Transcript
Page 1: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

205682384217414412228868715817910889881087146259251511AN INDEPENDENT SELF-46%59%t57%t33%62%nq58%q51%q33%38%43%56%kl68%jk57%c63%cd56%c61%c47%c29%52%53%52%REGULATORY BODY -

lSET UP AND RUN BYTHOSE INDEPENDENT OFTHE NEWSPAPERINDUSTRY

8518641649344326395644282427262824377097167A REGULATORY BODY19%15%15%12%17%14%18%30%17%28%ij16%11%13%19%16%16%16%23%h14%20%b17%SET UP BY THE

lBRITISH GOVERNMENT

4942463117186181225232091711813522577A NEWSPAPER INDUSTRY11%rs4%6%4%11%7%8%7%8%6%9%9%10%6%11%6%5%8%10%a5%8%COMPLAINTS BODY -

SET UP AND RUN BYTHE NEWSPAPERINDUSTRY

313-413-122341111-448INDEPENDANT BODY1%1%1%-1%*1%-*1%1%1%2%1%1%1%1%-1%1%1%

1-3--13-11211121---44OTHER*-1%--*1%-**1%***1%1%---1%*

131142513531553442918572128DO NOT THINK BRITISH3%1%3%2%2%5%2%4%7%ij3%1%1%2%1%6%e*5%e3%1%4%b3%NEWSPAPERS SHOULD

HAVE A CODE OFPRACTICE

89237261163846237040482631131629395711074184DON'T KNOW20%20%17%48%no6%15%p19%p27%30%ij20%i17%i10%16%9%10%16%26%fg36%ef22%a16%19%

pkgh

Page 1J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 1Q.PC01JOURNALISTS WRITING ARTICLES FOR BRITISH NEWSPAPERS ABIDE BY A CODE OF PRACTICE. WHO DO YOU CONSIDER TO BE THE BEST BODY TO OVERSEE THIS CODE OF PRACTICE?BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 2: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

368143801063257571106897988511AN INDEPENDENT SELF-55%j46%57%h41%56%h44%61%f73%f45%68%c69%c52%REGULATORY BODY -

SET UP AND RUN BYTHOSE INDEPENDENT OFTHE NEWSPAPERINDUSTRY

10760185197412315491513167A REGULATORY BODY16%19%13%20%17%24%d20%10%24%ab13%11%17%SET UP BY THE

BRITISH GOVERNMENT

5324131549121291512977A NEWSPAPER INDUSTRY8%8%9%6%8%7%10%6%7%10%7%8%COMPLAINTS BODY -

SET UP AND RUN BYTHE NEWSPAPERINDUSTRY

622*52211118INDEPENDANT BODY1%1%1%*1%1%2%1%1%1%1%1%

31112-1---14OTHER**1%**-1%---1%*

2262141281481128DO NOT THINK BRITISH3%2%2%5%2%4%1%2%4%1%1%3%NEWSPAPERS SHOULD

HAVE A CODE OFPRACTICE

108762469913281237913184DON'T KNOW16%24%k17%27%g16%19%de7%8%19%b7%10%19%

Page 2J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 2Q.PC01JOURNALISTS WRITING ARTICLES FOR BRITISH NEWSPAPERS ABIDE BY A CODE OF PRACTICE. WHO DO YOU CONSIDER TO BE THE BEST BODY TO OVERSEE THIS CODE OF PRACTICE?BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 3: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

137336321112631856-511-511AN INDEPENDENT SELF-58%h58%h34%8%51%g68%dfg46%g-100%ac-52%REGULATORY BODY -

SET UP AND RUN BYTHOSE INDEPENDENT OFTHE NEWSPAPERINDUSTRY

4895215568323167--167A REGULATORY BODY20%17%23%3%23%g18%g19%g100%ab--17%SET UP BY THE

BRITISH GOVERNMENT

1847113163424--7777A NEWSPAPER INDUSTRY8%8%12%2%7%7%19%efg--100%bc8%COMPLAINTS BODY -

SET UP AND RUN BYTHE NEWSPAPERINDUSTRY

44--521---8INDEPENDANT BODY2%1%--2%*1%---1%

22--121---4OTHER1%*--1%*1%---*

816331654---28DO NOT THINK BRITISH3%3%3%2%6%e1%3%---3%NEWSPAPERS SHOULD

HAVE A CODE OFPRACTICE

197527118272613---184DON'T KNOW8%13%29%ij84%def11%e6%11%---19%

Page 3J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 3Q.PC01JOURNALISTS WRITING ARTICLES FOR BRITISH NEWSPAPERS ABIDE BY A CODE OF PRACTICE. WHO DO YOU CONSIDER TO BE THE BEST BODY TO OVERSEE THIS CODE OF PRACTICE?BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 4: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

1996320740166110113419178140161866982958059242228470MONITOR THE PRESS'45%55%50%32%60%no45%q47%q47%40%38%49%k61%jk45%49%52%c53%c53%c37%48%48%48%COMPLIANCE WITH A CODE

qlOF PRACTICE, ON BEHALFOF THE PUBLIC

12118108227960632251607265554539422937118129247CONDUCT INVESTIGATIONS27%s16%26%18%28%q24%26%26%22%29%25%25%29%31%d25%24%19%23%23%27%25%WHEN THERE IS

SIGNIFICANT PUBLICCONCERN ABOUT POSSIBLEWRONG-DOING

5817471220394010293539182419261610276061122MEDIATE COMPLAINTS ABOUT13%15%11%9%7%16%p17%p12%13%17%i14%i7%13%14%16%d9%6%17%d12%13%12%NEWS ARTICLES BETWEEN

NEWSPAPERS ANDCOMPLAINANTS

671755531338231358303318269112533358257139DON'T KNOW15%15%13%42%no5%15%p9%15%25%ij15%i12%7%14%6%7%14%22%fg22%fg16%12%14%

pk

Page 4J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 4Q.PC02WOULD YOU EXPECT THE CHIEF PURPOSE OF AN INDEPENDENT SELF-REGULATORY BODY FOR BRITISH NEWSPAPERS TO...BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 5: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

32714354124292785874816468470MONITOR THE PRESS'49%46%38%49%50%i46%49%50%41%56%c53%48%COMPLIANCE WITH A CODE

OF PRACTICE, ON BEHALFOF THE PUBLIC

174744661140413443542837247CONDUCT INVESTIGATIONS26%24%33%g24%24%24%29%29%27%24%29%25%WHEN THERE IS

SIGNIFICANT PUBLICCONCERN ABOUT POSSIBLEWRONG-DOING

8635193172251918312012122MEDIATE COMPLAINTS ABOUT13%11%13%12%12%15%16%12%15%17%9%12%NEWS ARTICLES BETWEEN

NEWSPAPERS ANDCOMPLAINANTS

80592140782671233311139DON'T KNOW12%19%k15%16%13%15%e6%8%17%b3%8%14%

Page 5J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 5Q.PC02WOULD YOU EXPECT THE CHIEF PURPOSE OF AN INDEPENDENT SELF-REGULATORY BODY FOR BRITISH NEWSPAPERS TO...BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 6: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

12930234--470-8331834470MONITOR THE PRESS'55%h52%h36%--100%dfg-50%62%ac44%48%COMPLIANCE WITH A CODE

OF PRACTICE, ON BEHALFOF THE PUBLIC

6814630-247--5612616247CONDUCT INVESTIGATIONS29%25%31%-100%deg--33%25%21%25%WHEN THERE IS

SIGNIFICANT PUBLICCONCERN ABOUT POSSIBLEWRONG-DOING

208315---122235624122MEDIATE COMPLAINTS ABOUT9%14%16%---100%efg14%11%31%bc12%NEWS ARTICLES BETWEEN

NEWSPAPERS ANDCOMPLAINANTS

174516139---5113139DON'T KNOW7%8%17%ij100%def---3%2%4%14%

Page 6J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 6Q.PC02WOULD YOU EXPECT THE CHIEF PURPOSE OF AN INDEPENDENT SELF-REGULATORY BODY FOR BRITISH NEWSPAPERS TO...BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 7: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

THETHEINTERESTSINTERESTSTHE

OF THEOF THOSEINTERESTSGENERALMAKING AOF THE

PUBLICCOMPLAINTNEWSPAPERS980980980UNWEIGHTED BASE978978978WEIGHTED BASE593556157(4) VERY IMPORTANT61%57%16%

274305408(3) FAIRLY IMPORTANT28%31%42%

2929244(2) NOT VERY3%3%25%IMPORTANT

5879(1) NOT AT ALL1%1%8%IMPORTANT

778090DON'T KNOW8%8%9%

867861565IMPORTANT (NET)89%88%58%

3437323NOT IMPORTANT (NET)3%4%33%

3.613.572.72MEAN

0.020.020.03STANDARD ERROR

***ERROR VARIANCE

Page 7J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 7Q.PC03HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING?SUMMARY TABLEBASE: ALL ADULTS AGED 15+

Page 8: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

7723581435474813513543292924283124217978157(4) VERY IMPORTANT17%20%14%11%12%19%20%p15%22%i17%15%11%15%17%18%17%16%13%16%16%16%

1944516948104108114347894128108886267843078228181408(3) FAIRLY IMPORTANT44%39%40%38%37%44%48%p40%34%46%l45%l41%46%d44%d42%d47%d19%50%d45%38%42%

96311181510248532650407480374140415630112132244(2) NOT VERY21%27%28%12%36%no19%22%q30%22%20%26%31%k19%29%25%23%37%ce19%22%28%25%IMPORTANT

qh

3473763226105131320332410208143344479(1) NOT AT ALL8%6%9%4%12%n10%n4%6%6%6%7%13%l12%ce7%13%ce5%9%c2%7%9%8%IMPORTANT

4593643619147382118131353142927494190DON'T KNOW10%8%9%34%nop2%8%p6%9%17%ij10%6%5%7%3%2%8%f19%efg17%fg10%9%9%

hh

27168227621391551634712812917113711886951155399307258565IMPORTANT (NET)61%59%54%49%50%63%pq68%pq55%56%63%i60%52%62%d61%d60%d64%d35%63%d61%54%58%

1303815521134736331635393113605160497032146177323NOT IMPORTANT (NET)29%33%37%t17%48%no30%q26%37%27%26%33%43%jk32%36%c38%c28%46%ce20%29%37%b33%

qlh

2.782.792.652.85p2.522.77p2.89p2.702.87i2.83i2.73i2.532.692.732.672.83d2.522.89d2.782.672.72MEAN

0.040.090.050.090.060.060.040.140.060.060.050.060.060.060.070.070.090.060.040.040.03STANDARD ERROR

*0.01*0.01***0.02******0.01*0.01****ERROR VARIANCE

Page 8J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 8Q.PC03_1HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING?THE INTERESTS OF THE NEWSPAPERSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 9: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

10948334579402219421618157(4) VERY IMPORTANT16%15%24%g18%14%23%d19%13%21%14%14%16%

28812054113241696158975449408(3) FAIRLY IMPORTANT43%39%39%44%41%40%52%40%49%47%38%42%

167772959156362844313239244(2) NOT VERY25%25%21%23%27%21%24%30%15%28%c31%c25%IMPORTANT

60191710518313981179(1) NOT AT ALL9%6%12%h4%9%5%3%9%4%7%9%8%IMPORTANT

434772953173122051090DON'T KNOW6%15%k5%11%9%10%e3%8%10%4%8%9%

3971688715832010883771397067565IMPORTANT (NET)60%54%62%62%55%64%71%d53%70%a61%53%58%

227964669208453157394050323NOT IMPORTANT (NET)34%31%33%27%36%26%27%39%f20%35%c39%c33%

2.722.752.782.85g2.662.92d2.89d2.622.97ab2.712.642.72MEAN

0.030.050.080.050.040.070.070.070.060.070.080.03STANDARD ERROR

**0.01****0.01*0.010.01*ERROR VARIANCE

Page 9J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 9Q.PC03_1HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING?THE INTERESTS OF THE NEWSPAPERSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 10: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

3793257427929367719157(4) VERY IMPORTANT16%16%26%5%17%g17%g24%g22%15%25%b16%

812773728117201627923033408(3) FAIRLY IMPORTANT34%48%j39%20%47%g43%g51%g47%45%43%42%

81144141364142243715715244(2) NOT VERY34%hi25%15%10%26%g30%g20%22%31%a19%25%IMPORTANT

2836812214051341779(1) NOT AT ALL12%i6%8%8%8%9%4%8%8%9%8%IMPORTANT

825117938126390DON'T KNOW3%4%12%ij57%def1%2%1%1%1%5%9%

11837162351592809111530753565IMPORTANT (NET)50%64%j65%j25%64%g59%g75%eg69%60%68%58%

109180222585183305019721323NOT IMPORTANT (NET)47%hi31%23%18%34%g39%dg25%30%39%27%33%

2.562.78j2.95j2.512.742.692.95eg2.842.682.882.72MEAN

0.060.030.100.110.050.040.070.070.040.100.03STANDARD ERROR

**0.010.01*****0.01*ERROR VARIANCE

Page 10J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 10Q.PC03_1HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING?THE INTERESTS OF THE NEWSPAPERSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 11: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

252612434717412714662117121158160109901101106869282275556(4) VERY IMPORTANT57%53%58%37%62%oq51%q61%q73%51%59%56%61%57%c64%cd70%cd62%cd45%43%56%58%57%

h

13543126289492751567599286624342475358160145305(3) FAIRLY IMPORTANT30%38%30%23%34%37%q31%17%29%29%32%33%33%31%26%26%35%37%32%30%31%

1611244129-951323136611121729(2) NOT VERY4%1%3%4%1%5%4%-4%3%4%i1%1%1%2%3%4%7%gh2%3%3%IMPORTANT

4322-223413-121311548(1) NOT AT ALL1%3%*2%-1%1%4%2%1%1%-1%1%*2%**1%1%1%IMPORTANT

387354571585321718131653122420443680DON'T KNOW9%6%8%35%nop2%6%3%6%14%ij8%6%5%8%f4%2%7%16%fg13%fg9%8%8%

3881043697526821922177184180249247172133152157121126442419861IMPORTANT (NET)87%91%88%60%96%oq88%q92%q90%80%89%88%l94%l90%cd94%cd96%cd88%80%80%88%88%88%

e

2041364131031361524339712172037NOT IMPORTANT (NET)4%3%3%5%1%5%p4%4%6%i3%5%i1%2%2%2%5%4%7%3%4%4%

3.563.503.603.473.62o3.483.583.703.503.613.533.643.59c3.62c3.68c3.593.483.413.573.573.57MEANd

0.030.070.030.080.030.040.030.110.050.040.040.040.040.040.040.060.060.060.030.030.02STANDARD ERROR

***0.01***0.01*************ERROR VARIANCE

Page 11J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 11Q.PC03_2HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING?THE INTERESTS OF THOSE MAKING A COMPLAINTBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 12: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

