697526821922177184180249247172133152157121126442419861IMPORTANT (NET)87%91%88%60%96%oq88%q92%q90%80%89%88%l94%l90%cd94%cd96%cd88%80%80%88%88%88%

e

2041364131031361524339712172037NOT IMPORTANT (NET)4%3%3%5%1%5%p4%4%6%i3%5%i1%2%2%2%5%4%7%3%4%4%

3.563.503.603.473.62o3.483.583.703.503.613.533.643.59c3.62c3.68c3.593.483.413.573.573.57MEANd

0.030.070.030.080.030.040.030.110.050.040.040.040.040.040.040.060.060.060.030.030.02STANDARD ERROR

***0.01***0.01*************ERROR VARIANCE

Page 11J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 11Q.PC03_2HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING?THE INTERESTS OF THOSE MAKING A COMPLAINTBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 12: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

3851718312035311079861267775556(4) VERY IMPORTANT58%55%59%h47%61%h64%67%59%63%67%59%57%

2109545101158443446503137305(3) FAIRLY IMPORTANT31%30%32%40%g27%26%28%31%25%27%29%31%

17111111711331629(2) NOT VERY3%4%*4%3%1%1%2%1%1%4%3%IMPORTANT

8*2251-*1*-8(1) NOT AT ALL1%*1%1%1%1%-*1%*-1%IMPORTANT

4634102347134111861080DON'T KNOW7%11%7%9%8%8%4%8%9%6%8%8%

595266128221512154112132177108111861IMPORTANT (NET)89%85%91%86%88%91%96%90%89%93%87%88%

25122132231341637NOT IMPORTANT (NET)4%4%2%5%4%2%1%2%2%1%4%4%

3.573.573.61h3.453.61h3.673.693.613.673.693.593.57MEAN

0.020.040.050.040.030.040.050.050.040.050.050.02STANDARD ERROR

************ERROR VARIANCE

Page 12J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 12Q.PC03_2HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING?THE INTERESTS OF THOSE MAKING A COMPLAINTBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 13: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

15334156211712927211234244556(4) VERY IMPORTANT65%59%59%15%69%g62%g59%g67%67%57%57%

65194273568155464815129305(3) FAIRLY IMPORTANT28%34%29%25%27%33%38%28%30%37%31%

917375152311129(2) NOT VERY4%3%3%5%2%3%2%2%2%2%3%IMPORTANT

43-512*11-8(1) NOT AT ALL2%*-4%e1%**1%*-1%IMPORTANT

52297127126480DON'T KNOW2%4%9%j51%def1%1%1%1%1%5%b8%

217535835623944711816049372861IMPORTANT (NET)93%93%88%41%97%g95%g97%g96%96%94%88%

13193127163512137NOT IMPORTANT (NET)5%3%3%8%ef3%3%2%3%2%2%4%

3.593.583.623.063.66g3.59g3.57g3.653.653.583.57MEAN

0.040.020.060.100.030.030.050.040.020.060.02STANDARD ERROR

***0.01*******ERROR VARIANCE

Page 13J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 13Q.PC03_2HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING?THE INTERESTS OF THOSE MAKING A COMPLAINTBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 14: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

271692546020013515048117120179177124981081058672303290593(4) VERY IMPORTANT61%60%61%48%72%no55%63%q56%51%59%63%l68%l65%c69%c69%c59%57%45%60%61%61%

q

12534115196890722568587771513143513662144130274(3) FAIRLY IMPORTANT28%30%28%15%24%36%pq30%q29%30%29%27%27%27%22%27%29%24%39%dg29%27%28%

h

1051444578781113631053131529(2) NOT VERY2%4%3%4%1%2%3%10%3%4%i4%i1%1%4%2%5%3%2%3%3%3%IMPORTANT

3-2*-41-21112111-*145(1) NOT AT ALL1%-**-1%1%-1%1%**1%1%1%*-**1%1%IMPORTANT

367334271485351614121163122521413677DON'T KNOW8%6%8%33%nop2%6%3%6%15%ij8%5%5%6%4%2%7%16%efg13%fg8%8%8%

hh

3961033697926922522272185178256248176129151156122133447420867IMPORTANT (NET)89%90%88%63%96%oq91%q93%q84%81%88%91%l94%kl92%d91%d96%cd88%81%85%89%88%89%

e

145155489810101224741053151934NOT IMPORTANT (NET)3%4%4%4%1%3%4%10%4%5%i4%i1%2%5%3%6%3%2%3%4%3%

3.623.593.613.653.72n3.533.613.493.543.583.623.69l3.66c3.66c3.66c3.563.653.493.623.613.61MEANo

0.030.060.030.070.030.040.030.110.040.040.030.040.040.050.050.050.050.050.030.030.02STANDARD ERROR

*******0.01*************ERROR VARIANCE

Page 14J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 14Q.PC03_3HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING?THE INTERESTS OF THE GENERAL PUBLICBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 15: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

42816691140363115741021188389593(4) VERY IMPORTANT64%j53%65%54%62%67%63%70%59%72%c70%61%

177973987148403829552625274(3) FAIRLY IMPORTANT27%31%28%34%g25%23%32%20%28%23%20%28%

181125222148*529(2) NOT VERY3%3%1%2%4%1%1%3%4%*4%3%IMPORTANT

321*41--1*-5(1) NOT AT ALL*1%1%*1%1%--**-1%IMPORTANT

41357244513511175977DON'T KNOW6%11%k5%9%8%7%4%7%9%4%7%8%

605263130227511154112131173110114867IMPORTANT (NET)91%j84%93%88%88%91%95%90%87%95%c89%89%

2113352631491534NOT IMPORTANT (NET)3%4%2%2%4%2%1%3%4%1%4%3%

3.65j3.543.653.583.623.703.653.723.603.743.713.61MEAN

0.020.040.050.040.030.040.050.050.040.040.050.02STANDARD ERROR

************ERROR VARIANCE

Page 15J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 15Q.PC03_3HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING?THE INTERESTS OF THE GENERAL PUBLICBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 16: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

15637357211583407410837750593(4) VERY IMPORTANT66%65%61%15%64%g72%g61%g65%74%65%61%

57171264080112424912023274(3) FAIRLY IMPORTANT24%30%28%28%33%e24%35%e29%24%30%28%

1412210313488229(2) NOT VERY6%i2%2%7%f1%3%3%5%2%3%3%IMPORTANT

13*23**-1-5(1) NOT AT ALL*1%*1%1%**-*-1%IMPORTANT

71796735125277DON'T KNOW3%3%10%ij48%def1%1%1%1%1%2%8%

213543836123845211615749773867IMPORTANT (NET)91%94%88%44%96%g96%g96%g94%97%95%89%

1515211613489234NOT IMPORTANT (NET)7%i3%2%8%ef2%3%4%5%2%3%3%

3.613.633.643.123.61g3.70g3.58g3.613.72c3.633.61MEAN

0.040.020.060.080.040.020.050.040.020.060.02STANDARD ERROR

***0.01*******ERROR VARIANCE

Page 16J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 16Q.PC03_3HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING?THE INTERESTS OF THE GENERAL PUBLICBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 17: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

2205619233149131111439396126153917084876273254214468BE OBLIGED TO49%49%46%26%53%q53%q47%q51%40%47%45%58%jl48%50%53%49%41%47%51%45%48%INVESTIGATE WHETHER

IT IS INACCURATE

10933116267353812551549360483654404238122135257HAVE THE OPTION TO24%29%28%20%26%22%34%oq29%22%26%33%il23%25%25%34%22%28%24%24%28%26%INVESTIGATE WHETHER

IT IS INACCURATE

41114993932192301329292516112414114754101WAIT FOR A COMPLAINT9%10%12%7%14%13%8%2%13%6%10%11%13%11%7%14%9%7%9%11%10%FROM ANY MEMBER OF

THE PUBLIC ORELSEWHERE BEFOREINVESTIGATINGWHETHER IT ISINACCURATE

252203161197916101111821456212646WAIT FOR A COMPLAINT6%2%5%3%6%4%4%8%4%8%4%4%6%6%1%8%f3%4%4%5%5%FROM SOMEONE

DIRECTLY REFERRED TOIN THE ARTICLEBEFORE INVESTIGATINGWHETHER IT ISINACCURATE

5113415542018946252510161271328305947106DON'T KNOW12%11%10%44%no1%8%p8%p10%20%ij12%i9%4%8%8%4%7%19%efg19%ef12%10%11%

phgh

Page 17J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 17Q.PC04IF THERE IS EVIDENCE TO SUGGEST THAT A NEWSPAPER HAS PUBLISHED AN ARTICLE THAT MAY BE INACCURATE, DO YOU THINK AN INDEPENDENT SELF-REGULATORY BODY SHOULD:BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 18: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

31815068122278705568785650468BE OBLIGED TO48%48%49%47%48%41%46%46%39%49%39%48%INVESTIGATE WHETHER

IT IS INACCURATE

186713364160523146593843257HAVE THE OPTION TO28%23%24%25%28%30%27%32%30%33%34%26%INVESTIGATE WHETHER

IT IS INACCURATE

7526192855222011271513101WAIT FOR A COMPLAINT11%8%13%11%9%13%17%d8%13%13%10%10%FROM ANY MEMBER OF

THE PUBLIC ORELSEWHERE BEFOREINVESTIGATINGWHETHER IT ISINACCURATE

3017710294991021146WAIT FOR A COMPLAINT4%5%5%4%5%3%7%6%5%2%9%b5%FROM SOMEONE

DIRECTLY REFERRED TOIN THE ARTICLEBEFORE INVESTIGATINGWHETHER IT ISINACCURATE

58471332602231225510106DON'T KNOW9%15%k9%13%10%13%e3%8%13%b4%8%11%

Page 18J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 18Q.PC04IF THERE IS EVIDENCE TO SUGGEST THAT A NEWSPAPER HAS PUBLISHED AN ARTICLE THAT MAY BE INACCURATE, DO YOU THINK AN INDEPENDENT SELF-REGULATORY BODY SHOULD:BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 19: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

1332903528114274529126834468BE OBLIGED TO57%h50%h37%20%46%g58%dfg43%g55%53%43%48%INVESTIGATE WHETHER

IT IS INACCURATE

59158391570127454314731257HAVE THE OPTION TO25%27%41%ij11%28%g27%g37%g26%29%40%c26%INVESTIGATE WHETHER

IT IS INACCURATE

25732431531211666101WAIT FOR A COMPLAINT11%h13%h2%3%13%g11%g10%7%13%7%10%FROM ANY MEMBER OF

THE PUBLIC ORELSEWHERE BEFOREINVESTIGATINGWHETHER IT ISINACCURATE

142573291131224546WAIT FOR A COMPLAINT6%4%7%2%12%deg2%3%7%5%6%5%FROM SOMEONE

DIRECTLY REFERRED TOIN THE ARTICLEBEFORE INVESTIGATINGWHETHER IT ISINACCURATE

53012893410963106DON'T KNOW2%5%13%ij64%def1%1%8%ef5%b1%4%11%

Page 19J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 19Q.PC04IF THERE IS EVIDENCE TO SUGGEST THAT A NEWSPAPER HAS PUBLISHED AN ARTICLE THAT MAY BE INACCURATE, DO YOU THINK AN INDEPENDENT SELF-REGULATORY BODY SHOULD:BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 20: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

AN ARTICLE INA BRITISH

NEWSPAPERINFRINGING THE

PRIMEAN ARTICLE INMINISTER'SACCUSATIONS BY

A BRITISHPRIVACY BYA BRITISHNEWSPAPERRECORDING ANEWSPAPER THAT

ALLEGING THATPERSONALPARENTS OF ATHERE ARETELEPHONE CALLCHILD WERE

UNEXPLAINEDBETWEEN THEINVOLVED INALLEGED PHONECIRCUMSTANCESPRIME MINISTERTHETAPPING BY AOVER THE DEATHAND A THIRDDISAPPEARANCEBRITISH

OF A POP STARPARTYOF THEIR CHILDNEWSPAPER980980980980UNWEIGHTED BASE978978978978WEIGHTED BASE247392517541YES - DEFINITELY25%40%53%55%

376318269257YES - PROBABLY38%33%28%26%

1901077453NO - PROBABLY NOT19%11%8%5%

53592134NO - DEFINITELY NOT5%6%2%4%

1111019693DON'T KNOW11%10%10%9%

623711787798YES (NET)64%73%80%82%

2441669587NO (NET)25%17%10%9%

Page 20J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 20Q.PC05WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:SUMMARY TABLEBASE: ALL ADULTS AGED 15+

Page 21: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

244532434616713613260101112160168110871051037164251290541YES - DEFINITELY55%46%58%36%60%q55%q55%q69%44%55%57%l64%l58%c61%cd67%cd58%c47%41%50%61%b55%

