ipo fast forward competition, march 2014 neil gridley – design associate, design council design in...
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IPO Fast Forward Competition, March 2014Neil Gridley – Design Associate, Design Council
Design in collaborative innovation
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Topics
What is Design? Collaborative Innovation: 5 useful
principles Where you can get some help: The
Design Leadership Programme
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Neil Gridley
3Google Viadynamics for more info
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Design Council
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Design Council themes
Ageing Active Communities Growth
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What is Design?
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Design?
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Branding Fashion Digital
Design
Interiors Products Games*
* GTAV: in its first 24 hours grossed $815.7m in revenue. Sales reached $1 billion after three days on the market
Service
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Design
Brand & Comms
Space / Interior
Web / Interactive
Service
Packaging
Product / UI
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The CDO
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The link between creativity, innovation and design
Creativity is the generation of new ideas Innovation is the successful exploitation of new
ideas Design is what links creativity and innovation.
It shapes ideas to become practical and attractive propositions for users or customers
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Design Thinking
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Stanford D School
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Why Design? Design savvy businesses outperform
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Key research findings
Design can add value by:
Driving innovation and opening up uncontested market spaces
>Differentiating products and services to attract customers>Strengthening branding, embodying a company’s values and improving recognition.>
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The impact of design
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“Design can help organisations transform their performance, from business product innovation to the commercialisation of science and the delivery of services.
That is why design forms an integral part of the Government’s plans for innovation and growth and features strongly in our Innovation and Research Strategy for Growth”
Rt Hon David Willetts MPMinister for Universities and Science
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Design Leadership Programme
Harnessing design to drive growth and improve service efficiency
We work at a senior level with organisations to help them realise the ambitions of the organisation by identifying practical ways that design can deliver tangible long term results.
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Design Leadership Programme
Start-upsScience & Tech focus
Pre-Start ups(Universities)Science & Tech focus
Public ServicesCivil serviceLocal authoritiesThird sector
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SMEsManufacturing Service businesses
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Collaborative Innovation: 5 useful principles
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5 useful principles
1. People Centred2. Divergence & Convergence3. Think (& work) in systems 4. Iteration & experimentation5. Use a common language
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