3851718312035311079861267775556(4) VERY IMPORTANT58%55%59%h47%61%h64%67%59%63%67%59%57%

2109545101158443446503137305(3) FAIRLY IMPORTANT31%30%32%40%g27%26%28%31%25%27%29%31%

17111111711331629(2) NOT VERY3%4%*4%3%1%1%2%1%1%4%3%IMPORTANT

8*2251-*1*-8(1) NOT AT ALL1%*1%1%1%1%-*1%*-1%IMPORTANT

4634102347134111861080DON'T KNOW7%11%7%9%8%8%4%8%9%6%8%8%

595266128221512154112132177108111861IMPORTANT (NET)89%85%91%86%88%91%96%90%89%93%87%88%

25122132231341637NOT IMPORTANT (NET)4%4%2%5%4%2%1%2%2%1%4%4%

3.573.573.61h3.453.61h3.673.693.613.673.693.593.57MEAN

0.020.040.050.040.030.040.050.050.040.050.050.02STANDARD ERROR

************ERROR VARIANCE

Page 12J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 12Q.PC03_2HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING?THE INTERESTS OF THOSE MAKING A COMPLAINTBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 13: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

15334156211712927211234244556(4) VERY IMPORTANT65%59%59%15%69%g62%g59%g67%67%57%57%

65194273568155464815129305(3) FAIRLY IMPORTANT28%34%29%25%27%33%38%28%30%37%31%

917375152311129(2) NOT VERY4%3%3%5%2%3%2%2%2%2%3%IMPORTANT

43-512*11-8(1) NOT AT ALL2%*-4%e1%**1%*-1%IMPORTANT

52297127126480DON'T KNOW2%4%9%j51%def1%1%1%1%1%5%b8%

217535835623944711816049372861IMPORTANT (NET)93%93%88%41%97%g95%g97%g96%96%94%88%

13193127163512137NOT IMPORTANT (NET)5%3%3%8%ef3%3%2%3%2%2%4%

3.593.583.623.063.66g3.59g3.57g3.653.653.583.57MEAN

0.040.020.060.100.030.030.050.040.020.060.02STANDARD ERROR

***0.01*******ERROR VARIANCE

Page 13J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 13Q.PC03_2HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING?THE INTERESTS OF THOSE MAKING A COMPLAINTBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 14: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

271692546020013515048117120179177124981081058672303290593(4) VERY IMPORTANT61%60%61%48%72%no55%63%q56%51%59%63%l68%l65%c69%c69%c59%57%45%60%61%61%

q

12534115196890722568587771513143513662144130274(3) FAIRLY IMPORTANT28%30%28%15%24%36%pq30%q29%30%29%27%27%27%22%27%29%24%39%dg29%27%28%

h

1051444578781113631053131529(2) NOT VERY2%4%3%4%1%2%3%10%3%4%i4%i1%1%4%2%5%3%2%3%3%3%IMPORTANT

3-2*-41-21112111-*145(1) NOT AT ALL1%-**-1%1%-1%1%**1%1%1%*-**1%1%IMPORTANT

367334271485351614121163122521413677DON'T KNOW8%6%8%33%nop2%6%3%6%15%ij8%5%5%6%4%2%7%16%efg13%fg8%8%8%

hh

3961033697926922522272185178256248176129151156122133447420867IMPORTANT (NET)89%90%88%63%96%oq91%q93%q84%81%88%91%l94%kl92%d91%d96%cd88%81%85%89%88%89%

e

145155489810101224741053151934NOT IMPORTANT (NET)3%4%4%4%1%3%4%10%4%5%i4%i1%2%5%3%6%3%2%3%4%3%

3.623.593.613.653.72n3.533.613.493.543.583.623.69l3.66c3.66c3.66c3.563.653.493.623.613.61MEANo

0.030.060.030.070.030.040.030.110.040.040.030.040.040.050.050.050.050.050.030.030.02STANDARD ERROR

*******0.01*************ERROR VARIANCE

Page 14J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 14Q.PC03_3HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING?THE INTERESTS OF THE GENERAL PUBLICBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 15: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

42816691140363115741021188389593(4) VERY IMPORTANT64%j53%65%54%62%67%63%70%59%72%c70%61%

177973987148403829552625274(3) FAIRLY IMPORTANT27%31%28%34%g25%23%32%20%28%23%20%28%

181125222148*529(2) NOT VERY3%3%1%2%4%1%1%3%4%*4%3%IMPORTANT

321*41--1*-5(1) NOT AT ALL*1%1%*1%1%--**-1%IMPORTANT

41357244513511175977DON'T KNOW6%11%k5%9%8%7%4%7%9%4%7%8%

605263130227511154112131173110114867IMPORTANT (NET)91%j84%93%88%88%91%95%90%87%95%c89%89%

2113352631491534NOT IMPORTANT (NET)3%4%2%2%4%2%1%3%4%1%4%3%

3.65j3.543.653.583.623.703.653.723.603.743.713.61MEAN

0.020.040.050.040.030.040.050.050.040.040.050.02STANDARD ERROR

************ERROR VARIANCE

Page 15J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 15Q.PC03_3HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING?THE INTERESTS OF THE GENERAL PUBLICBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 16: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

15637357211583407410837750593(4) VERY IMPORTANT66%65%61%15%64%g72%g61%g65%74%65%61%

57171264080112424912023274(3) FAIRLY IMPORTANT24%30%28%28%33%e24%35%e29%24%30%28%

1412210313488229(2) NOT VERY6%i2%2%7%f1%3%3%5%2%3%3%IMPORTANT

13*23**-1-5(1) NOT AT ALL*1%*1%1%**-*-1%IMPORTANT

71796735125277DON'T KNOW3%3%10%ij48%def1%1%1%1%1%2%8%

213543836123845211615749773867IMPORTANT (NET)91%94%88%44%96%g96%g96%g94%97%95%89%

1515211613489234NOT IMPORTANT (NET)7%i3%2%8%ef2%3%4%5%2%3%3%

3.613.633.643.123.61g3.70g3.58g3.613.72c3.633.61MEAN

0.040.020.060.080.040.020.050.040.020.060.02STANDARD ERROR

***0.01*******ERROR VARIANCE

Page 16J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 16Q.PC03_3HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING?THE INTERESTS OF THE GENERAL PUBLICBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 17: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

2205619233149131111439396126153917084876273254214468BE OBLIGED TO49%49%46%26%53%q53%q47%q51%40%47%45%58%jl48%50%53%49%41%47%51%45%48%INVESTIGATE WHETHER

IT IS INACCURATE

10933116267353812551549360483654404238122135257HAVE THE OPTION TO24%29%28%20%26%22%34%oq29%22%26%33%il23%25%25%34%22%28%24%24%28%26%INVESTIGATE WHETHER

IT IS INACCURATE

41114993932192301329292516112414114754101WAIT FOR A COMPLAINT9%10%12%7%14%13%8%2%13%6%10%11%13%11%7%14%9%7%9%11%10%FROM ANY MEMBER OF

THE PUBLIC ORELSEWHERE BEFOREINVESTIGATINGWHETHER IT ISINACCURATE

252203161197916101111821456212646WAIT FOR A COMPLAINT6%2%5%3%6%4%4%8%4%8%4%4%6%6%1%8%f3%4%4%5%5%FROM SOMEONE

DIRECTLY REFERRED TOIN THE ARTICLEBEFORE INVESTIGATINGWHETHER IT ISINACCURATE

5113415542018946252510161271328305947106DON'T KNOW12%11%10%44%no1%8%p8%p10%20%ij12%i9%4%8%8%4%7%19%efg19%ef12%10%11%

phgh

Page 17J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 17Q.PC04IF THERE IS EVIDENCE TO SUGGEST THAT A NEWSPAPER HAS PUBLISHED AN ARTICLE THAT MAY BE INACCURATE, DO YOU THINK AN INDEPENDENT SELF-REGULATORY BODY SHOULD:BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 18: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

31815068122278705568785650468BE OBLIGED TO48%48%49%47%48%41%46%46%39%49%39%48%INVESTIGATE WHETHER

IT IS INACCURATE

186713364160523146593843257HAVE THE OPTION TO28%23%24%25%28%30%27%32%30%33%34%26%INVESTIGATE WHETHER

IT IS INACCURATE

7526192855222011271513101WAIT FOR A COMPLAINT11%8%13%11%9%13%17%d8%13%13%10%10%FROM ANY MEMBER OF

THE PUBLIC ORELSEWHERE BEFOREINVESTIGATINGWHETHER IT ISINACCURATE

3017710294991021146WAIT FOR A COMPLAINT4%5%5%4%5%3%7%6%5%2%9%b5%FROM SOMEONE

DIRECTLY REFERRED TOIN THE ARTICLEBEFORE INVESTIGATINGWHETHER IT ISINACCURATE

58471332602231225510106DON'T KNOW9%15%k9%13%10%13%e3%8%13%b4%8%11%

Page 18J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 18Q.PC04IF THERE IS EVIDENCE TO SUGGEST THAT A NEWSPAPER HAS PUBLISHED AN ARTICLE THAT MAY BE INACCURATE, DO YOU THINK AN INDEPENDENT SELF-REGULATORY BODY SHOULD:BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 19: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

1332903528114274529126834468BE OBLIGED TO57%h50%h37%20%46%g58%dfg43%g55%53%43%48%INVESTIGATE WHETHER

IT IS INACCURATE

59158391570127454314731257HAVE THE OPTION TO25%27%41%ij11%28%g27%g37%g26%29%40%c26%INVESTIGATE WHETHER

IT IS INACCURATE

25732431531211666101WAIT FOR A COMPLAINT11%h13%h2%3%13%g11%g10%7%13%7%10%FROM ANY MEMBER OF

THE PUBLIC ORELSEWHERE BEFOREINVESTIGATINGWHETHER IT ISINACCURATE

142573291131224546WAIT FOR A COMPLAINT6%4%7%2%12%deg2%3%7%5%6%5%FROM SOMEONE

DIRECTLY REFERRED TOIN THE ARTICLEBEFORE INVESTIGATINGWHETHER IT ISINACCURATE

53012893410963106DON'T KNOW2%5%13%ij64%def1%1%8%ef5%b1%4%11%

Page 19J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 19Q.PC04IF THERE IS EVIDENCE TO SUGGEST THAT A NEWSPAPER HAS PUBLISHED AN ARTICLE THAT MAY BE INACCURATE, DO YOU THINK AN INDEPENDENT SELF-REGULATORY BODY SHOULD:BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 20: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

AN ARTICLE INA BRITISH

NEWSPAPERINFRINGING THE

PRIMEAN ARTICLE INMINISTER'SACCUSATIONS BY

A BRITISHPRIVACY BYA BRITISHNEWSPAPERRECORDING ANEWSPAPER THAT

ALLEGING THATPERSONALPARENTS OF ATHERE ARETELEPHONE CALLCHILD WERE

UNEXPLAINEDBETWEEN THEINVOLVED INALLEGED PHONECIRCUMSTANCESPRIME MINISTERTHETAPPING BY AOVER THE DEATHAND A THIRDDISAPPEARANCEBRITISH

OF A POP STARPARTYOF THEIR CHILDNEWSPAPER980980980980UNWEIGHTED BASE978978978978WEIGHTED BASE247392517541YES - DEFINITELY25%40%53%55%

376318269257YES - PROBABLY38%33%28%26%

1901077453NO - PROBABLY NOT19%11%8%5%

53592134NO - DEFINITELY NOT5%6%2%4%

1111019693DON'T KNOW11%10%10%9%

623711787798YES (NET)64%73%80%82%

2441669587NO (NET)25%17%10%9%

Page 20J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 20Q.PC05WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:SUMMARY TABLEBASE: ALL ADULTS AGED 15+

Page 21: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

244532434616713613260101112160168110871051037164251290541YES - DEFINITELY55%46%58%36%60%q55%q55%q69%44%55%57%l64%l58%c61%cd67%cd58%c47%41%50%61%b55%

11340104198471691571647053493633553549157100257YES - PROBABLY25%35%25%15%30%q29%q29%q18%31%i31%i25%20%26%25%21%31%23%31%31%a21%26%

27819818151111081520154851110233053NO - PROBABLY NOT6%7%4%6%6%6%4%2%4%4%5%8%8%3%5%3%7%6%5%6%5%

19788661311041374635412181634NO - DEFINITELY NOT4%6%2%6%2%2%6%1%4%2%5%3%2%5%2%3%3%7%4%3%4%

4274346520149371625151299103023534093DON'T KNOW9%6%10%36%no2%8%p6%p10%16%ij8%9%6%6%6%6%5%20%efg15%ef11%8%9%

pkhgh

357933486425120620175171176230221159122138159107113408390798YES (NET)80%81%83%51%90%q83%q84%q87%75%86%l81%84%l83%cd86%cd87%cd89%cd70%72%81%82%82%

46142716242124220122827191011101521424687NO (NET)10%12%6%13%9%9%10%3%9%6%10%10%10%7%7%6%10%14%8%10%9%

Page 21J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 21Q.PC05_1WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:ALLEGED PHONE TAPPING BY A BRITISH NEWSPAPERBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 22: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

386155851153408879851007867541YES - DEFINITELY58%50%61%h45%58%h52%67%f58%50%68%ac53%55%

165933084143542438572536257YES - PROBABLY25%30%22%33%25%32%20%26%29%21%28%26%

3815111428656115953NO - PROBABLY NOT6%5%8%6%5%4%5%4%5%4%7%5%

2956151392692534NO - DEFINITELY NOT4%2%4%6%g2%5%1%4%5%2%4%4%

494382857138122261093DON'T KNOW7%14%k5%11%10%8%7%8%11%5%8%9%

551247116199483142103123157103103798YES (NET)83%80%82%78%83%84%87%84%79%89%c81%82%

6720173041157122071487NO (NET)10%7%12%12%7%9%6%8%10%6%11%9%

Page 22J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 22Q.PC05_1WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:ALLEGED PHONE TAPPING BY A BRITISH NEWSPAPERBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 23: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

1453395430156297589333052541YES - DEFINITELY62%59%57%21%63%dg63%dg48%g56%65%67%55%

57169252150139484914213257YES - PROBABLY24%29%27%15%20%29%fg39%fg29%28%17%26%

1531291222101121553NO - PROBABLY NOT6%5%2%6%5%5%8%6%4%6%5%

918632381129334NO - DEFINITELY NOT4%3%6%2%9%deg2%1%7%b2%4%4%

91977765528593DON'T KNOW4%3%8%55%def2%1%4%1%2%6%b9%

202507795120643510614247365798YES (NET)86%88%84%36%83%g93%fg87%g85%93%ac84%82%

24498113530112330887NO (NET)10%9%8%8%14%e6%9%14%b6%10%9%

Page 23J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 23Q.PC05_1WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:ALLEGED PHONE TAPPING BY A BRITISH NEWSPAPERBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 24: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

2446620845167136129401051171471481088491986770274243517YES - DEFINITELY55%58%50%36%60%q55%q54%q46%46%58%l52%57%56%59%cd58%d55%44%45%55%51%53%