11340104198471691571647053493633553549157100257YES - PROBABLY25%35%25%15%30%q29%q29%q18%31%i31%i25%20%26%25%21%31%23%31%31%a21%26%

27819818151111081520154851110233053NO - PROBABLY NOT6%7%4%6%6%6%4%2%4%4%5%8%8%3%5%3%7%6%5%6%5%

19788661311041374635412181634NO - DEFINITELY NOT4%6%2%6%2%2%6%1%4%2%5%3%2%5%2%3%3%7%4%3%4%

4274346520149371625151299103023534093DON'T KNOW9%6%10%36%no2%8%p6%p10%16%ij8%9%6%6%6%6%5%20%efg15%ef11%8%9%

pkhgh

357933486425120620175171176230221159122138159107113408390798YES (NET)80%81%83%51%90%q83%q84%q87%75%86%l81%84%l83%cd86%cd87%cd89%cd70%72%81%82%82%

46142716242124220122827191011101521424687NO (NET)10%12%6%13%9%9%10%3%9%6%10%10%10%7%7%6%10%14%8%10%9%

Page 21J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 21Q.PC05_1WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:ALLEGED PHONE TAPPING BY A BRITISH NEWSPAPERBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 22: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

386155851153408879851007867541YES - DEFINITELY58%50%61%h45%58%h52%67%f58%50%68%ac53%55%

165933084143542438572536257YES - PROBABLY25%30%22%33%25%32%20%26%29%21%28%26%

3815111428656115953NO - PROBABLY NOT6%5%8%6%5%4%5%4%5%4%7%5%

2956151392692534NO - DEFINITELY NOT4%2%4%6%g2%5%1%4%5%2%4%4%

494382857138122261093DON'T KNOW7%14%k5%11%10%8%7%8%11%5%8%9%

551247116199483142103123157103103798YES (NET)83%80%82%78%83%84%87%84%79%89%c81%82%

6720173041157122071487NO (NET)10%7%12%12%7%9%6%8%10%6%11%9%

Page 22J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 22Q.PC05_1WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:ALLEGED PHONE TAPPING BY A BRITISH NEWSPAPERBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 23: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

1453395430156297589333052541YES - DEFINITELY62%59%57%21%63%dg63%dg48%g56%65%67%55%

57169252150139484914213257YES - PROBABLY24%29%27%15%20%29%fg39%fg29%28%17%26%

1531291222101121553NO - PROBABLY NOT6%5%2%6%5%5%8%6%4%6%5%

918632381129334NO - DEFINITELY NOT4%3%6%2%9%deg2%1%7%b2%4%4%

91977765528593DON'T KNOW4%3%8%55%def2%1%4%1%2%6%b9%

202507795120643510614247365798YES (NET)86%88%84%36%83%g93%fg87%g85%93%ac84%82%

24498113530112330887NO (NET)10%9%8%8%14%e6%9%14%b6%10%9%

Page 23J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 23Q.PC05_1WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:ALLEGED PHONE TAPPING BY A BRITISH NEWSPAPERBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 24: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

2446620845167136129401051171471481088491986770274243517YES - DEFINITELY55%58%50%36%60%q55%q54%q46%46%58%l52%57%56%59%cd58%d55%44%45%55%51%53%

12332115228672662464508471544039464545129141269YES - PROBABLY28%28%27%18%31%q29%q28%28%28%24%30%27%28%28%25%26%30%29%26%30%28%

23941111614258181519221051618618373774NO - PROBABLY NOT5%8%10%t8%6%6%11%9%8%7%7%8%5%3%10%g10%g4%12%g7%8%8%

114741834658366232213821NO - DEFINITELY NOT3%3%2%3%*3%p1%5%3%2%3%1%3%4%1%2%1%2%3%2%2%

44447449181611371724191479123222494796DON'T KNOW10%4%11%35%no3%7%7%12%16%ij8%9%7%7%5%6%7%21%efg14%g10%10%10%

pkh

367983226825320819563169167231219161124130144112115403384787YES (NET)82%85%77%54%91%nq84%q82%q74%74%82%82%84%l84%cd88%cd82%81%74%73%80%81%80%

35124815182229122420272416111821821504595NO (NET)8%11%12%12%6%9%12%p14%10%10%10%9%8%7%12%12%5%13%10%9%10%

Page 24J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 24Q.PC05_2WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:ACCUSATIONS BY A BRITISH NEWSPAPER THAT PARENTS OF A CHILD WERE INVOLVED IN THE DISAPPEARANCE OF THEIR CHILDBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 25: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

36315477115326866472917463517YES - DEFINITELY54%50%55%45%56%h51%55%49%46%64%ac49%53%

189804188140564038693034269YES - PROBABLY28%26%29%34%g24%33%34%26%34%26%27%28%

49259244188171061274NO - PROBABLY NOT7%8%6%9%7%5%6%12%5%5%9%8%

165441352452621NO - DEFINITELY NOT2%2%3%2%2%3%2%3%2%2%5%2%

494792661154152431296DON'T KNOW7%15%k7%10%11%9%3%10%12%b2%10%b10%

55223411820346614310411116010497787YES (NET)83%j75%84%79%80%84%88%d75%80%90%ac77%80%

65301328541310211581895NO (NET)10%10%9%11%9%8%8%15%8%7%14%10%

Page 25J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 25Q.PC05_2WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:ACCUSATIONS BY A BRITISH NEWSPAPER THAT PARENTS OF A CHILD WERE INVOLVED IN THE DISAPPEARANCE OF THEIR CHILDBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 26: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

13831553341502716210029747517YES - DEFINITELY59%55%56%25%61%g58%g51%g60%58%61%53%

57179292260156324915223269YES - PROBABLY24%31%31%15%24%33%fg26%29%30%30%28%

2544592028171132574NO - PROBABLY NOT10%8%6%6%8%6%14%e7%6%6%8%

81012775412121NO - DEFINITELY NOT4%2%1%1%3%1%4%3%2%1%2%

7276731095317196DON'T KNOW3%5%7%52%def4%2%4%2%3%2%10%

19549482562114269414844971787YES (NET)83%86%86%40%85%g91%dg77%g89%88%92%80%

33547112735221645595NO (NET)14%9%7%8%11%7%18%eg9%9%7%10%

Page 26J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 26Q.PC05_2WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:ACCUSATIONS BY A BRITISH NEWSPAPER THAT PARENTS OF A CHILD WERE INVOLVED IN THE DISAPPEARANCE OF THEIR CHILDBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 27: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

183391713211810796396578126123825779725350201191392YES - DEFINITELY41%34%41%26%42%q43%q40%q45%28%39%45%l47%l43%40%50%cd40%35%32%40%40%40%

13544140309586901676808874555547574163155163318YES - PROBABLY30%38%33%24%34%35%38%q19%33%39%31%28%29%39%30%32%27%40%31%34%33%

501542114121259232029352016132019195255107NO - PROBABLY NOT11%13%10%9%15%9%10%10%10%10%10%13%10%11%8%11%12%12%10%12%11%

299229111710122471711166121573312859NO - DEFINITELY NOT6%8%5%7%4%7%4%14%11%ik3%6%4%9%c4%7%c8%c5%2%6%6%6%

4984444141617104018232018771432236338101DON'T KNOW11%7%10%35%no5%7%7%11%18%ij9%8%8%10%5%4%8%21%efg14%fg13%8%10%

pkh

31783311622141931865514115821419713611212612994113356354711YES (NET)71%72%74%49%76%q78%q78%q64%62%78%l76%l75%l71%79%d80%d72%62%72%71%75%73%

7924632052383521482746463622253526228383166NO (NET)18%21%15%16%19%15%15%24%21%13%16%17%19%16%16%20%17%14%17%17%17%

Page 27J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 27Q.PC05_3WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:AN ARTICLE IN A BRITISH NEWSPAPER INFRINGING THE PRIME MINISTER'S PRIVACY BY RECORDING A PERSONAL TELEPHONE CALL BETWEEN THE PRIME MINISTER AND A THIRD PARTYBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 28: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

2781146590237624763734358392YES - DEFINITELY42%37%46%35%41%36%40%43%37%37%45%40%

224943796185574645594137318YES - PROBABLY34%30%27%38%32%34%39%31%30%35%29%33%

6641182564211013301513107NO - PROBABLY NOT10%13%13%10%11%12%8%9%15%13%10%11%

421891338189111311659NO - DEFINITELY NOT6%6%6%5%7%10%8%8%7%9%5%6%

58431232571261424613101DON'T KNOW9%14%k8%13%10%7%5%9%12%5%10%10%

502209102187422119931091328495711YES (NET)75%j67%73%73%73%70%79%74%66%72%74%73%

107592737102391924432620166NO (NET)16%19%19%15%18%23%16%17%22%22%15%17%

Page 28J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 28Q.PC05_3WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:AN ARTICLE IN A BRITISH NEWSPAPER INFRINGING THE PRIME MINISTER'S PRIVACY BY RECORDING A PERSONAL TELEPHONE CALL BETWEEN THE PRIME MINISTER AND A THIRD PARTYBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 29: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

1082433825104216477023938392YES - DEFINITELY46%42%40%18%42%g46%g39%g42%47%50%40%

63217332170182456018319318YES - PROBABLY27%38%j35%15%29%g39%fg37%g36%36%25%33%

34571010394612205312107NO - PROBABLY NOT15%10%10%7%16%eg10%10%12%10%16%11%

1735672415131222459NO - DEFINITELY NOT7%6%7%5%10%e3%11%e7%4%5%6%

132487691144144101DON'T KNOW5%4%9%55%def4%2%4%3%3%5%10%

17146070461753989213042157711YES (NET)73%80%75%33%71%g85%fg76%g78%82%74%73%

51921617636125327516166NO (NET)22%16%17%12%25%eg13%21%19%15%21%17%

Page 29J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 29Q.PC05_3WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:AN ARTICLE IN A BRITISH NEWSPAPER INFRINGING THE PRIME MINISTER'S PRIVACY BY RECORDING A PERSONAL TELEPHONE CALL BETWEEN THE PRIME MINISTER AND A THIRD PARTYBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 30: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

121319625707660165158766343264957334014998247YES - DEFINITELY27%27%23%20%25%31%25%19%22%28%27%24%23%18%31%g32%g22%25%30%a21%25%

181431523410795106341008810980707055545968183193376YES - PROBABLY41%37%36%27%38%38%44%q40%43%i43%i38%30%36%49%ef35%30%39%43%36%41%38%

h

682010319723847142824558342284138231881109190NO - PROBABLY NOT15%17%25%t15%26%oq15%20%17%12%12%20%32%jk22%c20%26%c21%15%11%16%23%b19%

l

23822412161110816161313741668213253NO - DEFINITELY NOT5%7%5%3%4%6%5%12%4%8%6%5%7%5%2%9%f4%5%4%7%5%

5413454418241411421826252311101430246943111DON'T KNOW12%11%11%35%no7%10%6%12%18%ij9%9%9%12%7%6%8%20%efg15%f14%9%11%

pk

3027424859177170166511511451851421139610311192108332291623YES (NET)68%r64%59%46%64%q69%q70%q59%66%i71%i65%i54%59%68%65%62%61%68%66%61%64%

9028125238453592536407296553545532926102142244NO (NET)20%25%30%t19%30%q21%25%29%16%20%25%l36%jk29%c25%28%c30%c19%16%20%30%b25%

l

Page 30J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 30Q.PC05_4WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:AN ARTICLE IN A BRITISH NEWSPAPER ALLEGING THAT THERE ARE UNEXPLAINED CIRCUMSTANCES OVER THE DEATH OF A POP STARBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 31: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

161863756154463730453519247YES - DEFINITELY24%28%27%22%27%27%31%20%23%31%a15%25%

27510150117209743255744254376YES - PROBABLY41%j32%36%46%g36%43%e27%38%37%37%42%38%

128633538117272838352731190NO - PROBABLY NOT19%20%25%h15%20%16%24%26%17%24%24%19%

3617515341011101551153NO - DEFINITELY NOT5%5%4%6%6%6%9%7%8%4%9%5%

674513316714101430612111DON'T KNOW10%14%9%12%12%8%9%9%15%b5%10%11%

4361878817336312068851207873623YES (NET)65%60%63%67%62%70%58%58%60%67%57%64%

164804053151373948503242244NO (NET)25%26%28%21%26%22%33%33%25%28%33%25%

Page 31J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 31Q.PC05_4WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:AN ARTICLE IN A BRITISH NEWSPAPER ALLEGING THAT THERE ARE UNEXPLAINED CIRCUMSTANCES OVER THE DEATH OF A POP STARBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 32: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

