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CITY POTENTIAL JOB NO-KB59345 OBJECTIVE:1. To understand the IT adoption

among the large business houses in India.

2. To compare the current Budget and future budget on IT .

3. To understand the triggers and barriers to technology adoption .

4. To understand the Potential of the business houses to Invest on IT Infrastructure.

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Research methodology DATA COLLECTED FOR ANALYSIS: PRIMARY DATA

SAMPLING: TARGET GROUP:1. OWNER /PROPRIETOR/ MEMBER OF THE

BOARD/CHAIRMAN.2. SENIOR MANAGEMENT EMPLOYEE(CEO/CIO/VP).3. MIDDLE LEVEL EMPLOYEES LIKE (MANAGERS/SENIOR

MANAGERS).4. EXPERIENCE IN MANAGINF IT DEPT./IT SERVICES >= 8

YEARS.

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Sample size : 15-22 Provided database Sampling purposive

Methods used for collecting primary data:• Structured questionnaire• Structured interview

Face to face interview

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LEARNING:

1. Total corporate culture.

2. Proper communication.

3. Meeting the deadline.

4. Appointment fixation.

5. Convert Initial refusal into an appointment.

6. Team work

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AURA JOB NO:DQ44799OBJECTIVE: 1. To understand the likeliness of the people to

visit the wills life style store in the city.

2. To understand the buying pattern of the customer towards Wills Life style apparels.

3. To understand the buying pattern of the potential customer.

4. To understand the brand awareness of various Wills products.

5. To get the feedback on the various picture ads (provided).

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Research Methodology:

DATA COLLECTED FOR ANALYSIS: PRIMARY DATA

SAMPLING:

TARGET GROUP:• MALE:

1. AGE: 26-402. SEC A13. OWNING A PERSONAL CAR OTHER

THAN SEGMENT A CARS LIKE (MARUTI 800,ALTO,OMNI,FIAT UNO,REVA etc.) FEMALE:

1. AGE: 22-352. SEC A13. OWNING A PERSONAL CAR OTHER THAN

SEGMENT A CARS LIKE (MARUTI 800,ALTO,OMNI,FIAT UNO,REVA etc.)

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SAMPLE SIZE:

SNOWBALLING SAMPLING

METHODS USED FOR COLLECTING PRIMARY DATA: Structured Questionnaire Structured interview

• Face to Face interview

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TOTAL 200

MALE 125

FEMALE 75

LEARNING:

1. Total corporate culture.

2. Snow balling technique .

3. Meeting the deadline.

4. Appointment fixing ability.

5. Ability to handle the time factor.

6. Convert Initial refusal into an appointment.

7. Team work

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MARATHONOBJECTIVE:1. To know the potential

customers.

2. To understand the brand knowledge of the customer.

3. To follow the market trend .

4. To discover the areas to improvise.

5. To understand which type of advertisement give more impact on the mind of customers.

04/11/23 10NDIM

Research Methodology: DATA COLLECTED FOR

ANALYSIS: PRIMARY DATA

SAMPLING TARGET GROUP:

1. Citizen belong to SEC A/B.2. Purchased a car with in last

2 year.3. Intender to purchase a car

within next 1 year.4. Decision maker for the

purchase.5. Use car for personal use.6. Age :22-55.

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SAMPLE SIZE: 120.• HATCH BACK-60

• SEDAN -60 Snowballing

METHODS USED FOR COLLECTING PRIMARY DATA: Structured Questionnaire• Software enabled questionnaire.

Structured interview

• Face to Face interview

• Computer aided interview.

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LEARNING:1. Total corporate culture.2. Snow balling.3. Meeting the deadline.4. Appointment fixing ability5. Ability to handle the time factor.6. Convert Initial refusal into an appointment.7. Team work

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PROJECT 50 CENT JOB NO:DC99761

PROJECT SEGMENTS:A. CUSTOMER COMPETITIONB. AGENT COMPETITIONC. MNYL AGENTS

A. OBJECTIVE FOR CUSTOMER COMPETITION:1. To discover the most trust worthy insurance

provider in the current market.2. To understand the satisfaction level of the

customer in various areas of operation.3. Customers valuable suggestion.4. To discover what competitor is doing.5. To understand the conditions where to improve.

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B. OBJECTIVE FOR AGENT COMPETITION:

1. To discover what extra supports competitor Agents are getting from the competitors company.

2. To understand the working relation between agent and management of the competitors.

3. To understand the working style of the competitors.4. To discover the commission system of the

competitors.

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C. OBJECTIVE FOR MNYL AGENTS:

1. To understand the problems facing by the Agents of own company.

2. To get the valuable suggestion from the Agents , so as to improve.

3. How to increase trust .4. To get the feedback on

commission system.5. To understand how to improve

quality.6. And which part need more

attention.

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RESEARCH METHODOLOGY    :

DATA COLLECTED FOR ANALYSIS: PRIMARY DATA

SAMPLING TARGET GROUP:

SAMPLE SIZE  

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TARGET GROUP:

1. OWN A LIFE INSURANCE POLICY

2. AGE: ABOVE 18 YEARS

3. POLICY SHOULD BE MINIMUM 1 YEAR OLD

TOTAL 230

KOLKATA 200

HOWRAH 30

SEGMENT WISE SAMPLE SIZE:

1.CUSTOMER COMPETITION

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CUSTOMER COMPETITION (SAMPLE SIZE)

TOTAL

BIRLA SUN LIFE 24

HDFC LIFE 24

SBI LIFE 24

ICICI PRU LIFE 24

MNYL 24

TOTAL 120

2.ADVISOR

3.MNYL AGENTS :

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ADVISOR (SAMPLE SIZE) TOTAL

MNYL 10

HDFC STD LIFE 10

ICICI PRU LIFE 10

BIRLA SUN LIFE 10

TOTAL 40

MNYL AGENTS(SS)

PLATINUM

PREMIERE

PRIORITY TOTAL

KOLKATA 25 5 10 40

HOWRAH 3 12 15 30

TOTAL 70

METHODS USED FOR COLLECTING PRIMARY DATA: Structured Questionnaire Structured interview

• Face to Face interview

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