12332115228672662464508471544039464545129141269YES - PROBABLY28%28%27%18%31%q29%q28%28%28%24%30%27%28%28%25%26%30%29%26%30%28%

23941111614258181519221051618618373774NO - PROBABLY NOT5%8%10%t8%6%6%11%9%8%7%7%8%5%3%10%g10%g4%12%g7%8%8%

114741834658366232213821NO - DEFINITELY NOT3%3%2%3%*3%p1%5%3%2%3%1%3%4%1%2%1%2%3%2%2%

44447449181611371724191479123222494796DON'T KNOW10%4%11%35%no3%7%7%12%16%ij8%9%7%7%5%6%7%21%efg14%g10%10%10%

pkh

367983226825320819563169167231219161124130144112115403384787YES (NET)82%85%77%54%91%nq84%q82%q74%74%82%82%84%l84%cd88%cd82%81%74%73%80%81%80%

35124815182229122420272416111821821504595NO (NET)8%11%12%12%6%9%12%p14%10%10%10%9%8%7%12%12%5%13%10%9%10%

Page 24J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 24Q.PC05_2WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:ACCUSATIONS BY A BRITISH NEWSPAPER THAT PARENTS OF A CHILD WERE INVOLVED IN THE DISAPPEARANCE OF THEIR CHILDBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 25: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

36315477115326866472917463517YES - DEFINITELY54%50%55%45%56%h51%55%49%46%64%ac49%53%

189804188140564038693034269YES - PROBABLY28%26%29%34%g24%33%34%26%34%26%27%28%

49259244188171061274NO - PROBABLY NOT7%8%6%9%7%5%6%12%5%5%9%8%

165441352452621NO - DEFINITELY NOT2%2%3%2%2%3%2%3%2%2%5%2%

494792661154152431296DON'T KNOW7%15%k7%10%11%9%3%10%12%b2%10%b10%

55223411820346614310411116010497787YES (NET)83%j75%84%79%80%84%88%d75%80%90%ac77%80%

65301328541310211581895NO (NET)10%10%9%11%9%8%8%15%8%7%14%10%

Page 25J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 25Q.PC05_2WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:ACCUSATIONS BY A BRITISH NEWSPAPER THAT PARENTS OF A CHILD WERE INVOLVED IN THE DISAPPEARANCE OF THEIR CHILDBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 26: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

13831553341502716210029747517YES - DEFINITELY59%55%56%25%61%g58%g51%g60%58%61%53%

57179292260156324915223269YES - PROBABLY24%31%31%15%24%33%fg26%29%30%30%28%

2544592028171132574NO - PROBABLY NOT10%8%6%6%8%6%14%e7%6%6%8%

81012775412121NO - DEFINITELY NOT4%2%1%1%3%1%4%3%2%1%2%

7276731095317196DON'T KNOW3%5%7%52%def4%2%4%2%3%2%10%

19549482562114269414844971787YES (NET)83%86%86%40%85%g91%dg77%g89%88%92%80%

33547112735221645595NO (NET)14%9%7%8%11%7%18%eg9%9%7%10%

Page 26J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 26Q.PC05_2WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:ACCUSATIONS BY A BRITISH NEWSPAPER THAT PARENTS OF A CHILD WERE INVOLVED IN THE DISAPPEARANCE OF THEIR CHILDBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 27: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

183391713211810796396578126123825779725350201191392YES - DEFINITELY41%34%41%26%42%q43%q40%q45%28%39%45%l47%l43%40%50%cd40%35%32%40%40%40%

13544140309586901676808874555547574163155163318YES - PROBABLY30%38%33%24%34%35%38%q19%33%39%31%28%29%39%30%32%27%40%31%34%33%

501542114121259232029352016132019195255107NO - PROBABLY NOT11%13%10%9%15%9%10%10%10%10%10%13%10%11%8%11%12%12%10%12%11%

299229111710122471711166121573312859NO - DEFINITELY NOT6%8%5%7%4%7%4%14%11%ik3%6%4%9%c4%7%c8%c5%2%6%6%6%

4984444141617104018232018771432236338101DON'T KNOW11%7%10%35%no5%7%7%11%18%ij9%8%8%10%5%4%8%21%efg14%fg13%8%10%

pkh

31783311622141931865514115821419713611212612994113356354711YES (NET)71%72%74%49%76%q78%q78%q64%62%78%l76%l75%l71%79%d80%d72%62%72%71%75%73%

7924632052383521482746463622253526228383166NO (NET)18%21%15%16%19%15%15%24%21%13%16%17%19%16%16%20%17%14%17%17%17%

Page 27J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 27Q.PC05_3WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:AN ARTICLE IN A BRITISH NEWSPAPER INFRINGING THE PRIME MINISTER'S PRIVACY BY RECORDING A PERSONAL TELEPHONE CALL BETWEEN THE PRIME MINISTER AND A THIRD PARTYBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 28: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

2781146590237624763734358392YES - DEFINITELY42%37%46%35%41%36%40%43%37%37%45%40%

224943796185574645594137318YES - PROBABLY34%30%27%38%32%34%39%31%30%35%29%33%

6641182564211013301513107NO - PROBABLY NOT10%13%13%10%11%12%8%9%15%13%10%11%

421891338189111311659NO - DEFINITELY NOT6%6%6%5%7%10%8%8%7%9%5%6%

58431232571261424613101DON'T KNOW9%14%k8%13%10%7%5%9%12%5%10%10%

502209102187422119931091328495711YES (NET)75%j67%73%73%73%70%79%74%66%72%74%73%

107592737102391924432620166NO (NET)16%19%19%15%18%23%16%17%22%22%15%17%

Page 28J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 28Q.PC05_3WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:AN ARTICLE IN A BRITISH NEWSPAPER INFRINGING THE PRIME MINISTER'S PRIVACY BY RECORDING A PERSONAL TELEPHONE CALL BETWEEN THE PRIME MINISTER AND A THIRD PARTYBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 29: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

1082433825104216477023938392YES - DEFINITELY46%42%40%18%42%g46%g39%g42%47%50%40%

63217332170182456018319318YES - PROBABLY27%38%j35%15%29%g39%fg37%g36%36%25%33%

34571010394612205312107NO - PROBABLY NOT15%10%10%7%16%eg10%10%12%10%16%11%

1735672415131222459NO - DEFINITELY NOT7%6%7%5%10%e3%11%e7%4%5%6%

132487691144144101DON'T KNOW5%4%9%55%def4%2%4%3%3%5%10%

17146070461753989213042157711YES (NET)73%80%75%33%71%g85%fg76%g78%82%74%73%

51921617636125327516166NO (NET)22%16%17%12%25%eg13%21%19%15%21%17%

Page 29J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 29Q.PC05_3WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:AN ARTICLE IN A BRITISH NEWSPAPER INFRINGING THE PRIME MINISTER'S PRIVACY BY RECORDING A PERSONAL TELEPHONE CALL BETWEEN THE PRIME MINISTER AND A THIRD PARTYBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 30: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

121319625707660165158766343264957334014998247YES - DEFINITELY27%27%23%20%25%31%25%19%22%28%27%24%23%18%31%g32%g22%25%30%a21%25%

181431523410795106341008810980707055545968183193376YES - PROBABLY41%37%36%27%38%38%44%q40%43%i43%i38%30%36%49%ef35%30%39%43%36%41%38%

h

682010319723847142824558342284138231881109190NO - PROBABLY NOT15%17%25%t15%26%oq15%20%17%12%12%20%32%jk22%c20%26%c21%15%11%16%23%b19%

l

23822412161110816161313741668213253NO - DEFINITELY NOT5%7%5%3%4%6%5%12%4%8%6%5%7%5%2%9%f4%5%4%7%5%

5413454418241411421826252311101430246943111DON'T KNOW12%11%11%35%no7%10%6%12%18%ij9%9%9%12%7%6%8%20%efg15%f14%9%11%

pk

3027424859177170166511511451851421139610311192108332291623YES (NET)68%r64%59%46%64%q69%q70%q59%66%i71%i65%i54%59%68%65%62%61%68%66%61%64%

9028125238453592536407296553545532926102142244NO (NET)20%25%30%t19%30%q21%25%29%16%20%25%l36%jk29%c25%28%c30%c19%16%20%30%b25%

l

Page 30J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 30Q.PC05_4WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:AN ARTICLE IN A BRITISH NEWSPAPER ALLEGING THAT THERE ARE UNEXPLAINED CIRCUMSTANCES OVER THE DEATH OF A POP STARBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 31: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

161863756154463730453519247YES - DEFINITELY24%28%27%22%27%27%31%20%23%31%a15%25%

27510150117209743255744254376YES - PROBABLY41%j32%36%46%g36%43%e27%38%37%37%42%38%

128633538117272838352731190NO - PROBABLY NOT19%20%25%h15%20%16%24%26%17%24%24%19%

3617515341011101551153NO - DEFINITELY NOT5%5%4%6%6%6%9%7%8%4%9%5%

674513316714101430612111DON'T KNOW10%14%9%12%12%8%9%9%15%b5%10%11%

4361878817336312068851207873623YES (NET)65%60%63%67%62%70%58%58%60%67%57%64%

164804053151373948503242244NO (NET)25%26%28%21%26%22%33%33%25%28%33%25%

Page 31J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 31Q.PC05_4WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:AN ARTICLE IN A BRITISH NEWSPAPER ALLEGING THAT THERE ARE UNEXPLAINED CIRCUMSTANCES OVER THE DEATH OF A POP STARBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 32: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

75140271865131334514123247YES - DEFINITELY32%24%28%13%26%g28%g27%g27%28%29%25%

76257392785205597820027376YES - PROBABLY32%45%j41%19%34%g44%fg48%fg47%39%35%38%

6311310116399182612815190NO - PROBABLY NOT27%h20%10%8%25%g21%g15%16%25%c19%19%

83585221971418953NO - DEFINITELY NOT4%6%9%4%9%e4%5%8%b4%12%b5%

13311178121655234111DON'T KNOW5%5%12%56%def5%3%4%3%5%6%11%

15139766451503369212334149623YES (NET)64%69%69%32%61%g72%fg76%fg74%67%64%64%

71148181685118243914623244NO (NET)30%26%19%12%34%deg25%g20%24%29%30%25%

Page 32J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 32Q.PC05_4WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION:AN ARTICLE IN A BRITISH NEWSPAPER ALLEGING THAT THERE ARE UNEXPLAINED CIRCUMSTANCES OVER THE DEATH OF A POP STARBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 33: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

REQUIRE ANEWSPAPER TOREQUIRE A

PUBLISH ANEWSPAPER TOCORRECTION ANDPUBLISH AREQUIRE A

EJECT THETHE NEWSPAPERCORRECTION ANDNEWSPAPER TONEWSPAPER FROMEDITOR TOTHE NEWSPAPERPUBLISH A

THE SELF-SPECIFY WHEREEDITOR TOCORRECTION INREGULATORYIMPOSE A FINETHE APOLOGYSPECIFY WHEREWHATEVER PARTBODY IN THEON THESHOULD BETHE APOLOGYOF THE

MOST SERIOUSNEWSPAPER, INPUBLISHED ANDSHOULD BENEWSPAPER THECASESSERIOUS CASESITS SIZEPUBLISHEDEDITOR DECIDES

980980980980980UNWEIGHTED BASE978978978978978WEIGHTED BASE264592356388306(4) VERY APPROPRIATE27%61%36%40%31%

285241318298262(3) FAIRLY29%25%33%30%27%APPROPRIATE

15551138126180(2) FAIRLY16%5%14%13%18%INAPPROPRIATE

12667879133(1) VERY13%1%8%8%14%INAPPROPRIATE

14888898797DON'T KNOW15%9%9%9%10%

549833674686567APPROPRIATE (NET)56%85%69%70%58%

28157215205313NOT APPROPRIATE29%6%22%21%32%(NET)

2.833.593.073.122.84MEAN

0.040.020.030.030.04STANDARD ERROR

*****ERROR VARIANCE

Page 33J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 33Q.PC06HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?SUMMARY TABLEBASE: ALL ADULTS AGED 15+

Page 34: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

15137118388759942774649474744152534343166140306(4) VERY APPROPRIATE34%32%28%30%31%24%39%o31%32%31%33%28%39%29%33%30%28%28%33%29%31%

12731103256979682275597255483834493854131131262(3) FAIRLY29%27%25%20%25%32%q28%25%33%i29%26%21%25%27%21%28%25%34%f26%28%27%APPROPRIATE

7220879635443112931556423313239262880100180(2) FAIRLY16%18%21%7%23%q22%q18%q12%13%15%20%25%l12%22%h20%22%h17%18%16%21%18%INAPPROPRIATE

462068654352216173135502622322717107064133(1) VERY10%17%16%t5%19%nq14%q9%19%7%15%l12%19%l13%15%c20%c15%c11%6%14%13%14%INAPPROPRIATE

497414762013103517271920107102722564197DON'T KNOW11%6%10%38%no2%8%p5%12%15%i8%9%7%11%7%5%6%18%efg14%ef11%9%10%

p

27868221641551381624814912316612912279861028198297271567APPROPRIATE (NET)62%r59%53%50%56%56%68%op56%65%i61%i59%49%64%55%54%57%53%62%59%57%58%

q

1184015615118896427466390115495364664438150163313NOT APPROPRIATE26%35%37%t12%42%nq36%q27%q31%20%31%l32%l44%jk25%38%ch41%ch37%29%24%30%34%32%(NET)

l

2.97r2.792.723.22o2.692.713.04o2.783.06i2.842.88i2.633.00f2.742.702.762.852.972.882.802.84MEANpp

0.050.110.060.120.070.070.060.200.070.080.060.080.080.080.100.090.100.080.050.050.04STANDARD ERROR

*0.01*0.010.01**0.04*0.01*0.010.010.010.010.010.010.01***ERROR VARIANCE

Page 34J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 34Q.PC06_1HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION IN WHATEVER PART OF THE NEWSPAPER THE EDITOR DECIDESBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 35: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

206995169185585240764736306(4) VERY APPROPRIATE31%32%36%27%32%34%45%d27%38%41%28%31%

179833391138533238632832262(3) FAIRLY27%27%23%36%gi24%31%27%26%32%24%25%27%APPROPRIATE

136442144115232333221726180(2) FAIRLY20%14%15%17%20%13%20%22%11%14%20%18%INAPPROPRIATE

854821239023824161721133(1) VERY13%15%15%9%15%h14%7%16%8%15%16%14%INAPPROPRIATE

6137153053142122261297DON'T KNOW9%12%11%12%9%8%e2%8%e11%5%10%10%

3851828416132311184781397668567APPROPRIATE (NET)58%59%60%63%56%65%72%d53%70%a65%54%58%

221924266205463156393447313NOT APPROPRIATE33%30%30%26%35%h27%27%38%19%29%37%c32%(NET)