75140271865131334514123247YES - DEFINITELY32%24%28%13%26%g28%g27%g27%28%29%25%

76257392785205597820027376YES - PROBABLY32%45%j41%19%34%g44%fg48%fg47%39%35%38%

6311310116399182612815190NO - PROBABLY NOT27%h20%10%8%25%g21%g15%16%25%c19%19%

83585221971418953NO - DEFINITELY NOT4%6%9%4%9%e4%5%8%b4%12%b5%

13311178121655234111DON'T KNOW5%5%12%56%def5%3%4%3%5%6%11%

15139766451503369212334149623YES (NET)64%69%69%32%61%g72%fg76%fg74%67%64%64%

71148181685118243914623244NO (NET)30%26%19%12%34%deg25%g20%24%29%30%25%

Page 32J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 32Q.PC05_4WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:AN ARTICLE IN A BRITISH NEWSPAPER ALLEGING THAT THERE ARE UNEXPLAINED CIRCUMSTANCES OVER THE DEATH OF A POP STARBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 33: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

REQUIRE ANEWSPAPER TOREQUIRE A

PUBLISH ANEWSPAPER TOCORRECTION ANDPUBLISH AREQUIRE A

EJECT THETHE NEWSPAPERCORRECTION ANDNEWSPAPER TONEWSPAPER FROMEDITOR TOTHE NEWSPAPERPUBLISH A

THE SELF-SPECIFY WHEREEDITOR TOCORRECTION INREGULATORYIMPOSE A FINETHE APOLOGYSPECIFY WHEREWHATEVER PARTBODY IN THEON THESHOULD BETHE APOLOGYOF THE

MOST SERIOUSNEWSPAPER, INPUBLISHED ANDSHOULD BENEWSPAPER THECASESSERIOUS CASESITS SIZEPUBLISHEDEDITOR DECIDES

980980980980980UNWEIGHTED BASE978978978978978WEIGHTED BASE264592356388306(4) VERY APPROPRIATE27%61%36%40%31%

285241318298262(3) FAIRLY29%25%33%30%27%APPROPRIATE

15551138126180(2) FAIRLY16%5%14%13%18%INAPPROPRIATE

12667879133(1) VERY13%1%8%8%14%INAPPROPRIATE

14888898797DON'T KNOW15%9%9%9%10%

549833674686567APPROPRIATE (NET)56%85%69%70%58%

28157215205313NOT APPROPRIATE29%6%22%21%32%(NET)

2.833.593.073.122.84MEAN

0.040.020.030.030.04STANDARD ERROR

*****ERROR VARIANCE

Page 33J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 33Q.PC06HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?SUMMARY TABLEBASE: ALL ADULTS AGED 15+

Page 34: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

15137118388759942774649474744152534343166140306(4) VERY APPROPRIATE34%32%28%30%31%24%39%o31%32%31%33%28%39%29%33%30%28%28%33%29%31%

12731103256979682275597255483834493854131131262(3) FAIRLY29%27%25%20%25%32%q28%25%33%i29%26%21%25%27%21%28%25%34%f26%28%27%APPROPRIATE

7220879635443112931556423313239262880100180(2) FAIRLY16%18%21%7%23%q22%q18%q12%13%15%20%25%l12%22%h20%22%h17%18%16%21%18%INAPPROPRIATE

462068654352216173135502622322717107064133(1) VERY10%17%16%t5%19%nq14%q9%19%7%15%l12%19%l13%15%c20%c15%c11%6%14%13%14%INAPPROPRIATE

497414762013103517271920107102722564197DON'T KNOW11%6%10%38%no2%8%p5%12%15%i8%9%7%11%7%5%6%18%efg14%ef11%9%10%

p

27868221641551381624814912316612912279861028198297271567APPROPRIATE (NET)62%r59%53%50%56%56%68%op56%65%i61%i59%49%64%55%54%57%53%62%59%57%58%

q

1184015615118896427466390115495364664438150163313NOT APPROPRIATE26%35%37%t12%42%nq36%q27%q31%20%31%l32%l44%jk25%38%ch41%ch37%29%24%30%34%32%(NET)

l

2.97r2.792.723.22o2.692.713.04o2.783.06i2.842.88i2.633.00f2.742.702.762.852.972.882.802.84MEANpp

0.050.110.060.120.070.070.060.200.070.080.060.080.080.080.100.090.100.080.050.050.04STANDARD ERROR

*0.01*0.010.01**0.04*0.01*0.010.010.010.010.010.010.01***ERROR VARIANCE

Page 34J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 34Q.PC06_1HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION IN WHATEVER PART OF THE NEWSPAPER THE EDITOR DECIDESBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 35: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

206995169185585240764736306(4) VERY APPROPRIATE31%32%36%27%32%34%45%d27%38%41%28%31%

179833391138533238632832262(3) FAIRLY27%27%23%36%gi24%31%27%26%32%24%25%27%APPROPRIATE

136442144115232333221726180(2) FAIRLY20%14%15%17%20%13%20%22%11%14%20%18%INAPPROPRIATE

854821239023824161721133(1) VERY13%15%15%9%15%h14%7%16%8%15%16%14%INAPPROPRIATE

6137153053142122261297DON'T KNOW9%12%11%12%9%8%e2%8%e11%5%10%10%

3851828416132311184781397668567APPROPRIATE (NET)58%59%60%63%56%65%72%d53%70%a65%54%58%

221924266205463156393447313NOT APPROPRIATE33%30%30%26%35%h27%27%38%19%29%37%c32%(NET)

2.842.852.912.912.792.933.11d2.703.12a2.972.732.84MEAN

0.040.070.090.070.050.080.090.090.070.100.100.04STANDARD ERROR

**0.01**0.010.010.010.010.010.01*ERROR VARIANCE

Page 35J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 35Q.PC06_1HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION IN WHATEVER PART OF THE NEWSPAPER THE EDITOR DECIDESBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 36: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

65205351593169295418827306(4) VERY APPROPRIATE28%36%37%11%38%dg36%dg23%g33%37%35%31%

62160362660127495812219262(3) FAIRLY26%28%38%19%24%27%40%efg35%b24%25%27%APPROPRIATE

471228115089292411616180(2) FAIRLY20%h21%h8%8%20%g19%g24%g15%23%21%18%INAPPROPRIATE

5369108377513297314133(1) VERY23%hi12%10%6%15%g16%g11%17%14%18%14%INAPPROPRIATE

7207786103112197DON'T KNOW3%3%7%56%def3%2%2%1%2%2%10%

12736571421532957711230946567APPROPRIATE (NET)54%63%j75%j30%62%g63%g63%g67%61%60%58%

100191171988165425318930313NOT APPROPRIATE43%hi33%h18%14%35%g35%g34%g32%37%39%32%(NET)

2.612.90j3.09j2.802.872.852.782.832.852.782.84MEAN

0.070.040.100.120.070.050.080.080.050.120.04STANDARD ERROR

0.01*0.010.01**0.010.01*0.01*ERROR VARIANCE

Page 36J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 36Q.PC06_1HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION IN WHATEVER PART OF THE NEWSPAPER THE EDITOR DECIDESBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 37: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

182441624611776114358089117101746273794752198190388(4) VERY APPROPRIATE41%38%39%37%42%o31%48%o40%35%44%41%39%39%44%46%d45%31%33%39%40%40%

14339115229290652875668869604537514461157141298(3) FAIRLY32%34%28%17%33%q37%q27%33%33%32%31%26%31%32%23%29%29%39%f31%30%30%APPROPRIATE

441567104439303281832482314252622165868126(2) FAIRLY10%13%16%t8%16%16%13%4%12%9%11%18%k12%10%16%14%15%10%12%14%13%INAPPROPRIATE

3210374212817101315213018131614126394079(1) VERY7%9%9%3%7%11%q7%12%6%7%8%11%10%9%10%8%8%4%8%8%8%INAPPROPRIATE

437374451414933152514167782622503787DON'T KNOW10%6%9%35%nop2%6%p6%p11%14%i7%9%5%8%5%4%5%17%efg14%ef10%8%9%

hg

32683277682101661796315515520517113410711013091113355331686APPROPRIATE (NET)73%72%66%54%75%q67%q75%q73%68%76%i72%65%70%76%d70%73%60%72%71%70%70%

762510414646747134133537842274139342297108205NOT APPROPRIATE17%22%25%t11%23%q27%q19%16%18%16%19%30%jk22%19%26%c22%23%14%19%23%21%(NET)

l

3.183.083.063.35o3.12o2.923.23o3.153.133.22i3.162.983.083.173.113.153.013.183.143.103.12MEAN

0.040.100.060.110.060.060.050.170.060.060.050.080.070.080.090.080.090.070.050.050.03STANDARD ERROR

*0.01*0.01***0.03***0.01*0.010.010.010.010.01***ERROR VARIANCE

Page 37J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 37Q.PC06_2HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHEDBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 38: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

2611275580252765961955648388(4) VERY APPROPRIATE39%41%39%31%43%h45%50%41%48%48%38%40%

2148450101147513237573332298(3) FAIRLY32%27%36%g39%g25%30%27%26%29%28%25%30%APPROPRIATE

834492989211921211222126(2) FAIRLY12%14%6%11%15%i12%16%14%11%10%17%13%INAPPROPRIATE

5920171844106157101379(1) VERY9%6%12%7%8%6%5%10%3%9%10%c8%INAPPROPRIATE

5037102848131131951387DON'T KNOW8%12%7%11%8%7%1%9%e10%4%10%9%

47521110518139912791981528880686APPROPRIATE (NET)71%68%75%71%69%74%78%67%76%a76%a63%70%

142642547134312535282235205NOT APPROPRIATE21%20%18%18%23%18%21%24%14%19%27%c21%(NET)

3.103.163.103.073.143.223.253.083.34a3.213.003.12MEAN

0.040.060.080.060.040.070.080.090.060.090.100.03STANDARD ERROR

**0.01**0.010.010.01*0.010.01*ERROR VARIANCE

Page 38J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 38Q.PC06_2HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHEDBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 39: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

992454323115205458021540388(4) VERY APPROPRIATE42%43%46%16%47%g44%g37%g48%42%52%40%

64194293674142454915519298(3) FAIRLY27%34%31%26%30%30%37%29%30%24%30%APPROPRIATE

328645277519228010126(2) FAIRLY14%15%h5%4%11%g16%g15%g13%16%13%13%INAPPROPRIATE

33341152240111449779(1) VERY14%i6%11%4%9%9%9%8%10%9%8%INAPPROPRIATE

716770872112187DON'T KNOW3%3%7%50%def3%2%1%1%2%2%9%

16344073591903479013037159686APPROPRIATE (NET)69%76%77%42%77%g74%g74%g78%73%76%70%

65120151149116293612917205NOT APPROPRIATE28%21%16%8%20%g25%g24%g22%25%23%21%(NET)

3.003.163.203.103.183.103.043.193.083.203.12MEAN

0.070.040.110.100.060.050.080.070.040.110.03STANDARD ERROR

**0.010.01**0.010.01*0.01*ERROR VARIANCE

Page 39J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 39Q.PC06_2HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHEDBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 40: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

18935132381076910833807610396775265684252188168356(4) VERY APPROPRIATE42%r30%32%30%38%o28%45%oq39%35%38%36%37%40%d37%41%d38%28%33%37%35%36%

138411393092109721575769572584847613865160158318(3) FAIRLY31%36%33%24%33%44%np30%18%33%37%34%27%30%34%30%35%25%42%d32%33%33%APPROPRIATE

q

481971850293219262140512523222730116672138(2) FAIRLY11%17%17%t6%18%q12%14%22%11%10%14%19%k13%16%c14%15%20%c7%13%15%14%INAPPROPRIATE

2813376242414101413232816121813145374178(1) VERY6%11%9%5%9%10%6%12%6%6%8%11%8%9%11%c7%9%3%7%9%8%INAPPROPRIATE

427394561812835172216157792824513789DON'T KNOW10%6%9%35%nop2%7%p5%10%15%ij8%8%6%8%5%4%5%18%efg15%ef10%8%9%

hg

32776271681991771814915515319816813510011212980117348326674APPROPRIATE (NET)73%r66%65%54%71%q72%q76%q57%68%75%i70%64%71%d70%d71%d73%d53%74%d69%69%69%

7632108147453462939346379413539404416103112215NOT APPROPRIATE17%28%t26%t11%27%q21%q19%34%17%17%22%30%kl21%c25%c25%c22%c29%c10%20%24%22%(NET)

3.21rs2.912.973.233.032.963.21o2.933.143.153.062.963.113.033.053.092.883.23d3.113.033.07MEAN

0.040.100.050.110.060.060.050.190.060.060.050.080.070.070.080.080.100.070.040.050.03STANDARD ERROR

*0.01*0.01***0.04***0.01*0.010.010.010.01****ERROR VARIANCE

Page 40J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 40Q.PC06_3HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHED AND ITS SIZEBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 41: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

