ipsissima verba september 4, 2013 integra ted d ......mobile now now pinter est launches fashion w...

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! Des

Canons

Page 2

Legacy Media Not Dead?

Page 3 ADVANCED TV Naïveté Embarrasses

Comcast

Page 4 SOCIAL NOW Facebook’s Mobile Ad Share To 3X

Page 5 DIGITAL NOW Foursquare Brings Search To Forefront ! !

Page 6 CINEMA NOW

Page 7 MOBILE NOW Now Pinterest Launches Fashion Week

INTEGRATEDMARKETING

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Media Notes Canonical ipsissima verba

Media Notes

Vol #682

Giving Credit

Where Credit

Is Due:

Based on an article in imedia connection.com by Vijay Sundaram 082813and thoughts by Lance

FOCUS ON

the advancement of new media continues read MNC Briefs blog @ http://sophis1234.tumblr.com/

THE TRIBE HAS ARRIVED. TIME TO RETHINK SOCIAL.! The most fundamental

thing that defines today!s consumer is the desire to participate - a tribe mentality of sorts where community trumps everything. This is a genera-tion that thrives on sharing - companies, brands, and platforms that help them do so are rewarded with their attention and loyalty.

" In a recent report from

SocialTwist, “The Connected Consumer in 2013: Brand Advocacy Trends from 100+

Social Campaigns” almost 1/5th of the 3.2 million consumers reached advocated brands to their family and friends.

" Collectively, they

connected with 9 million people. On an average every single consumer told 15 friends and family about companies, products and services they liked or felt were worth their friend!s notice. For every two consumers who became advocates, one new customer engaged with the brand.

" Let!s face it, the only thing better than making a great find is sharing it with others. What makes this exchange so powerful is the juxtaposition of experiences that makes even the familiar seem fascinating.

" Think about it. It!s one thing to receive a message about a deal on a great new bike, it!s another hearing the same from a friend who tells you about the bike & rekindles the passion you both shared for biking as kids. The connected consumers have given brands a voice they never had, but knowing how to mobilize and enable them is the first step to marketing ROI. " 55% of brand advocates prefer to share information, deals and incen-tives via email, compared to 42% for Facebook and just 3% for Twitter. "

" Email, while often considered archaic, is still highly credible as a tool for

brand advocates to share information. Not only is email the preferred digital channel to share, it is also the biggest driver of new customers (51%), when compared Twitter (27%) and Facebook (22%).

" The bottom line is that EVERYTHING THAT CONNECTS PEOPLE IS SOCIAL. If your channel strategy puts Email in a different bucket, you must rethink your approach.

" So what can we do to start tapping into these billions of exchanges? Create content that reminds people of why your product, brand or service is a part of their lives in the first place. Spark conversations and give consumers a chance share and tell their story even if it is just to their immediate friends and family. Consumers are already talking. Nielsen reports that 92% of people said they trust recommenda-tions from friends more than any commercial messaging – we just need to join in.


LEGACY MEDIA IS NOT DEAD: WHY RADIO & TV ADVERTISING ARE PERFORMING IN INTEGRATION

! In today!s digital world, some marketers say “legacy or traditional media” like it!s a dirty word. TV, radio and even print media are regarded as passé in a fragment-ed digital and mobile landscape. Brands are drilling down to produce ever more niche content and engage directly with consumers and stakeholders via emerging platforms. " In reality, legacy or traditional channels are far from the outdated broad-casting tools that this notion suggests. In fact, for certain audiences, they remain a highly effective way to deliver a marketing message as part of a holistic marketing campaign. " " Today!s marketing environment offers a huge variety of channels and tactics to professionals, and some of the “old school” tactics are still performing well and often outperforming their more current alternatives.