2.842.852.912.912.792.933.11d2.703.12a2.972.732.84MEAN

0.040.070.090.070.050.080.090.090.070.100.100.04STANDARD ERROR

**0.01**0.010.010.010.010.010.01*ERROR VARIANCE

Page 35J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 35Q.PC06_1HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION IN WHATEVER PART OF THE NEWSPAPER THE EDITOR DECIDESBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 36: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

65205351593169295418827306(4) VERY APPROPRIATE28%36%37%11%38%dg36%dg23%g33%37%35%31%

62160362660127495812219262(3) FAIRLY26%28%38%19%24%27%40%efg35%b24%25%27%APPROPRIATE

471228115089292411616180(2) FAIRLY20%h21%h8%8%20%g19%g24%g15%23%21%18%INAPPROPRIATE

5369108377513297314133(1) VERY23%hi12%10%6%15%g16%g11%17%14%18%14%INAPPROPRIATE

7207786103112197DON'T KNOW3%3%7%56%def3%2%2%1%2%2%10%

12736571421532957711230946567APPROPRIATE (NET)54%63%j75%j30%62%g63%g63%g67%61%60%58%

100191171988165425318930313NOT APPROPRIATE43%hi33%h18%14%35%g35%g34%g32%37%39%32%(NET)

2.612.90j3.09j2.802.872.852.782.832.852.782.84MEAN

0.070.040.100.120.070.050.080.080.050.120.04STANDARD ERROR

0.01*0.010.01**0.010.01*0.01*ERROR VARIANCE

Page 36J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 36Q.PC06_1HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION IN WHATEVER PART OF THE NEWSPAPER THE EDITOR DECIDESBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 37: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

182441624611776114358089117101746273794752198190388(4) VERY APPROPRIATE41%38%39%37%42%o31%48%o40%35%44%41%39%39%44%46%d45%31%33%39%40%40%

14339115229290652875668869604537514461157141298(3) FAIRLY32%34%28%17%33%q37%q27%33%33%32%31%26%31%32%23%29%29%39%f31%30%30%APPROPRIATE

441567104439303281832482314252622165868126(2) FAIRLY10%13%16%t8%16%16%13%4%12%9%11%18%k12%10%16%14%15%10%12%14%13%INAPPROPRIATE

3210374212817101315213018131614126394079(1) VERY7%9%9%3%7%11%q7%12%6%7%8%11%10%9%10%8%8%4%8%8%8%INAPPROPRIATE

437374451414933152514167782622503787DON'T KNOW10%6%9%35%nop2%6%p6%p11%14%i7%9%5%8%5%4%5%17%efg14%ef10%8%9%

hg

32683277682101661796315515520517113410711013091113355331686APPROPRIATE (NET)73%72%66%54%75%q67%q75%q73%68%76%i72%65%70%76%d70%73%60%72%71%70%70%

762510414646747134133537842274139342297108205NOT APPROPRIATE17%22%25%t11%23%q27%q19%16%18%16%19%30%jk22%19%26%c22%23%14%19%23%21%(NET)

l

3.183.083.063.35o3.12o2.923.23o3.153.133.22i3.162.983.083.173.113.153.013.183.143.103.12MEAN

0.040.100.060.110.060.060.050.170.060.060.050.080.070.080.090.080.090.070.050.050.03STANDARD ERROR

*0.01*0.01***0.03***0.01*0.010.010.010.010.01***ERROR VARIANCE

Page 37J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 37Q.PC06_2HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHEDBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 38: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

2611275580252765961955648388(4) VERY APPROPRIATE39%41%39%31%43%h45%50%41%48%48%38%40%

2148450101147513237573332298(3) FAIRLY32%27%36%g39%g25%30%27%26%29%28%25%30%APPROPRIATE

834492989211921211222126(2) FAIRLY12%14%6%11%15%i12%16%14%11%10%17%13%INAPPROPRIATE

5920171844106157101379(1) VERY9%6%12%7%8%6%5%10%3%9%10%c8%INAPPROPRIATE

5037102848131131951387DON'T KNOW8%12%7%11%8%7%1%9%e10%4%10%9%

47521110518139912791981528880686APPROPRIATE (NET)71%68%75%71%69%74%78%67%76%a76%a63%70%

142642547134312535282235205NOT APPROPRIATE21%20%18%18%23%18%21%24%14%19%27%c21%(NET)

3.103.163.103.073.143.223.253.083.34a3.213.003.12MEAN

0.040.060.080.060.040.070.080.090.060.090.100.03STANDARD ERROR

**0.01**0.010.010.01*0.010.01*ERROR VARIANCE

Page 38J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 38Q.PC06_2HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHEDBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 39: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

992454323115205458021540388(4) VERY APPROPRIATE42%43%46%16%47%g44%g37%g48%42%52%40%

64194293674142454915519298(3) FAIRLY27%34%31%26%30%30%37%29%30%24%30%APPROPRIATE

328645277519228010126(2) FAIRLY14%15%h5%4%11%g16%g15%g13%16%13%13%INAPPROPRIATE

33341152240111449779(1) VERY14%i6%11%4%9%9%9%8%10%9%8%INAPPROPRIATE

716770872112187DON'T KNOW3%3%7%50%def3%2%1%1%2%2%9%

16344073591903479013037159686APPROPRIATE (NET)69%76%77%42%77%g74%g74%g78%73%76%70%

65120151149116293612917205NOT APPROPRIATE28%21%16%8%20%g25%g24%g22%25%23%21%(NET)

3.003.163.203.103.183.103.043.193.083.203.12MEAN

0.070.040.110.100.060.050.080.070.040.110.03STANDARD ERROR

**0.010.01**0.010.01*0.01*ERROR VARIANCE

Page 39J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 39Q.PC06_2HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHEDBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 40: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

18935132381076910833807610396775265684252188168356(4) VERY APPROPRIATE42%r30%32%30%38%o28%45%oq39%35%38%36%37%40%d37%41%d38%28%33%37%35%36%

138411393092109721575769572584847613865160158318(3) FAIRLY31%36%33%24%33%44%np30%18%33%37%34%27%30%34%30%35%25%42%d32%33%33%APPROPRIATE

q

481971850293219262140512523222730116672138(2) FAIRLY11%17%17%t6%18%q12%14%22%11%10%14%19%k13%16%c14%15%20%c7%13%15%14%INAPPROPRIATE

2813376242414101413232816121813145374178(1) VERY6%11%9%5%9%10%6%12%6%6%8%11%8%9%11%c7%9%3%7%9%8%INAPPROPRIATE

427394561812835172216157792824513789DON'T KNOW10%6%9%35%nop2%7%p5%10%15%ij8%8%6%8%5%4%5%18%efg15%ef10%8%9%

hg

32776271681991771814915515319816813510011212980117348326674APPROPRIATE (NET)73%r66%65%54%71%q72%q76%q57%68%75%i70%64%71%d70%d71%d73%d53%74%d69%69%69%

7632108147453462939346379413539404416103112215NOT APPROPRIATE17%28%t26%t11%27%q21%q19%34%17%17%22%30%kl21%c25%c25%c22%c29%c10%20%24%22%(NET)

3.21rs2.912.973.233.032.963.21o2.933.143.153.062.963.113.033.053.092.883.23d3.113.033.07MEAN

0.040.100.050.110.060.060.050.190.060.060.050.080.070.070.080.080.100.070.040.050.03STANDARD ERROR

*0.01*0.01***0.04***0.01*0.010.010.010.01****ERROR VARIANCE

Page 40J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 40Q.PC06_3HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHED AND ITS SIZEBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 41: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

2341225079227745952765641356(4) VERY APPROPRIATE35%39%36%31%39%43%50%d35%38%49%a32%36%

2229648101169594144773534318(3) FAIRLY33%31%34%40%g29%35%35%30%39%31%27%33%APPROPRIATE

10434172794201325211225138(2) FAIRLY16%11%12%10%16%12%11%17%11%10%20%14%INAPPROPRIATE

562117204174155101678(1) VERY8%7%12%8%7%4%3%10%2%8%c13%c8%INAPPROPRIATE

513883051111112131189DON'T KNOW8%12%6%12%9%6%1%8%e10%b2%9%b9%

45621899180395133100951529275674APPROPRIATE (NET)68%70%70%70%68%78%d85%d65%76%a79%a59%69%

160553447135271740262141215NOT APPROPRIATE24%18%24%18%23%16%14%27%ef13%18%32%bc22%(NET)

3.033.173.003.063.093.25d3.32d2.983.25a3.22a2.863.07MEAN

0.040.060.080.060.040.060.070.090.060.080.100.03STANDARD ERROR

**0.01***0.010.01*0.010.01*ERROR VARIANCE

Page 41J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 41Q.PC06_3HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHED AND ITS SIZEBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 42: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

882254123100195386919740356(4) VERY APPROPRIATE38%39%44%17%40%g41%g31%g41%39%52%b36%

71207283186141606316521318(3) FAIRLY30%36%29%22%35%g30%50%efg38%32%27%33%APPROPRIATE

398810635831417879138(2) FAIRLY16%15%10%4%14%g18%g11%10%17%12%14%INAPPROPRIATE

293994214491550578(1) VERY12%i7%9%3%9%9%g7%9%10%6%8%INAPPROPRIATE

817775671311289DON'T KNOW3%3%8%54%def2%1%1%2%2%2%9%

16043169541853369813236261674APPROPRIATE (NET)68%75%73%39%75%g71%g81%g79%71%79%69%

67128181056127223213814215NOT APPROPRIATE29%22%19%7%23%g27%g18%g19%27%18%22%(NET)

2.973.103.173.143.093.053.063.143.023.28b3.07MEAN

0.070.040.100.100.060.050.070.070.040.100.03STANDARD ERROR

**0.010.01**0.010.01*0.01*ERROR VARIANCE

Page 42J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 42Q.PC06_3HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHED AND ITS SIZEBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 43: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

264692594821014314249126129159177127881151147771300291592(4) VERY APPROPRIATE59%60%62%38%75%no58%q59%q57%55%63%56%67%jl66%cd62%c73%cd64%c51%45%60%61%61%

q

1173193275469642755537658424231413450131110241(3) FAIRLY26%27%22%21%19%28%27%31%24%26%27%22%22%30%20%23%22%32%26%23%25%APPROPRIATE

25521512161351442013653121312212951(2) FAIRLY6%4%5%4%4%6%5%6%6%2%7%k5%3%4%2%7%9%f8%4%6%5%INAPPROPRIATE

2-41-13-321-11122-246(1) VERY*-1%1%-1%1%-1%1%*-*1%*1%1%-*1%1%INAPPROPRIATE

39104045319165321626151558102625484088DON'T KNOW9%9%9%36%nop1%7%p7%p6%14%i8%9%6%8%4%5%5%17%efg16%ef10%8%9%

hg

3811003537526421220676181181235235169130146155111121431402833APPROPRIATE (NET)85%87%84%59%95%no85%q86%q88%79%89%l83%90%l88%cd92%cd93%cd87%d73%77%86%84%85%

q

26526612171651762113764141512233457NOT APPROPRIATE6%4%6%5%4%7%7%6%7%3%8%5%4%4%2%8%10%f8%5%7%6%(NET)

3.583.613.613.493.72n3.543.553.553.543.643.533.66j3.68c3.593.74c3.583.483.443.613.583.59MEANoqddg

0.030.060.040.080.030.040.040.100.050.040.040.040.040.050.040.060.070.060.030.030.02STANDARD ERROR

***0.01***0.01********0.01****ERROR VARIANCE

Page 43J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 43Q.PC06_4HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?IMPOSE A FINE ON THE NEWSPAPER, IN SERIOUS CASESBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 44: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

4131799313036911074921207478592(4) VERY APPROPRIATE62%57%66%h51%64%h65%63%63%60%64%61%61%

173682983129373338483034241(3) FAIRLY26%22%21%32%gi22%22%28%26%24%26%26%25%APPROPRIATE

2724613311086107751(2) FAIRLY4%8%k4%5%5%6%7%4%5%6%6%5%INAPPROPRIATE

3312321-21-6(1) VERY1%1%1%1%1%1%*-1%1%-1%INAPPROPRIATE

513711294811211193988DON'T KNOW8%12%8%11%8%6%2%8%10%3%7%9%

586247122212498147107130168104111833APPROPRIATE (NET)88%j79%87%83%86%86%91%88%84%90%87%85%

3027715351396128757NOT APPROPRIATE4%9%k5%6%6%7%7%4%6%7%6%6%(NET)

3.623.543.66h3.503.623.593.563.643.593.583.603.59MEAN

0.020.040.050.040.030.050.060.050.050.060.060.02STANDARD ERROR

************ERROR VARIANCE

Page 44J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 44Q.PC06_4HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?IMPOSE A FINE ON THE NEWSPAPER, IN SERIOUS CASESBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 45: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

16537155311743226411335854592(4) VERY APPROPRIATE70%64%58%22%71%dg69%dg53%g68%70%70%61%

48163232662104493712018241(3) FAIRLY20%28%j24%18%25%22%40%efg22%24%24%25%APPROPRIATE

15258663361025351(2) FAIRLY7%4%9%5%2%7%f5%6%5%4%5%INAPPROPRIATE

13112313116(1) VERY*1%1%1%1%1%*2%*1%1%INAPPROPRIATE

61487538246188DON'T KNOW2%2%8%ij54%def1%2%2%2%1%2%9%

213534785723642711315147973833APPROPRIATE (NET)91%93%h82%41%96%g91%g93%g90%94%94%85%

16289783661326357NOT APPROPRIATE7%5%10%5%3%8%f5%8%5%4%6%(NET)

3.643.603.523.363.68dg3.61g3.483.603.663.663.59MEAN

0.040.030.070.080.030.030.050.050.030.060.02STANDARD ERROR

**0.010.01*******ERROR VARIANCE

Page 45J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 45Q.PC06_4HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?IMPOSE A FINE ON THE NEWSPAPER, IN SERIOUS CASESBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 46: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

12736102179170701553737166554842533630140124264(4) VERY APPROPRIATE28%31%24%14%33%q28%q29%q18%23%36%ij25%25%29%34%c27%30%24%19%28%26%27%

l

13629120257182842283588063623151523357157128285(3) FAIRLY31%25%29%20%26%33%q35%pq26%36%i29%28%24%32%22%32%29%22%36%dg31%27%29%APPROPRIATE

6920661551334115242446622029173227297085155(2) FAIRLY15%18%16%12%18%13%17%17%10%12%16%23%kl11%20%fh11%18%18%19%14%18%16%INAPPROPRIATE

42156894436221524164046271726242476165126(1) VERY9%13%16%t7%16%nq15%9%18%11%8%14%17%k14%c12%17%c14%c16%c5%12%14%13%INAPPROPRIATE

7115626022262218453246262717211732347474148DON'T KNOW16%13%15%47%no8%11%9%21%20%i16%16%10%14%12%13%9%21%e22%e15%16%15%

p

26364222421631521553813613215213011779931056987297252549APPROPRIATE (NET)59%56%53%33%58%q61%q65%q44%59%65%ij54%49%61%d55%59%d59%45%55%59%53%56%