2341225079227745952765641356(4) VERY APPROPRIATE35%39%36%31%39%43%50%d35%38%49%a32%36%

2229648101169594144773534318(3) FAIRLY33%31%34%40%g29%35%35%30%39%31%27%33%APPROPRIATE

10434172794201325211225138(2) FAIRLY16%11%12%10%16%12%11%17%11%10%20%14%INAPPROPRIATE

562117204174155101678(1) VERY8%7%12%8%7%4%3%10%2%8%c13%c8%INAPPROPRIATE

513883051111112131189DON'T KNOW8%12%6%12%9%6%1%8%e10%b2%9%b9%

45621899180395133100951529275674APPROPRIATE (NET)68%70%70%70%68%78%d85%d65%76%a79%a59%69%

160553447135271740262141215NOT APPROPRIATE24%18%24%18%23%16%14%27%ef13%18%32%bc22%(NET)

3.033.173.003.063.093.25d3.32d2.983.25a3.22a2.863.07MEAN

0.040.060.080.060.040.060.070.090.060.080.100.03STANDARD ERROR

**0.01***0.010.01*0.010.01*ERROR VARIANCE

Page 41J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 41Q.PC06_3HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHED AND ITS SIZEBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 42: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

882254123100195386919740356(4) VERY APPROPRIATE38%39%44%17%40%g41%g31%g41%39%52%b36%

71207283186141606316521318(3) FAIRLY30%36%29%22%35%g30%50%efg38%32%27%33%APPROPRIATE

398810635831417879138(2) FAIRLY16%15%10%4%14%g18%g11%10%17%12%14%INAPPROPRIATE

293994214491550578(1) VERY12%i7%9%3%9%9%g7%9%10%6%8%INAPPROPRIATE

817775671311289DON'T KNOW3%3%8%54%def2%1%1%2%2%2%9%

16043169541853369813236261674APPROPRIATE (NET)68%75%73%39%75%g71%g81%g79%71%79%69%

67128181056127223213814215NOT APPROPRIATE29%22%19%7%23%g27%g18%g19%27%18%22%(NET)

2.973.103.173.143.093.053.063.143.023.28b3.07MEAN

0.070.040.100.100.060.050.070.070.040.100.03STANDARD ERROR

**0.010.01**0.010.01*0.01*ERROR VARIANCE

Page 42J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 42Q.PC06_3HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHED AND ITS SIZEBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 43: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

264692594821014314249126129159177127881151147771300291592(4) VERY APPROPRIATE59%60%62%38%75%no58%q59%q57%55%63%56%67%jl66%cd62%c73%cd64%c51%45%60%61%61%

q

1173193275469642755537658424231413450131110241(3) FAIRLY26%27%22%21%19%28%27%31%24%26%27%22%22%30%20%23%22%32%26%23%25%APPROPRIATE

25521512161351442013653121312212951(2) FAIRLY6%4%5%4%4%6%5%6%6%2%7%k5%3%4%2%7%9%f8%4%6%5%INAPPROPRIATE

2-41-13-321-11122-246(1) VERY*-1%1%-1%1%-1%1%*-*1%*1%1%-*1%1%INAPPROPRIATE

39104045319165321626151558102625484088DON'T KNOW9%9%9%36%nop1%7%p7%p6%14%i8%9%6%8%4%5%5%17%efg16%ef10%8%9%

hg

3811003537526421220676181181235235169130146155111121431402833APPROPRIATE (NET)85%87%84%59%95%no85%q86%q88%79%89%l83%90%l88%cd92%cd93%cd87%d73%77%86%84%85%

q

26526612171651762113764141512233457NOT APPROPRIATE6%4%6%5%4%7%7%6%7%3%8%5%4%4%2%8%10%f8%5%7%6%(NET)

3.583.613.613.493.72n3.543.553.553.543.643.533.66j3.68c3.593.74c3.583.483.443.613.583.59MEANoqddg

0.030.060.040.080.030.040.040.100.050.040.040.040.040.050.040.060.070.060.030.030.02STANDARD ERROR

***0.01***0.01********0.01****ERROR VARIANCE

Page 43J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 43Q.PC06_4HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?IMPOSE A FINE ON THE NEWSPAPER, IN SERIOUS CASESBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 44: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

4131799313036911074921207478592(4) VERY APPROPRIATE62%57%66%h51%64%h65%63%63%60%64%61%61%

173682983129373338483034241(3) FAIRLY26%22%21%32%gi22%22%28%26%24%26%26%25%APPROPRIATE

2724613311086107751(2) FAIRLY4%8%k4%5%5%6%7%4%5%6%6%5%INAPPROPRIATE

3312321-21-6(1) VERY1%1%1%1%1%1%*-1%1%-1%INAPPROPRIATE

513711294811211193988DON'T KNOW8%12%8%11%8%6%2%8%10%3%7%9%

586247122212498147107130168104111833APPROPRIATE (NET)88%j79%87%83%86%86%91%88%84%90%87%85%

3027715351396128757NOT APPROPRIATE4%9%k5%6%6%7%7%4%6%7%6%6%(NET)

3.623.543.66h3.503.623.593.563.643.593.583.603.59MEAN

0.020.040.050.040.030.050.060.050.050.060.060.02STANDARD ERROR

************ERROR VARIANCE

Page 44J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 44Q.PC06_4HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?IMPOSE A FINE ON THE NEWSPAPER, IN SERIOUS CASESBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 45: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

16537155311743226411335854592(4) VERY APPROPRIATE70%64%58%22%71%dg69%dg53%g68%70%70%61%

48163232662104493712018241(3) FAIRLY20%28%j24%18%25%22%40%efg22%24%24%25%APPROPRIATE

15258663361025351(2) FAIRLY7%4%9%5%2%7%f5%6%5%4%5%INAPPROPRIATE

13112313116(1) VERY*1%1%1%1%1%*2%*1%1%INAPPROPRIATE

61487538246188DON'T KNOW2%2%8%ij54%def1%2%2%2%1%2%9%

213534785723642711315147973833APPROPRIATE (NET)91%93%h82%41%96%g91%g93%g90%94%94%85%

16289783661326357NOT APPROPRIATE7%5%10%5%3%8%f5%8%5%4%6%(NET)

3.643.603.523.363.68dg3.61g3.483.603.663.663.59MEAN

0.040.030.070.080.030.030.050.050.030.060.02STANDARD ERROR

**0.010.01*******ERROR VARIANCE

Page 45J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 45Q.PC06_4HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?IMPOSE A FINE ON THE NEWSPAPER, IN SERIOUS CASESBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 46: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

12736102179170701553737166554842533630140124264(4) VERY APPROPRIATE28%31%24%14%33%q28%q29%q18%23%36%ij25%25%29%34%c27%30%24%19%28%26%27%

l

13629120257182842283588063623151523357157128285(3) FAIRLY31%25%29%20%26%33%q35%pq26%36%i29%28%24%32%22%32%29%22%36%dg31%27%29%APPROPRIATE

6920661551334115242446622029173227297085155(2) FAIRLY15%18%16%12%18%13%17%17%10%12%16%23%kl11%20%fh11%18%18%19%14%18%16%INAPPROPRIATE

42156894436221524164046271726242476165126(1) VERY9%13%16%t7%16%nq15%9%18%11%8%14%17%k14%c12%17%c14%c16%c5%12%14%13%INAPPROPRIATE

7115626022262218453246262717211732347474148DON'T KNOW16%13%15%47%no8%11%9%21%20%i16%16%10%14%12%13%9%21%e22%e15%16%15%

p

26364222421631521553813613215213011779931056987297252549APPROPRIATE (NET)59%56%53%33%58%q61%q65%q44%59%65%ij54%49%61%d55%59%d59%45%55%59%53%56%

111361342495696230484085107474644565137131150281NOT APPROPRIATE25%31%32%19%34%q28%26%35%21%20%30%kl41%jk25%32%28%32%34%23%26%32%29%(NET)

l

2.93r2.842.722.762.822.842.942.562.90i3.10i2.772.632.892.882.802.832.672.892.882.772.83MEANj

0.050.120.060.130.070.070.060.200.070.070.060.080.070.090.090.090.110.080.050.050.04STANDARD ERROR

*0.01*0.020.01**0.04***0.010.010.010.010.010.010.01***ERROR VARIANCE

Page 46J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 46Q.PC06_5HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?EJECT THE NEWSPAPER FROM THE SELF-REGULATORY BODY IN THE MOST SERIOUS CASESBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 47: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

180854355167592747543436264(4) VERY APPROPRIATE27%27%30%21%29%34%23%32%27%30%28%27%

203823992154474231623230285(3) FAIRLY30%26%28%36%g26%28%36%d21%31%28%23%29%APPROPRIATE

10253273592222329311923155(2) FAIRLY15%17%19%14%16%13%20%20%16%17%18%16%INAPPROPRIATE

9036163179151424151724126(1) VERY14%11%11%12%14%9%12%16%8%14%19%c13%INAPPROPRIATE

9257164389281216361315148DON'T KNOW14%18%11%17%15%17%10%11%18%11%12%15%

3831668214732110669781176766549APPROPRIATE (NET)57%53%58%57%55%62%58%53%59%58%52%56%

192884366172363853463647281NOT APPROPRIATE29%28%30%26%30%21%32%36%f23%31%37%c29%(NET)

2.822.852.882.802.833.05e2.762.772.962.822.692.83MEAN

0.040.070.090.070.050.080.090.100.070.100.110.04STANDARD ERROR

**0.01**0.010.010.010.010.010.01*ERROR VARIANCE

Page 47J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 47Q.PC06_5HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?EJECT THE NEWSPAPER FROM THE SELF-REGULATORY BODY IN THE MOST SERIOUS CASESBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 48: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

74163272074139316314222264(4) VERY APPROPRIATE31%28%28%14%30%g30%g26%38%b28%29%27%

55193312064151504815326285(3) FAIRLY23%34%j33%14%26%g32%g41%fg29%30%34%29%APPROPRIATE

4498137587218318915155(2) FAIRLY19%17%13%5%24%eg15%g15%g18%17%19%16%INAPPROPRIATE

437012830741499412126(1) VERY18%12%13%6%12%16%g11%5%18%c15%c13%INAPPROPRIATE

205212842134816322148DON'T KNOW8%9%13%61%def9%7%7%9%6%3%15%

12935757401382908211229649549APPROPRIATE (NET)55%62%61%29%56%g62%g67%g67%58%63%56%

86167251588146324018326281NOT APPROPRIATE37%29%26%11%36%g31%g26%g24%36%c34%29%(NET)

2.742.862.872.942.812.812.883.10ab2.722.782.83MEAN

0.080.040.110.130.070.050.090.070.050.120.04STANDARD ERROR

0.01*0.010.02**0.010.01*0.01*ERROR VARIANCE

Page 48J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 48Q.PC06_5HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?EJECT THE NEWSPAPER FROM THE SELF-REGULATORY BODY IN THE MOST SERIOUS CASESBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 49: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

ALLOWS MEMBERSOF THE GENERAL

PUBLIC TOATTEND

PUBLISHES THEMAKES THEMEETINGS WHEREMAKES THEAMOUNT OFIDENTITY OFCASES AGAINSTMINUTES OF ITS

MONEY BEINGWHO IS FUNDINGTHE PRESS AREMEETINGSPROVIDED BYTHIS REGULATORBEINGPUBLICALLY

THOSE FUNDINGKNOWNINVESTIGATEDAVAILABLE980980980980UNWEIGHTED BASE978978978978WEIGHTED BASE348397375404(4) VERY IMPORTANT36%41%38%41%

327341389372(3) FAIRLY IMPORTANT33%35%40%38%

15511510289(2) NOT VERY16%12%10%9%IMPORTANT

26262517(1) NOT AT ALL3%3%3%2%IMPORTANT

122998695DON'T KNOW13%10%9%10%

675738764776IMPORTANT (NET)69%75%78%79%

181141127106NOT IMPORTANT (NET)19%14%13%11%

3.163.263.253.32MEAN

0.030.030.030.02STANDARD ERROR

****ERROR VARIANCE

Page 49J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 49Q.PC07TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...SUMMARY TABLEBASE: ALL ADULTS AGED 15+

Page 50: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

178581693912899108309073106136996787713941191213404(4) VERY IMPORTANT40%50%40%31%46%q40%45%q34%39%36%37%52%jk52%cd47%cd55%cd40%cd26%26%38%45%41%

le

1683616836114988143709711292625660676265197175372(3) FAIRLY IMPORTANT38%32%40%29%41%q39%34%50%31%48%il40%35%32%39%38%37%41%41%39%37%38%

41939112820273221738121593201923494089(2) NOT VERY9%8%9%8%10%8%11%4%10%8%14%i5%8%f7%2%11%f12%f15%f10%8%9%IMPORTANT

