IoT Monetization@chongcolin @appdirect

Founded to help

businesses and consumers to

discover, buy, and manage

software.

Critical ChallengesIn IoT Service Development

Creating

Partnerships

Difficulty

Showing

Value

Marketing /

Sales

Difficulties

Pricing

Difficulties

23%

37%

22%

37%

BI Global IoT Executive Survey Q4 2016

Top Inhibitors to IoT Solutions

Gartner 2015

Need a real person to

consult with

85%73%Are Overwhelmed

61%Want more cloud services

The Case of SMB

Three Ecosystem Foundation

Platform with Scale

Developer Friendly

Path toRiches

You

Flexible billing and payment modelling

Native entitlements handling for users, devices, and data

Multi-party settlement and business rules

Data management and leverage

Global scale and cloud infrastructure

01

Core Capabilities for IoT Monetization

02

03

04

05

Internet of Things MonetizationVendor Landscape

BillingManaging the invoicing, charging, and payment

processing for subscriptions and

more.

DistributionLeverage ecosystems and channels to get to

market

EntitlementsManaging the package modeling, license, and

lifecycle for rights.

Looking Ahead

Consolidated Billing//Secure Payments Anywhere//

Dominant Standards//Critical Mass//

Profilerated Trust//Contracts as Currency//

Autonomous transactions//Economic optimization//

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Raw Materials Refinery & SaleBenchmarks

Measurement

Transport

Exchanges

Cleansers,

Enhancers,

Analysis,

Triggers,

Aggregation

Packaging,

Billing,

Reselling,

Rules Engines

Structure

Cleanliness

Completeness

Validity

Consistency

Timeliness

Accuracy

Variety

Veracity

Velocity

Volume

API Calls

Volume

No standards

No exchanges

Niche

Protocols

Networks

Nearer:

Fog/Edge

Farther:

Cloud/Network

Raw Materials Refinery & SaleBenchmarks Transport

Measurement Exchanges

Key Takeaways

D

C

B

A

Know your killer appUnderstand your anchor(s)

Everything can be a Point-Of-SaleEnable transactions with the least friction

Don’t go alonePartner and don’t reinvent the wheel

Maximize flexibilityRemain agile and minimize time-to-market (TTM)

Thank you!@chongcolin @appdirect

www.appdirect.com

About AppDirect

AppDirect is the leader in end-to-end app management and

revenue generation platforms for connected car and the Internet of

Things. The AppDirect platform delivers a seamless, integrated

solution to securely distribute, update, control and monetize any

kind of software or digital asset over the air, including the ability to

capture, analyze and capitalize on data generated by the diverse

types of connected devices that comprise the Internet of Things.

The AppDirect Monetization Suite features:

• Cloud Marketplace

• Subscription Billing

• App Distribution

• Reseller Management

• Entitlements Management

• Device Enrollment & Profiling

• App Lifecycle Management

Learn more at www.appdirect.com