“To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.” " " " Edward R. Murrow

! This is especially true when attempting to reach niche audiences. The strength of legacy media is in the familiar demographic groups that have relied on them to be part of their lives. For someone in the 64+ group, canceling a daily newspaper subscription is one of the last things they want to do. To abandon television is bordering on commun-ism. To do away with radio talk show or favorite music listening is unthinkable. " Through integrated marketing campaigns, traditional mediums such as TV and radio are alive and well, perhaps more so than ever before. They are evolving. " In the end, it is not about the medium, it is about the message. Content...quality content is the key to success. Marshall McLuhan was wrong. The medium is not the message. The message is the message.

Bits & Pieces Week of 081913

Weekly Average Ratings BROADCAST MORNING NEWS SHOWS ABC: #GMA# 5.14 million + 0.06NBC: #Today# 4.42 million + 0.15 CBS: #Early Show# 2.64 million- 0.04 BROADCAST LATE-NIGHT SHOWS NBC: #Tonight# 2.90 million- 0.60 CBS: #Late Show# 2.40 million - 0.10 ABC: #Kimmel# 2.40 million+ 0.50 Week of 081913

BROADCAST EVENING NEWS +/- lastNBC: #Brian Williams! 7.16 million - 0.04 ABC: #Diane Sawyer# 6.99 million+ 0.09 CBS: #Scott Pelley# 5.84 million+ 0.07

Sunday 082513

BROADCAST SUNDAY AM NEWS CBS: #Sunday Morning# 5.66 millionCBS: #Face The Nation! 2.35 million+ 0.14 ABC: #This Week# 2.49 million + 0.20 NBC: #Meet The Press# 2.27 million- 0.19 FOX: #News Sunday# 1.09 million+ 0.20 UNI: #Al Punto# 0.74 million+ 0.06 "

“Why would you wait for anything to come to you.”" Herman Globbops famed master of thought and wisdom

"

" "

MNC is not printed. It is only released digitally. We follow David Lane’s initiative.

“When in doubt remember: It’s all about baseball.” For your baseball fix, go to: http://overtheshouldermlb.wordpress.com/

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! “Right or wrong the customer is always right.” Marshall Field

On your smartphone, scan with

any QR reader.

Media Notes Canonical Vol #682

Giving Credit

Where

Credit Is

Due: From information in an article imedia connection .com by Rebeccca Tann 082813 with thoughts &

observationsof Lance.

“You may be disappointed if you fail, but you are doomed if you don’t try.” Beverly Sills http://www.cnasophis.com

The more you know, the better you are.

“There is one way retailers can increase traffic now... increase their advertising.”


‘C'était une remarque idiote.’ BY THE GOLF CHANNEL

naïveté embarrasses comcast owned networkMONDAY 08.26.13

CBS ‘Under The Dome‘

11.11 million viewers 7.2/12HH

TUESDAY 08.27.13

NBC America!s Got Talent#


WEDNESDAY 08.28.13

A&E ‘Duck Dynasty‘

9.60 million viewers 6.2/10 HH

THURSDAY 08.29.13

CBS ‘Big Brother‘


FRIDAY 08.30.13

CBS ‘Undercover Boss’ R‘


SATURDAY 08.31.13

ABC ‘College Football‘


SUNDAY 09.01.13

CBS ’60 Minutes‘

7.93 million viewers 7.5/13HH NOTE: Season average ratings are

“Most Current” measurements which

are Live+7 day DVR viewing when

available (2+ weeks after airdate),

combined with Live, Same Day DVR

viewing for the most recent 2 weeks.

Source: The Nielsen Company.

Eager to get in on the

celebration of the 50th

anniversary of Martin

Luther King Jr.!s “I Have

a Dream” speech, Golf

Channel yesterday sent

out a tweet inviting

golfers to “Tweet your

golf dream on the 50th

anniversary of MLK!s #I

have a Dream! speech

using #DreamDay: I have

a dream that _____.”

But it turned out to be

one of the more tone-

deaf tweets of the year as

people celebrated the

civil rights milestone.

Golfers and non-

golfers alike were quick

to chastise the Comcast-

owned network for the

tweet, which appeared to

make light of the speech

Said one tweeter using

the suggested

#DreamDay hashtag:

“Hey @GolfChannel I

have a dream that no

corporations use the

anniversary of MLK!s

speech to promote

GOLF.”

