segment.com

Invision Designs Predictive Models Using Segment Warehouses

customer story

InVision is the world’s leading design collaboration platform. Their product is used by teams at Evernote, Adobe, Airbnb, Salesforce and more. InVision gives teams the freedom to design,

review, and user test products—all without a single line of code.

If we did all the data engineering and integrations

in-house we'd be spending a lot of time building

and maintaining instead of analyzing. ”

“

Kai RikhyeAnalytics Lead

why segment?

Their Segment-hosted data warehouse on Amazon Redshift enables advanced analysis. Their data also flows to a variety of tools used by product and marketing teams.

segment.com

Analytics

Customer Success

Email

Marketing Automation

Realtime Dashboard

integrations

warehouseSegment-hosted Redshift

Chrome plugin

Javascript

Node.js

iOS

OS X app

sources

~150

employees

New York, NY

location

B2B SaaS/Design

industry

The unified tracking ID makes it simple to track a user over time across our

blog, website, and throughout InVision. Leveraging this data, I can do

predictive modeling so we can be proactive with customers.”

“

– Kai Rikhye

Improved onboarding experience with a Segment integration that

messages users dynamically based on their feature usage

Created sophisticated, side-by-side, analyses that allow teams to view

data in ways that are most relevant to them

Enabled modeling that identifies which content and promotions

provide the most value to users

the result

Using Segment has improved every team’s ability to create a world-class

customer experience. Even though InVision is logging millions of daily

events, the analytics team has remained small and focused on interesting

projects like data visualization.

– Kai Rikhye

On any given week we have hundreds of thousands of active users and

log millions of events inside our application. Because Segment

Warehouses uses Redshift, which is massively scalable, we are able to

track all types of events across the entire customer lifecycle. That

history is amazingly useful for analysis.”

“

Massive and highly engaged customers that are sensitive to marketing

and the overall user experience

Small analytics team must support a rapidly growing company

Constantly evolving product results in increasing demand for event-level

tracking

Must integrate and support a diverse toolset used by many departments

the challenge

InVision has created a product with global reach and a very savvy user

base. Their teams move fast and needed robust analytics to validate

design decisions and create highly targeted user segments to deliver

relevant messaging.