728128514256*323548917(1) NOT AT ALL2%1%2%1%1%3%2%1%2%1%2%2%*2%1%2%3%3%2%2%2%IMPORTANT

51103440722189421421171575162625573895DON'T KNOW12%8%8%31%nop3%9%p7%p10%18%ij7%7%7%8%5%3%9%17%fgh16%fg11%8%10%

k

346943367524219718973161170218228161123147138102106388388776IMPORTANT (NET)78%82%81%60%87%nq80%q79%q85%70%84%l77%87%jl84%cd87%cd93%cd77%67%67%77%82%79%

eh

49114711302832427194417151252424275750106NOT IMPORTANT (NET)11%10%11%9%11%11%14%5%12%9%15%i7%8%8%3%13%f16%f17%fh11%10%11%

3.313.433.303.313.353.283.323.313.323.283.223.46j3.47c3.39c3.53c3.273.083.073.283.353.32MEANkdedde

0.030.080.040.080.040.050.050.110.050.050.040.050.050.050.050.070.080.070.030.030.02STANDARD ERROR

*0.01*0.01***0.01********0.01****ERROR VARIANCE

Page 50J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 50Q.PC07_1TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...MAKES THE MINUTES OF ITS MEETINGS PUBLICALLY AVAILABLEBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 51: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

2961096985250716069766260404(4) VERY IMPORTANT44%j35%49%h33%43%h41%51%47%38%54%c47%41%

24412843108221664358794148372(3) FAIRLY IMPORTANT37%41%31%42%38%39%36%39%40%35%37%38%

60291127511776208989(2) NOT VERY9%9%8%11%9%10%6%4%10%7%7%9%IMPORTANT

12626944341117(1) NOT AT ALL2%2%1%2%2%2%4%2%2%*1%2%IMPORTANT

5540143051143112041195DON'T KNOW8%13%10%12%9%8%3%8%10%4%8%10%

540236113193471136103126155103108776IMPORTANT (NET)81%76%80%75%81%80%88%86%78%89%c84%79%

7234133360211192489106NOT IMPORTANT (NET)11%11%10%13%10%12%10%6%12%7%7%11%

3.353.253.43h3.203.343.303.393.423.273.48c3.433.32MEAN

0.030.050.060.050.030.060.070.060.060.060.060.02STANDARD ERROR

******0.01*****ERROR VARIANCE

Page 51J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 51Q.PC07_1TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...MAKES THE MINUTES OF ITS MEETINGS PUBLICALLY AVAILABLEBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 52: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

1062534520119220467025132404(4) VERY IMPORTANT45%44%48%14%48%g47%g38%g42%49%42%41%

912423032104184527319529372(3) FAIRLY IMPORTANT39%42%32%23%42%g39%g43%g44%38%37%38%

24565911502018471189(2) NOT VERY10%10%5%6%5%11%f16%fg11%9%14%9%IMPORTANT

691358238317(1) NOT AT ALL2%2%1%2%2%2%2%2%1%4%2%IMPORTANT

8151376982411295DON'T KNOW3%3%14%ij55%def3%2%2%2%2%3%10%

19749676522234059814344561776IMPORTANT (NET)84%86%80%37%90%dg86%g80%g85%87%79%79%

3066612165721215414106NOT IMPORTANT (NET)13%11%7%8%6%12%f18%f12%11%18%11%

3.313.323.463.083.41dg3.34g3.193.283.383.203.32MEAN

0.050.030.070.100.040.040.070.060.030.090.02STANDARD ERROR

**0.010.01*****0.01*ERROR VARIANCE

Page 52J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 52Q.PC07_1TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...MAKES THE MINUTES OF ITS MEETINGS PUBLICALLY AVAILABLEBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 53: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

16649160321219191419373102107855372765039173202375(4) VERY IMPORTANT37%42%38%25%43%q37%38%q47%41%36%36%41%45%c38%c46%c42%c33%25%34%43%b38%

172461714911698963072100109108706165645871205184389(3) FAIRLY IMPORTANT39%40%41%39%42%40%40%35%32%49%l39%41%37%43%41%36%38%45%41%39%40%

481242728263210221541241313132217256240102(2) NOT VERY11%10%10%6%10%10%13%11%10%7%15%k9%7%9%8%13%11%16%h12%8%10%IMPORTANT

1221116125192113662344111425(1) NOT AT ALL3%2%3%1%2%5%2%1%4%1%4%1%3%5%1%2%2%3%2%3%3%IMPORTANT

4763337722164331420201776132419513586DON'T KNOW10%6%8%29%nop3%9%p7%5%14%jk7%7%7%9%5%4%7%16%fg12%f10%7%9%

338953318123818818770165173211215155115137140108110378387764IMPORTANT (NET)76%83%79%64%85%oq76%q78%q82%72%85%jl75%82%l81%c81%87%cd78%71%70%75%81%78%

611453834373611311752281920142620297354127NOT IMPORTANT (NET)14%12%13%7%12%15%q15%q13%14%8%18%ik11%10%14%9%15%13%18%15%11%13%

3.233.313.253.253.303.183.223.353.273.293.153.31j3.35c3.203.37c3.283.203.053.203.313.25MEAN

0.040.080.040.080.050.050.040.130.060.050.050.050.050.060.060.070.070.070.040.040.03STANDARD ERROR

*0.01*0.01***0.02********0.01****ERROR VARIANCE

Page 53J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 53Q.PC07_2TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...ALLOWS MEMBERS OF THE GENERAL PUBLIC TO ATTEND MEETINGS WHERE CASES AGAINST THE PRESS ARE BEING INVESTIGATEDBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 54: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

2591175588233706759825048375(4) VERY IMPORTANT39%37%39%34%40%41%57%df40%41%43%38%38%

27011948104237653763734455389(3) FAIRLY IMPORTANT40%38%34%40%41%38%32%43%37%38%43%40%

70321732541581418914102(2) NOT VERY11%10%12%12%9%9%7%10%9%8%11%10%IMPORTANT

2155713104-87125(1) NOT AT ALL3%1%3%3%2%6%d3%-4%6%1%3%IMPORTANT

4839162644101111851086DON'T KNOW7%12%k11%10%8%6%1%7%9%4%8%9%

52923610319147013610512215594102764IMPORTANT (NET)79%76%74%75%81%80%89%83%78%82%80%78%

9137213967251114261615127NOT IMPORTANT (NET)14%12%15%15%12%15%10%10%13%14%12%13%

3.243.283.243.183.283.223.453.333.273.243.263.25MEAN

0.030.050.070.050.030.070.070.060.060.080.070.03STANDARD ERROR

******0.01**0.01**ERROR VARIANCE

Page 54J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 54Q.PC07_2TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...ALLOWS MEMBERS OF THE GENERAL PUBLIC TO ATTEND MEETINGS WHERE CASES AGAINST THE PRESS ARE BEING INVESTIGATEDBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 55: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

1052293925111194457522429375(4) VERY IMPORTANT45%40%41%18%45%g41%g37%g45%44%38%38%

912533835104197537220525389(3) FAIRLY IMPORTANT39%44%40%25%42%g42%g44%g43%40%32%40%

266878195916135719102(2) NOT VERY11%12%7%6%8%13%13%8%11%25%bc10%IMPORTANT

813346115412325(1) NOT AT ALL4%2%3%3%2%2%4%2%2%4%3%IMPORTANT

512868792313186DON'T KNOW2%2%9%ij49%def3%2%2%2%2%2%9%

19648377602153919814742954764IMPORTANT (NET)83%84%81%43%87%g83%g81%g88%a84%a70%78%

3481912257021176922127NOT IMPORTANT (NET)15%14%10%8%10%15%17%10%13%29%bc13%

3.273.243.313.143.333.253.163.33a3.29a3.053.25MEAN

0.050.030.080.090.050.040.070.060.030.100.03STANDARD ERROR

**0.010.01**0.01**0.01*ERROR VARIANCE

Page 55J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 55Q.PC07_2TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...ALLOWS MEMBERS OF THE GENERAL PUBLIC TO ATTEND MEETINGS WHERE CASES AGAINST THE PRESS ARE BEING INVESTIGATEDBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 56: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

17549174351379397348276117122856776785041175222397(4) VERY IMPORTANT39%42%42%28%49%oq38%41%q40%36%37%41%47%45%c47%cd48%cd44%c33%26%35%47%b41%

15435152399588863370868996644859555164180161341(3) FAIRLY IMPORTANT35%31%36%31%34%36%36%38%31%42%jl32%36%33%34%38%31%34%41%36%34%35%

561940102933368332339212014142416287045115(2) NOT VERY13%17%10%8%10%13%15%9%14%11%14%8%11%10%9%13%11%17%14%9%12%IMPORTANT

8514398335511454265517926(1) NOT AT ALL2%4%3%3%3%3%1%4%2%3%4%2%2%3%1%3%3%3%3%2%3%IMPORTANT

53738391025178391326201787163021603999DON'T KNOW12%6%9%31%nop3%10%p7%9%17%ijk7%9%7%9%6%4%9%20%efg13%f12%8%10%

h

329843267423218118367152162206218149115135133101105355383738IMPORTANT (NET)74%73%78%59%83%oq73%q77%q78%66%80%l73%83%jl78%d81%cd85%cd75%66%67%71%80%b75%

e

6424541337413911382850252518163021328754141NOT IMPORTANT (NET)14%21%13%10%13%17%16%13%17%14%18%i10%13%13%10%17%14%20%f17%a11%14%

3.263.193.283.213.343.203.253.263.203.233.223.383.32c3.34c3.38c3.263.203.033.163.36b3.26MEAN

0.040.090.050.090.050.050.040.140.060.050.050.050.050.060.060.070.080.070.040.040.03STANDARD ERROR

*0.01*0.01***0.02*******0.010.01****ERROR VARIANCE

Page 56J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 56Q.PC07_3TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...MAKES THE IDENTITY OF WHO IS FUNDING THIS REGULATOR KNOWNBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 57: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

2831145989248785881845469397(4) VERY IMPORTANT42%37%42%35%43%46%49%55%42%47%54%41%

23710444100198523642623838341(3) FAIRLY IMPORTANT36%33%31%39%34%31%30%29%31%33%30%35%

773812337024201030175115(2) NOT VERY12%12%9%13%12%14%17%d7%15%a15%a4%12%IMPORTANT

179861273273426(1) NOT AT ALL3%3%6%g2%2%4%3%1%4%2%3%3%IMPORTANT

534617285392111641199DON'T KNOW8%15%k12%11%9%5%1%8%8%3%9%10%

5202181031894461309312314692107738IMPORTANT (NET)78%j70%73%74%77%76%79%84%73%79%84%75%

944721398231231237209141NOT IMPORTANT (NET)14%15%15%15%14%18%d19%d8%19%a17%a7%14%

3.283.223.253.193.293.253.283.49f3.223.283.47c3.26MEAN

0.030.050.070.050.030.070.080.060.060.070.070.03STANDARD ERROR

**0.01***0.01**0.01**ERROR VARIANCE

Page 57J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 57Q.PC07_3TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...MAKES THE IDENTITY OF WHO IS FUNDING THIS REGULATOR KNOWNBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 58: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

1172384222116214447124934397(4) VERY IMPORTANT50%41%45%16%47%g45%g36%g43%49%44%41%

77226303483172535317826341(3) FAIRLY IMPORTANT33%39%32%25%34%36%g43%g32%35%34%35%

2971139285919325711115(2) NOT VERY12%12%13%6%11%13%16%g19%b11%14%12%IMPORTANT

717127133710426(1) NOT AT ALL3%3%1%2%3%3%3%4%2%5%3%IMPORTANT

52487112132417399DON'T KNOW2%4%9%j51%def5%3%2%2%3%4%10%

19446473571993859712442760738IMPORTANT (NET)82%81%77%41%81%g82%g80%g74%84%c77%75%

36881411367222396715141NOT IMPORTANT (NET)15%15%14%8%14%15%18%g23%b13%19%14%

3.323.243.333.133.313.283.153.153.35c3.213.26MEAN

0.050.030.080.090.050.040.070.070.030.100.03STANDARD ERROR

**0.010.01*****0.01*ERROR VARIANCE

Page 58J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 58Q.PC07_3TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...MAKES THE IDENTITY OF WHO IS FUNDING THIS REGULATOR KNOWNBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 59: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

1523416129120838531787492103746470544739146202348(4) VERY IMPORTANT34%30%39%23%43%q34%36%q36%34%36%33%39%39%c45%cd44%ce30%31%25%29%42%b36%

e

13845144368590872872759487654755713852170157327(3) FAIRLY IMPORTANT31%39%34%29%31%36%37%32%31%37%33%33%34%33%35%40%d25%33%34%33%33%

7420611051374414352358392112232930399659155(2) NOT VERY17%17%15%8%18%q15%18%q16%15%11%21%k15%11%9%15%16%20%g25%gh19%a12%16%IMPORTANT

11410279534610655265417926(1) NOT AT ALL3%4%2%2%3%4%2%4%2%3%3%2%2%3%1%3%3%3%3%2%3%IMPORTANT

691241491628181140272927271491931237448122DON'T KNOW16%r10%10%39%no6%11%8%12%17%j13%10%10%14%f10%6%10%20%fg15%f15%10%13%

p

2907930565205173173581501481861901381111241248591316359675IMPORTANT (NET)65%69%73%t51%73%q70%q72%q68%65%73%66%72%72%cd78%cd79%cd70%56%58%63%75%b69%

