iot monetization and customer success

IoT Monetization and Customer Success

A Product Manufacturer Transforms into a Solutions Provider

Presented by CustomerSuccessIsKey.com

Internet of Things (IoT) Customer Success Why Do They Need Each Other?

Colliding Business Forces

Smart Connected Products Services No Longer Once and Done Sales Model Subscription Billing New Revenue Models Require New

Customer Engagement Models Enter Customer Success…

IoT Service Monetization

Roots in the Software as a Service (SaaS) Industry

Unlike On-Site Enterprise Software, Does Not Require Complicated Set-Up & Implementation Process

Just Login Online and Get Started Billed Monthly, Quarterly, or Anually Name of the Game is to Grow Recurring

Revenue

Customer Success Management

Imperative for Customers to Find Value in Service Quickly Otherwise They Can and Will Leave

Customer Success is the PROACTIVE Efforts After the Initial Sale to Help Customers Achieve Desired Results So They Remain Active, Paying Subscribers to Your Service

Customer Success…

What Does This Have To Do With IoT Monetization?

EVERYTHING

Physical Product Limitations Lights Can Only Be So Bright and the Metal

Only So Shiny Perceived as a Commodity Along With All

Your Competitors What is the Answer?

Escaping the Commoditization Trap

Competitive Advantage Match Consumer Expectations in a

Connected World Add Higher Margins to Lower Margin

Hardware Assets Build Recurring Revenue

Smart Connected Product Services

All Traffic Solutions (ATS) Physical Product – Radar Speed Displays Police Departments Use to Calm Traffic More Importantly…Used to Analyze Traffic

Data to Determine Best Times to Deploy Traffic Officers and Issue Tickets (Revenue Opportunity)

Traffic Safety Management is Very Data-Centric

Example of Real IoT Transformation

Data Collection Process was Manual, Arduous, and Very Time Consuming

Dreaded Part of the Job

Before Connected Solution

Getting Rid of the Need for Human Involvement & Automating the Data Collection and Analysis Process

Huge Pain Point of the Physical Product World - ELIMINATED

Killer App of the IoT

TraffiCloud Overview:Achieve a new level of awareness and Total Traffic Safety Management

A Bundle of Six Game Changing Apps That Revolutionized the Way Our Customers Manage Traffic Safety

ATS Introduces TraffiCloud™ TrafficSuite

Equipment Management:Manage your equipment settings from any Internet-connected computer.

Mapping:Visualize your equipment and data on an interactive map that provides a window to your entire traffic management program.

Reporting:Generate and share reports from your traffic data to communicate with your constituents and prioritize resources.


Alerts:Set thresholds for high speed and congestion, and be alerted to low battery levels and tampering.

Imaging:View images related to alert thresholds, or generate awareness images based on a preset frequency. Review and act on useful images.

PremierCare:A perpetual warranty as long as your unit remains subscribed to the TraffiCloud.


BENEFITS TO CUSTOMER Saving Man Hours Increase in Product Utilization Re-Investing Time into More Meaningful

Endeavors Saving Money with Better Human Resource

Management Dreaded Portion of Duties – Eliminated Making Job/Life More Enjoyable

Results of ATS Connected Solution

BENEFITS TO ATS Competitive Advantage Customer Stickiness & More Repeat Orders Recurring Revenue Higher Margins A Solutions Provider in a Commoditized

Market

Results of ATS Connected Solution

Customer Success Keeps the Revenue Train Rolling

Shipment of Product No Longer End of the Sales Cycle

New Model: Proactive Customer Engagement After Initial Purchase

New Revenue – New Processes

Schedules Onboarding Call Helps Customer Get Started “The Right

Way”… Makes Sure Customer Uses Service to

Achieve Desired Outcomes Evaluates Customer Adoption Activities Follow Up Communications/Support Facilitator of Company Resources Assists and Guides Customer in App

Renewal Process…and much more.

Customer Success In Action

A No B.S. Guide for Manufacturers: Monetizing an IoT Initiative and Generating High Profit Margins with Smart Connected Product Services...

From $0 to $2M in SaaS Recurring Revenues...Details the Entire Communication Sequence Starting from Sales Order & Shipment of Connected Products All The Way to the App Subscription Renewal.

Get a Free Copy Here- http://customersuccessiskey.com/blueprint

Customer Success Blueprint

http://customersuccessiskey.com/blueprint

CustomerSuccessIsKey.com (CSK) delivers meaningful content and consultative services with a primary focus on Connected Products Management, Customer Success Management and the Monetization of Internet of Things (IoT) service initiatives.

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