111361342495696230484085107474644565137131150281NOT APPROPRIATE25%31%32%19%34%q28%26%35%21%20%30%kl41%jk25%32%28%32%34%23%26%32%29%(NET)

l

2.93r2.842.722.762.822.842.942.562.90i3.10i2.772.632.892.882.802.832.672.892.882.772.83MEANj

0.050.120.060.130.070.070.060.200.070.070.060.080.070.090.090.090.110.080.050.050.04STANDARD ERROR

*0.01*0.020.01**0.04***0.010.010.010.010.010.010.01***ERROR VARIANCE

Page 46J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 46Q.PC06_5HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?EJECT THE NEWSPAPER FROM THE SELF-REGULATORY BODY IN THE MOST SERIOUS CASESBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 47: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

180854355167592747543436264(4) VERY APPROPRIATE27%27%30%21%29%34%23%32%27%30%28%27%

203823992154474231623230285(3) FAIRLY30%26%28%36%g26%28%36%d21%31%28%23%29%APPROPRIATE

10253273592222329311923155(2) FAIRLY15%17%19%14%16%13%20%20%16%17%18%16%INAPPROPRIATE

9036163179151424151724126(1) VERY14%11%11%12%14%9%12%16%8%14%19%c13%INAPPROPRIATE

9257164389281216361315148DON'T KNOW14%18%11%17%15%17%10%11%18%11%12%15%

3831668214732110669781176766549APPROPRIATE (NET)57%53%58%57%55%62%58%53%59%58%52%56%

192884366172363853463647281NOT APPROPRIATE29%28%30%26%30%21%32%36%f23%31%37%c29%(NET)

2.822.852.882.802.833.05e2.762.772.962.822.692.83MEAN

0.040.070.090.070.050.080.090.100.070.100.110.04STANDARD ERROR

**0.01**0.010.010.010.010.010.01*ERROR VARIANCE

Page 47J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 47Q.PC06_5HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?EJECT THE NEWSPAPER FROM THE SELF-REGULATORY BODY IN THE MOST SERIOUS CASESBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 48: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

74163272074139316314222264(4) VERY APPROPRIATE31%28%28%14%30%g30%g26%38%b28%29%27%

55193312064151504815326285(3) FAIRLY23%34%j33%14%26%g32%g41%fg29%30%34%29%APPROPRIATE

4498137587218318915155(2) FAIRLY19%17%13%5%24%eg15%g15%g18%17%19%16%INAPPROPRIATE

437012830741499412126(1) VERY18%12%13%6%12%16%g11%5%18%c15%c13%INAPPROPRIATE

205212842134816322148DON'T KNOW8%9%13%61%def9%7%7%9%6%3%15%

12935757401382908211229649549APPROPRIATE (NET)55%62%61%29%56%g62%g67%g67%58%63%56%

86167251588146324018326281NOT APPROPRIATE37%29%26%11%36%g31%g26%g24%36%c34%29%(NET)

2.742.862.872.942.812.812.883.10ab2.722.782.83MEAN

0.080.040.110.130.070.050.090.070.050.120.04STANDARD ERROR

0.01*0.010.02**0.010.01*0.01*ERROR VARIANCE

Page 48J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 48Q.PC06_5HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE?EJECT THE NEWSPAPER FROM THE SELF-REGULATORY BODY IN THE MOST SERIOUS CASESBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 49: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

ALLOWS MEMBERSOF THE GENERAL

PUBLIC TOATTEND

PUBLISHES THEMAKES THEMEETINGS WHEREMAKES THEAMOUNT OFIDENTITY OFCASES AGAINSTMINUTES OF ITS

MONEY BEINGWHO IS FUNDINGTHE PRESS AREMEETINGSPROVIDED BYTHIS REGULATORBEINGPUBLICALLY

THOSE FUNDINGKNOWNINVESTIGATEDAVAILABLE980980980980UNWEIGHTED BASE978978978978WEIGHTED BASE348397375404(4) VERY IMPORTANT36%41%38%41%

327341389372(3) FAIRLY IMPORTANT33%35%40%38%

15511510289(2) NOT VERY16%12%10%9%IMPORTANT

26262517(1) NOT AT ALL3%3%3%2%IMPORTANT

122998695DON'T KNOW13%10%9%10%

675738764776IMPORTANT (NET)69%75%78%79%

181141127106NOT IMPORTANT (NET)19%14%13%11%

3.163.263.253.32MEAN

0.030.030.030.02STANDARD ERROR

****ERROR VARIANCE

Page 49J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 49Q.PC07TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...SUMMARY TABLEBASE: ALL ADULTS AGED 15+

Page 50: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

178581693912899108309073106136996787713941191213404(4) VERY IMPORTANT40%50%40%31%46%q40%45%q34%39%36%37%52%jk52%cd47%cd55%cd40%cd26%26%38%45%41%

le

1683616836114988143709711292625660676265197175372(3) FAIRLY IMPORTANT38%32%40%29%41%q39%34%50%31%48%il40%35%32%39%38%37%41%41%39%37%38%

41939112820273221738121593201923494089(2) NOT VERY9%8%9%8%10%8%11%4%10%8%14%i5%8%f7%2%11%f12%f15%f10%8%9%IMPORTANT

728128514256*323548917(1) NOT AT ALL2%1%2%1%1%3%2%1%2%1%2%2%*2%1%2%3%3%2%2%2%IMPORTANT

51103440722189421421171575162625573895DON'T KNOW12%8%8%31%nop3%9%p7%p10%18%ij7%7%7%8%5%3%9%17%fgh16%fg11%8%10%

k

346943367524219718973161170218228161123147138102106388388776IMPORTANT (NET)78%82%81%60%87%nq80%q79%q85%70%84%l77%87%jl84%cd87%cd93%cd77%67%67%77%82%79%

eh

49114711302832427194417151252424275750106NOT IMPORTANT (NET)11%10%11%9%11%11%14%5%12%9%15%i7%8%8%3%13%f16%f17%fh11%10%11%

3.313.433.303.313.353.283.323.313.323.283.223.46j3.47c3.39c3.53c3.273.083.073.283.353.32MEANkdedde

0.030.080.040.080.040.050.050.110.050.050.040.050.050.050.050.070.080.070.030.030.02STANDARD ERROR

*0.01*0.01***0.01********0.01****ERROR VARIANCE

Page 50J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 50Q.PC07_1TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...MAKES THE MINUTES OF ITS MEETINGS PUBLICALLY AVAILABLEBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 51: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

2961096985250716069766260404(4) VERY IMPORTANT44%j35%49%h33%43%h41%51%47%38%54%c47%41%

24412843108221664358794148372(3) FAIRLY IMPORTANT37%41%31%42%38%39%36%39%40%35%37%38%

60291127511776208989(2) NOT VERY9%9%8%11%9%10%6%4%10%7%7%9%IMPORTANT

12626944341117(1) NOT AT ALL2%2%1%2%2%2%4%2%2%*1%2%IMPORTANT

5540143051143112041195DON'T KNOW8%13%10%12%9%8%3%8%10%4%8%10%

540236113193471136103126155103108776IMPORTANT (NET)81%76%80%75%81%80%88%86%78%89%c84%79%

7234133360211192489106NOT IMPORTANT (NET)11%11%10%13%10%12%10%6%12%7%7%11%

3.353.253.43h3.203.343.303.393.423.273.48c3.433.32MEAN

0.030.050.060.050.030.060.070.060.060.060.060.02STANDARD ERROR

******0.01*****ERROR VARIANCE

Page 51J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 51Q.PC07_1TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...MAKES THE MINUTES OF ITS MEETINGS PUBLICALLY AVAILABLEBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 52: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

1062534520119220467025132404(4) VERY IMPORTANT45%44%48%14%48%g47%g38%g42%49%42%41%

912423032104184527319529372(3) FAIRLY IMPORTANT39%42%32%23%42%g39%g43%g44%38%37%38%

24565911502018471189(2) NOT VERY10%10%5%6%5%11%f16%fg11%9%14%9%IMPORTANT

691358238317(1) NOT AT ALL2%2%1%2%2%2%2%2%1%4%2%IMPORTANT

8151376982411295DON'T KNOW3%3%14%ij55%def3%2%2%2%2%3%10%

19749676522234059814344561776IMPORTANT (NET)84%86%80%37%90%dg86%g80%g85%87%79%79%

3066612165721215414106NOT IMPORTANT (NET)13%11%7%8%6%12%f18%f12%11%18%11%

3.313.323.463.083.41dg3.34g3.193.283.383.203.32MEAN

0.050.030.070.100.040.040.070.060.030.090.02STANDARD ERROR

**0.010.01*****0.01*ERROR VARIANCE

Page 52J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 52Q.PC07_1TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...MAKES THE MINUTES OF ITS MEETINGS PUBLICALLY AVAILABLEBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 53: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

16649160321219191419373102107855372765039173202375(4) VERY IMPORTANT37%42%38%25%43%q37%38%q47%41%36%36%41%45%c38%c46%c42%c33%25%34%43%b38%

172461714911698963072100109108706165645871205184389(3) FAIRLY IMPORTANT39%40%41%39%42%40%40%35%32%49%l39%41%37%43%41%36%38%45%41%39%40%

481242728263210221541241313132217256240102(2) NOT VERY11%10%10%6%10%10%13%11%10%7%15%k9%7%9%8%13%11%16%h12%8%10%IMPORTANT

1221116125192113662344111425(1) NOT AT ALL3%2%3%1%2%5%2%1%4%1%4%1%3%5%1%2%2%3%2%3%3%IMPORTANT

4763337722164331420201776132419513586DON'T KNOW10%6%8%29%nop3%9%p7%5%14%jk7%7%7%9%5%4%7%16%fg12%f10%7%9%

338953318123818818770165173211215155115137140108110378387764IMPORTANT (NET)76%83%79%64%85%oq76%q78%q82%72%85%jl75%82%l81%c81%87%cd78%71%70%75%81%78%

611453834373611311752281920142620297354127NOT IMPORTANT (NET)14%12%13%7%12%15%q15%q13%14%8%18%ik11%10%14%9%15%13%18%15%11%13%

3.233.313.253.253.303.183.223.353.273.293.153.31j3.35c3.203.37c3.283.203.053.203.313.25MEAN

0.040.080.040.080.050.050.040.130.060.050.050.050.050.060.060.070.070.070.040.040.03STANDARD ERROR

*0.01*0.01***0.02********0.01****ERROR VARIANCE

Page 53J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 53Q.PC07_2TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...ALLOWS MEMBERS OF THE GENERAL PUBLIC TO ATTEND MEETINGS WHERE CASES AGAINST THE PRESS ARE BEING INVESTIGATEDBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 54: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

2591175588233706759825048375(4) VERY IMPORTANT39%37%39%34%40%41%57%df40%41%43%38%38%

27011948104237653763734455389(3) FAIRLY IMPORTANT40%38%34%40%41%38%32%43%37%38%43%40%

70321732541581418914102(2) NOT VERY11%10%12%12%9%9%7%10%9%8%11%10%IMPORTANT

2155713104-87125(1) NOT AT ALL3%1%3%3%2%6%d3%-4%6%1%3%IMPORTANT

4839162644101111851086DON'T KNOW7%12%k11%10%8%6%1%7%9%4%8%9%

52923610319147013610512215594102764IMPORTANT (NET)79%76%74%75%81%80%89%83%78%82%80%78%

9137213967251114261615127NOT IMPORTANT (NET)14%12%15%15%12%15%10%10%13%14%12%13%

3.243.283.243.183.283.223.453.333.273.243.263.25MEAN

0.030.050.070.050.030.070.070.060.060.080.070.03STANDARD ERROR

******0.01**0.01**ERROR VARIANCE

Page 54J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 54Q.PC07_2TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...ALLOWS MEMBERS OF THE GENERAL PUBLIC TO ATTEND MEETINGS WHERE CASES AGAINST THE PRESS ARE BEING INVESTIGATEDBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 55: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

1052293925111194457522429375(4) VERY IMPORTANT45%40%41%18%45%g41%g37%g45%44%38%38%

912533835104197537220525389(3) FAIRLY IMPORTANT39%44%40%25%42%g42%g44%g43%40%32%40%

266878195916135719102(2) NOT VERY11%12%7%6%8%13%13%8%11%25%bc10%IMPORTANT

813346115412325(1) NOT AT ALL4%2%3%3%2%2%4%2%2%4%3%IMPORTANT

512868792313186DON'T KNOW2%2%9%ij49%def3%2%2%2%2%2%9%

19648377602153919814742954764IMPORTANT (NET)83%84%81%43%87%g83%g81%g88%a84%a70%78%

3481912257021176922127NOT IMPORTANT (NET)15%14%10%8%10%15%17%10%13%29%bc13%

3.273.243.313.143.333.253.163.33a3.29a3.053.25MEAN

0.050.030.080.090.050.040.070.060.030.100.03STANDARD ERROR

**0.010.01**0.01**0.01*ERROR VARIANCE

Page 55J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 55Q.PC07_2TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...ALLOWS MEMBERS OF THE GENERAL PUBLIC TO ATTEND MEETINGS WHERE CASES AGAINST THE PRESS ARE BEING INVESTIGATEDBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 56: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

17549174351379397348276117122856776785041175222397(4) VERY IMPORTANT39%42%42%28%49%oq38%41%q40%36%37%41%47%45%c47%cd48%cd44%c33%26%35%47%b41%

15435152399588863370868996644859555164180161341(3) FAIRLY IMPORTANT35%31%36%31%34%36%36%38%31%42%jl32%36%33%34%38%31%34%41%36%34%35%

561940102933368332339212014142416287045115(2) NOT VERY13%17%10%8%10%13%15%9%14%11%14%8%11%10%9%13%11%17%14%9%12%IMPORTANT

8514398335511454265517926(1) NOT AT ALL2%4%3%3%3%3%1%4%2%3%4%2%2%3%1%3%3%3%3%2%3%IMPORTANT

53738391025178391326201787163021603999DON'T KNOW12%6%9%31%nop3%10%p7%9%17%ijk7%9%7%9%6%4%9%20%efg13%f12%8%10%

h

329843267423218118367152162206218149115135133101105355383738IMPORTANT (NET)74%73%78%59%83%oq73%q77%q78%66%80%l73%83%jl78%d81%cd85%cd75%66%67%71%80%b75%

e

6424541337413911382850252518163021328754141NOT IMPORTANT (NET)14%21%13%10%13%17%16%13%17%14%18%i10%13%13%10%17%14%20%f17%a11%14%

3.263.193.283.213.343.203.253.263.203.233.223.383.32c3.34c3.38c3.263.203.033.163.36b3.26MEAN

0.040.090.050.090.050.050.040.140.060.050.050.050.050.060.060.070.080.070.040.040.03STANDARD ERROR

*0.01*0.01***0.02*******0.010.01****ERROR VARIANCE

Page 56J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 56Q.PC07_3TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...MAKES THE IDENTITY OF WHO IS FUNDING THIS REGULATOR KNOWNBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 57: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