" That was one of

the more civil comments.

" Shortly after its

original tweet, Golf

Channel sent out another

apologizing for the

question. The network

also erased the original

tweet.

" “Our earlier tweet

was inappropriate. The

intent was to celebrate

this important date in

history & we regret we

failed to meet that

standard,” said the

second tweet.

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Top Programs On Cable In Prime This Past Week: MON A&E 10P ‘Longmire‘ 4.419 million TUE TNT 9P ‘Rizzoli & Isles‘ 5.997 millionWED A&E 10P ‘Duck Dynasty‘ 9.601 millionTHUR HIS 930P ‘Pawn Stars‘ 4.174 million

Credit: Tweet data from SocialGuide " "

If you like Media Notes give us a LIKE on our

facebook

page... at www.facebook.com/

CNASophis. We would appreciate it very much.

Networks ranked by total 2+ viewership

Giving Credit Where Credit Is Due:

Television ratings from The Nielsen Co. Image credit: fast company

“This instrument can teach, it can illuminate; yes, and it can even inspire."But it can do so only to the extent that humans are

determined to use it to those ends. "Otherwise it’s nothing but wires and lights in a box.” Edward R. Murrow October 15, 1958.

ADVANCED TELEVISION

“Do not go where the path may lead, go instead where there is no path and leave a trail.” Ralph Waldo Emerson American Writer

85% of tablet and smartphone owners

use their devices while watching TV


" For those who do not quite understand the power of Facebook, Facebook's slice of the mobile ad market went from zero in 2011 to 5.3% in 2012. This year, the company will nearly triple that for a 15.8% share. EMarketer estimates Facebook's overall digital ad market share will be 5.4% with revenues of $6.4 billion. That!s $6.4 Billion, with a “B”.

" After going public in May 2012, Facebook's stock took a dive due to concerns that the company's mobile strategy wasn't up to par. After putting a greater focus on mobile, Facebook reported in its second quarter in July that mobile advertising makes up 41% of its revenues. The news

prompted a rebound in Facebook's stock. The company's stock recently topped its IPO price and once again hit a $100 billion valuation.

" To be sure, Facebook!s future is tied directly to its mobile capability. As he forecasters predict, they seem to have it well in hand.

ITS A WHOLE NEW WORLD You have to make sure that your message is in the media form THEY USE, not the ones you think

are important.

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SOCIALNOW

“Social Networking accounts for 1 of every 6 minutes spent online.” comScore

FACEBOOK’S GLOBAL MOBILE AD MARKET SHARE TO

TRIPLE THIS YEAR“Mobile creates a more dynamic ecosystem.” Mark Zuckerberg Co-founder # Facebook


Giving Credit Where Credit Is Due:Based on an article in mashable .com 082813 by Todd Wassermanwith thoughts by Lance photo credit: SocialTwist & adotas

CNA | SOPHIS is a proud

member of the one network



Giving Credit Where Credit Is Due: From an article in fastcompany magazine by Austin Carr and thoughts by Lance

80% of active Internet users visit social networks or blogs.

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“There is always room for those who can be relied upon to deliver the goods when they say they will.” Napoleon Hill American Writer

DIGITAL NOW

FOURSQUARE’S NEW APP BRING SEARCH TO THE FOREFRONT, NIXES SOCIAL FEED" With a little help from Microsoft, Foursquare unveiled what its next generation of products could look like. Its new app for Windows 8, the operating system designed for laptops and tablets, shows how the Foursquare experience could extend beyond smart-phones and other mobile devices. The service is centered around search and discovery, helping users find restaurants and bars. But the app's most significant feature is perhaps what isn't there: Foursquare's activity feed, long a staple of the social service, has been removed. "This was a very conscious product decision. We wanted to put the attention on finding great places," says David Ban, Foursquare's mobile business development lead.

"It's indicative of the latest thinking of the company--of what our strengths are and what we want to present to the user."

