io t linked-vendor-relation-ship-management
DESCRIPTION
A brief forecast on the inverse transactions between customer, vendors and things, presentation held on ID World 2012, FrankfurtTRANSCRIPT
echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
IoT Session at ID WORLD 2012IoT linked vendor relation ship managementMirko Ross, CEO, echolot digital worx GmbH
ID WORLD 2012
echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
About myself
Mirko Ross
1972 Born, Germany1998 Diploma degree: University of
applied science nuertingen1999 Founder: Rahlfs+Ross Multimedia GmbH2007 Bitkom Award best mobile solution
BW web 2.0 award2010 CEO / Founder echolot digital worx GmbH2011 - Academic at University Heilbronn
twitter.com/mirko_rosswww.facebook.com/mirko.ross
echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
Okay, let's start the presentation...
IoT linked vendor relation ship management (VRM)
echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
Linking the parts
Is the CRM based selling process still contemporary?
Why should not customer announce their demand public and then select the incoming offers of attractive vendors?
Why many offers of goods often doesn't fit the in time needs of customer?
Three questions:
„Vendors spent a lot of affords to pick up potential customers, their needs, offering goods and push a re buy after sales. This sales process is always done by the viewpoint of a vendor and is based upon his assumed demand of customers.“
echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
The idea of VRM.
Vendor relation ship management (VRM)http://cyber.law.harvard.edu/projectvrm/Main_Page
Customers must enter relationships with vendors as independent actors
Customers must be the points of integration for their own data
Customers must have control of data they generate and gather
Customers must be able to assert their own terms of engagement
Customers must be free to express their demands and intentions outside of any one company's control
echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
The idea of VRM.
Vendor Relationship Management changes the viewpoint from vendors to customers during sales stages.
If a costumer profiles allows to announce needs, a selected group of vendors will have the chance to compete by their offer.
I want candy!
Blocked: too expensive
Blocked: wrong candy
Blocked: untrusted
Pass: right candy, best price, trusted vendor
echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
Peer-to-Peer VRM
If we think in an IoT peer-based-architecture vendors and customers can be represented by a peer or a group of peers. Items for example are peers, grouped by a vendor.
Vendor Item Peers
Customer Peer
echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
Linking VRM and IoT
Now let's stick the bricks together
echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
Linking VRM and IoT
Let's talk about you're walking down a shopping lane in a VRM IoT environment...
echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
Linking VRM and IoT
As a location based mobile service, customer peers are always handshaking with other peers around in a specific area. It's depending on the privacy profile weather a personal software agent allows changing information with another peer.
Customer Peer
Vendor PeerVendor Peer
Vendor Peer
echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
Linking VRM and IoT
In case of matching a trusted vendor peer, the mobile phone will keep you informed about the vendor and its offer. Now it's up to you, to ignore the vendor offer or to give it a chance.
echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
IoT linked VRM Scenario
Most of the parts for a IoTlinked VRM Scenario are almost there
echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
Linking the parts
Location based service on a ubiquity environment e.g. Smart phones
IoT information storage for goods e.g. RFID
Profiling by social interaction e.g. Facebook API
Peer to peer technologies e.g. G2
Existing parts
echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
Linking the parts
Standard semantic description for needs e.G. aletheia project
Preventing spam by trust managed peers
Peer-to-Peer protocol fitting VRM
Prototyping
Topics to be solved:
echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
At the end...
As a location based mobile service, customer peers are always handshaking with other peers around in a specific area. It's depending on the privacy profile weather a personal software agent allows changing information with another peer.
Any questions?...
echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
About echolot
Brand Development
Public relations
Software Developent
50 people working in Stuttgart, 100 % owner managed.
echolot digital worx GmbH 70565 Stuttgart www.digital-worx.de
Mirko Ross
www.facebook.com/echolot.digital.worxwww.facebook.com/mirko.ross