24 October 2014

Disclaimer

Management Board

Luc Voncken

‐ 43 years (1970) Business Economics

(UVA)

‐ 2002‐2010: Founder and CEO of Blinck

B.V.

‐ 2010‐2012: Cliq BV (non‐executive

board member)

‐ 2012 onwards: Cliq Digital (CEO)

Ben Bos

‐ 52 years (1962)

‐ 1993‐1997: Arcade Entertainment

Holdings (Finance Director)

‐ 1997‐2000: ID&T (CEO)

‐ 2000‐2012: Independent M&A advisor

‐ 2012 onwards: Cliq Digital (Board

Member)

Over 25 years cumulative experience in the marketing of digital mobile products

Cliq Digital AG ‐ Company Overview

‐ Bob Mobile Founded January 2005

‐ IPO in November 2005

‐ Acquired Cliq BV in February 2012

‐ Bob Mobile AG renamed into Cliq Digital AG in August 2012

‐ Headquarter in Dusseldorf

‐ 91 FTE (31/12/2013)

‐ Presence in 40+ countries

‐ 5.3 mln new subscribers in 2013

‐ Revenue 2013 €51.8 mln

‐ EBITDA 2013 €6.0 mln

‐ Net Profit 2013 €1.0 mln

History of Cliq Digital AG

Cliq Digital is a marketing company of digital

mobile products

Specialized in “paid‐for” products via subscription, pay‐for‐license or one‐off offers

Our Product Groups

Mobile Entertainment

Mobile Games

Mobile Apps

Mobile Software

Global market reach through connections with mobile

operators, gateways and payment providers

Connected to 100+ sales partners

to optimize online and mobile marketing

Business Model

Gross Margin 30% in 6 months

> 60% in 12 months

Indicative figures

Strategy

Revenue growth in existing (and new) markets‐ Increased focus on Mobile Software products

‐ Higher marketing investments to boost future revenue

Search for new products ‐ Enhanced (exclusive) content is key

‐ Sourced through Product & Licensing department or through acquisitions

Shift to direct media buying‐ Less dependency on affiliate marketing

‐ Increased gross margin

Financial Overview

Cliq Digital AG – Stock info

Selling Globally

In 2013 developed a stronger presence in South America and Africa

EurAfrica

68%

Asia/Australia

23%

Americas

9%

2012 Revenue

EurAfrica

63%

Asia/Australia

28%

Americas

9%

2013 Revenue

Development of key performance indicators

KPI 2013 Forecast 2014

Number of Sales 2,906 K Increase

ARPU EUR 13.29 Slight increase

Media Spend EUR 12.5 million Strong increase

CPA EUR 4.14 Slight increase

Revenue EUR 51.8 million Slight decrease/Stable

Use of Proceeds

1. Revenue growth in existing marketsLaunch of New Products

Increased focus on Mobile Software products

Higher marketing investments to boost future revenue

2. Entering new territoriesContinuous investigation of expansion opportunities by BD team

Either organic growth or through acquisitions

3.General Financing PurposesImprovement of Debt to Equity

Less dependency on banks

Share Offering Summary

Issuer Cliq Digital AG

Listing Frankfurt Xetra (Entry Standard)

Ticker CLIQ

Shares Offered 1,480,349

Subscription Price Price €1.50

Use of Proceeds

Reduction non‐current debt

Growth current markets/products

General Financing purposes

Notes Offering Summary

Issuer Cliq Digital AG

Listing Open market of a German stock exchange

Value of the notes 2,400 notes with nominal amount of €1,000

Issuing price 100%

Term Nov 5, 2014 – Nov 5, 2017

Coupon 6.5% p.a.

Conversion price €1.50

Conversion rights note holder As of Nov 6, 2014 until maturity

Conversion rights issuer As of Dec 12, 2014 until maturity

Use of Proceeds Reduction of current debt

Rights Issue – Time table

16 October 2014 Approval prospectus by BaFin

17 October 2014 Start Subscription Period

30 October 2014 End Subscription Period

31 October 2014Resolution on the number of Offer Shares placed

and the total volume of the capital increase

4 November 2014 Registration of new shares

5 November 2014 First day trading new shares and bond