86247112584648174028684526172535354311368181NOT IMPORTANT (NET)19%21%17%9%21%q19%20%q20%17%14%24%k17%14%12%16%20%23%g27%fg22%a14%19%

h

3.153.053.213.203.213.133.153.143.183.223.063.223.26c3.33c3.29c3.083.062.943.043.29b3.16MEANde

0.040.090.050.090.060.050.050.150.060.060.050.060.060.060.060.070.090.070.040.040.03STANDARD ERROR

*0.01*0.01***0.02*******0.010.010.01***ERROR VARIANCE

Page 59J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 59Q.PC07_4TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...PUBLISHES THE AMOUNT OF MONEY BEING PROVIDED BY THOSE FUNDINGBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 60: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

262865390205704261774546348(4) VERY IMPORTANT39%j28%38%35%35%41%36%42%39%39%36%36%

2231044483200544452654152327(3) FAIRLY IMPORTANT33%33%31%33%34%31%38%35%33%35%41%33%

9263194789162119251411155(2) NOT VERY14%20%k14%18%15%9%18%13%12%12%9%16%IMPORTANT

1610761372271226(1) NOT AT ALL2%3%5%2%2%4%2%1%3%1%2%3%IMPORTANT

744817317524713261415122DON'T KNOW11%15%12%12%13%14%6%9%13%12%12%13%

48419097173405124861131428699675IMPORTANT (NET)73%j61%69%68%70%73%73%77%71%75%78%69%

108732753102232421311613181NOT IMPORTANT (NET)16%23%k19%21%18%13%20%14%16%13%10%19%

3.23j3.013.153.143.183.283.143.293.223.283.273.16MEAN

0.030.060.070.060.040.070.080.070.060.070.070.03STANDARD ERROR

**0.01***0.01*****ERROR VARIANCE

Page 60J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 60Q.PC07_4TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...PUBLISHES THE AMOUNT OF MONEY BEING PROVIDED BY THOSE FUNDINGBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 61: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

1022063426107173427020231348(4) VERY IMPORTANT44%36%36%18%43%g37%g35%g42%40%40%36%

70225292383174474719120327(3) FAIRLY IMPORTANT30%39%j31%17%34%g37%g38%g28%37%26%33%

39971813328821318217155(2) NOT VERY16%17%19%10%13%19%g18%19%16%22%16%IMPORTANT

61812812478426(1) NOT AT ALL2%3%1%2%3%2%3%4%2%5%3%IMPORTANT

193013751723812285122DON'T KNOW8%5%13%i54%def7%5%6%7%5%7%13%

17243063491903478911739351675IMPORTANT (NET)73%75%67%35%77%g74%g73%g70%77%66%69%

4411518164010025389021181NOT IMPORTANT (NET)19%20%19%11%16%21%g21%23%18%27%19%

3.243.133.193.123.253.143.123.163.223.103.16MEAN

0.060.040.090.100.050.040.070.070.040.100.03STANDARD ERROR

**0.010.01**0.010.01*0.01*ERROR VARIANCE

Page 61J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 61Q.PC07_4TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...PUBLISHES THE AMOUNT OF MONEY BEING PROVIDED BY THOSE FUNDINGBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 62: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

260742425818714814042127116165168118871071057485314262576THE NEWSPAPER THAT58%64%58%46%67%q60%q59%49%55%57%58%64%62%d62%68%cd59%49%54%63%55%59%PUBLISHED THE

ARTICLE

952311720736650264058706647413349372898137235AN INDEPENDENT SELF-21%20%28%16%26%27%q21%31%17%29%l25%25%25%29%21%28%24%18%19%29%b24%REGULATOR

58132310172037113616271591012131931534295THE JOURNALIST WHO13%r12%5%8%6%8%15%op13%16%ik8%10%6%5%7%8%7%13%h20%ef11%9%10%WROTE THE ARTICLE

gh

3343638213136261320141645112214373573DON'T KNOW7%4%9%30%nop1%5%p5%p7%11%i6%7%5%9%g3%3%6%15%fg9%7%7%7%

Page 62J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 62Q.PC08IF YOU BELIEVE A NEWSPAPER ARTICLE TO BE INACCURATE, WOULD YOU EXPECT IN THE FIRST INSTANCE TO HAVE TO COMPLAIN TO:BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 63: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

391184831443499678981107287576THE NEWSPAPER THAT59%59%59%56%60%56%66%67%55%63%68%59%PUBLISHED THE

ARTICLE

183523454148452832493529235AN INDEPENDENT SELF-27%j17%24%21%25%27%24%22%25%30%23%24%REGULATOR

50451138461998234595THE JOURNALIST WHO7%14%k8%15%g8%11%8%6%11%b4%4%10%WROTE THE ARTICLE

43301321381028174673DON'T KNOW6%10%9%8%7%6%2%6%8%4%5%7%

Page 63J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 63Q.PC08IF YOU BELIEVE A NEWSPAPER ARTICLE TO BE INACCURATE, WOULD YOU EXPECT IN THE FIRST INSTANCE TO HAVE TO COMPLAIN TO:BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 64: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

-576-45146302839533647576THE NEWSPAPER THAT-100%hj-32%59%g64%g68%g57%66%61%59%PUBLISHED THE

ARTICLE

235--1768129204813718235AN INDEPENDENT SELF-100%hi--12%28%g28%g17%28%27%23%24%REGULATOR

--951630341521321195THE JOURNALIST WHO--100%ij11%12%7%13%13%b6%14%b10%WROTE THE ARTICLE

---6235335173DON'T KNOW---44%def1%1%2%2%1%2%7%

Page 64J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 64Q.PC08IF YOU BELIEVE A NEWSPAPER ARTICLE TO BE INACCURATE, WOULD YOU EXPECT IN THE FIRST INSTANCE TO HAVE TO COMPLAIN TO:BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 65: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

SEX181262696213612111641103109130134836977897681-476476MALE41%s22%64%st49%49%49%48%48%45%54%46%51%44%49%49%50%50%51%-100%b49%

265891496414412612345126941531291087380897577502-502FE- MALE59%r78%rt36%51%51%51%52%52%55%46%54%49%56%51%51%50%50%49%100%a-51%

AGE101183818303569742455812-----158778115815-2423%r16%9%14%11%14%29%op8%18%i22%i21%i5%-----100%def15%17%16%

qgh

481985333934311550194241----152-757615225-3411%17%20%t26%no14%14%13%17%22%k9%15%16%----100%cef-15%16%16%

pgh

3732110265443381741454547---178--898917835-448%28%t26%t20%19%17%16%20%18%22%16%18%---100%cdf--18%19%18%

gh

3119108195039361428245353--158---807715845-547%17%t26%t15%18%16%15%16%12%12%19%20%k--100%cde---16%16%16%

gh

651661193944291119354146-142----736914255-6415%14%15%15%14%18%12%13%8%17%l14%18%l-100%cde----14%14%14%

fh

1651016126753372249364363191-----1088319165+37%rs9%4%9%24%nq22%q15%26%21%18%15%24%j100%cd-----21%18%20%

efg

SOCIAL GRADE107261303312661376---263634653474112129134263AB24%23%31%26%n45%no25%n16%7%---100%jkl33%c33%c34%c26%c27%c8%26%28%27%

q

123351244267718121--283-434153454258153130283C128%30%30%33%24%29%34%p25%--100%ikl-23%29%33%h25%28%37%h30%27%29%

8025992354476317-204--36352445194594109204C218%21%24%18%19%19%26%20%-100%ijl--19%25%df15%25%d12%29%df19%23%21%

13529652932685842229---491928415042126103229DE30%r25%r15%23%p11%27%p24%p49%100%ij---26%g13%18%23%33%fg27%g25%22%23%

k

STANDARD REGION401333----86421721622111417157454186SCOT- LAND9%11%8%----100%18%i8%i7%i2%12%c8%9%10%10%4%9%9%9%

jk

Page 65J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 65DEMOGRAPHICSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 66: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

1162499---239-58638137372936383169123116239NORTH26%21%24%---100%opq-25%i31%i29%i14%19%21%23%21%20%43%de25%24%24%

fgh

11627104--248--68477161534439433435126121248MID- LANDS26%24%25%--100%npq--30%23%25%23%28%31%25%24%22%22%25%25%25%

12540115-279---325467126673950543930144136279SOUTH28%34%28%-100%noq---14%27%l24%l48%jk35%c27%32%c30%26%19%29%29%29%

l

481266126----292342331219192633186462126LO- NDON11%11%16%100%no----13%11%15%12%6%14%h12%14%h22%h11%13%13%13%

p

WORKING STATUS--418661151049933659912413016611081108538149269418FULL TIME--100%st53%41%42%42%38%28%48%l44%l49%l8%43%ch68%cg62%cg56%ch24%h30%57%b43%

hh

-115-1240272413292535261016193219188926115PART TIME-100%rt-10%14%11%10%15%13%12%12%10%5%11%12%h18%h13%h12%18%a5%12%

446--48125116116401358012310716565313748101265181446NOT WOR- KING100%rs--38%45%47%49%47%59%ij39%44%41%86%cd46%de19%21%31%f64%de53%a38%46%

kefgffg

DAILY READERSHIP59165230512617491139683728172013126067127BROAD SHEET13%14%12%23%no18%no10%7%4%4%5%14%kl26%jk19%cd20%cd11%11%8%8%12%14%13%

lf

66544144628235172236415032199616253116MID MAR- KET15%s5%10%11%16%n11%10%5%7%11%13%15%l26%cd22%cd12%cd5%4%*12%11%12%

efef

81279127266052346560522343233638283088111199TAB- LOID18%24%22%22%p9%24%p22%p40%28%ij29%ij18%i9%23%16%23%21%19%19%18%23%20%

SUNDAY READERSHIP6225592956292112984089393324251786780147BROAD SHEET14%22%14%23%no20%no12%9%14%4%4%14%kl34%jk21%c23%cd15%c14%c11%5%13%17%15%

l

559536393620162524363338232623546057118MID MARKET12%8%13%5%14%q15%q8%19%11%12%13%13%20%cd16%cd16%cd13%cd3%2%12%12%12%

8315732329485020595335234721243229187595170TAB- LOIDS19%13%17%18%11%19%p21%p24%26%ij26%ij13%9%25%cg15%16%18%19%11%15%20%17%

MARITAL STATUS2218227878183144113631051311581871101041141329428289293581MAR/ LIVI- NG AS50%71%t67%t62%n66%n58%n47%73%46%64%l56%71%jl57%c74%ch72%ch74%ch62%c18%57%61%59%

Page 66J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 65DEMOGRAPHICSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 67: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

13025102275462951784508933107193357130113144256SI- NGLE29%22%24%22%19%25%40%op20%37%ik25%i31%i13%5%5%12%gh19%gh38%ef82%de22%30%b26%

qghfgh

9583820424231640223642713125131-10139140WID/ DIV/ SEP21%rs7%9%16%15%17%13%7%17%11%13%16%37%cd22%cd16%cd7%cd*-20%a8%14%

efgee

CHILDREN IN HOUSEHOLD1135514347907171338766857327561217550182130311YES25%48%rt34%t37%32%29%30%39%38%33%30%28%1%5%h35%gh68%cd49%cf32%gh36%a27%32%

fghgh

3336027479190177168531421371981901891341025777108321346667NO75%rs52%66%s63%68%71%70%61%62%67%70%72%99%cd95%cd65%de32%51%e68%de64%73%b68%

efgef

BEST TO OVERSEE CODE OF PRATICE4942463117186181225232091711813522577NEWSPAPER INDUSTRY11%rs4%6%4%11%7%8%7%8%6%9%9%10%6%11%6%5%8%10%a5%8%

205682384217414412228868715817910889881087146259251511INDEPENDENT-SELF46%59%t57%t33%62%nq58%q51%q33%38%43%56%kl68%jk57%c63%cd56%c61%c47%c29%52%53%52%REGULATORY BODY

l

8518641649344326395644282427262824377097167GOVERNMENT19%15%15%12%17%14%18%30%17%28%ij16%11%13%19%16%16%16%23%h14%20%b17%

l

ROLE OF INDEPENDENT BODY5817471220394010293539182419261610276061122MEDIATE13%15%11%9%7%16%p17%p12%13%17%i14%i7%13%14%16%d9%6%17%d12%13%12%

1996320740166110113419178140161866982958059242228470MONITOR45%55%50%32%60%no45%q47%q47%40%38%49%k61%jk45%49%52%c53%c53%c37%48%48%48%

ql

12118108227960632251607265554539422937118129247INVESTIGATE27%s16%26%18%28%q24%26%26%22%29%25%25%29%31%d25%24%19%23%23%27%25%