" The app is a significant departure from the traditional social Four-square experience. The com-pany has long been distanc-ing itself from check-ins and badges, but this is a new leap forward. Users can check in, but it's a secondary use case. The primary func-tion of the service is search; social is a back-end layer. "All the social aspects that Foursquare is known for... they're baked into powering the recommendations," says Ban, who adds that the miss-ing activity feed "is really only one small component [of Foursquare]. It's a matter of simplifying it to the essence of what's going to help

people find places the quickest." The company made a similar shift last year, when it redesigned its smartphone apps to bring search to the forefront. While the activity feed still exists there, it remains beneath the search box. The rejiggered hierarchy helped double search usage in months. The company also refreshed its web listings to make them ore accessible to users searching for venues. Foursquare soon saw its referral traffic from Google skyrocket.

" The question now is whether this focus on search and discovery--not as a complement but a replacement to the traditional social feed--will spread to the company's other apps?

If you want to continue to get what you’ve got, continue to do what you are doing.


" Before we put this to bed, Zack Snyder, the director of #Man of Steel# was interviewed by The Japan Times during a promotional trip. While many felt that Antoine Fuqua!s thriller #Olympus Has Fallen# was the most violent film of the year, it proved to pale in comparison to Snyder!s destruction of the legendary hero!s moral character. He said he aimed to fit this movie in with all the great mythologies where loads of people died all the time. “I wanted the movie to have a mythological felling. In ancient mythology, mass deaths are used to symbolize disasters. In other countries like Greece and Japan, myths were recounted through the generations, party to answer unanswerable questions about death and violence. In America, we don!t have the legacy of ancient mythology. Superman is probably the

closest we get. It!s a way of recounting the myth.” " The mass deaths caused by myths weren!t caused by superheroes punching their enemies through load-bearing walls in skyscrapers, causing them to collapse with everyone still inside of them, blissfully unaware that they!re never going home again. " A few months ago, Buzzfeed and Watson Technical Consulting analyzed the damage done to Metropolis and gave it real world statistics. 129,000 confirmed dead 250,000 missing 1 million injured It!s impact was

comparable to the Nagazaki Nuclear explosion. Monitarily, it cost $750

Billion in physical damage (by comparison, 9/11 was $55 Billion) Overall impact:

$2,000,000,000,000.00

" The bottom line of all this is that the film did $650 million globally. The fans reaction is the key to the success. “Bring on 2015” “Either Superman did what he did and stemmed the death toll to what it was or he could!ve done nothing and everyone would!ve died.” “No one cares if you didn!t like the movie.”

" I didn!t.

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“That which grows fast, withers as rapidly. That which grows slowly, endures.” Josiah Gilbert Holland

CINEMA NOW


Giving Credit Where Credit Is Due: From an article in cinemablend .com by Nick Venable 08.31.13with thoughts by Lance and information from boxoffice mojo.com

CINEMA NOW THE 1ST SCREEN

ONE MORE THOUGHT ABOUT ‘MAN OF STEEL’the point of all this was what?

#The Twilight Saga: Breaking Dawn Part 2! IS COMING TO THE U.S. NOVEMBER 16th. Will your brand be on the big screen?

PAST WEEK ‘One

Direction: This Is Us’ was #1

domestically

with $17.0

million.

‘Elysium’ was

#1

Internationally with $17.9

million this past

weekend.

15% of moviegoers watch movie previews on their smartphones, up from 6% in 2010. " Credit: Nielsen 061313

“Tomorrow is always fresh, with no mistakes in it.”

