io pp ntnl leadership conf
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All eyes MSU\'s Research Team in Packaging, thanks to Dr. Laura BixTRANSCRIPT
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New Frontiers in Testing Package Accessibility
Laura BixMichigan State University
Acknowledgements• Bret Carlson and IoPP
• Javier de la Fuente
• Ondrea Kassarjian
• Raghav Prashant Sundar
• Julia Breisinger
• Monica Cai
• Abhishek Gawasane
• Jose Hernandez
• James Klobuchar
•Priyanka Rangnekar
•Cory Wilson
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Agenda• The Traditional Approach to
packaging design• Drivers
• Aging Population• Changing Marketplace• Sustainability Movement
• Ongoing work at the HUB• The theory• Visual Cognition• Physical Testing
Traditional Approach to Package Design
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Physical Atmospheric Human
ProtectionCushions
Corner PostsAnti Slip Agents
Barrier MaterialsO2 Absorbers
Anti Static AgentsWet Strength Materials
UV AbsorbersUV Blockers
Child ResistantClosures
Tamper Evident Features
Sterile Barriers
Communication
Bar CodesRFID
Shock IndicatorsSymbols
Text
Microbial IndicatorsO2 Indicators
TTIs
WarningsDirections for Safe
UseIndicators of Safety
and Quality
UtilityStretch Wrap
StrappingDual Ovenable
Materials
Edible FilmsAnti Slip
Senior Friendly PackagingHandles
GripsSize LimitsPour spouts
Func
tions
Environments
PKG 101- Packaging systems, materials and forms and their relationship to the needs and wants of society. PKG 221- Physical and chemical properties of glass and metal and application to packaging
PKG 315-Application of computers to communicate, analyze and solve problems in the management, specification, production, and testing of packaging systems.
PKG 322- Physical and chemical properties, manufacture, conversion, and use of wood, paper, paperboard, and related components in packaging. Design, use, and evaluation of packages.
PKG 323- Physical and chemical properties of plastics and their relationship to selection, design, manufacture, performance, and evaluation of packages.
PKG 410-Identification and measurement of hazards in physical distribution. Methods of protection against climate, shock, vibration, and compression.
PKG 485-Package development including selection, design and implementation of package systems for protection, distribution, merchandising, use and disposal.
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Drivers of ChangeAging Trend
• 20% of the US population will be over the age of 65 by 2030 (Federal Interagency Forum on Aging)
• 5% of the US population will be over the age of 85 by 2050
•20% of the US population will be over the age of 65 by the year 2030
5% of the US population will be over the age of 85 by the year 2050 (Interagency Forum on Aging
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Changing Marketplac
e
• Escalating competition for customers
• Customer expectations are increasing
• Customization
• Diverse range of product choices available
• Changes in advertising
• Remote control
• Fragmentation
• DVR, Satellite radio• Viral movement
• Packaging takes on a more prominent role in not only reaching the customer, but in retaining them
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Expense to be dealt with
Tool for Adding Value
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• Rise in combination products
• Innovative delivery systems
• Compliance enhancing packaging
• Customized kits
Iconic Transitions
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Iconic Transitions
Iconic Transitions
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Ongoing work at the HUB
de la Fuente’s work-Combines Human Processor Theory
with Usability Theory
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1. Exposure (Active or passive)
II. Notice (Perception)III. Encode
IV. ComprehendV. Comply
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Innovative New Closure Fails to be opened
• Maybe the consumer failed to notice the opening mechanism
• Maybe they noticed the mechanism, but failed to notice the directions for use
• Maybe they noticed, but failed to understand
• Maybe they noticed and understood, but were physically unable to manipulate
Visual Cognition
• Eye Tracking
• Change Detection
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Sundar• PWLs in 5 color contrasts
• Population of young adults
• Population of 50+
• Of the test participants
• 22% failed to notice ANY of the five PWLS
• 40% failed to notice one or more
• Significant differences in the attentive behaviors of the two populations
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Kosugi’s Work-Change Detection
• 46 people tested
• 16 women and 30 men
• Exposed to 3 groups of 5 changes
• 2 critical
• 3 dummies
• Total of 6 critical changes per participant
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QuickTime™ and aMPEG-4 Video decompressor
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Front of Pack
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Change Detection
• 8 Pairs of look-alike, sound-alike drug names
• Each pair in TALLMAN and traditional format
• 40 lay people, 40 healthcare providers
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Characterizing the Physical Interface
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• Timed task analysis
• Kinematics (Mechanical Engineering/Biomechanics)
• Kinetics
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Future Work
• Learning Assessment Center (LAC)
• Joint MSU SoP, CHM, Osteopathic Medicine, Nursing, Vet Medicine, Biomechanics
• http://lac.msu.edu/tour.htm
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