671755531338231358303318269112533358257139DON'T KNOW15%15%13%42%no5%15%p9%15%25%ij15%i12%7%14%6%7%14%22%fg22%fg16%12%14%

pk

IF CAUSE FOR COMPLAINT - FIRST CONTACT58132310172037113616271591012131931534295JOURNALIST13%r12%5%8%6%8%15%op13%16%ik8%10%6%5%7%8%7%13%h20%ef11%9%10%

gh

260742425818714814042127116165168118871071057485314262576NEWSPAPER58%64%58%46%67%q60%q59%49%55%57%58%64%62%d62%68%cd59%49%54%63%55%59%

952311720736650264058706647413349372898137235INDEPENDENT SELF21%20%28%16%26%27%q21%31%17%29%l25%25%25%29%21%28%24%18%19%29%b24%REGULATOR

Page 67J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 65DEMOGRAPHICSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 68: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

SEX346130391442939557801115367476MALE52%j42%28%56%i50%i56%49%54%56%46%53%49%

321182101113289756067886260502FE- MALE48%58%k72%gh44%50%44%51%46%44%54%47%51%

AGE10850-1302818483011215815-2416%16%-51%gi5%i10%3%5%15%b*10%b16%

777515794295172861315225-3412%24%k*22%i16%i17%e4%11%14%b5%10%16%

5712113331323223253892017835-449%39%k9%13%23%hi18%19%17%19%b8%16%18%

10256251911424262436191715845-5415%18%18%h7%20%h14%22%17%18%17%13%16%

134731710421233323322814255-6420%j2%22%h3%18%h12%19%23%f12%27%c22%c14%

1892711011047383943503719165+28%j1%51%gh4%19%h28%32%27%22%43%ac29%20%

SOCIAL GRADE190734233187233389234168263AB28%23%30%h13%32%h13%28%f61%ef11%35%c54%bc27%

198853689158353640523639283C130%27%26%35%27%21%31%27%26%31%31%29%

13766225013153248602211204C221%21%16%20%23%31%d20%d6%30%a19%a9%21%

1428740841055925965179229DE21%28%28%g33%g18%35%de21%d6%33%ab15%7%23%

STANDARD REGION533361763201612345486SCOT- LAND8%11%4%7%11%i12%14%8%17%ab4%3%9%

168713195113502021522317239NORTH25%23%22%37%gi19%29%de17%14%26%a20%14%24%

177714262144483629602826248MID- LANDS26%23%30%24%25%28%31%20%30%25%20%25%

190904254183293956264651279SOUTH28%29%30%21%32%h17%33%f38%f13%40%c40%c29%

Page 68J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 66DEMOGRAPHICSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 69: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

794720277823629271430126LO- NDON12%15%15%11%13%13%5%20%e14%12%23%b13%

WORKING STATUS27414338102278735359914452418FULL TIME41%46%27%40%i48%i43%45%40%46%38%41%43%

6055825821592527516115PART TIME9%18%k5%10%14%i9%8%17%14%b5%13%b12%

33311395130221835562816659446NOT WOR- KING50%j36%68%gh51%g38%49%47%43%41%57%c46%46%

DAILY READERSHIP992814258951289612127127BROAD SHEET15%j9%10%10%15%3%10%f60%ef3%11%c100%bc13%

10115287802466121011612116MID MAR- KET15%j5%20%h3%14%h14%56%df8%5%100%ac10%12%

137622850121120272199106199TAB- LOID21%20%20%19%21%70%de23%d2%100%ab9%5%20%

SUNDAY READERSHIP10442142011251314721289147BROAD SHEET16%14%10%8%19%hi3%11%f100%ef1%11%c70%bc15%

8334228881511813276612118MID MARKET12%11%15%h3%15%h9%100%df9%14%57%ac9%12%

129412643101170155120245170TAB- LOIDS19%13%19%17%17%100%de13%d3%60%ab21%a4%17%

MARITAL STATUS347234--581101881121218089581MAR/ LIVI- NG AS52%75%k--100%hi59%75%f77%f61%69%70%59%

20057-256-4382050725256SI- NGLE30%j18%-100%gi-25%de7%14%25%b6%19%b26%

12020140--262214282814140WID/ DIV/ SEP18%j6%100%gh--15%18%10%14%25%ac11%14%

CHILDREN IN HOUSEHOLD-3112057234413442621528311YES-100%k14%22%40%hi24%29%29%31%b13%22%32%

667-1202003471298310413710199667NO100%j-86%g78%g60%76%71%71%69%87%c78%68%

BEST TO OVERSEE CODE OF PRATICE5324131549121291512977NEWSPAPER INDUSTRY8%8%9%6%8%7%10%6%7%10%7%8%

Page 69J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 66DEMOGRAPHICSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 70: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

368143801063257571106897988511INDEPENDENT-SELF55%j46%57%h41%56%h44%61%f73%f45%68%c69%c52%REGULATORY BODY

10760185197412315491513167GOVERNMENT16%19%13%20%17%24%d20%10%24%ab13%11%17%

ROLE OF INDEPENDENT BODY8635193172251918312012122MEDIATE13%11%13%12%12%15%16%12%15%17%9%12%

32714354124292785874816468470MONITOR49%46%38%49%50%i46%49%50%41%56%c53%48%

174744661140413443542837247INVESTIGATE26%24%33%g24%24%24%29%29%27%24%29%25%

80592140782671233311139DON'T KNOW12%19%k15%16%13%15%e6%8%17%b3%8%14%

IF CAUSE FOR COMPLAINT - FIRST CONTACT50451138461998234595JOURNALIST7%14%k8%15%g8%11%8%6%11%b4%4%10%

391184831443499678981107287576NEWSPAPER59%59%59%56%60%56%66%67%55%63%68%59%

183523454148452832493529235INDEPENDENT SELF27%j17%24%21%25%27%24%22%25%30%23%24%REGULATOR

Page 70J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 66DEMOGRAPHICSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 71: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

SEX1372624257129228619725125476MALE58%i45%44%41%52%49%50%58%a49%a33%49%

983145382118242607025952502FE- MALE42%55%j56%59%48%51%50%42%51%67%bc51%

AGE2885313537592737461315815-2412%15%33%ij25%ef15%13%22%e22%b9%17%b16%

377419332980102471815225-3416%13%20%24%df12%17%d8%15%14%10%16%

491051325429516281081117835-4421%18%14%18%17%20%13%17%21%14%18%

33107121139822626881715845-5414%19%13%8%16%17%g21%g16%17%21%16%

41871094569192789914255-6417%15%10%6%18%g15%g16%g16%17%12%14%

47118926558624241082019165+20%21%10%19%22%18%20%15%21%26%20%

SOCIAL GRADE66168151865161182817923263AB28%29%h16%13%26%g34%dg15%17%35%c29%c27%

70165273372140394415825283C130%29%29%23%29%30%32%26%31%33%29%

581161630607835568712204C225%20%17%22%24%e17%29%e34%ab17%15%21%

401273658519129398618229DE17%22%38%ij42%def21%19%24%23%17%23%23%

STANDARD REGION264211132241102628686SCOT- LAND11%7%12%9%9%9%8%15%b6%7%9%

50140372363113404312218239NORTH21%24%39%ij16%26%24%33%g26%24%24%24%

66148203860110393414417248MID- LANDS28%26%21%27%24%23%32%20%28%22%25%

73187171379166204917431279SOUTH31%33%h18%10%32%dg35%dg17%29%34%40%29%

Page 71J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 67DEMOGRAPHICSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 72: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

2058105322401216426126LO- NDON8%10%10%38%def9%8%9%9%8%7%13%

WORKING STATUS1172422355108207476423824418FULL TIME50%h42%h24%40%44%44%38%38%47%a31%43%

2374131718631718684115PART TIME10%13%14%12%7%13%f14%11%13%5%12%

952605867121199588520549446NOT WOR- KING40%45%62%ij48%49%42%48%51%b40%64%b46%

DAILY READERSHIP298751137681213889127BROAD SHEET12%15%h5%8%15%14%10%8%17%c12%13%

357243286420157912116MID MAR- KET15%h13%4%2%11%g14%g16%g9%15%15%12%

491102333548131498915199TAB- LOID21%19%24%24%22%17%25%29%b17%19%20%

SUNDAY READERSHIP3298812437418151069147BROAD SHEET13%17%9%8%17%g16%15%9%21%c11%15%

287897345819237112118MID MARKET12%14%10%5%14%g12%15%g14%14%15%12%

45961926417825417512170TAB- LOIDS19%17%20%19%16%17%21%25%b15%16%17%

MARITAL STATUS1483494678140292729732549581MAR/ LIVI- NG AS63%61%49%56%56%62%59%58%64%63%59%

54144384061124315110615256SI- NGLE23%25%40%ij29%25%26%25%31%b21%20%26%

34831121465419188013140WID/ DIV/ SEP14%14%11%15%19%e11%15%11%16%17%14%

CHILDREN IN HOUSEHOLD52184455974143356014324311YES22%32%j47%ij42%ef30%30%29%36%28%31%32%

18339150801743278610736853667NO78%hi68%h53%58%70%g70%g71%64%72%69%68%

BEST TO OVERSEE CODE OF PRATICE1847113163424--7777NEWSPAPER INDUSTRY8%8%12%2%7%7%19%efg--100%bc8%

Page 72J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 67DEMOGRAPHICSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 73: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

137336321112631856-511-511INDEPENDENT-SELF58%h58%h34%8%51%g68%dfg46%g-100%ac-52%REGULATORY BODY

4895215568323167--167GOVERNMENT20%17%23%3%23%g18%g19%g100%ab--17%

ROLE OF INDEPENDENT BODY208315---122235624122MEDIATE9%14%16%---100%efg14%11%31%bc12%

12930234--470-8331834470MONITOR55%h52%h36%--100%dfg-50%62%ac44%48%

6814630-247--5612616247INVESTIGATE29%25%31%-100%deg--33%25%21%25%

174516139---5113139DON'T KNOW7%8%17%ij100%def---3%2%4%14%

IF CAUSE FOR COMPLAINT - FIRST CONTACT--951630341521321195JOURNALIST--100%ij11%12%7%13%13%b6%14%b10%

-576-45146302839533647576NEWSPAPER-100%hj-32%59%g64%g68%g57%66%61%59%

235--1768129204813718235INDEPENDENT SELF100%hi--12%28%g28%g17%28%27%23%24%REGULATOR

Page 73J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 67DEMOGRAPHICSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

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Page 1tablespcw.wyp - Monday, January 18, 2010

Page Table Title Base Description Base

�� 1 1 Q.PC01 /JOURNALISTS WRITING ARTICLES FOR BRITISH NEWSPAPERS ABIDE BY A CODE OFPRACTICE. WHO DO YOU CONSIDER TO BE THE BEST BODY TO OVERSEE THIS CODE OF PRACTICE?

BASE: ALL ADULTS AGED 15+ 980

�� 2 2 Q.PC01 /JOURNALISTS WRITING ARTICLES FOR BRITISH NEWSPAPERS ABIDE BY A CODE OFPRACTICE. WHO DO YOU CONSIDER TO BE THE BEST BODY TO OVERSEE THIS CODE OF PRACTICE?

BASE: ALL ADULTS AGED 15+ 980

�� 3 3 Q.PC01 /JOURNALISTS WRITING ARTICLES FOR BRITISH NEWSPAPERS ABIDE BY A CODE OFPRACTICE. WHO DO YOU CONSIDER TO BE THE BEST BODY TO OVERSEE THIS CODE OF PRACTICE?

BASE: ALL ADULTS AGED 15+ 980

�� 4 4 Q.PC02 /WOULD YOU EXPECT THE CHIEF PURPOSE OF AN INDEPENDENT SELF-REGULATORY BODY FOR BRITISH NEWSPAPERS TO...

BASE: ALL ADULTS AGED 15+ 980

�� 5 5 Q.PC02 /WOULD YOU EXPECT THE CHIEF PURPOSE OF AN INDEPENDENT SELF-REGULATORY BODY FOR BRITISH NEWSPAPERS TO...

BASE: ALL ADULTS AGED 15+ 980

�� 6 6 Q.PC02 /WOULD YOU EXPECT THE CHIEF PURPOSE OF AN INDEPENDENT SELF-REGULATORY BODY FOR BRITISH NEWSPAPERS TO...