Lucy Maud Montgomery Canadian Author


" It begins tomorrow. Pinterest is launched a new page exclusively for Fashion Week-related pins that are curated from a number of brands, media outlets and industry influencers. " The Fashion Week page, which starts with the spring 2014 collection at New York Fashion Week, gives users a location to find a multitude of fashion related pins. Since Pinterest created a single source for Fashion Week pins, brands that have shows should look to put out content on this page to reach users who are browsing the site. " “There are more than two million fashion pins pinned to Pinterest every day, so we know that fashion insiders are already using Pinterest as

a source of inspiration and we wanted to help share that with the world,” said Katie Garlinghouse, head of community at Pinterest, San Francisco. " “With our Fashion Week hub, millions of people now have access to the stories and inspirations behind Fashion Week, making it easier for them to interpret these trends in their real lives,” she said. " The New York-themed space already has a number of boards and images as the event takes place Sept. 5-12. " Boards posted thus far come from a number of creators such as Oscar de la Renta, Marc Jacobs, Nordstrom, Coco Rocha, Diane von Furstenberg, the Council of Fashion Designers of America,

Michael Kors, Rebecca Minkoff, Tiffany & Co., the Style Network and others. Each one of the boards contain a variety of pins including inspiration images, photographs from fall 2013 collections at the previous Fashion Week, celebrity photos and product images. The other three major Fashion Weeks, in the order in which they occur, will also be followed by Pinterest. Following New York is London, Milan and Paris. " “Studies have indicated that Pinterest influences the most sales out of all the major social platform, so why not take advantage of a big selling period for fashion retailers and brands by promoting their content in a bigger way,” Kinjil Mathur, CMO, Artspace, said.

The more you know about mobile, the better chance you have of reaching her. ”If you don’t have

a mobile strategy, you don’t have a future strategy.” Eric Schmidt, Exec Chairman Google


Giving Credit Where Credit Is Due: From an article in luxury daily.com by Erin Shea 082913 and thoughts by Lance Photo Credit: marketingcharts. com & luxurydaily.com

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“I am always doing that which I cannot do, in order that I may learn how to do it.” Pablo Picasso

Check out my blog at http://sophis1234.tumblr.com/

This week features

‘It Is All About

Content For Her’.

Check it out.

“This is not a trend but a fundamental shift in how we consume media. There is a mobile component to everything your

audience does and you need to plan accordingly.” Rachel Pasqua 72% keep their smartphones within 5 feet. Harris

MOBILENOW

PINTEREST LAUNCHES FASHION WEEK PAGE AS HUB FOR CURATING FASHION INSPIRATION could provide a huge selling opportunity for brands

[email protected] http://bit.ly/11avZM5 http://on.fb.me/16tna7Q http://bit.ly/Ps5SdF © CNA | Sophis 2013 all rights reserved

“Your premium brand had better be delivering something special, or it’s not going to get the business.” Warren Buffett, Investor and Philanthropist

Consumers Say They Want More

Relevant Websites That Send The

Right Message.

Most marketers around the world believe that personalization of the web experience is critical, even if most of them aren’t sure how to go about doing so. New survey results from Janrain suggest that within the US, being shown irrelevant content can drive consumers away: 74% of respondents claim to get frustrated with websites when content, offers, ads, and promotions appear that have nothing to do with their interests. Still, consumers need assurances that their personal data will be handled responsibly. You need a layout that tells of your brand that sends the right message, loud and clear.

Visitors do not care if a website looks great on a desktop, but appears disjointed on a smart device. They expect a company’s website to look good on any device. No matter what device a visitor is working off of, a bad website experience speaks volumes about a company.

And once damaged, a company’s image is difficult to repair.

In the study titled, “What Users Want Most From Mobile Sites Today”, Google found 72% of consumers expect brands to have a Mobile-Friendly website. In 2013, a company not equipped to mach their personal technology is behind the times. A poor mobile experience leaves a negative mental footprint. Google reported that 55% of respondents said a frustrating mobile experience hurts their opinion of a brand.

We are a 24/7, 365 day integrated marketing innovations firm.

If you need assistance in your ‘Brand Mobility’, call us today. Think MOBILENow.

For more information regarding cnasophis simply scan this QR code on your mobile

CNA | SOPHIS Integrated Marketing Innovations WORLDWIDE http://www.cnasophis.com

Lance USA [email protected] (480) 619-8999 Klaus EMEA [email protected] +45 2721 2021

ipsissima verba september 4, 2013 integra ted d ......mobile now now pinter est launches fashion w...

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