2831145989248785881845469397(4) VERY IMPORTANT42%37%42%35%43%46%49%55%42%47%54%41%

23710444100198523642623838341(3) FAIRLY IMPORTANT36%33%31%39%34%31%30%29%31%33%30%35%

773812337024201030175115(2) NOT VERY12%12%9%13%12%14%17%d7%15%a15%a4%12%IMPORTANT

179861273273426(1) NOT AT ALL3%3%6%g2%2%4%3%1%4%2%3%3%IMPORTANT

534617285392111641199DON'T KNOW8%15%k12%11%9%5%1%8%8%3%9%10%

5202181031894461309312314692107738IMPORTANT (NET)78%j70%73%74%77%76%79%84%73%79%84%75%

944721398231231237209141NOT IMPORTANT (NET)14%15%15%15%14%18%d19%d8%19%a17%a7%14%

3.283.223.253.193.293.253.283.49f3.223.283.47c3.26MEAN

0.030.050.070.050.030.070.080.060.060.070.070.03STANDARD ERROR

**0.01***0.01**0.01**ERROR VARIANCE

Page 57J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 57Q.PC07_3TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...MAKES THE IDENTITY OF WHO IS FUNDING THIS REGULATOR KNOWNBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 58: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

1172384222116214447124934397(4) VERY IMPORTANT50%41%45%16%47%g45%g36%g43%49%44%41%

77226303483172535317826341(3) FAIRLY IMPORTANT33%39%32%25%34%36%g43%g32%35%34%35%

2971139285919325711115(2) NOT VERY12%12%13%6%11%13%16%g19%b11%14%12%IMPORTANT

717127133710426(1) NOT AT ALL3%3%1%2%3%3%3%4%2%5%3%IMPORTANT

52487112132417399DON'T KNOW2%4%9%j51%def5%3%2%2%3%4%10%

19446473571993859712442760738IMPORTANT (NET)82%81%77%41%81%g82%g80%g74%84%c77%75%

36881411367222396715141NOT IMPORTANT (NET)15%15%14%8%14%15%18%g23%b13%19%14%

3.323.243.333.133.313.283.153.153.35c3.213.26MEAN

0.050.030.080.090.050.040.070.070.030.100.03STANDARD ERROR

**0.010.01*****0.01*ERROR VARIANCE

Page 58J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 58Q.PC07_3TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...MAKES THE IDENTITY OF WHO IS FUNDING THIS REGULATOR KNOWNBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 59: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

1523416129120838531787492103746470544739146202348(4) VERY IMPORTANT34%30%39%23%43%q34%36%q36%34%36%33%39%39%c45%cd44%ce30%31%25%29%42%b36%

e

13845144368590872872759487654755713852170157327(3) FAIRLY IMPORTANT31%39%34%29%31%36%37%32%31%37%33%33%34%33%35%40%d25%33%34%33%33%

7420611051374414352358392112232930399659155(2) NOT VERY17%17%15%8%18%q15%18%q16%15%11%21%k15%11%9%15%16%20%g25%gh19%a12%16%IMPORTANT

11410279534610655265417926(1) NOT AT ALL3%4%2%2%3%4%2%4%2%3%3%2%2%3%1%3%3%3%3%2%3%IMPORTANT

691241491628181140272927271491931237448122DON'T KNOW16%r10%10%39%no6%11%8%12%17%j13%10%10%14%f10%6%10%20%fg15%f15%10%13%

p

2907930565205173173581501481861901381111241248591316359675IMPORTANT (NET)65%69%73%t51%73%q70%q72%q68%65%73%66%72%72%cd78%cd79%cd70%56%58%63%75%b69%

86247112584648174028684526172535354311368181NOT IMPORTANT (NET)19%21%17%9%21%q19%20%q20%17%14%24%k17%14%12%16%20%23%g27%fg22%a14%19%

h

3.153.053.213.203.213.133.153.143.183.223.063.223.26c3.33c3.29c3.083.062.943.043.29b3.16MEANde

0.040.090.050.090.060.050.050.150.060.060.050.060.060.060.060.070.090.070.040.040.03STANDARD ERROR

*0.01*0.01***0.02*******0.010.010.01***ERROR VARIANCE

Page 59J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 59Q.PC07_4TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...PUBLISHES THE AMOUNT OF MONEY BEING PROVIDED BY THOSE FUNDINGBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 60: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

262865390205704261774546348(4) VERY IMPORTANT39%j28%38%35%35%41%36%42%39%39%36%36%

2231044483200544452654152327(3) FAIRLY IMPORTANT33%33%31%33%34%31%38%35%33%35%41%33%

9263194789162119251411155(2) NOT VERY14%20%k14%18%15%9%18%13%12%12%9%16%IMPORTANT

1610761372271226(1) NOT AT ALL2%3%5%2%2%4%2%1%3%1%2%3%IMPORTANT

744817317524713261415122DON'T KNOW11%15%12%12%13%14%6%9%13%12%12%13%

48419097173405124861131428699675IMPORTANT (NET)73%j61%69%68%70%73%73%77%71%75%78%69%

108732753102232421311613181NOT IMPORTANT (NET)16%23%k19%21%18%13%20%14%16%13%10%19%

3.23j3.013.153.143.183.283.143.293.223.283.273.16MEAN

0.030.060.070.060.040.070.080.070.060.070.070.03STANDARD ERROR

**0.01***0.01*****ERROR VARIANCE

Page 60J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 60Q.PC07_4TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...PUBLISHES THE AMOUNT OF MONEY BEING PROVIDED BY THOSE FUNDINGBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 61: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

1022063426107173427020231348(4) VERY IMPORTANT44%36%36%18%43%g37%g35%g42%40%40%36%

70225292383174474719120327(3) FAIRLY IMPORTANT30%39%j31%17%34%g37%g38%g28%37%26%33%

39971813328821318217155(2) NOT VERY16%17%19%10%13%19%g18%19%16%22%16%IMPORTANT

61812812478426(1) NOT AT ALL2%3%1%2%3%2%3%4%2%5%3%IMPORTANT

193013751723812285122DON'T KNOW8%5%13%i54%def7%5%6%7%5%7%13%

17243063491903478911739351675IMPORTANT (NET)73%75%67%35%77%g74%g73%g70%77%66%69%

4411518164010025389021181NOT IMPORTANT (NET)19%20%19%11%16%21%g21%23%18%27%19%

3.243.133.193.123.253.143.123.163.223.103.16MEAN

0.060.040.090.100.050.040.070.070.040.100.03STANDARD ERROR

**0.010.01**0.010.01*0.01*ERROR VARIANCE

Page 61J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 61Q.PC07_4TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY...PUBLISHES THE AMOUNT OF MONEY BEING PROVIDED BY THOSE FUNDINGBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 62: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

260742425818714814042127116165168118871071057485314262576THE NEWSPAPER THAT58%64%58%46%67%q60%q59%49%55%57%58%64%62%d62%68%cd59%49%54%63%55%59%PUBLISHED THE

ARTICLE

952311720736650264058706647413349372898137235AN INDEPENDENT SELF-21%20%28%16%26%27%q21%31%17%29%l25%25%25%29%21%28%24%18%19%29%b24%REGULATOR

58132310172037113616271591012131931534295THE JOURNALIST WHO13%r12%5%8%6%8%15%op13%16%ik8%10%6%5%7%8%7%13%h20%ef11%9%10%WROTE THE ARTICLE

gh

3343638213136261320141645112214373573DON'T KNOW7%4%9%30%nop1%5%p5%p7%11%i6%7%5%9%g3%3%6%15%fg9%7%7%7%

Page 62J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 62Q.PC08IF YOU BELIEVE A NEWSPAPER ARTICLE TO BE INACCURATE, WOULD YOU EXPECT IN THE FIRST INSTANCE TO HAVE TO COMPLAIN TO:BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 63: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

391184831443499678981107287576THE NEWSPAPER THAT59%59%59%56%60%56%66%67%55%63%68%59%PUBLISHED THE

ARTICLE

183523454148452832493529235AN INDEPENDENT SELF-27%j17%24%21%25%27%24%22%25%30%23%24%REGULATOR

50451138461998234595THE JOURNALIST WHO7%14%k8%15%g8%11%8%6%11%b4%4%10%WROTE THE ARTICLE

43301321381028174673DON'T KNOW6%10%9%8%7%6%2%6%8%4%5%7%

Page 63J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 63Q.PC08IF YOU BELIEVE A NEWSPAPER ARTICLE TO BE INACCURATE, WOULD YOU EXPECT IN THE FIRST INSTANCE TO HAVE TO COMPLAIN TO:BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 64: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

-576-45146302839533647576THE NEWSPAPER THAT-100%hj-32%59%g64%g68%g57%66%61%59%PUBLISHED THE

ARTICLE

235--1768129204813718235AN INDEPENDENT SELF-100%hi--12%28%g28%g17%28%27%23%24%REGULATOR

--951630341521321195THE JOURNALIST WHO--100%ij11%12%7%13%13%b6%14%b10%WROTE THE ARTICLE

---6235335173DON'T KNOW---44%def1%1%2%2%1%2%7%

Page 64J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 64Q.PC08IF YOU BELIEVE A NEWSPAPER ARTICLE TO BE INACCURATE, WOULD YOU EXPECT IN THE FIRST INSTANCE TO HAVE TO COMPLAIN TO:BASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 65: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)5399934211024826032438245222326187224177157145131146488492980UNWEIGHTED BASE446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

SEX181262696213612111641103109130134836977897681-476476MALE41%s22%64%st49%49%49%48%48%45%54%46%51%44%49%49%50%50%51%-100%b49%

265891496414412612345126941531291087380897577502-502FE- MALE59%r78%rt36%51%51%51%52%52%55%46%54%49%56%51%51%50%50%49%100%a-51%

AGE101183818303569742455812-----158778115815-2423%r16%9%14%11%14%29%op8%18%i22%i21%i5%-----100%def15%17%16%

qgh

481985333934311550194241----152-757615225-3411%17%20%t26%no14%14%13%17%22%k9%15%16%----100%cef-15%16%16%

pgh

3732110265443381741454547---178--898917835-448%28%t26%t20%19%17%16%20%18%22%16%18%---100%cdf--18%19%18%

gh

3119108195039361428245353--158---807715845-547%17%t26%t15%18%16%15%16%12%12%19%20%k--100%cde---16%16%16%

gh

651661193944291119354146-142----736914255-6415%14%15%15%14%18%12%13%8%17%l14%18%l-100%cde----14%14%14%

fh

1651016126753372249364363191-----1088319165+37%rs9%4%9%24%nq22%q15%26%21%18%15%24%j100%cd-----21%18%20%

efg

SOCIAL GRADE107261303312661376---263634653474112129134263AB24%23%31%26%n45%no25%n16%7%---100%jkl33%c33%c34%c26%c27%c8%26%28%27%

q

123351244267718121--283-434153454258153130283C128%30%30%33%24%29%34%p25%--100%ikl-23%29%33%h25%28%37%h30%27%29%

8025992354476317-204--36352445194594109204C218%21%24%18%19%19%26%20%-100%ijl--19%25%df15%25%d12%29%df19%23%21%

13529652932685842229---491928415042126103229DE30%r25%r15%23%p11%27%p24%p49%100%ij---26%g13%18%23%33%fg27%g25%22%23%

k

STANDARD REGION401333----86421721622111417157454186SCOT- LAND9%11%8%----100%18%i8%i7%i2%12%c8%9%10%10%4%9%9%9%

jk

Page 65J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 65DEMOGRAPHICSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 66: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

1162499---239-58638137372936383169123116239NORTH26%21%24%---100%opq-25%i31%i29%i14%19%21%23%21%20%43%de25%24%24%

fgh

11627104--248--68477161534439433435126121248MID- LANDS26%24%25%--100%npq--30%23%25%23%28%31%25%24%22%22%25%25%25%

12540115-279---325467126673950543930144136279SOUTH28%34%28%-100%noq---14%27%l24%l48%jk35%c27%32%c30%26%19%29%29%29%

l

481266126----292342331219192633186462126LO- NDON11%11%16%100%no----13%11%15%12%6%14%h12%14%h22%h11%13%13%13%

p

WORKING STATUS--418661151049933659912413016611081108538149269418FULL TIME--100%st53%41%42%42%38%28%48%l44%l49%l8%43%ch68%cg62%cg56%ch24%h30%57%b43%

hh

-115-1240272413292535261016193219188926115PART TIME-100%rt-10%14%11%10%15%13%12%12%10%5%11%12%h18%h13%h12%18%a5%12%

446--48125116116401358012310716565313748101265181446NOT WOR- KING100%rs--38%45%47%49%47%59%ij39%44%41%86%cd46%de19%21%31%f64%de53%a38%46%

kefgffg

DAILY READERSHIP59165230512617491139683728172013126067127BROAD SHEET13%14%12%23%no18%no10%7%4%4%5%14%kl26%jk19%cd20%cd11%11%8%8%12%14%13%

lf

66544144628235172236415032199616253116MID MAR- KET15%s5%10%11%16%n11%10%5%7%11%13%15%l26%cd22%cd12%cd5%4%*12%11%12%

efef

81279127266052346560522343233638283088111199TAB- LOID18%24%22%22%p9%24%p22%p40%28%ij29%ij18%i9%23%16%23%21%19%19%18%23%20%

SUNDAY READERSHIP6225592956292112984089393324251786780147BROAD SHEET14%22%14%23%no20%no12%9%14%4%4%14%kl34%jk21%c23%cd15%c14%c11%5%13%17%15%

l

559536393620162524363338232623546057118MID MARKET12%8%13%5%14%q15%q8%19%11%12%13%13%20%cd16%cd16%cd13%cd3%2%12%12%12%

8315732329485020595335234721243229187595170TAB- LOIDS19%13%17%18%11%19%p21%p24%26%ij26%ij13%9%25%cg15%16%18%19%11%15%20%17%

MARITAL STATUS2218227878183144113631051311581871101041141329428289293581MAR/ LIVI- NG AS50%71%t67%t62%n66%n58%n47%73%46%64%l56%71%jl57%c74%ch72%ch74%ch62%c18%57%61%59%

Page 66J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 65DEMOGRAPHICSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 67: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

WORKING STATUSSTANDARD REGIONSOCIAL GRADEAGESEXNOT

WOR-PARTFULLLO-MID-SCOT-FE-KINGTIMETIMENDONSOUTHLANDSNORTHLANDDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL

(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)446115*418126*27924823986**229204283263191142158178152*158*502476978WEIGHTED BASE46%12%*43%13%*29%25%24%9%**23%21%29%27%20%14%16%18%16%*16%*51%49%100%