BASE: ALL ADULTS AGED 15+ 980

�� 7 7 Q.PC03 /HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING? /SUMMARY TABLE

BASE: ALL ADULTS AGED 15+ 980

�� 8 8 Q.PC03_1 /HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING? /THE INTERESTS OF THE NEWSPAPERS

BASE: ALL ADULTS AGED 15+ 980

�� 9 9 Q.PC03_1 /HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING? /THE INTERESTS OF THE NEWSPAPERS

BASE: ALL ADULTS AGED 15+ 980

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Page 2tablespcw.wyp - Monday, January 18, 2010

Page Table Title Base Description Base

�� 10 10 Q.PC03_1 /HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING? /THE INTERESTS OF THE NEWSPAPERS

BASE: ALL ADULTS AGED 15+ 980

�� 11 11 Q.PC03_2 /HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING? /THE INTERESTS OF THOSE MAKING A COMPLAINT

BASE: ALL ADULTS AGED 15+ 980

�� 12 12 Q.PC03_2 /HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING? /THE INTERESTS OF THOSE MAKING A COMPLAINT

BASE: ALL ADULTS AGED 15+ 980

�� 13 13 Q.PC03_2 /HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING? /THE INTERESTS OF THOSE MAKING A COMPLAINT

BASE: ALL ADULTS AGED 15+ 980

�� 14 14 Q.PC03_3 /HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING? /THE INTERESTS OF THE GENERAL PUBLIC

BASE: ALL ADULTS AGED 15+ 980

�� 15 15 Q.PC03_3 /HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING? /THE INTERESTS OF THE GENERAL PUBLIC

BASE: ALL ADULTS AGED 15+ 980

�� 16 16 Q.PC03_3 /HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING? /THE INTERESTS OF THE GENERAL PUBLIC

BASE: ALL ADULTS AGED 15+ 980

�� 17 17 Q.PC04 /IF THERE IS EVIDENCE TO SUGGEST THAT A NEWSPAPER HAS PUBLISHED AN ARTICLE THAT MAY BE INACCURATE, DO YOU THINK AN INDEPENDENT SELF-REGULATORY BODY SHOULD:

BASE: ALL ADULTS AGED 15+ 980

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�� 18 18 Q.PC04 /IF THERE IS EVIDENCE TO SUGGEST THAT A NEWSPAPER HAS PUBLISHED AN ARTICLE THAT MAY BE INACCURATE, DO YOU THINK AN INDEPENDENT SELF-REGULATORY BODY SHOULD:

BASE: ALL ADULTS AGED 15+ 980

�� 19 19 Q.PC04 /IF THERE IS EVIDENCE TO SUGGEST THAT A NEWSPAPER HAS PUBLISHED AN ARTICLE THAT MAY BE INACCURATE, DO YOU THINK AN INDEPENDENT SELF-REGULATORY BODY SHOULD:

BASE: ALL ADULTS AGED 15+ 980

�� 20 20 Q.PC05 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /SUMMARY TABLE

BASE: ALL ADULTS AGED 15+ 980

�� 21 21 Q.PC05_1 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /ALLEGED PHONE TAPPING BY A BRITISH NEWSPAPER

BASE: ALL ADULTS AGED 15+ 980

�� 22 22 Q.PC05_1 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /ALLEGED PHONE TAPPING BY A BRITISH NEWSPAPER

BASE: ALL ADULTS AGED 15+ 980

�� 23 23 Q.PC05_1 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /ALLEGED PHONE TAPPING BY A BRITISH NEWSPAPER

BASE: ALL ADULTS AGED 15+ 980

�� 24 24 Q.PC05_2 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /ACCUSATIONS BY A BRITISH NEWSPAPER THAT PARENTS OF A CHILD WERE INVOLVED IN THE DISAPPEARANCE OF THEIR CHILD

BASE: ALL ADULTS AGED 15+ 980

�� 25 25 Q.PC05_2 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /ACCUSATIONS BY A BRITISH NEWSPAPER THAT PARENTS OF A CHILD WERE INVOLVED IN THE DISAPPEARANCE OF THEIR CHILD

BASE: ALL ADULTS AGED 15+ 980

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�� 26 26 Q.PC05_2 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /ACCUSATIONS BY A BRITISH NEWSPAPER THAT PARENTS OF A CHILD WERE INVOLVED IN THE DISAPPEARANCE OF THEIR CHILD

BASE: ALL ADULTS AGED 15+ 980

�� 27 27 Q.PC05_3 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /AN ARTICLE IN A BRITISH NEWSPAPER INFRINGING THE PRIME MINISTER'S PRIVACY BY RECORDING A PERSONAL TELEPHONE CALL BETWEEN THE PRIME MINISTER AND A THIRD PARTY

BASE: ALL ADULTS AGED 15+ 980

�� 28 28 Q.PC05_3 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /AN ARTICLE IN A BRITISH NEWSPAPER INFRINGING THE PRIME MINISTER'S PRIVACY BY RECORDING A PERSONAL TELEPHONE CALL BETWEEN THE PRIME MINISTER AND A THIRD PARTY

BASE: ALL ADULTS AGED 15+ 980

�� 29 29 Q.PC05_3 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /AN ARTICLE IN A BRITISH NEWSPAPER INFRINGING THE PRIME MINISTER'S PRIVACY BY RECORDING A PERSONAL TELEPHONE CALL BETWEEN THE PRIME MINISTER AND A THIRD PARTY

BASE: ALL ADULTS AGED 15+ 980

�� 30 30 Q.PC05_4 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /AN ARTICLE IN A BRITISH NEWSPAPER ALLEGING THAT THERE ARE UNEXPLAINED CIRCUMSTANCES OVER THE DEATH OF A POP STAR

BASE: ALL ADULTS AGED 15+ 980

�� 31 31 Q.PC05_4 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /AN ARTICLE IN A BRITISH NEWSPAPER ALLEGING THAT THERE ARE UNEXPLAINED CIRCUMSTANCES OVER THE DEATH OF A POP STAR

BASE: ALL ADULTS AGED 15+ 980

�� 32 32 Q.PC05_4 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /AN ARTICLE IN A BRITISH NEWSPAPER ALLEGING THAT THERE ARE UNEXPLAINED CIRCUMSTANCES OVER THE DEATH OF A POP STAR

BASE: ALL ADULTS AGED 15+ 980

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�� 33 33 Q.PC06 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /SUMMARY TABLE

BASE: ALL ADULTS AGED 15+ 980

�� 34 34 Q.PC06_1 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION IN WHATEVER PART OF THE NEWSPAPER THE EDITOR DECIDES

BASE: ALL ADULTS AGED 15+ 980

�� 35 35 Q.PC06_1 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION IN WHATEVER PART OF THE NEWSPAPER THE EDITOR DECIDES

BASE: ALL ADULTS AGED 15+ 980

�� 36 36 Q.PC06_1 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION IN WHATEVER PART OF THE NEWSPAPER THE EDITOR DECIDES

BASE: ALL ADULTS AGED 15+ 980

�� 37 37 Q.PC06_2 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHED

BASE: ALL ADULTS AGED 15+ 980

�� 38 38 Q.PC06_2 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHED

BASE: ALL ADULTS AGED 15+ 980

�� 39 39 Q.PC06_2 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHED

BASE: ALL ADULTS AGED 15+ 980

�� 40 40 Q.PC06_3 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHED AND ITS SIZE

BASE: ALL ADULTS AGED 15+ 980

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�� 41 41 Q.PC06_3 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHED AND ITS SIZE

BASE: ALL ADULTS AGED 15+ 980

�� 42 42 Q.PC06_3 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHED AND ITS SIZE

BASE: ALL ADULTS AGED 15+ 980

�� 43 43 Q.PC06_4 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /IMPOSE A FINE ON THE NEWSPAPER, IN SERIOUS CASES

BASE: ALL ADULTS AGED 15+ 980

�� 44 44 Q.PC06_4 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /IMPOSE A FINE ON THE NEWSPAPER, IN SERIOUS CASES

BASE: ALL ADULTS AGED 15+ 980

�� 45 45 Q.PC06_4 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /IMPOSE A FINE ON THE NEWSPAPER, IN SERIOUS CASES

BASE: ALL ADULTS AGED 15+ 980

�� 46 46 Q.PC06_5 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /EJECT THE NEWSPAPER FROM THE SELF-REGULATORY BODY IN THE MOST SERIOUS CASES

BASE: ALL ADULTS AGED 15+ 980

�� 47 47 Q.PC06_5 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /EJECT THE NEWSPAPER FROM THE SELF-REGULATORY BODY IN THE MOST SERIOUS CASES

BASE: ALL ADULTS AGED 15+ 980

�� 48 48 Q.PC06_5 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /EJECT THE NEWSPAPER FROM THE SELF-REGULATORY BODY IN THE MOST SERIOUS CASES

BASE: ALL ADULTS AGED 15+ 980

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�� 49 49 Q.PC07 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /SUMMARY TABLE

BASE: ALL ADULTS AGED 15+ 980

�� 50 50 Q.PC07_1 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /MAKES THE MINUTES OF ITS MEETINGS PUBLICALLY AVAILABLE

BASE: ALL ADULTS AGED 15+ 980

�� 51 51 Q.PC07_1 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /MAKES THE MINUTES OF ITS MEETINGS PUBLICALLY AVAILABLE

BASE: ALL ADULTS AGED 15+ 980

�� 52 52 Q.PC07_1 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /MAKES THE MINUTES OF ITS MEETINGS PUBLICALLY AVAILABLE

BASE: ALL ADULTS AGED 15+ 980

�� 53 53 Q.PC07_2 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /ALLOWS MEMBERS OF THE GENERAL PUBLIC TO ATTEND MEETINGS WHERE CASES AGAINST THE PRESS ARE BEING INVESTIGATED

BASE: ALL ADULTS AGED 15+ 980

�� 54 54 Q.PC07_2 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /ALLOWS MEMBERS OF THE GENERAL PUBLIC TO ATTEND MEETINGS WHERE CASES AGAINST THE PRESS ARE BEING INVESTIGATED

BASE: ALL ADULTS AGED 15+ 980

�� 55 55 Q.PC07_2 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /ALLOWS MEMBERS OF THE GENERAL PUBLIC TO ATTEND MEETINGS WHERE CASES AGAINST THE PRESS ARE BEING INVESTIGATED

BASE: ALL ADULTS AGED 15+ 980

�� 56 56 Q.PC07_3 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /MAKES THE IDENTITY OF WHO IS FUNDING THIS REGULATOR KNOWN

BASE: ALL ADULTS AGED 15+ 980

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�� 57 57 Q.PC07_3 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /MAKES THE IDENTITY OF WHO IS FUNDING THIS REGULATOR KNOWN

BASE: ALL ADULTS AGED 15+ 980

�� 58 58 Q.PC07_3 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /MAKES THE IDENTITY OF WHO IS FUNDING THIS REGULATOR KNOWN

BASE: ALL ADULTS AGED 15+ 980

�� 59 59 Q.PC07_4 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /PUBLISHES THE AMOUNT OF MONEY BEING PROVIDED BY THOSE FUNDING

BASE: ALL ADULTS AGED 15+ 980

�� 60 60 Q.PC07_4 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /PUBLISHES THE AMOUNT OF MONEY BEING PROVIDED BY THOSE FUNDING

BASE: ALL ADULTS AGED 15+ 980

�� 61 61 Q.PC07_4 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /PUBLISHES THE AMOUNT OF MONEY BEING PROVIDED BY THOSE FUNDING

BASE: ALL ADULTS AGED 15+ 980

�� 62 62 Q.PC08 /IF YOU BELIEVE A NEWSPAPER ARTICLE TO BE INACCURATE, WOULD YOU EXPECT IN THE FIRST INSTANCE TO HAVE TO COMPLAIN TO:

BASE: ALL ADULTS AGED 15+ 980

�� 63 63 Q.PC08 /IF YOU BELIEVE A NEWSPAPER ARTICLE TO BE INACCURATE, WOULD YOU EXPECT IN THE FIRST INSTANCE TO HAVE TO COMPLAIN TO:

BASE: ALL ADULTS AGED 15+ 980

�� 64 64 Q.PC08 /IF YOU BELIEVE A NEWSPAPER ARTICLE TO BE INACCURATE, WOULD YOU EXPECT IN THE FIRST INSTANCE TO HAVE TO COMPLAIN TO:

BASE: ALL ADULTS AGED 15+ 980

�� 65 65 DEMOGRAPHICS BASE: ALL ADULTS AGED 15+ 980

�� 66 65 DEMOGRAPHICS BASE: ALL ADULTS AGED 15+ 978

�� 67 65 DEMOGRAPHICS BASE: ALL ADULTS AGED 15+ 978

�� 68 66 DEMOGRAPHICS BASE: ALL ADULTS AGED 15+ 980

�� 69 66 DEMOGRAPHICS BASE: ALL ADULTS AGED 15+ 978

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�� 70 66 DEMOGRAPHICS BASE: ALL ADULTS AGED 15+ 978

�� 71 67 DEMOGRAPHICS BASE: ALL ADULTS AGED 15+ 980

�� 72 67 DEMOGRAPHICS BASE: ALL ADULTS AGED 15+ 978

�� 73 67 DEMOGRAPHICS BASE: ALL ADULTS AGED 15+ 978