13025102275462951784508933107193357130113144256SI- NGLE29%22%24%22%19%25%40%op20%37%ik25%i31%i13%5%5%12%gh19%gh38%ef82%de22%30%b26%

qghfgh

9583820424231640223642713125131-10139140WID/ DIV/ SEP21%rs7%9%16%15%17%13%7%17%11%13%16%37%cd22%cd16%cd7%cd*-20%a8%14%

efgee

CHILDREN IN HOUSEHOLD1135514347907171338766857327561217550182130311YES25%48%rt34%t37%32%29%30%39%38%33%30%28%1%5%h35%gh68%cd49%cf32%gh36%a27%32%

fghgh

3336027479190177168531421371981901891341025777108321346667NO75%rs52%66%s63%68%71%70%61%62%67%70%72%99%cd95%cd65%de32%51%e68%de64%73%b68%

efgef

BEST TO OVERSEE CODE OF PRATICE4942463117186181225232091711813522577NEWSPAPER INDUSTRY11%rs4%6%4%11%7%8%7%8%6%9%9%10%6%11%6%5%8%10%a5%8%

205682384217414412228868715817910889881087146259251511INDEPENDENT-SELF46%59%t57%t33%62%nq58%q51%q33%38%43%56%kl68%jk57%c63%cd56%c61%c47%c29%52%53%52%REGULATORY BODY

l

8518641649344326395644282427262824377097167GOVERNMENT19%15%15%12%17%14%18%30%17%28%ij16%11%13%19%16%16%16%23%h14%20%b17%

l

ROLE OF INDEPENDENT BODY5817471220394010293539182419261610276061122MEDIATE13%15%11%9%7%16%p17%p12%13%17%i14%i7%13%14%16%d9%6%17%d12%13%12%

1996320740166110113419178140161866982958059242228470MONITOR45%55%50%32%60%no45%q47%q47%40%38%49%k61%jk45%49%52%c53%c53%c37%48%48%48%

ql

12118108227960632251607265554539422937118129247INVESTIGATE27%s16%26%18%28%q24%26%26%22%29%25%25%29%31%d25%24%19%23%23%27%25%

671755531338231358303318269112533358257139DON'T KNOW15%15%13%42%no5%15%p9%15%25%ij15%i12%7%14%6%7%14%22%fg22%fg16%12%14%

pk

IF CAUSE FOR COMPLAINT - FIRST CONTACT58132310172037113616271591012131931534295JOURNALIST13%r12%5%8%6%8%15%op13%16%ik8%10%6%5%7%8%7%13%h20%ef11%9%10%

gh

260742425818714814042127116165168118871071057485314262576NEWSPAPER58%64%58%46%67%q60%q59%49%55%57%58%64%62%d62%68%cd59%49%54%63%55%59%

952311720736650264058706647413349372898137235INDEPENDENT SELF21%20%28%16%26%27%q21%31%17%29%l25%25%25%29%21%28%24%18%19%29%b24%REGULATOR

Page 67J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 65DEMOGRAPHICSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q - r/s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 68: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)701279162241577173117140193127124980UNWEIGHTED BASE667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

SEX346130391442939557801115367476MALE52%j42%28%56%i50%i56%49%54%56%46%53%49%

321182101113289756067886260502FE- MALE48%58%k72%gh44%50%44%51%46%44%54%47%51%

AGE10850-1302818483011215815-2416%16%-51%gi5%i10%3%5%15%b*10%b16%

777515794295172861315225-3412%24%k*22%i16%i17%e4%11%14%b5%10%16%

5712113331323223253892017835-449%39%k9%13%23%hi18%19%17%19%b8%16%18%

10256251911424262436191715845-5415%18%18%h7%20%h14%22%17%18%17%13%16%

134731710421233323322814255-6420%j2%22%h3%18%h12%19%23%f12%27%c22%c14%

1892711011047383943503719165+28%j1%51%gh4%19%h28%32%27%22%43%ac29%20%

SOCIAL GRADE190734233187233389234168263AB28%23%30%h13%32%h13%28%f61%ef11%35%c54%bc27%

198853689158353640523639283C130%27%26%35%27%21%31%27%26%31%31%29%

13766225013153248602211204C221%21%16%20%23%31%d20%d6%30%a19%a9%21%

1428740841055925965179229DE21%28%28%g33%g18%35%de21%d6%33%ab15%7%23%

STANDARD REGION533361763201612345486SCOT- LAND8%11%4%7%11%i12%14%8%17%ab4%3%9%

168713195113502021522317239NORTH25%23%22%37%gi19%29%de17%14%26%a20%14%24%

177714262144483629602826248MID- LANDS26%23%30%24%25%28%31%20%30%25%20%25%

190904254183293956264651279SOUTH28%29%30%21%32%h17%33%f38%f13%40%c40%c29%

Page 68J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 66DEMOGRAPHICSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 69: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

794720277823629271430126LO- NDON12%15%15%11%13%13%5%20%e14%12%23%b13%

WORKING STATUS27414338102278735359914452418FULL TIME41%46%27%40%i48%i43%45%40%46%38%41%43%

6055825821592527516115PART TIME9%18%k5%10%14%i9%8%17%14%b5%13%b12%

33311395130221835562816659446NOT WOR- KING50%j36%68%gh51%g38%49%47%43%41%57%c46%46%

DAILY READERSHIP992814258951289612127127BROAD SHEET15%j9%10%10%15%3%10%f60%ef3%11%c100%bc13%

10115287802466121011612116MID MAR- KET15%j5%20%h3%14%h14%56%df8%5%100%ac10%12%

137622850121120272199106199TAB- LOID21%20%20%19%21%70%de23%d2%100%ab9%5%20%

SUNDAY READERSHIP10442142011251314721289147BROAD SHEET16%14%10%8%19%hi3%11%f100%ef1%11%c70%bc15%

8334228881511813276612118MID MARKET12%11%15%h3%15%h9%100%df9%14%57%ac9%12%

129412643101170155120245170TAB- LOIDS19%13%19%17%17%100%de13%d3%60%ab21%a4%17%

MARITAL STATUS347234--581101881121218089581MAR/ LIVI- NG AS52%75%k--100%hi59%75%f77%f61%69%70%59%

20057-256-4382050725256SI- NGLE30%j18%-100%gi-25%de7%14%25%b6%19%b26%

12020140--262214282814140WID/ DIV/ SEP18%j6%100%gh--15%18%10%14%25%ac11%14%

CHILDREN IN HOUSEHOLD-3112057234413442621528311YES-100%k14%22%40%hi24%29%29%31%b13%22%32%

667-1202003471298310413710199667NO100%j-86%g78%g60%76%71%71%69%87%c78%68%

BEST TO OVERSEE CODE OF PRATICE5324131549121291512977NEWSPAPER INDUSTRY8%8%9%6%8%7%10%6%7%10%7%8%

Page 69J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 66DEMOGRAPHICSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 70: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

CHILDREN INHOUSEHOLDMARITAL STATUSSUNDAY READERSHIPDAILY READERSHIP

WID/MAR/MIDDIV/SI-LIVI-TAB-MIDBROADTAB-MAR-BROAD

NOYESSEPNGLENG ASLOIDSMARKETSHEETLOIDKETSHEETTOTAL(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)667311140256581170118*147199116127978WEIGHTED BASE68%32%14%26%59%17%12%*15%20%12%13%100%

368143801063257571106897988511INDEPENDENT-SELF55%j46%57%h41%56%h44%61%f73%f45%68%c69%c52%REGULATORY BODY

10760185197412315491513167GOVERNMENT16%19%13%20%17%24%d20%10%24%ab13%11%17%

ROLE OF INDEPENDENT BODY8635193172251918312012122MEDIATE13%11%13%12%12%15%16%12%15%17%9%12%

32714354124292785874816468470MONITOR49%46%38%49%50%i46%49%50%41%56%c53%48%

174744661140413443542837247INVESTIGATE26%24%33%g24%24%24%29%29%27%24%29%25%

80592140782671233311139DON'T KNOW12%19%k15%16%13%15%e6%8%17%b3%8%14%

IF CAUSE FOR COMPLAINT - FIRST CONTACT50451138461998234595JOURNALIST7%14%k8%15%g8%11%8%6%11%b4%4%10%

391184831443499678981107287576NEWSPAPER59%59%59%56%60%56%66%67%55%63%68%59%

183523454148452832493529235INDEPENDENT SELF27%j17%24%21%25%27%24%22%25%30%23%24%REGULATOR

Page 70J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 66DEMOGRAPHICSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f - g/h/i - j/kOverlap formulae used. * small base

Page 71: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2385759514325644913217050685980UNWEIGHTED BASE23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

SEX1372624257129228619725125476MALE58%i45%44%41%52%49%50%58%a49%a33%49%

983145382118242607025952502FE- MALE42%55%j56%59%48%51%50%42%51%67%bc51%

AGE2885313537592737461315815-2412%15%33%ij25%ef15%13%22%e22%b9%17%b16%

377419332980102471815225-3416%13%20%24%df12%17%d8%15%14%10%16%

491051325429516281081117835-4421%18%14%18%17%20%13%17%21%14%18%

33107121139822626881715845-5414%19%13%8%16%17%g21%g16%17%21%16%

41871094569192789914255-6417%15%10%6%18%g15%g16%g16%17%12%14%

47118926558624241082019165+20%21%10%19%22%18%20%15%21%26%20%

SOCIAL GRADE66168151865161182817923263AB28%29%h16%13%26%g34%dg15%17%35%c29%c27%

70165273372140394415825283C130%29%29%23%29%30%32%26%31%33%29%

581161630607835568712204C225%20%17%22%24%e17%29%e34%ab17%15%21%

401273658519129398618229DE17%22%38%ij42%def21%19%24%23%17%23%23%

STANDARD REGION264211132241102628686SCOT- LAND11%7%12%9%9%9%8%15%b6%7%9%

50140372363113404312218239NORTH21%24%39%ij16%26%24%33%g26%24%24%24%

66148203860110393414417248MID- LANDS28%26%21%27%24%23%32%20%28%22%25%

73187171379166204917431279SOUTH31%33%h18%10%32%dg35%dg17%29%34%40%29%

Page 71J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 67DEMOGRAPHICSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 72: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

2058105322401216426126LO- NDON8%10%10%38%def9%8%9%9%8%7%13%

WORKING STATUS1172422355108207476423824418FULL TIME50%h42%h24%40%44%44%38%38%47%a31%43%

2374131718631718684115PART TIME10%13%14%12%7%13%f14%11%13%5%12%

952605867121199588520549446NOT WOR- KING40%45%62%ij48%49%42%48%51%b40%64%b46%

DAILY READERSHIP298751137681213889127BROAD SHEET12%15%h5%8%15%14%10%8%17%c12%13%

357243286420157912116MID MAR- KET15%h13%4%2%11%g14%g16%g9%15%15%12%

491102333548131498915199TAB- LOID21%19%24%24%22%17%25%29%b17%19%20%

SUNDAY READERSHIP3298812437418151069147BROAD SHEET13%17%9%8%17%g16%15%9%21%c11%15%

287897345819237112118MID MARKET12%14%10%5%14%g12%15%g14%14%15%12%

45961926417825417512170TAB- LOIDS19%17%20%19%16%17%21%25%b15%16%17%

MARITAL STATUS1483494678140292729732549581MAR/ LIVI- NG AS63%61%49%56%56%62%59%58%64%63%59%

54144384061124315110615256SI- NGLE23%25%40%ij29%25%26%25%31%b21%20%26%

34831121465419188013140WID/ DIV/ SEP14%14%11%15%19%e11%15%11%16%17%14%

CHILDREN IN HOUSEHOLD52184455974143356014324311YES22%32%j47%ij42%ef30%30%29%36%28%31%32%

18339150801743278610736853667NO78%hi68%h53%58%70%g70%g71%64%72%69%68%

BEST TO OVERSEE CODE OF PRATICE1847113163424--7777NEWSPAPER INDUSTRY8%8%12%2%7%7%19%efg--100%bc8%

Page 72J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 67DEMOGRAPHICSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 73: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

IF CAUSE FOR COMPLAINT - FIRSTCONTACTROLE OF INDEPENDENT BODYBEST TO OVERSEE CODE OF PRATICE

INDEPENDENTINDEPENDENT-SELF

SELFREGULATORYNEWSPAPERREGULATORNEWSPAPERJOURNALISTDON'T KNOWINVESTIGATEMONITORMEDIATEGOVERNMENTBODYINDUSTRYTOTAL

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)23557695*139*247470122*16751177*978WEIGHTED BASE24%59%10%*14%*25%48%12%*17%52%8%*100%

137336321112631856-511-511INDEPENDENT-SELF58%h58%h34%8%51%g68%dfg46%g-100%ac-52%REGULATORY BODY

4895215568323167--167GOVERNMENT20%17%23%3%23%g18%g19%g100%ab--17%

ROLE OF INDEPENDENT BODY208315---122235624122MEDIATE9%14%16%---100%efg14%11%31%bc12%

12930234--470-8331834470MONITOR55%h52%h36%--100%dfg-50%62%ac44%48%

6814630-247--5612616247INVESTIGATE29%25%31%-100%deg--33%25%21%25%

174516139---5113139DON'T KNOW7%8%17%ij100%def---3%2%4%14%

IF CAUSE FOR COMPLAINT - FIRST CONTACT--951630341521321195JOURNALIST--100%ij11%12%7%13%13%b6%14%b10%

-576-45146302839533647576NEWSPAPER-100%hj-32%59%g64%g68%g57%66%61%59%

235--1768129204813718235INDEPENDENT SELF100%hi--12%28%g28%g17%28%27%23%24%REGULATOR

Page 73J09035544-01-04 08 JAN - 14 JAN 2010

PRESS COMPLAINTSTable 67DEMOGRAPHICSBASE: ALL ADULTS AGED 15+

Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g - h/i/jOverlap formulae used. * small base

Page 74: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

Page 1tablespcw.wyp - Monday, January 18, 2010

Page Table Title Base Description Base

�� 1 1 Q.PC01 /JOURNALISTS WRITING ARTICLES FOR BRITISH NEWSPAPERS ABIDE BY A CODE OFPRACTICE. WHO DO YOU CONSIDER TO BE THE BEST BODY TO OVERSEE THIS CODE OF PRACTICE?

BASE: ALL ADULTS AGED 15+ 980

�� 2 2 Q.PC01 /JOURNALISTS WRITING ARTICLES FOR BRITISH NEWSPAPERS ABIDE BY A CODE OFPRACTICE. WHO DO YOU CONSIDER TO BE THE BEST BODY TO OVERSEE THIS CODE OF PRACTICE?

BASE: ALL ADULTS AGED 15+ 980

�� 3 3 Q.PC01 /JOURNALISTS WRITING ARTICLES FOR BRITISH NEWSPAPERS ABIDE BY A CODE OFPRACTICE. WHO DO YOU CONSIDER TO BE THE BEST BODY TO OVERSEE THIS CODE OF PRACTICE?

BASE: ALL ADULTS AGED 15+ 980

�� 4 4 Q.PC02 /WOULD YOU EXPECT THE CHIEF PURPOSE OF AN INDEPENDENT SELF-REGULATORY BODY FOR BRITISH NEWSPAPERS TO...

BASE: ALL ADULTS AGED 15+ 980

�� 5 5 Q.PC02 /WOULD YOU EXPECT THE CHIEF PURPOSE OF AN INDEPENDENT SELF-REGULATORY BODY FOR BRITISH NEWSPAPERS TO...

BASE: ALL ADULTS AGED 15+ 980

�� 6 6 Q.PC02 /WOULD YOU EXPECT THE CHIEF PURPOSE OF AN INDEPENDENT SELF-REGULATORY BODY FOR BRITISH NEWSPAPERS TO...

BASE: ALL ADULTS AGED 15+ 980

�� 7 7 Q.PC03 /HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING? /SUMMARY TABLE

BASE: ALL ADULTS AGED 15+ 980

�� 8 8 Q.PC03_1 /HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING? /THE INTERESTS OF THE NEWSPAPERS

BASE: ALL ADULTS AGED 15+ 980

�� 9 9 Q.PC03_1 /HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING? /THE INTERESTS OF THE NEWSPAPERS

BASE: ALL ADULTS AGED 15+ 980

Page 75: Ipsos · SEX AGE SOCIAL GRADE STANDARD REGION WORKING STATUS NOT FE- SCOT- MID- LO- FULL PART WOR-TOTAL MALE MALE 15-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE LAND NORTH LANDS SOUTH

Page 2tablespcw.wyp - Monday, January 18, 2010

Page Table Title Base Description Base

�� 10 10 Q.PC03_1 /HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING? /THE INTERESTS OF THE NEWSPAPERS

BASE: ALL ADULTS AGED 15+ 980

�� 11 11 Q.PC03_2 /HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING? /THE INTERESTS OF THOSE MAKING A COMPLAINT

BASE: ALL ADULTS AGED 15+ 980

�� 12 12 Q.PC03_2 /HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING? /THE INTERESTS OF THOSE MAKING A COMPLAINT

BASE: ALL ADULTS AGED 15+ 980

�� 13 13 Q.PC03_2 /HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING? /THE INTERESTS OF THOSE MAKING A COMPLAINT

BASE: ALL ADULTS AGED 15+ 980

�� 14 14 Q.PC03_3 /HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING? /THE INTERESTS OF THE GENERAL PUBLIC

BASE: ALL ADULTS AGED 15+ 980

�� 15 15 Q.PC03_3 /HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING? /THE INTERESTS OF THE GENERAL PUBLIC

BASE: ALL ADULTS AGED 15+ 980

�� 16 16 Q.PC03_3 /HOW IMPORTANT, OR NOT, IS IT THAT AN INDEPENDENT SELF-REGULATORY BODY GOVERNING BRITISH NEWSPAPERS SHOULD REPRESENT EACH OF THE FOLLOWING? /THE INTERESTS OF THE GENERAL PUBLIC

BASE: ALL ADULTS AGED 15+ 980

�� 17 17 Q.PC04 /IF THERE IS EVIDENCE TO SUGGEST THAT A NEWSPAPER HAS PUBLISHED AN ARTICLE THAT MAY BE INACCURATE, DO YOU THINK AN INDEPENDENT SELF-REGULATORY BODY SHOULD:

BASE: ALL ADULTS AGED 15+ 980

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�� 18 18 Q.PC04 /IF THERE IS EVIDENCE TO SUGGEST THAT A NEWSPAPER HAS PUBLISHED AN ARTICLE THAT MAY BE INACCURATE, DO YOU THINK AN INDEPENDENT SELF-REGULATORY BODY SHOULD:

BASE: ALL ADULTS AGED 15+ 980

�� 19 19 Q.PC04 /IF THERE IS EVIDENCE TO SUGGEST THAT A NEWSPAPER HAS PUBLISHED AN ARTICLE THAT MAY BE INACCURATE, DO YOU THINK AN INDEPENDENT SELF-REGULATORY BODY SHOULD:

BASE: ALL ADULTS AGED 15+ 980

�� 20 20 Q.PC05 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /SUMMARY TABLE

BASE: ALL ADULTS AGED 15+ 980

�� 21 21 Q.PC05_1 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /ALLEGED PHONE TAPPING BY A BRITISH NEWSPAPER

BASE: ALL ADULTS AGED 15+ 980

�� 22 22 Q.PC05_1 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /ALLEGED PHONE TAPPING BY A BRITISH NEWSPAPER

BASE: ALL ADULTS AGED 15+ 980

�� 23 23 Q.PC05_1 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /ALLEGED PHONE TAPPING BY A BRITISH NEWSPAPER

BASE: ALL ADULTS AGED 15+ 980

�� 24 24 Q.PC05_2 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /ACCUSATIONS BY A BRITISH NEWSPAPER THAT PARENTS OF A CHILD WERE INVOLVED IN THE DISAPPEARANCE OF THEIR CHILD

BASE: ALL ADULTS AGED 15+ 980

�� 25 25 Q.PC05_2 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /ACCUSATIONS BY A BRITISH NEWSPAPER THAT PARENTS OF A CHILD WERE INVOLVED IN THE DISAPPEARANCE OF THEIR CHILD

BASE: ALL ADULTS AGED 15+ 980

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�� 26 26 Q.PC05_2 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /ACCUSATIONS BY A BRITISH NEWSPAPER THAT PARENTS OF A CHILD WERE INVOLVED IN THE DISAPPEARANCE OF THEIR CHILD

BASE: ALL ADULTS AGED 15+ 980

�� 27 27 Q.PC05_3 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /AN ARTICLE IN A BRITISH NEWSPAPER INFRINGING THE PRIME MINISTER'S PRIVACY BY RECORDING A PERSONAL TELEPHONE CALL BETWEEN THE PRIME MINISTER AND A THIRD PARTY

BASE: ALL ADULTS AGED 15+ 980

�� 28 28 Q.PC05_3 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /AN ARTICLE IN A BRITISH NEWSPAPER INFRINGING THE PRIME MINISTER'S PRIVACY BY RECORDING A PERSONAL TELEPHONE CALL BETWEEN THE PRIME MINISTER AND A THIRD PARTY

BASE: ALL ADULTS AGED 15+ 980

�� 29 29 Q.PC05_3 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /AN ARTICLE IN A BRITISH NEWSPAPER INFRINGING THE PRIME MINISTER'S PRIVACY BY RECORDING A PERSONAL TELEPHONE CALL BETWEEN THE PRIME MINISTER AND A THIRD PARTY

BASE: ALL ADULTS AGED 15+ 980

�� 30 30 Q.PC05_4 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /AN ARTICLE IN A BRITISH NEWSPAPER ALLEGING THAT THERE ARE UNEXPLAINED CIRCUMSTANCES OVER THE DEATH OF A POP STAR

BASE: ALL ADULTS AGED 15+ 980

�� 31 31 Q.PC05_4 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /AN ARTICLE IN A BRITISH NEWSPAPER ALLEGING THAT THERE ARE UNEXPLAINED CIRCUMSTANCES OVER THE DEATH OF A POP STAR

BASE: ALL ADULTS AGED 15+ 980

�� 32 32 Q.PC05_4 /WHERE THERE HAVE BEEN SIGNS OF PUBLIC CONCERN, WOULD YOU EXPECT AN INDEPENDENT SELF-REGULATORY BODY TO CARRY OUT AN INVESTIGATION: /AN ARTICLE IN A BRITISH NEWSPAPER ALLEGING THAT THERE ARE UNEXPLAINED CIRCUMSTANCES OVER THE DEATH OF A POP STAR

BASE: ALL ADULTS AGED 15+ 980

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�� 33 33 Q.PC06 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /SUMMARY TABLE

BASE: ALL ADULTS AGED 15+ 980

�� 34 34 Q.PC06_1 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION IN WHATEVER PART OF THE NEWSPAPER THE EDITOR DECIDES

BASE: ALL ADULTS AGED 15+ 980

�� 35 35 Q.PC06_1 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION IN WHATEVER PART OF THE NEWSPAPER THE EDITOR DECIDES

BASE: ALL ADULTS AGED 15+ 980

�� 36 36 Q.PC06_1 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION IN WHATEVER PART OF THE NEWSPAPER THE EDITOR DECIDES

BASE: ALL ADULTS AGED 15+ 980

�� 37 37 Q.PC06_2 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHED

BASE: ALL ADULTS AGED 15+ 980

�� 38 38 Q.PC06_2 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHED

BASE: ALL ADULTS AGED 15+ 980

�� 39 39 Q.PC06_2 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHED

BASE: ALL ADULTS AGED 15+ 980

�� 40 40 Q.PC06_3 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHED AND ITS SIZE

BASE: ALL ADULTS AGED 15+ 980

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Page Table Title Base Description Base

�� 41 41 Q.PC06_3 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHED AND ITS SIZE

BASE: ALL ADULTS AGED 15+ 980

�� 42 42 Q.PC06_3 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /REQUIRE A NEWSPAPER TO PUBLISH A CORRECTION AND THE NEWSPAPER EDITOR TO SPECIFY WHERE THE APOLOGY SHOULD BE PUBLISHED AND ITS SIZE

BASE: ALL ADULTS AGED 15+ 980

�� 43 43 Q.PC06_4 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /IMPOSE A FINE ON THE NEWSPAPER, IN SERIOUS CASES

BASE: ALL ADULTS AGED 15+ 980

�� 44 44 Q.PC06_4 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /IMPOSE A FINE ON THE NEWSPAPER, IN SERIOUS CASES

BASE: ALL ADULTS AGED 15+ 980

�� 45 45 Q.PC06_4 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /IMPOSE A FINE ON THE NEWSPAPER, IN SERIOUS CASES

BASE: ALL ADULTS AGED 15+ 980

�� 46 46 Q.PC06_5 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /EJECT THE NEWSPAPER FROM THE SELF-REGULATORY BODY IN THE MOST SERIOUS CASES

BASE: ALL ADULTS AGED 15+ 980

�� 47 47 Q.PC06_5 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /EJECT THE NEWSPAPER FROM THE SELF-REGULATORY BODY IN THE MOST SERIOUS CASES

BASE: ALL ADULTS AGED 15+ 980

�� 48 48 Q.PC06_5 /HOW APPROPRIATE OR INAPPROPRIATE DO YOU CONSIDER EACH OF THE FOLLOWING POSSIBLE PENALTIES ON THE NEWSPAPER TO BE? /EJECT THE NEWSPAPER FROM THE SELF-REGULATORY BODY IN THE MOST SERIOUS CASES

BASE: ALL ADULTS AGED 15+ 980

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Page Table Title Base Description Base

�� 49 49 Q.PC07 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /SUMMARY TABLE

BASE: ALL ADULTS AGED 15+ 980

�� 50 50 Q.PC07_1 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /MAKES THE MINUTES OF ITS MEETINGS PUBLICALLY AVAILABLE

BASE: ALL ADULTS AGED 15+ 980

�� 51 51 Q.PC07_1 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /MAKES THE MINUTES OF ITS MEETINGS PUBLICALLY AVAILABLE

BASE: ALL ADULTS AGED 15+ 980

�� 52 52 Q.PC07_1 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /MAKES THE MINUTES OF ITS MEETINGS PUBLICALLY AVAILABLE

BASE: ALL ADULTS AGED 15+ 980

�� 53 53 Q.PC07_2 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /ALLOWS MEMBERS OF THE GENERAL PUBLIC TO ATTEND MEETINGS WHERE CASES AGAINST THE PRESS ARE BEING INVESTIGATED

BASE: ALL ADULTS AGED 15+ 980

�� 54 54 Q.PC07_2 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /ALLOWS MEMBERS OF THE GENERAL PUBLIC TO ATTEND MEETINGS WHERE CASES AGAINST THE PRESS ARE BEING INVESTIGATED

BASE: ALL ADULTS AGED 15+ 980

�� 55 55 Q.PC07_2 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /ALLOWS MEMBERS OF THE GENERAL PUBLIC TO ATTEND MEETINGS WHERE CASES AGAINST THE PRESS ARE BEING INVESTIGATED

BASE: ALL ADULTS AGED 15+ 980

�� 56 56 Q.PC07_3 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /MAKES THE IDENTITY OF WHO IS FUNDING THIS REGULATOR KNOWN

BASE: ALL ADULTS AGED 15+ 980

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�� 57 57 Q.PC07_3 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /MAKES THE IDENTITY OF WHO IS FUNDING THIS REGULATOR KNOWN

BASE: ALL ADULTS AGED 15+ 980

�� 58 58 Q.PC07_3 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /MAKES THE IDENTITY OF WHO IS FUNDING THIS REGULATOR KNOWN

BASE: ALL ADULTS AGED 15+ 980

�� 59 59 Q.PC07_4 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /PUBLISHES THE AMOUNT OF MONEY BEING PROVIDED BY THOSE FUNDING

BASE: ALL ADULTS AGED 15+ 980

�� 60 60 Q.PC07_4 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /PUBLISHES THE AMOUNT OF MONEY BEING PROVIDED BY THOSE FUNDING

BASE: ALL ADULTS AGED 15+ 980

�� 61 61 Q.PC07_4 /TO WHAT EXTENT IS IT IMPORTANT, OR NOT, THAT AN INDEPENDENT SELF-REGULATORY BODY... /PUBLISHES THE AMOUNT OF MONEY BEING PROVIDED BY THOSE FUNDING

BASE: ALL ADULTS AGED 15+ 980

�� 62 62 Q.PC08 /IF YOU BELIEVE A NEWSPAPER ARTICLE TO BE INACCURATE, WOULD YOU EXPECT IN THE FIRST INSTANCE TO HAVE TO COMPLAIN TO:

BASE: ALL ADULTS AGED 15+ 980

�� 63 63 Q.PC08 /IF YOU BELIEVE A NEWSPAPER ARTICLE TO BE INACCURATE, WOULD YOU EXPECT IN THE FIRST INSTANCE TO HAVE TO COMPLAIN TO:

BASE: ALL ADULTS AGED 15+ 980

�� 64 64 Q.PC08 /IF YOU BELIEVE A NEWSPAPER ARTICLE TO BE INACCURATE, WOULD YOU EXPECT IN THE FIRST INSTANCE TO HAVE TO COMPLAIN TO:

BASE: ALL ADULTS AGED 15+ 980

�� 65 65 DEMOGRAPHICS BASE: ALL ADULTS AGED 15+ 980

�� 66 65 DEMOGRAPHICS BASE: ALL ADULTS AGED 15+ 978

�� 67 65 DEMOGRAPHICS BASE: ALL ADULTS AGED 15+ 978

�� 68 66 DEMOGRAPHICS BASE: ALL ADULTS AGED 15+ 980

�� 69 66 DEMOGRAPHICS BASE: ALL ADULTS AGED 15+ 978

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�� 70 66 DEMOGRAPHICS BASE: ALL ADULTS AGED 15+ 978

�� 71 67 DEMOGRAPHICS BASE: ALL ADULTS AGED 15+ 980

�� 72 67 DEMOGRAPHICS BASE: ALL ADULTS AGED 15+ 978

�� 73 67 DEMOGRAPHICS BASE: ALL ADULTS AGED 15+ 978


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